FNBE introduction to business--charity drive

1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIRONMENTS (FNBE)
INTRODUCTION TO BUSINESS [BUS30104]
FINAL PROJECT: CHARITY DRIVE EVENT
Lecturer: Mr Chang Jau Ho
Roles Name & ID
Leader
Erica Chin Ching
0320460
Accountant
Chong Chin Pin
0319595
Members
Esther Chuah Ning Sie
0321422
Tan Jingwei
0320137

2. TABLE OF CONTENTS
TITLE PAGES
1.0 EXECUTIVE SUMMARY 3
2.0 OBJECTIVES 4
3.0 TARGET MARKET 5-6
4.0 COMPETITION ANALYSIS 7-8
5.0 PRODUCT AND PACKAGING 9
6.0 PRICING 10
7.0 PROMOTION 11-12
8.0 SPONSOR 13
9.0 DISTRIBUTION 14
10.0 GREEN MEASURES 15
11.0 HUMAN RESOURCE PLANNING 16
12.0 EVALUATION OF RESULTS 17
13.0 APPENDIX 18-21

3. 1.0 EXECUTIVE SUMMARY
The purpose of this assignment is to raise funds for a charity
organization. This project gives us an opportunity to run a business venture and
also to gain experiences about how a business is ran throughout a week.
After group discussions, our team decided to raise funds by selling some
fashion accessories and henna. The reasons that we chose to sell fashion
accessories are, easy to carry, do not expire, low production cost and easy to
achieve our target in a week. Besides selling the accessories, we also provided
another services, drawing Henna. This service was not designated to any
specific group and they can actually choose their favourite designs. This
eventually increased our market range. However, our main target was still
Taylor’s University students. The pricing range of the accessories was from RM 2
to RM10 and the Henna-drawing service was from RM 3 to RM 10.
Our booth was set up in front of the Student Life Centre (SLC) in Taylor’s
University Lakeside Campus (TULC) from 8th of June to 12th of June 2015. The
net profit from this charity drive was directed to an orphanage, Good
Samaritan Home (GSH) which has about 30 orphans. It was established in 1999
and is located at 2, Jalan Jelutong, Taman Selatan, 41200 Klang, Selangor. We
decided to donate the money to this organization because they are facing land
ownership and some financial issues.
A total of RM 2500 was raised by our team.
Figure 1: Flow of Cash

4. 2.0 OBJECTIVES
• Create a public awareness towards orphanage.
• To produce and execute a substantial business proposal and plan.
• To obtain new skills such as marketing techniques, accounting skills,
production methods and planning strategies.
• Raise a minimum of RM2500 and donate to GOOD SAMARITAN HOME by
selling fashion accessories and henna-drawing service.
• Gain a minimum of RM 550 from selling the accessories in order to cover
the original cost of the accessories.
• Gain a minimum of RM 200 per day from henna-drawing service to
achieve our target.
We chose to support Good Samaritan Home (GSH) by donating all of our
profit to them. It is because GSH is currently facing a financial crisis and
lacking of volunteers.
For more information, you can search this link:
http://www.youtube.com/watch?v=NSZoDEc902U

5. 3.0 TARGET MARKET
1. CUSTOMERS AND THEIR BACKGROUNDS
3.1.1 University Students and Staffs
University students and staffs are the main target of our sales. They are
expected to provide the highest percentage of our income. After research, it
was found that many university students, especially female students, love to do
henna with flowers pattern and buy necklaces, while the male students are
most likely love to have henna-tattooing with notable sayings and buy
pendants. Customers are also more likely to visit our booth when they were
informed that all profits will go to charity. Despite the fact that most students
do not generate their own source of income, they still have sufficient money in
a way that they are willing to buy our products.

6. 3.1.2 Family and Friends
Before we start this business, our targeted customers were mostly family and
friends. It was the easiest target since they are someone who we are close to
and they will more likely to help us during the time like this. We’ll ask those
close friends to bring more friends to come to our booth. At this rate, we are
not only targeting our family and friends but others too.
3.2 CUSTOMERS’ WANTS AND NEEDS
a Designs of the pendants and necklace
We bought 6 designs of the pendant so that customers have more choices
to make. The necklace can be customized for them if they request to
make it longer or shorter. Also, the necklace strings can make into
bracelets or anklets. Our pendants and necklace pricing is very
reasonable which increase our targeting market.
b. Designs of Henna
For henna, we let the customers to choose their own designs and we’ll
do it for them. This can increase the market since the customers will be
satisfied with the “free-to-choose” services we give. We also found a
few friends to help us out in the booth. This will lower the waiting time
for henna drawing. and our pricing for henna is quite reasonable too.
c. CUSTOMERS’ SPENDING POWER
We gave them the freedom to choose their own favourite designs for the
pendants and necklace strings. Since our targeting market is university
students, our prices for the pendants and necklaces will be cheaper
compare to the outside market. Hence, their spending power will
increase.Our other targeting markets are family and friends. They’ll
tend to buy more as they’ll know that it was for the charity and it can help
us to hit our target.

7. 4.0 COMPETITION ANALYSIS
Our competitors included the other 15 groups from our class that were
doing charity sales from 8th of June to 12th of June 2015. However, our two
main competitors would be:
1. Erica Lo’s group
Erica Lo’s group was selling fashion accessories and DIY T-shirts. Their booth
was located on the opposite left of our booth and was the nearest booth to
the stairs and staff rooms.
Advantages:
Their strategic location near the stairs and staff rooms allows them to
approach potential customers first. Their group would be the first sellers to
persuade people coming down from the stairs to buy their products or at
least collect some donations. It was also found that customers tend to
donate more money to them than our team, which affects our income.
Their strategies included customize the length of the bracelet for customers
and also cheaper prices compare to market outside campus.
Disadvantages:
They do not have a variety of products to be sold (only DIY T-shirts and a
photo booth). A lot of their income was relied on the donations collected
from passer-buyers.

8. 2. Itemize(Taylor’s commercial area)
They were selling fashion accessories in Taylor’s commercial area.
Advantages:
They have more choices of fashion accessories. They have more than one
kind of products selling. Place at a strategic area in Taylor’s University
Lakeside Campus. Targeting market would be students of Taylor’s too. They
were there for years which allow to them regular customers.
Disadvantages:
Their product is more expensive. They have high operating expenses
compare to us.

9. 5.0 PRODUCT AND PACKAGING
5.1 PRODUCT
We are selling some fashion accessories such as necklaces, bracelets, pendants,
keychains and henna ink for the charity drive. We have seven different designs
of pendants.Our customers can choose their favourite design of the pendants
and combine with black strings to form a necklace.
The provided designs are cross, key, lock, ring, owl, anchor, Eiffel Tower and
owl
Features:
The pendants can be attached onto any strings to form a necklace or bracelet.
Besides, pendants connect with a ring could make a keychains. Customers can
clip it on their bags, pencil cases and clothes.
Benefits:
The pendants can act as a form of collection, decoration or accessory. Clipping
it on items can act as a form of customization and expression of individual
identity.
Our Advertising Video Link: https://www.facebook.com/charityGSH/videos/
1590924074513783/
5.2 PACKAGING
In order to reduce cost and decrease wastage, no packaging was done to our
products. Our products were given to customers by hand.
The absence of packaging does not affect the attractiveness of our products.
This is due to the fact that our customers can straight away wears the fashion
accessories

10. 6.0 PRICING
The selling price is more than double of the cost pricing if they are sold in unit,
guaranteeing good profit when sold.
Items Cost per unit(RM) Sales per unit(RM)
Necklace strings 0.60 2.00
Pendants 1.00 3.00
Henna paste 4.50 10.00

11. 7.0 PROMOTION
1. SOCIAL NETWORK
A Facebook page was created to promote our business before the charity drive.
Customers can inbox us if they have any enquiries or if they would like to place
an order. Posts were done on Instagram to increase publicity.
2. POSTERS
An A4 poster was designed using Adobe Photoshop and printed. This is to allow
passer-byes to have a quick glance of what we were selling and hoping that
they would stop just to have enough time for us to approach them. An
additional poster with the words “Last day promotion, Buy one free one” was
placed at the booth on Friday to attract more people to approach us on the last
day of our charity drive.

12. 3. FACE-TO-FACE CONVERSATION
This is the most effective way of promotion. It is applied when we approach
potential customers to explain further about our products and the reason why
we were selling them. We realized that face-to-face conversation works best
when people are sitting down where they are not in a rush or just taking a
break. This allows us extra time to explain briefly to them. Usually, people will
either donate or buy our products.

13. 8.0 SPONSOR
Through this project from the beginning of preparations to sales week to
accounting, we have not approached any individual or organization for any
form of sponsorship. Reason being, we decided as a team to break through
independently.
However, we did accept contributions in form of cash to be included directly as
donations to the charity. Parties that donated:-
i. Family members
ii. Friends
iii.Fellow students in Taylor’s University Campus
Total donations amount: RM 173.00

14. 9.0 DISTRIBUTION
We bought our fashion accessories from one of the wholesale supplier near in
Petaling Street, Kuala Lumpur. Besides that, we bought the henna paste from
the night market in Sri Kembangan. As all the stuffs small and easy to carry, it
was not a problem for us to bring it to our booth in front of SLC.
As for our henna drawing service, we found a few partners to help us with it.
This can minimize the waiting time. We have three persons who drew henna,
hence, we can serve three persons in a time.
We reached out to a few people around the area and introduce them the
orphanage. Some of them do donate some money to our booth.

15. 10.0 GREEN MEASURES
Our products are produced in an environmentally conscious manner. The
products were made by Stainless steel which is not really environmental
friendly but long lasting. Our aim is to provide cheap and quality fashion
accessories to all consumers so that they won’t dispose it quickly. No waste was
produced in the process of producing and selling our products.
Besides that, we did not use any packaging for our product. This allows us to
earn maximum profit by cutting costs and reduce waste. Our necklaces look
attractive even they do not require any forms of packaging as we pinned up
some design on popsicles board to make it more visually-appealing.
During our business drive, we reduce the carbon footprints by carpooling when
we move to multiple locations to buy our pendants and henna ink. We do not
provide plastic bags for customers. As the majority of distribution is done on
foot (throughout campus) therefore the carbon footprint is low.
Electronic gadgets and social media was utilized instead of printing many
brochures while promoting our business and thus we really decreasing the
carbon footprint by reducing consumption of resources.

16. 11.0 HUMAN RESOURCE PLANNING
A clear job scope is important to direct and guide each member to do their
respective tasks and workload evenly. The tasks were given to each member
according to personal strengths and abilities.
Distribution of Tasks:
Organizational Chart:

17. 12.0 EVALUATION OF RESULTS
12.1 PROFIT & LOSS REPORT
Income Statement for Selling Fashion Accessories and Henna-drawing for the
Business Charity Event (8.6.2015~12.6.2015)
12.2 DECISION MAKING
We made a right choice by choosing henna-drawing as part of our
business service. It was low cost and attracted a lot of people to come
to our booth. Besides, our fashion accessories were hot selling products
too. However, the only decision that we’ve done wrong was the poster. It
was not stand out enough. Some of the customers could not even find
our booth.
If this event is repeated in the future, we have to make a stand out or
bigger poster so that people can see what’s our booth about.
Video link of members’ personal reflection:
https://youtu.be/p2eHgN4qJl8
Revenue RM
Sales Revenue
Less: Cost of Goods Sold
Gross profit
Add:
- Sponsorships
- Donations
Adjusted Gross Profit
1707.00
344.70
1362.30
1000.00
173.00
2535.30
Less: Operating Expenses.
Receipt books
Pens
Printing
19.60
3.00
12.70
Net profit 2500.00

18. 13.0 APPENDIX
13.1 PHOTOS

19. 13.2 RECEIPT BOOKS
!
13.3 RECEIPTS FROM SUPPLIERS
! !

20. 13.3 TRANSACTIONS RECEIPTS & ORIGINAL RECEIPT FROM GOOD SAMARITAN
HOME
!

21. 13.4 Receipt from Good Samaritan Home
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Good Sam
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42, Lorong 1C, Taman Sri Mewah 2,
41000 Klang, Selangor Darul Ehsan. Tel/Fax: 03-3372 2289
OFFICIAL RECEIPT
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No:9802
Date: P/t/-
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The Sum of Ringgit Malaysia:
Being payment of suprDrVdonation to children home/ /-'' 4ry
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QcnequeNo: krL4-