VODAFONE Mission & Vision. SWOT.

1. Vodafone
PREPARED BY:-
PRAVIN KALSARIYA
CHIRAG KASODARIYA
SUJIT KOLADIYA
AFTAB MANDHU
JATEEN BHATT
SARFRAJ HERENJA
KHAN ZEESHAN ALI

2. Vodafone
• Vodafone group plc is a ‘British’ multinational
telecommunications company.
• Headquartered in London.
• World’s second-largest mobile. telecommunications
company by subscribers and revenue reach (case behind
china mobile).
• Subscribers :- 439 million (as of dec. 2011).
• Owns and operates networks :- over 30 countries
• Partner networks :- over 40 additional countries.
• Source:-"careers" 01 august,2013. 31 july,2013. vodafone. 31 july,2013 <www.vodafone.com>.

3. Vision & Mission Of VODAFONE
 Vision:-
“To enrich our customer's lives through the unique power of mobile
communication”
 Mission:-
“We will enhance value for our stakeholders and contribute to
society by providing customers with innovative, affordable and
customer friendly communication services”
“Through excellence in our services we aspire to be the most
respected and successful
telecommunications company in India”

4. Strength
 Presence of Vodafone in international level.
 Marketing Strategy
 Strong leadership position.
 Well managed purchasing and out sourcing activity.
 Provide Best Network services in all the relevant market.
 Provide main focus on growing market (ex.
India,Romania,Egypt,Southafrica,Turkey).

5. Weaknesses
In Vodafone Their Is Centralized Authority So Their
Is A Low Flexibility.
Churn Out Ratio Is Very High In Vodafone.
Low Research & Development.

6. Opportunity
Partnership With Laptop manufacturer Allow Opportunities For
Up Selling Of Mobile Broadband Services.
Expanding Market Boundaries.
Vodafone Make Strategic Alliance With Other Companies.
Vodafone Make their Growth through Providing 3G and can by
4G Services .
Through a careful market segmentation and exploitation of
particular profitable segments.

7. Threats
Less space for growing.
High competition in the market.
Policy of Government (like FDI).
Technology Advancement.
High Cost Of Services.