Business report (Charity Drive)

| Foundation in Natural and Built Environment | January Intake 2015 | Introduction To Business | BUS 30104 |
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SCHOOL OF ARCHITECTURE, BUILDINGS AND DESIGN
Foundation in Natural and Built Environment
January 2015 Intake
Charity Drive Report
Group Members:
Introduction To Business [ BUS 30104 ]
Lecturer : Tay Shir Men
Submission Date: 12th
December 2015
Name Student ID
Seow Koji Takehira 0320816
Sirajeddin Ali Suliman 0322399
Mohamed Haroon Faleel 0322197
Farah Aida Binti Shahar Sham 0322962
Muhammad Fareez Bin Shahar Sham 0322961

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CONTENT
No. Content Page
1. Key Summary 3
2. Objectives 4 - 5
3. Target Market 6 - 7
4. Competition Analysis 8
5.
Product & Packaging:
5.1 Product
5.2 Packaging
9 - 10
6. Pricing 11
7. Promotion 12 - 14
8. Sponsors 15 - 16
9. Distribution 17
10. Green Measures 18
11. Human Resource Planning 19
12. Evaluation of Results 20 - 21
13. Appendix 22

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1.KEY SUMMARY
In a group of 5, We had been given task to organize a Charity Drive event to raise
funds to donate for a charity organization to help solve social issues that are
happening around us. At the same time, it is a good chance for us students whom
are taking Introduction to Business, to further understand by on hand experience
and learn about how a business will function and set expectation.
After numerous discussion within the group, our group has decided to raise funds
by selling custom made stickers and pre-made stickers. In addition, we chose
sticker as our product because it is very unique in a sense as there is much
opportunities and potential to the product, where it is able to be customize to
many different usage and purposes. Along the way, we had found a sponsor
whom are willing to provide us a certain amount of cash as our capital, so that we
can further raise our funds and donate to help those who needs it.
All profits will be donated to a Refugee school, where a Facebook organization
called “Lend a Hand “ from “Let’s Tutor a Refugee Child ” redirected us to. The
purpose of this organization is to provide refugee children with education, where
charity donations will help them by paying resource fee and any expenses
involved. We chose this charity organization because we believe that every youth
deserves a chance to learn and experience about the world. Regarding on what is
happening around them, giving them the opportunity to be part of the change and
create impact to the society, starting off by learning and educating the basics. Not
only that, we also believe that everyone deserves to be educated, to collaborate
with each other and make our world a better place.
A total of RM 2349.00 had been raised by our team.

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2. OBJECTIVES
2.1 Lend A Hand - Charity Organization

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The reason we decided to donate to “Lend a Hand - KL “ is because they are
taking part in helping the refugee children by providing educations and
opportunities for them to learn.
They had started this project since 10 Jan 2014 with Pandawas and now moved
on to ULC, CSO and GGM, they have managed to gather like-minded individuals
from near and far to introduce a new concept of charity ie "giving as much as you
can, when you can and how you can". The non-commital concept of this charity
work has grown into a weekly public event with an average of 40 new faces each
week and many returning volunteers. They have successfully raised awareness of
refugee plight where they registered >2000 volunteers on their database, brought
an abundance resources to these refugee schools and created "Voice of
Refugees" to aid urgent needs of the refugees.
2.2 Proffesional & Personal Objectives
a) A target of RM 2500.00
b) Sales Profit of RM2500 and more to cover up our costs
c) Target Sales of Products Altogether.
- 210 Stickers per day
- 840 Stickers within the whole event.
2.3 Personal Objectives
a) Obtain new skills on how to market, promote, and manage a business
b) Strengthen Team dynamics
c) To have a great learning experiences

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3. TARGET MARKET
A target market is a group of customers a business has decided to aim
its marketing efforts and ultimately its merchandise. A well-defined target
market is the first element of a marketing strategy. Target markets are groups of
individuals that are separated by distinguishable and noticeable market
segmentation including the following:
 Geographic
 Demographic/socioeconomic segmentation
 Psychographic segmentation
 Behavioral segmentation
 Product-related segmentation
In our case for the stickers business, our target market were mainly young adults
from the age of 18-25 because we were selling in the Taylor’s university campus
and this is the age of the students. Laptop stickers only appeal to younger people
and so this was our target market. Around 60% percent of our customers were
females and we found out that this appealed to them.
We approached our target market to appeal to the female demography by adding
many girly stickers to increase our potential sales. Taylor’s university have a lot of
students following the “hipster” lifestyle and thus the laptop sticker business was a
success in our case and the marketing was done successfully, we penetrated this
loophole as we were the only group in our project to sell laptop stickers and not
food or drinks. Our marketing approach was niche as laptop stickers are a small
industry and only particular people like to purchase these types of items, niche
businesses also are a benefit because they tend to satisfy what the customers

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want and profits may be higher as they are unique products. As in the case fo our
business project we were the only group to sell laptop stickers and thus people
walking by did find our stall more standing out and eye catching as we were
different from the food stalls. We provided a different type of product that people
would buy.
We also tried to implement brand loyalty to our customers by changing our sticker
designs everyday so that our customers would come back for more. We also
made a Facebook event page one week before our sales week to make people
and friends aware of our business, this method proved to be a success as we
already had customers placing orders on customized stickers and increased
potential customers.

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4. COMPETITION ANALYSIS
A competitor is any business that is a rival to each other. A competitor offers the
same products or services. The more competitors there are the lower the price of
goods and services. Examples of competitors are McDonalds and KFC. This is
because they both offer fast food and they have to compete against each other to
gain the higher market share.
In our case, there were many other stalls during our business selling week. The
other stalls were not really our competitors because we provided a totally different
kind of service. We were the only group to sell stickers and the rest of the groups
sold food and drinks so we did not have any competitor in the same niche or
industry as us. This prompted us to raise the price of one sticker up a bit to
increase profit as people would buy our stickers. Our competitors mainly sold food
like fruits, ice cream, curry fishball, sweets, and drinks.
The strengths our competitors had were that some stalls had ice cream and
frozen yoghurt which really caught the eye of many potential customers and
missed out on our stall, hence we tried to decorate our stall more with banners,
posters and funny catch phrases.
The threats our competitors posed to us were that during lunch hour most of the
people went to the food stalls rather than coming to us and this prompted us to
walk around during the lunch hours to get more sales which proved to be a good
alternative strategy to earn extra sales from other sources.
The opportunities our competitors in the premises provided to us were that not
everyone wants to eat and so they found our stall unique and thus we had new
potential customers and also a wider customer base.

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5. PRODUCT & PACKAGING
5.1 Product
Our product during the charity drive exclusively just stickers, our stickers have 200
diversified designed sticker that were respectively chosen by each of our group
members which have our own different style in the preference of designs for the
stickers. Our stickers vary in design, from girly and boyish stickers, cute and tough
characteristics stickers and many more! All the stickers varies in sizes and shapes.
We also offered a service of printing custom designed stickers. In this way,
customers are able to print stickers according to their preferred design.

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5.2 Packaging
We packaged our stickers with a transparent plastic folder so that it could expose
the interesting design of the stickers. This enables customers to see the product.
Another reason behind why the stickers are packaged inside a plastic folder is to
avoid the stickers to get damaged by external circumstances.

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6. PRICING
Cost Price of stickers(including plastic):
RM 0.30 per unit
Selling Price:
 RM 3 per unit
 RM 2.50 per unit (if buy 4)
The selling price is 10 times the
cost price if the stickers are sold
per unit, this was a good profit for
us.
The selling price is 8.3 times the
cost price if the stickers are sold
at the price of RM 2.50
All of our customers felt that the
price was agreeable and not
reluctant to buy our stickers
because our stickers are quite
cheap comparing to the stickers
found in the market and online
shop.

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7. PROMOTION
We prepared the entire necessary item needed in order for us to attract customers
such as the posters. We even made our menu so that the costumers can look to
our prices and they also known what type of stickers are we selling. For the store
decorations we decided to design our booth simple, nice and neat, and we let one
of our group member as a DJ in order to attract costumers to our booth daily.
We used face-to-face conversation with the costumers by telling them to buy three
stickers and get one free and we let them donate another one ringgit by telling
them to help our refuges here in Malaysia as we are referring to the organization
that we are supporting.
7.1 FACEBOOK EVENT
Since the usage of Facebook is really popular with the teenagers nowadays, we
decided to further promote our product on the social media posting all the stickers
designs and we let some of the costumers to upload their pictures so we can let
them customize their own design print for them with the same price.

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STICK IT HARD POSTER

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the poster that was mainly used for promoting stick it hard. The theme used for all
the poster is brown black and white as the brown works the contrast agent to
make the poster looks outstanding. In addition, the wood element as the
background give a stronger impression of the hardness, as referring to our brand
name.

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8. SPONSOR
We asked “TARGET ENGINEERING” for sponsorship from Libya, to sponsor for
our charity drive and it was successful. As we questioned the reason why the
company agreed to sponsor us, we found out that the company are financially
generous and willing to help those who are less fortunate. We approached the
company through email and agreed for an interview online. Therefore, the
company agreed to sponsor RM700.00, which are going to cover the production
cost. We had received the many by bank transfer where it was transferred to one
of our members account.

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9. DISTRIBUTION.
We have a various types of sticker designs so we decided to separate into
different bags following each design. We had strategies on selling our sticker, one
of it is making the booth look interesting and we decided to carry the stickers with
its packaging around the campus and other different venues.
We sell our product with a transparent packaging so the customers wont be
having any troubles with keeping the stickers, it is also easier for us to sell the
stick while putting each of the design with different numbers so we wont get
confused. We sell the stickers around the campus more 2 person so we wont
make any mistakes while selling our product. In average we manage to approach
in estimation around 200 customers per day and sometime the balance from the
customer will be donated as well depending on the customer itself.
We even make a facebook website so our customers can choose any design of
stickers from the internet and we will give the privilege to print the stickers for
them. Even though we provide that type of service but the customers have to give
the design before the day we sell the stickers to them. Taylors shine also were
interested in our business and they decided to help us on our business by giving
us a task to print a few shine stickers which can help increase our profit. The first 2
days of the business we decided to make a promotion which is buy 3 and get free
1 and the last few days we decided to improve the promotion by changing it to buy
3 free 2 or buy 3 free 3.These are just the strategies for us to achive our target
and avoid any loss in our business. To avoid any miscalculation we write every of
the sticker purchased by the customer in a single receipt.

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10. GREEN MEASURES
The sticker are produced by glossy paper and it is printed on the paper. We all
tried to save the papers by designing the stickers in 1 size so any designs of the
sticker can fit in one paper. This can avoid any waste of paper and more
environmental friendly. The sticker itself is made from a glossy paper and glossy
paper can avoid making the sticker wet when having any contact with water. By
the help of the waterproof paper we think I can make customer trust our sticker
and this can help the environment.
Beside that , we did not use more than 1 packaging for 1 customer since the
sticker are small and thin . We decided to give the customers a small air tight air
bag which can avoid any damage to the sticker itself. By the use of photoshop
software we decided to design a poster instead of giving small brochures which
can lead to a massive waste of paper

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11. Human Resource Planning
From what we learned from Introduction to Business, organizing is an important
management process where it can determines a businesses efficiency and
productivity. For our group, we adopted horizontal organizational type where there
are no middle management, so our team can make decisions quickly and
independently.
11.1 Organizational Chart
Overall Management
Names Roles
Seow Koji Takehira Leader, Public Relations
Farah Aida Binti Shahar Sham Chief Saleswomen, Accountant
Mohamed Haroon Faleel Promoter
Sirajeddin Ali Suliman Promoter, Public Relations
Muhammad Fareez Bin Shahar Sham Promoter, Supplier
Seow Koji Takehira
(Leader)
Haroon Faleel
Farah Sham
(Accountant)
Serajeddin Ali
Fareez Sham
(Supplier)

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12. EVALUATION OF RESULTS
PROFIT AND LOSS REPORT
Statement of Income for Stick it Hard for the Business Charity Event Ended
at 4 December 2015
RM RM
Revenue
Net Sales 1981.35
Loss: Cost of Good Sold
Stickers 199.85
Plastics 48.70 (248.55)
Gross Profit 1732.80
Add: Sponsor ship [Target Engineering] 700
Adjusted Gross Profit 2432.80
Loss: Operating Expenses
Receipt Books 7.50
Boards 25.90
Blades 32.80
Posters 17.60
Total Operating Expenses (83.80)
NET PROFIT 2349.00

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At the end of the project. We managed to raise RM2349.00 in total where it was
almost close to our target. What we did right is that we were able to be unique
compared to the other groups as we were the only one who was selling sticker as
choice of product. As we know the disadvantages of selling food and beverages,
where if we were unable to sell everything in that day, it will be a lost to us as we
have to dispose everything to prevent food poisoning to customers.
On the other hand, what we did wrong was that, we should have advertised our
product earlier to accept custom orders from our consumers. As so far we
experienced within the few days of charity drive, most of the consumer wanted to
custom made their own sticker, so they could choose the picture and designs they
like.
If we had another chance to carry out another Charity Drive, we will collaborate
with other groups to promote our stickers. We will distribute a voucher, or a
coupon for our stickers, where if consumer buys a product from collaborated
group, they will get a free one sticker from our booth.
The truth behind this is where we will cost the collaborated groups whom had their
customers to buy their product due to the free stickers, we will charge them by
RM1 for each customers whom claimed the stickers.
Our Personal Reflection by Each Member:
https://youtu.be/jNhd9gv3L9E

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13. APPENDIX
13.1 Customer’s Receipt

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13.2 Supplier’s Receipt

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13.3 Sponsorship Letter

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13.4 Sponsor by Bank Transfer

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13.4 Letter from Organization

Business report (Charity Drive)

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