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  1. 1. VIVENDI<br />BY:KANIKA KAPOOR<br />ID:M100700020<br />MBA1<br />
  2. 2. INTRODUCTION<br /><ul><li>Vivendi SA (formerly known as Vivendi Universal) is a French international media conglomerate with activities in music, television and film, publishing, telecommunications, the Internet, and video games.
  3. 3. It is headquartered in Paris. </li></li></ul><li>SOME IMPORTANT FACTS OF VIVENDI<br /><ul><li>Revenue €27.13 billion (2009)
  4. 4. Operating income €3.836 billion (2009
  5. 5. Profit €830 million (2009)
  6. 6. Employees 48,280 </li></li></ul><li>PRODUCTS<br /><ul><li>MUSIC PUBLISHING
  11. 11. VIDEO GAME PUBLISHING</li></li></ul><li>KEY FIGURES AS OF SEPTEMBER 2010<br />EBITA: 3,243 million euro .<br />Present in 77 countries.<br />Stock exchange:<br />Vivendi is listed on "Compartment A" of NYSE Euro next Paris (ISIN FR 0000127771) <br />Vivendi is included in the CAC 40 index<br />
  12. 12. EXECUTIVE BOARD<br />Management<br />Jean-Bernard LévyChairman of the Board<br />Amos GenishVice-Chairman of the Board<br />Gustavo Pinto GachineiroExecutive Vice-President<br />Philippe CapronDirector<br />Caroline Le Masne de ChermontDirector<br />Régis TurriniDirector<br />Boris PrzechakiIndependent Director<br />
  14. 14. GVT-VIVENDI
  15. 15. MAROC -VIVENDI</li></li></ul><li>SFR<br />This is a 56% subsidiary of Vivendi. With more than 20 million mobile customers, 4.6 million broadband Internet customers and 6,248 millions euro in revenues for the first half of 2010, SFR is Europe’s leading alternative operator and France’s leading alternative telecommunications operator. SFR is an integrated operator, owner of its mobile and fixed-line infrastructures<br />
  16. 16. SERVICES OFFERED BY SFR<br /><ul><li>Internet offerings suited to the market</li></ul>Mobile Internet developed strongly, encouraged by the arrival of terminals with ever better performance like the iPhone and Android telephones, specifically suited for this type of use. The “Full Internet” range of offers and options, allowing for all mobile Internet services on an unlimited basis without restriction as to time or download volume, meet with great success<br />
  17. 17. CONT….<br /><ul><li>Networks Development An effective mobile network</li></ul>At the end of 2009, SFR’s GSM/GPRS network (enabling mobile telephony) covered 99% of the French population; the UMTS network (used for third-generation mobile telephony, known as 3G/3G+) covers 87% and the EDGE/3G/3G+ network (standards enabling mobile circulation of data) 97%. SFR multiplied the capacity of its mobile network by a factor of three in 2009 <br />
  18. 18. SERVICES OF GVT<br /><ul><li>GVT offers a diversified portfolio of innovative products and advanced solutions for conventional and VoIP telephony, corporate data transfer, broadband and other Internet services for all market segments: Retail/Small and Medium Enterprises (SMEs) and Corporate.
  19. 19. GVT also offers content, e-mail and other multimedia services such as blogs, photoblogs and hosting, regardless of whether the buyers have also acquired the company’s Internet access services</li></li></ul><li>CONTINUED….<br /><ul><li>GVT focuses on companies and provides pioneering products and services of the highest quality, offering integrated solutions and managed services including conventional telephony, Internet services, private-data networks, hosting and VoIP</li></li></ul><li>MACRO TELECOM<br />Maroc Telecom Group is Morocco’s leading mobile-telephony operator, with a customer base that increased in the first half of 2010 to 15.9 million customers. The prepayment system is in line with customers’ need to control their communication expenditures and avoid overruns<br />
  20. 20. SERVICES OF MACRO TELECOM<br /><ul><li>Fixed-line telephony
  21. 21. TV via ADSL
  22. 22. Network Internet</li></ul>The leading Moroccan Internet service provider.<br /><ul><li>International</li></ul>Promising subsidiaries<br />
  23. 23. Engineering<br />Design<br />Economic<br />Feasibility Study<br />Marketing<br />ROLE OF MARKETING IN TELECOM<br />
  24. 24. THIS FOLLOWS MARKETING 101<br /><ul><li>WHAT IS MARKETING 101</li></ul>The process of planning and executing the<br />conception, pricing, promotion and<br />distribution of ideas, goods, and services to<br />create exchanges that satisfy individual and<br />organizational goals<br /> American<br />MARKETING POLICY IN VIVENDI <br />
  26. 26. LEAP TELECOM<br />HISTORY<br />Leap is a wireless communications provider that offers innovative, high-value wireless services under the “Cricket” brand. Leap's Cricket service offerings provide its fast-growing, young, and ethnically diverse customer base with unlimited access to wireless voice and data services for a flat rate without requiring a fixed-term contract<br />
  27. 27. The Company and its joint ventures now operate in 35 states and the District of Columbia and hold licenses in 35 of the top 50 U.S. markets. Cricket services stretch across the country, from New York to California. Headquartered in San Diego, Calif., Leap is traded on the NASDAQ Global Select Market under the ticker symbol “LEAP.“<br />
  28. 28. SERVICES OFFERED BY LEAP TELECOM<br />Premium Extended Coverage <br />This gives Cricket customers access to unlimited voice usage in a broad coverage area of approximately 200 million covered POPs. In addition to its market expansion initiatives, the Company launched two new products: Cricket Broadband, its unlimited high-speed mobile internet service, and Cricket PAYGo, its unlimited pay-as-you-go daily and all-inclusive monthly wireless service.<br />
  29. 29. 2. 3G digital wireless network <br />operates on CDMA2000 (Code Division Multiple Access)1X EvDO Rev A technology covering approximately 94 million potential customers.<br />The engineering team at Leap is driven to optimize capacity and balance spectrum availability and has successfully deployed unlimited voice and broadband data services using as little as 10MHz of spectrum in most of the Company‘s markets. Leap‘s engineering staff focuses on thoughtful and creative application of new technology designed to operate high capacity, high utilization networks in order to drive our industry<br />
  30. 30. 4 P’s<br />What are they?<br />THESE ARE:<br /> Product<br /> Place<br /> Promotion<br /> Pricing<br />MARKETING STRATEGY OF LEAP<br />
  32. 32. You think they will buy it, but will<br />Take Heart out of the<br />Decision!<br />Let the numbers speak for<br />themselves.<br />
  33. 33. EXAMPLE:SHOWING RESEARCH STEPS<br />Example: Digital Cable<br />We want more cable channels?<br />Spent approximately $20,000 to offer HITS QT.<br />Customer Research = NONE<br />42 New Customers during 1st Year!<br />Conducted a survey two months ago determined<br />that the reason people weren’t buying was – price.<br />Lowered price and gained 29 new customers<br />
  34. 34. RUBICON TELECOM<br />Since forming in 1989, Rubicon Technology has always followed the same guiding principle: communication should be easy, dependable and affordable. Rubicon's history as a telecommunication company is a tapestry of innovative services that have made communicating easier, more dependable or more affordable. The team at Rubicon will continue to bring services to market that enhance the ability of your family or business to communicate<br />
  35. 35. RUBICON TELECOM<br /><ul><li>Long Distance
  36. 36. 800 Number
  37. 37. Internet
  38. 38. Travel Card </li></li></ul><li>SUREWEST TELECOM<br />Our exceptional services are backed by best-in-class customer satisfaction levels making your experience with SureWest second to none.<br />SureWest's fiber-optic technology delivers one of the most advanced and reliable networks in the nation. With maximum bandwidth capabilities, our cutting-edge products are highlighted by crystal-clear HDTV, some of the country’s fastest Internet speeds and interactive digital phone features.<br />
  41. 41. VOICE</li></li></ul><li>
  42. 42. COMPETITORS IN RUSSIA<br />Central Communication Company JSC<br />JSC «SMARTS <br />Sky Link<br />Mobile TeleSystems OJSC ("MTS") <br />
  43. 43. Central Telecommunications Company OJSC<br />Central Telecommunications Company OJSC is a Russia-based open joint stock company. The Company is an operator of wired communications in the Russian Federation, provides a range of communications and Internet services to private individuals, corporate clients and governments in the Central Federal District..<br />
  44. 44. SERVICES OFFERED<br />The Company provides communication services (including local and intra-zone telephone services<br /><ul><li> telegraph services,
  45. 45. data transmission services
  46. 46. AND rents out communication channels and provides radio communication services in the territory of the 17 Federal Districts of the Russian Federation</li></li></ul><li>JSC-SMART TELECOM<br /> THIS providing mobile telephony services so as to unite people, help them live comfortable and reach their personal aims, enjoy their communication. <br />We strive for the harmony among interests of our clients, employees and stockholders. <br />
  47. 47. SERVICES OFFERED<br /><ul><li>ROAMING
  49. 49. INTERCITY COMMUNICATION</li></li></ul><li>SKY LINK TELECOM<br />CDMA450 Network to Tver to Provide Coverage between Moscow and St. Petersburg Regions.<br />
  50. 50. Mobile TeleSystems OJSC ("MTS)<br /><ul><li>Mobile TeleSystems OJSC ("MTS") is the leading telecommunications group in Russia, Eastern Europe and Central Asia, offering mobile and fixed voice, broadband, pay TV as well as content and entertainment services in one of the world's fastest growing regions
  51. 51. Group serviced over 102.4 million mobile subscribers in Russia, Ukraine, Uzbekistan, Turkmenistan, Armenia and Belarus, a region that boasts a total population of more than 230 million. The Group’s fixed business, as of December 31, 2009, had a total of 7.5 million households passed, 1.3 million broadband Internet and 2.1 million pay-TV subscribers.</li></li></ul><li>SERVICES OFFERED<br /><ul><li>MOBILE
  52. 52. BROADBAND
  53. 53. PAY TV</li></li></ul><li><ul><li>Develop Product Idea
  54. 54. Focus Groups
  55. 55. Customer Interviews
  56. 56. Survey (Telephone, Mail or E-mail)
  57. 57. Plug Into Feasibility
  58. 58. Research after Launching</li></ul>RESEARCH PROCESS<br />
  59. 59. COMPETITORS IN INDIA<br />Bharat Sanchar Nigam Limited (BSNL)<br />Airtel<br />Reliance<br />Idea Cellular<br />Vodafone<br />
  60. 60.
  61. 61. Bharat sanchar nigham (bsnl)<br /><ul><li>Bharat Sanchar Nigam Limitedis a state-owned telecommunications company headquartered in New Delhi, India. BSNL is one of the largest cellular service provider, with over 75 million subscribers as of October 2010 and the largest land line telephone .
  62. 62. BSNL is India's oldest and largest Communication Service Provider (CSP). Currently it has a customer base of 90 million as of June 2008.</li></li></ul><li>Services offered by bsnl<br />BSNL provides almost every telecom service in India. Following are the main telecom services provided by BSNL:<br />Universal Telecom Services : Fixed wireline services & landline in Local loop (WLL) using CDMA Technology called bfone and Tarang respectively. As of June 30, 2010, BSNL has 75% marketshare of fixed lines.<br />BSNL Mobile<br />Prepaid Mobile<br />Cellular Mobile Telephone Services: BSNL is major provider of Cellular Mobile Telephone services using GSM platform under the brand name Cellone & Excel (BSNL Mobile). As of June 30, 2010 BSNL has 13.50% share of mobile telephony in the country.[6]<br />
  63. 63. WLL-CDMA Telephone Services: BSNL's WLL (Wireless in Local Loop)service is the most reliable and affordable service giving you the best of both fixed line telephony & Mobile telephony.<br />BSNL Broadband<br />Internet: BSNL provides internet services through dial-up connection (Sancharnet) as Prepaid, (NetOne) as Postpaid and ADSL broadband (BSNL Broadband). BSNL holds 55.76% of the market share with reported subscriber base of 9.19 million Internet subscribers with 7.79% of growth at the end of Mar-10. Top 12 Dial-up Service providers, based on the subscriber base, Performance of BSNL ISP Quality of Service have met this benchmark of 99% for first attempt in this quarter and maintained the Grade of Service. It Also Provides OnlineGames Via Its Games on Demand(GOD)<br />
  64. 64. Intelligent Network (IN): BSNL provides IN services offers value-added services, such as Free Phone Service (FPH), India Telephone Card (Prepaid card), Account Card Calling (ACC), Virtual Private Network (VPN), Tele-voting, Premium Rae Service (PRM), Universal Access Number (UAN) and more.<br />3G:BSNLoffers the '3G' or the'3rd Generation' services which includes facilities like video calling, live TV, 3G Video portal, streaming services like online full length movies and video on demand etc.<br />IPTV:BSNL also offers the 'Internet Protocol Television' facility which enables us to watch television through internet.<br />FTTH:Fibre To The Home facility that offers a higher bandwidth for data transfer. This idea was proposed on post-December 200<br />
  65. 65. BSNL vs OTHER SUBSCRIBERS<br />
  66. 66. AIRTEL<br /><ul><li>This company that operates in 19 countries across South Asia, Africa and the Channel Islands. It operates a GSM network in all countries, providing 2G or 3G services depending upon the country of operation. Airtel is the fifth largest telecom operator in the world with over 200 million subscribers as of October 2010.
  67. 67. Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom. It has a 29.00% market share of the GSM mobile service in India</li></li></ul><li>SERVICES OFFERED<br /><ul><li>3G
  68. 68. TELEMEDIA
  70. 70. MOBILE</li></li></ul><li>VODAFONE <br /><ul><li>Vodafone Group is a global telecommunications company headquartered in Newbury, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers (behind China Mobile), with around 332 million proportionate subscribers as at 30 September 2010.
  71. 71. It operates networks in over 30 countries and has partner networks in over 40 additional countries. It owns 45% of Verizon Wireless, the largest mobile telecommunications company in the United States measured by subscribers.</li></li></ul><li>SERVICES OFFERED<br />MOBILE SERVICES<br />
  72. 72. Comparitive study for broadband<br />
  73. 73. RELIANCE<br /><ul><li>Reliance Communications formerly known as Reliance Infocomm, along with Reliance Telecom and Flag Telecom, is part of Reliance Communications Ventures (RCoVL). Reliance Communications Limited, founded by Dhirubhai H Ambani (1932–2002), is the flagship company of the Reliance Anil Dhirubhai Ambani Group.
  74. 74. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of 64,000 crore (US$13.6 billion), cash flows of 13,000 crore ($2.8 billion), and a net profit of 8,400 crore ($1.8 billion</li></li></ul><li>SERVICES OFFERED<br />Reliance Internet Data Center (RIDC)<br /><ul><li>RIDC provides Internet Data Center (IDC) services located in Mumbai, Bangalore, Hyderabad and Chennai. Spread across 650,000 sq ft (60,000 m2) of hosting space, it offers IT infrastructure management services to large, medium and small enterprises.</li></ul>Reliance Big TV Limited<br />Reliance Big Tv launched in August 2008 and thereafter acquired 1 million subscribers within 90 days of launch. the fastest ramp-up ever achieved by any DTH operator in the world. Reliance Big TV offers its 1.7 million customers DVD-quality pictures on over 200 channels using MPEG-4 technology.<br />
  76. 76.
  77. 77.
  78. 78. INDIA TELECOM SECTOR“CUSTOMER IS KING”<br />EMPHASIS ON CUSTOMER CARE PROGRAM<br /><ul><li> 4 Times More Expensive to Gain a Customer than to Keep One.
  79. 79. Marketing’s Best Friend or Worst Enemy</li></li></ul><li>Communication<br /> Service Outages<br /> Scheduled and Non-<br /> Scheduled<br /> Customer Call Backs<br /> Scheduled<br /> Appointments<br /> Follow Up Calls<br />Product/Service<br /> Failure Response<br /> Service Outage<br /> Explanation<br /> Greeting Customers<br /> Cellular Phone Usage<br /> Leaving a Location<br />CUSTOMER CARE PROGRAM<br />
  80. 80. CUSTOMER CARE PROGRAM<br />RETENTION STRATEGIES<br />Residential<br /><ul><li>Thank You Notes
  81. 81. Follow-up Calls
  82. 82. Public Relations Events
  83. 83. Giveaways
  84. 84. Capital Credits
  85. 85. Milestone Rewards</li></li></ul><li>(B) BUSINESS<br /><ul><li>Visit Schedule
  86. 86. Documentation and Reporting
  87. 87. Thank You Notes
  88. 88. Gifts</li></li></ul><li>WIN BACK STRATEGIES<br /><ul><li>Disconnect Tracking
  89. 89. Exit Interview
  90. 90. Promotions
  91. 91. Follow-up Contact</li></ul>CUSTOMER CARE PROGRAM<br />
  95. 95. GLO MOBILE</li></li></ul><li>BENIN TELECOMMUNICATION<br />Fixed-line monopolist Benin Telecoms (BT) is expanding its CDMA2000 fixed-wireless and its ADSL broadband service and has launched the country's first WiMAX wireless broadband network. The arrival of a second international submarine fibre optic cable to compete with the SAT-3/WASCcable from 2011 is expected to lead to drastic reductions in the cost of international bandwidth.<br />
  96. 96. GLO MOBILE<br />PREPAID: If customer uses an average of 155 minutes of less per month, then you should consider the Classic Plus package. For young professionals, the Easy Talk package, where they can enjoy a 10% discount on four registered Glo friends and family numbers. <br />VAS<br />We have a range of Value Added Services, all designed to enhance your Glo experience. Glo Caller Tunes is a feature that allows you to personalize your conventional ring tune; Text messaging (also known as SMS: Short Message Service) allows you to send and receive short messages and Glo Multimedia Messaging Service allows you to combine picture messaging, enhanced text messaging and audio messaging in a single message<br />
  97. 97. Marketing strategy at glo mobile:the study of 4P’s<br />
  99. 99. THE COMPANIES IN AFRICA FOLLOW A PROCESS KNOWN AS “BUNDLING”.<br />i.e<br /><ul><li> Sell More Services
  100. 100. Customer Retention (Defensive)</li></ul> A recent study showed 80% of company A’s customer prefer to receive more than one service from a single provider.<br /> They further determined that if it grouped four related services, the likelihood that customers would ever switch providers was reduced by 60%, even if the competition offered individual services at a lower rate<br />MARKETING STRATEGIES<br />
  101. 101. BUNDLING PROCESS<br /> This is a research to Determine<br />1.Which services your subscribers would like to<br />have bundled.<br />2.The penetration rates you can expect to achieve.<br />3.Market segments to target<br />4.How to price service bundles (Discount?)<br />5.How to compose effective advertising messages<br />
  102. 102. ADVANTAGES OF BUNDLING<br /><ul><li>Create Bundles
  103. 103. Focus Groups
  104. 104. Re-create bundles (if necessary)
  105. 105. Customer research
  106. 106. Potential penetration rates
  107. 107. Survey customers
  108. 108. Launch Bundles</li></li></ul><li>THANK YOU!!<br />