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CellNets Vodacom
- 2. Table of Contents • The Company • Target Markets • The SimPhonyTM Solution • Business Model & Success Stories • Africa Advantage • Future Prospects • Summary
- 3. Company Overview • Mission: To provide advanced communication service solutions • SimPhonyTM solution - accessible communications to unreached market segments in developing markets • Group of highly experienced professionals • Part of the leading ForeGroup.
- 4. The ForeGroup • Two IPO’s on AIM • Two exits valued at over $100 million each • Return on Investment on LeadCom’s share price - over 130% Products Real EstateServicesOperations Investments CellNet Solutions Public Cellular Telephony ITS Telecom Peripheral PBX Equipment Front Line Customer Relationship Management Hectare Real-Estate Investment CT Ware Contact Center& IVR Solutions F.T.S Billing & CRM solutions Ymax Telecom Wi-Max Products & Applications Tower Vision Wireless Infrastructure Management Ymax Pro Wi-Max Operations & Networks Top Spice Enterprise & Residential Security Solutions Exits Backcell Cellular Operator in Azerbaijan LeadCom Integrated solutions Septir Cellular Location Application Ginko Oil Oil & Gas Exploration Colarity Web Search Engine Link U Intl. Cellular Roaming Evolution Fund Late Stage Investments RunCom Wi-Max system On Chip
- 5. Table of Contents • The Company • Target Markets • The SimPhonyTM Solution • Business Model & Success Stories • Africa Advantage • Future Prospects • Summary
- 6. Target Markets Potential Users: • Low to mid income populations - people who cannot afford handset ownership costs • Semi-urban and rural areas • Random users • First-time cellular subscribers
- 7. • Fixed- line payphones: Too expensive to deploy No longer being deployed in the developing world • Satellite Telephones: Expensive to purchase Expensive tariff per minute of usage • Mobile phones: Even ultra low cost handsets are still too expensive Competitive Analysis
- 8. Table of Contents • The Company • Target Markets • The SimPhonyTM Solution • Business Model & Success Stories • Africa Advantage • Future Prospects • Summary
- 9. The SimPhony™ system SimPhony TM Cellular Network
- 10. Billing sys & Phones • Comprehensive Control, Monitoring & Billing System • Real-time Subscriber & Phone Management • Calculates how much revenue is generated by phone • Sales & Marketing Tools • Statistics & Diagnostics Tools • SIM locked per operator Billing Module Dealer Module Inventory Module Report Module
- 11. Highlights • Dual mode – internal & external SIM card operation: Prepaid personal SIM card Cash-on-Spot public pay phone • Quad band GSM/CDMA • GPRS/data connection enabled • Extended coverage range • Remote management • Remote software upload, tariffs change • Durable power supply, internal backup battery
- 12. Phase I - Cash on Spot (COS) – Internal SIM Card • Designed for random users • Internal billing for cash payment to the phone owner • Monitoring: Number called Call duration Call charge in local currency per units +442074200555 3: 43 min 8 unit 194.32 Cents
- 13. Phase II - SimPhony SIM Card Subscribers - External SIM • SIM based – Prepaid & Postpaid • Voicemail – leave & receive messages • Unique services : “Who Called” & “Notify Me” • SMS services (also for promotions) • SIM locked per operator
- 14. SimPhony Benefits To the Operator: • Substantial and rapid increase in: Air-time revenues Customer base ramp-up Network’s capacity utilization Customer & brand loyalty • High SimPhony phones ARPU • Valuable usage data To the Phone Owner: • Additional substantial source of income • Loyal customer base • Support To the Subscriber: • Affordable communication availability to EVERY CITIZEN • Personal and private communications • Voicemail, SMS, personal address book, etc. • Reliable, branded service
- 15. Table of Contents • The Company • Target Markets • The SimPhonyTM Solution • Business Model & Success Stories • Africa Advantage • Future Prospects • Summary
- 16. Business Models Main Dealer Phone owner Local Operation Cellular Operator Main Dealer Phone owner Local Operation $$$ Airtime $$$ $$$ Airtime Exclusive commissioning $$$ $$$ Airtime $$$ Airtime $$$ $$$ Subscribers
- 17. Business Model (cont.) Operation’s main responsibilities • Marketing • Distributing the SimPhony phones – Rapid and efficient deployment of the SimPhony™ system, achieving the required “Critical Mass” of phones • Purchasing and distributing wholesale airtime • Providing local maintenance and support • Airtime management • Managing distribution channels
- 18. Success Stories Azerbaijan – reaching 20% of cellular market. Currently over 500,000 subscribers (phones and cards). Mali – Biggest private public cellular operation. 40% of Public Cellular phones. 30% of total public phones. Fast deployment (thousands of phones in less than a year) Burkina Faso – ARPU of 400 US$ per phone More phones operational in Uganda, Senegal, Sri-Lanka, and Mexico
- 19. Table of Contents The Company Target Markets The SimPhonyTM Solution Business Model Africa Advantage Future Prospects Summary
- 20. Africa Advantage Fast growing Mobile sector since its introduction Estimated market capacity for hundreds of thousands of public pre-paid phones. Government policies and efforts to make services and utilities available to rural areas CellNets has proven capability to increase access to remote areas No Cost to Operator
- 21. Public Pay Phones Payphones are becoming increasingly popular although their number remains small compared to the size of the population. Most people walk 30 to 60 minutes to get to the public pay phones. Indications of the scarcity of public pay phones compared to kiosk phones. Rural people walk for over two hours to get to public phones. Private kiosks are regarded expensive but convenient. Moreover those who attend private kiosk phones provide added features such as taking messages.
- 22. Table of Contents The Company Target Markets The SimPhonyTM Solution Business Model Africa Advantage Future Prospects Summary
- 23. • SIM Page • Data services over GPRS • GPS Mobility Management • Video Mail / Conference • PC Access via data port Future options and possibilities
- 24. Table of Contents The Company Target Markets The SimPhonyTM Solution Business Model Africa Advantage Future Prospects Summary
- 25. Summary 1)CellNetS overcomes the “handset barrier” - providing personal communications for all 2)Reaching new market segments and provide cellular operators access to these unserved markets 3)We developed the only technology that exists today that addresses this market
- 26. Summary 4) Benefits to operators - increased revenues, subscribers - without any required investment 5) Turning random users to loyal subscribers 6) High SimPhony phone ARPU 7) Easy and fast implementation
- 27. Thank You CellNetS Ltd. | +972.3.5578787 | info@cellnets.com