<ul><li>Introduction </li></ul><ul><li>Aksh Snapshot </li></ul><ul><li>Indian TV story </li></ul><ul><li>Aksh – MTNL & BSN...
 
Aksh - Snapshot <ul><ul><li>Manufacturing  </li></ul></ul><ul><ul><li>2nd largest  manufacturer of Optical Fibre & Optical...
India - TV Story <ul><li>Unique family culture with  80 million TV homes  and rapidly growing entertainment market </li></...
Aksh – MTNL & BSNL   <ul><li>Mahanagar Telephone Nigam Limited (MTNL) is the incumbent service provider for Telecom, Broad...
IPTV IPTV Interactive Services (ADSL2+ or FIBRE) AKSH + MTNL MultiCast <ul><li>Broadcast </li></ul><ul><li>NVoD </li></ul>...
IPTV Unique <ul><li>End to end solution provided by UTStarcom  </li></ul><ul><li>1000 TB of Storage capable of storing 1.0...
<ul><ul><li>A tube  :Video Classifieds, Video Yellow Pages </li></ul></ul><ul><ul><li>icontrol Mall : Shop through TV </li...
 
The Power of Internet – Convenience of TV Atube <ul><li>Atube – An interactive digital video yellow pages </li></ul><ul><l...
 
icontrol Mall <ul><li>The natural progression of Atube </li></ul><ul><li>icontrol mall is the secure buying mechanism  bas...
IPTV – Revenue Growth
Future Roadmap <ul><li>Sign similar IPTV agreements with other incumbent Telcos with  </li></ul><ul><li>smaller footprints...
Breadth of Our Capabilities Technology <ul><li>A-tube </li></ul><ul><li>icontrol mall </li></ul><ul><li>CRM </li></ul><ul>...
 
 
 
 
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Singapore present author priyanka singh

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icontrol IPTV presentation in IPTV world forum
Author: Mrs Priyanka Singh

Published in: Education, Business, Technology
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Singapore present author priyanka singh

  1. 3. <ul><li>Introduction </li></ul><ul><li>Aksh Snapshot </li></ul><ul><li>Indian TV story </li></ul><ul><li>Aksh – MTNL & BSNL </li></ul><ul><li>IPTV Unique </li></ul><ul><li>IPTV Interactive service </li></ul><ul><li>IPTV Case Study: INDIA </li></ul><ul><li>A-Tube </li></ul><ul><li>icontrol mall </li></ul><ul><li>IPTV – Revenue Growth </li></ul><ul><li>Future Roadmap </li></ul><ul><li>Breadth of our capabilities </li></ul><ul><li>Questions & Answers </li></ul>
  2. 5. Aksh - Snapshot <ul><ul><li>Manufacturing </li></ul></ul><ul><ul><li>2nd largest manufacturer of Optical Fibre & Optical Fibre Cables (OFC) in India </li></ul></ul><ul><ul><li>Single largest manufacturer for Fibre Reinforced Plastics in the world </li></ul></ul><ul><ul><li>ISO 9000 UL approved </li></ul></ul><ul><ul><li>Exports 25% of total turnover to 28 countries including Japan </li></ul></ul><ul><ul><li>Services </li></ul></ul><ul><ul><li>First IPTV Service Provider with the Largest Subscriber Base in South Asia in association with MTNL and BSNL </li></ul></ul><ul><ul><li>First to provide High Definition TV ( HD TV ) in history of Indian telecom using Fibre To The Home( FTTH) </li></ul></ul><ul><ul><li>Completed trials for 3G Mobile platform </li></ul></ul><ul><ul><li>Content agreements with Linear channels and Hollywood and Bollywood studios </li></ul></ul><ul><ul><li>Video Phone and VOIP Services with MTNL </li></ul></ul>
  3. 6. India - TV Story <ul><li>Unique family culture with 80 million TV homes and rapidly growing entertainment market </li></ul><ul><li>Total number of wired landlines approx. 54 million </li></ul><ul><li>PC penetration still low at 2.5 million homes </li></ul><ul><li>India is the world’s second largest content producer </li></ul><ul><li>75% of CATV homes are analog and average revenue per month is </li></ul><ul><li>US$ 3.5 </li></ul><ul><li>Advertising revenues of all push media is US$ 2 billion </li></ul><ul><li>Extra educational spend per year US$ 0.5 billion. Potential for interactive education </li></ul><ul><li>Online push shopping is still nascent but good awareness </li></ul><ul><li>Challenge is to deploy IPTV with a capex per subscriber to compete with existing models </li></ul><ul><li>To launch new services on IPTV platform not available in the other broadcast models </li></ul>
  4. 7. Aksh – MTNL & BSNL <ul><li>Mahanagar Telephone Nigam Limited (MTNL) is the incumbent service provider for Telecom, Broadband and Mobile services in the cities of Delhi and Mumbai and has 4.0 million landlines and 0.6 million Broadband connections on ADSL2+ technology </li></ul><ul><li>MTNL and Aksh have signed an agreement on revenue share basis for providing IPTV services the cities of Delhi and Mumbai </li></ul><ul><li>Bharat Sanchar Nigam Limited ( BSNL) is the incumbent service provider for the rest of India and has 40 million landlines and 1.0 million Broadband users </li></ul><ul><li>BSNL and Aksh have signed an agreement on revenue share basis for 20 cities of Northern India </li></ul>
  5. 8. IPTV IPTV Interactive Services (ADSL2+ or FIBRE) AKSH + MTNL MultiCast <ul><li>Broadcast </li></ul><ul><li>NVoD </li></ul>UniCast CAS (Cable TV) e.g.Hathway DTH (Satellite) e.g.Tata Sky Digital Platform Services <ul><li>Broadcast </li></ul><ul><li>NVoD </li></ul><ul><li>Broadcast </li></ul><ul><li>NVoD </li></ul>10% Concurrency 100% Concurrency ATUBE ICONTROL MALL I² GAMING VIDEO CALLING TRP 100 % I²CAS I²VoD I²VoD I²CAS CAPEX PER SUBSCRIBER (USD) Increasing $20 ----------------------------------------------------------------------------------------------------------  $ 150 ARPU PER SUBSCRIBER (USD) Increasing $3 -----------------------------------------------------------------------------------------------------  $ 50
  6. 9. IPTV Unique <ul><li>End to end solution provided by UTStarcom </li></ul><ul><li>1000 TB of Storage capable of storing 1.0 million hours of video content (essentially for Atube) </li></ul><ul><li>24 x 7 recording of all channels for anytime viewing under Time Shifted TV </li></ul><ul><li>Unicast Traffic for nPVR and VOD capable of supporting concurrently 50% of registered subscribers i.e. 100% online subscribers (essentially for Atube) </li></ul><ul><li>Video delivery on Mpeg 4 Part 10 - H.264 platform </li></ul>
  7. 10. <ul><ul><li>A tube :Video Classifieds, Video Yellow Pages </li></ul></ul><ul><ul><li>icontrol Mall : Shop through TV </li></ul></ul><ul><ul><li>Satellite TV more than 135 channels </li></ul></ul><ul><ul><li>Time shift TV </li></ul></ul><ul><ul><li>Instant & Interactive  Video on demand (I 2 VOD) </li></ul></ul><ul><ul><li>Instant & Interactive Conditional Access System (I 2 CAS) </li></ul></ul><ul><ul><li>I 2 Gaming </li></ul></ul><ul><ul><li>Messaging </li></ul></ul><ul><ul><li>Triple Play: Voice, Data and Video </li></ul></ul>IPTV – Interactive Services
  8. 12. The Power of Internet – Convenience of TV Atube <ul><li>Atube – An interactive digital video yellow pages </li></ul><ul><li>Direct digital interactive video advertising platform made possible on a high concurrent unicast availability platform of IPTV </li></ul><ul><li>It offers the “ Picture ” advantage </li></ul><ul><li>P -Pull advertising, the Cruise missile of AD </li></ul><ul><li>I - Interactive PFR (Pause, Forward & Rewind) </li></ul><ul><li>C -Cataloging </li></ul><ul><li>T - Time Format not restricted to 10,20 and 30 sec </li></ul><ul><li>U - Upgrading </li></ul><ul><li>R - Rating – Real time 100% TRP info </li></ul><ul><li>E - Effective cost for the advertiser and free for the subscriber </li></ul>
  9. 14. icontrol Mall <ul><li>The natural progression of Atube </li></ul><ul><li>icontrol mall is the secure buying mechanism based on unique </li></ul><ul><li>- subscriber telephone number </li></ul><ul><li>- Set top box ID </li></ul><ul><li>- Delivery Address </li></ul><ul><li>No credit card theft or internet risk </li></ul><ul><li>No need of complex PC inputs </li></ul><ul><li>Instant communication with Video calling </li></ul>
  10. 15. IPTV – Revenue Growth
  11. 16. Future Roadmap <ul><li>Sign similar IPTV agreements with other incumbent Telcos with </li></ul><ul><li>smaller footprints </li></ul><ul><li>HDTV, Multiple set top box in home would grow the Fibre to Home </li></ul><ul><li>market. </li></ul><ul><li>Service on other platforms like Mobile and PC to reap </li></ul><ul><li>benefit of Convergence </li></ul>“ IPTV will do to India what PC did to US”
  12. 17. Breadth of Our Capabilities Technology <ul><li>A-tube </li></ul><ul><li>icontrol mall </li></ul><ul><li>CRM </li></ul><ul><li>Studios </li></ul><ul><li>Training </li></ul><ul><li>Website </li></ul><ul><li>development </li></ul><ul><li>Reports/MIS </li></ul>Marketing Organization Building. Services <ul><li>EPG </li></ul><ul><li>Payment gateways </li></ul><ul><li>Content delivery </li></ul><ul><li>Aggregation </li></ul><ul><li>Encoding </li></ul><ul><li>Switches /Servers </li></ul><ul><li>Hardware & software </li></ul><ul><li>NOC </li></ul><ul><li>Web platform </li></ul><ul><li>Mobile 3G platform </li></ul><ul><li>FTTH </li></ul><ul><li>Business planning </li></ul><ul><li>Customer acquisition </li></ul><ul><li>strategy </li></ul><ul><li>Target segment </li></ul><ul><li>Co-branding/ Alliances </li></ul><ul><li>Website booking </li></ul><ul><li>Demo centers </li></ul><ul><li>Customer relationship </li></ul><ul><li>Brand building </li></ul><ul><li>Effective PR & </li></ul><ul><li>communication </li></ul><ul><li>CSR </li></ul><ul><li>Manpower Planning </li></ul><ul><li>Define Roles/ </li></ul><ul><li>Responsibilities </li></ul><ul><li>Recruitment </li></ul><ul><li>Technical training </li></ul><ul><li>and manuals </li></ul><ul><li>Leadership development </li></ul><ul><li>Risk management </li></ul><ul><li>strategies </li></ul>

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