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SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
Foundation of Natural Build Environment (FNBE)
Introduction of Business [BUSF0103]
Group Members :
Sim Si Kai (0318609)
Ilhami Ibrahim (0319155)
Chong Wai Loon (0319745)
Karolina Bondarenko (0316354)
Submission Date :
30th January 2015
Lecturer’s Name :
Mr Chang Jau Ho

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Content
Index Page
Objectives 3
Target Market 4
Competition Analysis 5
Product and Packaging 6
Pricing 8
Promotion 9
Sponsor 11
Distribution 12
Human Resource Planning 13
Evaluation of Results 14
Appendix 15

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Objectives
For our last business project which is a charity drive, we have decidedto donate the amount of
profitwe earnedtothe World VisionOrganization.We chose thisorganizationbecauseWorldVisionis an
International Christian humanitarian organization dedicated to working with children and families to
overcome extreme povertyand injustice. They work to promote human transformation, seek justice for
the oppressedanddemonstrate the love of Godforall peoples.WorldVisionservesall people regardless
of religion, race, ethnicity or gender. We felt that World Vision contributes so much to the world. Thus,
we feel the need thatwe shouldsupportthisorganization bydonatingall of ourprofitandletthemmake
a full use of that money by helping those in need.
Our aim for our charity drive project is to hit the target of RM2500 from profit, donation and
sponsorship.This meansthat50%andabove of the money hastobe fromprofitand anotherhalf of it will
be from sponsorship or donation.
Youtube Link to Our First Visit to Worl Vision Organization:
https://www.youtube.com/watch?v=PubUYkuKCvs

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Target Market
Our booth will be located in Taylor’s University Lakeside Campus, specifically in front of the
StudentLife Centre (SLC). Thisuniversityconsistsof people fromall differentcountriesthatcame togain
knowledge here.There are two typesof people in a university.The first one would be students and the
second type would be lecturers as well as workers. Most of the people in Taylor’s University are
Malaysians. Therefore, they might be interested on the things we are planning to sell.
Based on our research and observation, we have concluded that many students prefer foods
rather than goods. The only food you can get in Taylor’s University are in the commercial block. As for
students,the price range forthe foodinthe commercial blockisquite expensive.Forexample,astudent
can get a plate of rice with graviesforthe price of RM13.00. Aswe are goingto sell food,the price of our
productsishalf of the onesyoucangetin the commercial block. Students,lecturersandworkerswillpass
through SLC whenever they wanted to go to the commercial block. This is a very strategic location to
attract all of those people tobuyour products.Theycan get cheaperfood,and theydo nothave to walk
all the way to the commercial block to buy food.
Based on our studies, students occupies the most percentage among of all the workers and the
lecturers. Students have low income, therefore they would not waste their money on expensive foods.
The wise decisionforthemtomake is to choose the cheaperfood to buy.Theycan choose eithertobuy
different types of cheap food or buy an expensive meal at the commercial block. As our products are
cheap, they will not hesitate to buy from us.

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CompetitionAnalysis
Inthe businessindustry,itwouldnotbe calledabusinesswithoutchallengesandcompetitors.As
for our charity drive event,ourmain competitorare Wei Shan’s and Jit Ying’s group.Wei Shan’sstall are
located on the further left side towards the end of our stall. While Jit Ying’s stall are located on the
opposite of our stall.
Wei Shan’ s group Jit Ying’ s group
Products Nasi lemak, fried rice,
herbal egg
Drinks and mix rice
Strength Located at the 1st
booth facing
the entrance.Wheneverpeople
walkby,theywill see their stall
first. Besides than that, their
price are quite reasonable and
they have a lot of products to
sell.
Located between the main
entrance of student life central
and the bus station. Their rice
consists of vegetable, meat,
and beans. To be compared
with our product which is nasi
lemak, it only consists of rice,
egg, chili sambal, cucumber,
nuts and ikan bilis.
Vulnerability Their group mates did not try
an effort to approach
customers to buy their
products.
The demand are higher than
supply.

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Product and Packaging
We have selected three items to sell on the charity week drive project. The selectedfood were
Nasi Lemak, Tuna Wraps and Tuna Buns.
The Nasi LemakwasfullysponsoredbyarestaurantcalledJScoozi.ItislocatedinCyberjaya.They
hasagreedtosponsorNasi Lemakforthe wholeweekof the charitydrive. The NasiLemakconsistsof rice,
cucumber, fried egg, ikan bilis, and peanuts. The price that we have agreed to sell for this product is
RM5.00 each. As for the packaging, the restaurant used a recyclable plastic Tupperware. The packaging
of this Nasi Lemak will attract people as it applies the concept of grab and go. You do not have to go
through the hassle of unfoldingthe Nasi Lemak bungkus and youcan easilyheatit anytime you want as
the packagingusedcan be heatedinthe microwave. Besidesthanthat,it isalso easyto carry and holdif
you were to buy in a large quantity.
The nextproductwasalsofullysponsoredbyone of ourteammates,whichisthe TunaBuns. The
tuna buns consistsof a bun cut into half,stuffedwithspicyor normal mayonnaise tunain it.The people
will be havingthe optionstochoose betweenthe twodifferentfillings.Packaging-wise,the bakeryowner
of this tuna bunsused the plasticwrap to package the product. This ensuresthatthe people can see on
the inside of the product they are going to purchase. The concept of grab and go also applies on this
product as it is lightweight and also easy to carry around.
LastlyisourTunaWraps.Thistunawrapswere made onthe spot asfororder.Asateam, we make
this together. The tuna wrap consists of tuna, mayonnaise, raisins, celery, salads, and onions wrapped
witha thinbread wrap.The packagingof thistuna wrap isafterpreparingit,we wrap it ina plasticsheet
almost like Subway.

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Pricing
Mainly, our products are nasi lemak. But then we added two more food to balance out
and boosts up our sales. So we decided to go for tuna buns and tuna wraps. The unit selling price
for the nasi lemak would be RM5.00. The original price that we wanted to go for was RM6.00,
but then we realized those people are juststudents likeus. As for the Tuna Buns and Tuna Wraps,
we are selling them at the price of RM3.00.
The unit cost price for the Nasi Lemak would be RM3.00 as told by the restaurant owner.
Whereas for the buns and wraps, the unit cost price would be RM1.50 each. Based on our studies
and observations, our products are quite popular. Everyone knows what a Nasi Lemak is. But we
could not mark up the price as people would not buy it.
Our strategies since day one of selling if we have difficulty selling the products, we would
go around the campus to try and sellit.If itstilldoes not work, we would go outside of the campus
and go to other universities nearby to try and sell our products. We went to quite a few number
of different universities. For some reasons, these strategies would not turn out to be as expected,
we will just be having a food promotion which gives you the opportunity to buy our products at
a very low price.

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Promotion
Our 2 main skills for promoting our products are that we used face to face conversation and giving
some sample to let people try our products.
 Face to face conversation
We usedthe face toface conversationbecause ourposterdoesnotattractmuchpeople tocome
to it. Therefore, we came up with a plan to approach people by telling them the food we are
sellingaswell asthe charity organizationthatwe are donatingto.We foundout that our poster
did not speak for itself, and we had to have a conversation withthe customers so that they buy
our products.
 Giving free sample
We have decidedtogive freesamplestothe headof acompanyordepartmenttotaste.Theywill
thenconsiderwhethertobuyor not to buy our products.Thisisby far the mostchallengingway
to approach people to buy our foods. By doing this method, one of the big companieswhich is
the PCMCompanyhas agreedto buy a large quantityof Nasi Lemak fromus. This has made our
sales better.
We have chosenthese twostrategiestopromoteourproductbecauseitiseasiertocommunicate
withourcustomersinsteadof lettingthemdiscover andunderstand bythemselves.Byapproachingthem
and conversing with them, it makes them feel that we are sincere in selling as well as promoting our
products.By givingfree samplestothe customers,ithelpstoassure themthe qualityof ourproduct and
the customers are much more willing to buy our products.

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The Poster for Our Booth 1
RM5.00
RM3.00

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Sponsor
As for sponsorship,we managedto get a few differentsponsorshipfromdifferentpeople.Allof
our sponsors are individuals and not from a big company. We decided to target these people as we are
quite close tothem,we knowthemwell andmostof themare generous.Theyalsogave the mostsupport
for us in getting this assignment done and by reaching our target.
The main sponsor for our group are from the restaurant owner, who supplies Nasi Lemak
(product) for us every day for one week without having to pay. Other than that, we managed to get a
bakeryownerto supplyuswithTunaBuns (product) forfree.Fortwo days,theysuppliedthe bunsforus
to sell.Besidesthanthat,we managedtogetsponsorshipfromeachfamilywhichisRM315.00 (cash) per
family.Intotal for sponsorship,we earnedRM1260.00. All of the listedsponsorshipsare approachedby
telephone calls as well as face-to-face meetings.
Lastlyfor the TyphoidVaccine,we have paidfor ourselvesasapart of sponsorshiptothe charity
drive and as a contribution to this project.

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Distribution
Because of the foodswesells are nasilemak,weneedkeepthemfresh andwarm. Amy(ourgroup
accountant) has no choice but to wake up in the early morning to drive to Cyberjaya to collect the nasi
lemakfromthe supplier.Afterthat, she willdrive allthe waybacktoSubangJaya andkeepitwarm inher
house until itis time to sell,which isat 10:00am inthe morning.Wai Loon and Si Kai will standby at the
roundaboutof the Taylor’sUniversityLakeside CampustocollectfromAmythe Nasi Lemak and prepare
to start the business.
Asfor the TunaBuns,forthat twoparticulardayswhichisWednesdayandThursday,Si Kai will go
to the supplierof the tuna bunsto getthem to be sell in our campus.Afterpickingup thenbuns,he will
come backto campuswithWai Loonto setupthe booth. The bunsare packagednicelysoitstayssoftand
fluffytoeat. All of our food will be well-preparedandpackaged,so whenthe customersapproach, they
can get theirfoodstraightaway.Thiswill notcause anytrouble to the customers,because we knowthat
customers love convenient rather than facing trouble.
Doing thistype of business,we will getrejectedandignoredby the passersbya lot. So, if we do
not approachthemfirst,we will notearnanysales.Inordertogetthe customer’sattentionandget sales
or donation, we have to approach to every single people that passed by our stalls. Other than that, we
also went everywhere around campus to sell our products. Whenever we saw someone sitting outside
the openarea,we will quicklyapproachedthemandaskfor donation or do they want to buy our foods.

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Human Resource Planning
For ourgroup,SimSi Kai isour leadersohe rolesas the manager.Amyisthe accountant, Carolina
is the marketing supervisors and Wai Loon is the roles of sales. All of us has contributed and helped in
promotingandsellingourproduct.Si Kai didagreatjobin organizingusasateam.We distributedourjob
equally, forexample,Si Kai andWai Loon were sellingfoodatPCMCompany,whereasAmyandCarolina
will be incharge of the boothin Taylors.Besides thanthat, Mr. Joe has provide us withexcellentadvises
which help us to boosts up our sales.
Si Kai
(Project Manager)
Amy
(Accountant)
Carolina
(Supervisor)
Wai Loon
(Promoter)

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Evaluation of the Results
For this charity drive, we should have started earlier on selling our food to get more
income and profit. The next thing is weshould probably choose something fun to sell,for example
like DIY Bracelet or something else but not food as food is very hard to handle. They have their
expiry dates, the food would not last for a day cause it will be spoilt in the evening and so much
more. Besides than that, if we were to sell goods, we can bring forward whatever that is left for
the day to the next day, whereas for food, we cannot do that. But what we did right on this charity
drive is that we choose the best suppliers that can bear with us.

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Reflection Video :
Sim Si Kai – https://www.youtube.com/watch?v=_BwRdvV-gzU
Ilhami Ibrahim – https://www.youtube.com/watch?v=GXccu-Ew2iA
Chong Wai Loon – https://www.youtube.com/watch?v=Tooai-VCBNA
Karolina Bondarenko – https://www.youtube.com/watch?v=yLnXfeP1Kuo

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Appendix
(Refer to Hardcopy- Receipt)

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