Charity drive report

Taylor’s Lakeside University | Miss Tay Shir Men
Foundation in Natural andBuiltEnvironment| January Intake 2015 | Introduction To Business| BUS 30104
SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
Foundation of Natural Build Environment
January Intake 2015
CHARITY DRIVE REPORT
Group Members:
Mohammad Hafiz bin Zainal 0322504
Shamil Nafiz bin Nasaruddin 0321989
Muhammad Areeb Amirullah 0322347
Hassan Azri bin Muhd Naim 03
Introduction To Business [ BUS 30104 ]
Lecturer : Tay Shir Men
Submission Date: 12th December 2015

1. KEY SUMMARY
In groups of 4, students from Foundation in Natural Built Environment
who took the Introduction to Business module need to do a charity
drive event. The purpose of this assignment is to raise funds for charity
organization. This project gives us an opportunity to run a business
venture and as well to gain experience of how business is run
throughout the whole week that is been given.
After a group of discussion and ideas that have been given from our
group mates, we have decided to raise funds by selling soft ice cream.
Ice cream are chosen because as you all know everyone around loves
ice cream and we think is perfect to sell ice cream as it is easy to carry
around when people buy them, and this takes us to a whole lots positive
thinking of sticking to selling ice cream as its because of hot weather.
This widens our range of customers as we will be doing in a university
as it involves lots of students but still the main focus of selling ice
cream is still the 4P’s PRICE,PRODUCT,PACKAGE and
PROMOTION. Emaskang Sdn. Bhd has sponsored this ice cream
machine.
All profits will be given to Kiwanis Down Syndrome Foundation, a
place where they took after a down syndrome people. We choose this
place is because they are currently undergoing tough times and
financial issues. Emaskang Sdn. Bhd. have helped us on all foundation
that are needed for us to help this innocent people in Kiwanis Down
Syndrome Foundation.
In a period of a week that is given, our team have set up a booth in front
of Student Life Centre in Taylors University Lakeside Campus to sell
our soft ice cream and receive donation for Kiwanis Down Syndrome
Foundation.

A total profit of RM2266.00 was raised by our team for Kiwanis Down
Syndrome Foundation.
2. OBJECTIVES

 To raise a minimum of 2500 and donate it to Kiwanis Down
Syndrome Foundation by selling soft ice cream
 Sell a minimum of 500 cups of ice cream to achieve the
targeted amount within a week
 Create an awareness to the public of how this Down
Syndrome kids are suffering
We choose to support Kiwanis Down Syndrome and donate our profits
earned are because of we feel that with ice cream it brings smile to the
people who ate it and bought it, we would want it to be the same way
how the Kiwanis Down Syndrome Foundation would feel when we like
to lend a helping hand towards them. It also because they are having
financial issues
3. TARGET MARKET

University Student
University students are the main target for us where as you can see
teenagers love buying ice cream because of a hot weather, where they
would actually even have the curtseys of helping all this down
syndrome people. They would gave us a high percentage of our income
. After a lot of research and been asked other students opinion, Taylors
doesn’t sell ice cream and they would love to have an ice cream booth
as our flavoring would attracts many people. Despite that, this
university student doesn’t generate their one source of income, they will
have enough of money and willing to spend on our products we are
selling. All university would love to help those in need of money.
Friends and relatives

The booth that we are opened, are near to the student life center, and for
your information is a place where many people would walk around
there. People that knows us would have the confident and tend to trust
us more to support our charity drive . This would help us by telling their
friends around the university of how good the ice cream is.
4. COMPETITION ANALYSIS

Our competitors are from the other group, in our class, that were doing
charity sales at the same period of time and week (1st – 4th December
2015). The two main competitors are.
THE FROZEN YOGURT
This group was selling a frozen yogurt where it is the same concept as
ours, They are located right beside ours and in front of Student Life
Centre.
Advantages:
Their strategic location near the student life center, as it allows them to
approach potential customer because they will be the first booth that
sell an ice cream instead of ours. Their group would be attracted by
many students by first to buy their products or at least they will receive
some donations. This have effects ours that, more people would have
bought theirs instead of ours, by this it will effect our income targets
Weaknesses:

They do not have variety of products to be sold after their ice cream
machine has broke down and mainly they have less people of standing
in front of their stores or either walk around to donate their products.
Mostly they would relied on the people who pass by and their
donations.
As both our teams sell the same product, we would say that our product
are much cheaper than their and my mates always attracts customers
STICK IT HARD

This group is selling stickers. Their booth are located right in front of
ours where it is the nearest to the administration office and commercial
block.
Advantages:
Their strategic location of near the administration office and
commercial block allows then to approach potential customers. Their
group would be the first seller to persuade customers as their group
have always been walking around to promote their products. Their
groups mainly knows how to attract people by the way they talk to
customers and how they smile at everyone that passes by, they also
walks around with sample of stickers.
Weaknesses:
They do not have a a variety of products to be sold (Only stickers).
Their stickers are always sold out the good ones first and the other

stickers for some people they would only look at it is not interesting
enough and their pricing for one sticker is expensive
As both our teams sell the different products, we wouldn’t want to
compare the prices. I would say that we attract people with our ice
cream that cold our throats off and we have different flavors to try on.
5. PRODUCTS AND PRICING
5.1 Product
Our product during the charity drive is ice cream with variety choice
of topping and float, our ice cream have 5 diversified topping that
were respectively chosen by each of our group members which have

our own different style and taste in the preference of topping for the
ice cream. For our float we only choose two types of flavor drink
that is coke and root bear. Our ice creams vary in topping design,
from plain to fancy decoration.
5.2 Packaging
As for the packaging for our ice cream and float, we use a
transparent plastic cup that come with two sizes, small cup for the
ice cream and the medium cup for the float. We use transparent cup
so that it could expose the colour of the ice cream and also the

decoration of the topping. This enables customers to see the
products. Another reason behind why the ice cream packaged inside a
plastic cup is to avoid the ice cream to get melt easily and prevent it
from dripping into the hand.
6. PRICING
Cost Price of ice cream with plastic cup
1 box of 1kg full cream milk = RM5.50
(estimating can produce how many cup of ice cream – 20 cups
= RM0.30 per ice cream)

1 bundle of plastic cup (100 pcs ) = RM12.90
( 1 plastic cup = RM0.13 )
Total = RM0.50
Selling Price :
 RM4 without topping
 RM6 with topping
Cost Price of Float with plastic cup
1 bottle of coke/rootbeer = RM3
( estimating can produce how many cup of coke/rootbeer – 5 cups
=RM1.70 )
1 bundle of plastic cup ( 100 pcs ) = RM12.90
( 1 plastic cup = RM0.13 )
Total = RM1.80
Selling Price :
 RM4 per cup
The selling price is 10 times the cost price if the ice cream and
float are sold per unit, this was a good profit for us.
All of our customers felt that the price was agreeable and not
reluctant to buy our ice cream because our ice cream are quite
cheap comparing to others found in the market.

7. PROMOTION
We prepared the entire necessary item needed in order for us to
attract customers such as the posters. We even made our
menu so that the costumers can look to our prices and they
also known what type of topping for ice cream are we selling.
For the store decorations we decided to design our booth simple,

nice and neat, and we let one of our group member as a DJ in
order to attract costumers to our booth daily.
7.1 Social Media
Since the usage of Facebook is really popular with the
teenagers nowadays, we decided to further promote our
product on the social media posting all the ice cream and float
menu and we let some of the costumers to upload their
pictures with the product to acknowledge all their friends
about our ice cream.
We also use other social media such as Snapchat and Wechat to
promote and spread all the news about our charity drive through
that social platform.
The poster that was mainly used
for promoting our brand, Cream &
Co. . The theme used for the entire
po ster is plain black and
white, as o u r theme o f
minimalistic to make the
po ster lo o ks o u tstanding.

8. SPONSOR
First, we asked the, Kurniaan Maju Sdn. Bhd. to sponsor our charity
drive but it was refused. Hence, we asked for sponsorship from
Emaskang Sdn. Bhd. instead. As this company is financially generous

and one of our team members know the CEO of the company very well,
we approached them via phone calls, text, messages, e-mail and even a
face-to-face meeting with the CEO. The company agreed to sponsor
RM 1690, which covers the renting of the ice cream machine and even
the capital of the itineraries for the product. The money was handed to
by cash.
9. DISTRIBUTION
As we all know ice cream is easy to melt, we could not walk around Taylor’s
to give samples instead we gave them our pamphlet to drop by our ice cream
booth.

We sell our ice cream by hand and by that customers can immediately eat
their ice cream upon their payment. We had also try to minimize waiting
time by printing out our ice cream menu poster so it is easier for customer to
decide on what ice cream flavor to buy. We had two people walking around
the campus and promoting ice cream while another two people manage the
ice cream and the donations and receipts. Other ways that we promote our
ice cream is by social media such as Facebook, Instagram and even twitter.
In average we approach in estimation of 200 people per day and usually
quarter of them would either donate of purchase the product.
The price that we put upon the ice cream were affordable price based on the
price that we spent to make our own flavor for the ice cream. For the first
day we also ask feedbacks from the customer whether the price is okay.
10. GREEN MEASURE
The packaging that we used for the ice cream were plastic which is not really
environmental friendly. We had to choose plastic instead of polystyrene due
to the material of polystyrene is not easy to be compose. Even though the

pricing of plastic is more expensive, we put environmental care our first
priority in business.
11. HUMAN RESOURCE PLANNING
From the topic that we had learned in Introduction of business,
coordination and systemize is a very important management process.
Organizing parts for each of the member of the group determines a

businesses efficiency and productivity, Our group used the horizontal
Organizational type as our group is consist of small amount of people.
This type of organizational chart is really efficient in our group as
work and effort in a small group is relatively transparent. This enables
our group members to make decisions quickly and independently.
11.1. Horizontal Organization Chart
Overall Management
Hafiz Zainal
( Group Leader )
Hassan Azri
Areeb Amirullah
( Accountant )
Shamil Nafiz

12. EVALUATION OF RESULTS
Name Roles
Muhammad Hafiz bin Zainal Leader, Supplier
Shamil Nafiz bin Nasaruddin Chief Ice Cream Maker
Mohammad Hassan Azri bin Mohd
Naim
Public Relation
Muhammad Areeb bin Amirullah Public Relation, Accountant

Profit and Loss Profit Report
Statement of income of Cream & Co. For the business Charity
Event ended at 4 December 2015
RM RM
Revenue
Net Sales 1910.00
Loss : Cost of Good Sales
Ice Cream Machibe
Full Cream MIlk ( 6 Cartons )
Flavour
Topping
Cup & Spoon
Gross Profit
Add: Sponsorship ( Emaskang Sdn Bhd )
Adjusted Gross Profit
Loss: Operating Expenses
Receipt
Posters
Boards
Total Operating Expenses
Net Profit
700.00
425.00
66.00
61.55
59.87
3.00
3.50
15.00
1312.42
597.58
1690.00
2287.58
21.59
2266.00
At the end of the project , our group manage to gain a very good
amount of profit. The total amount of profit that we had gained in RM

2266.00 which is by far really close to our target. Our group is really
different from the other group as our group is the only group that’s
selling ice cream. Why we chose ice cream as our business is also
relevant as the amount of people selling ice cream in Taylors University
is really small. In the other had we sell a very cheap amount of ice
cream that only cost RM 4 per cup and add another RM 2 for toppings.
The price for the Ice Cream is quite cheap and its really affordable.
What we did wrong is that we should had advertise our ice cream by
using boards and pamphlets. At first, we had a problem advertising our
ice cream to people as they didn't know what the ice cream looks like.
We try to promote our ice cream by just inviting people to see our
toppings and it did not work. We realized that customers were
interested in our ice cream when they saw the final product itself. Later,
we had created a lot of boards showing the final product of our ice
cream and that had made a huge a impact to our business as many
people started to buy our ice cream.
13. APPENDICES

13.1- Customer Receipt
Supplier Receipt
13.3 - Sponsorship letter

18 November 2015
Mohd Naim Bin Mohammad
No. 3-1C, Jalan Anggerik Vanilla N31/N, Section 31,
Kota Kemuning, Shah Alam, 40460, Shah Alam,
Selangor, 40460, Malaysia
Dear Mr Mohd Naim,
Requesting Sponsorship for Charity Drive Event
We, the students from Taylor’s University Lakeside Campus, are currently involved in a fundraising
event as our school project in December 2015.
Our plan is to raise a total of RM 2500 via sponsorships and product sales. The fundraising event will be
held from 1st December to 4th December under the supervision of our lecturer Ms. Tay Shir Men. All
profits earned will be donated to the Kiwanis Down Syndrome Foundation, a non -profit organization that
provides the education to these children and taking care of them for the parents.
We are writing today to ask if you would consider donating RM1690.00 to help support our event.
Here are the list of the things we have to use to buy with the money you are donate:
Item Quantity Price / item Amount
Ice Cream Machine ( Rent ) 1 1000.00 1000.00
Flavour ( Vanilla , Chocolate ) / day 20 4.00 80.00
Paper Cup ( 25pcs / pack ) 10 15.00 150.00
Plastic Cup ( 25pcs / pack 0 8 15.00 120.00
Topping ( Oreo,Amos etc ) 20 3.50 70.00
Rootbeer ( 12 btls / carton ) 4 30.00 120.00
Flyers 50 1.00 50.00
Bunting 2 100.00 100.00
Total 1690.00
We believe that your generosity would go a long way towards supporting the organization and
their noble cause. If you need more information about our event or have any questions you
may contact me at 0123347179 .
We hope to hear from you soon.
Thank you.
Sincerely,
____________
Mohammad Hafiz bin Zainal
Charity Drive Event Group Leader

Charity drive report

Recommended

Recommended

More Related Content

What's hot

What's hot (10)

Viewers also liked

Viewers also liked (15)

Similar to Charity drive report

Similar to Charity drive report (20)

More from Hafiz Yeo

More from Hafiz Yeo (20)

Recently uploaded

Recently uploaded (20)

Charity drive report