Factors affecting consumer behaviour
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This document outlines the key factors that influence consumer behavior: social factors including reference groups, family, and social roles; cultural factors such as culture, subculture, and social class; economic factors like income, family size, savings habits, and access to credit; and personal factors such as age, life stage, occupation, personality, and self-image. It also notes that psychological factors such as motivation, perception, learning, and attitudes play a role in shaping consumer decisions.
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Factors influencing consumer behavior
Strategies Affecting Consumer Behavior:
Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are various factors influencing the purchases of consumer such as social, cultural,economic, personal and psychological.
1. Social Factors
Social factors also impact the buying behavior of consumers. The important social factors are: reference groups, family, role and status.
a)Reference Groups
Reference groups have potential in forming a person attitude or behavior. The impact of reference groups varies across products and brands. For example if the product is visible such as dress, shoes, car etc .
b) Family
Buyer behavior is strongly influenced by the member of a family. Therefore marketers are trying to find the roles and influence of the husband, wife and children. If the buying decision of a particular product is influenced by wife then the marketers will try to target the women in their advertisement. Here we should note that buying roles change with change in consumer lifestyles.
c) Roles and Status
Each person possesses different roles and status in the society depending upon the groups, clubs, family, organization etc. to which he belongs. For example a woman is working in an organization as finance manager. Now she is playing two roles, one of finance manager and other of mother. Therefore her buying decisions will be influenced by her role and status.
2. Cultural Factors:
Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class.
Culture
Basically, culture is the part of every society and is the important cause of person wants and behavior. The influence of culture on buying behavior varies from country to country therefore marketers have to be very careful in analyzing the culture of different groups, regions or even countries.
Subculture
Each culture contains different subcultures such as religions, nationalities, geographic regions, racial groups etc. Marketers can use these groups by segmenting the market into various small portions. For example marketers can design products according to the needs of a particular geographic group.
Social Class
Every society possesses some form of social class which is important to the marketers because the buying behavior of people in a given social class is similar.
3. Economic Factors:
Consumer behaviour is influenced largely by economic factors. Economic factors that influence consumer behaviour are as: personal income, family income ,savings ,consumer credit and other economic factors.
a) Personal Income:
The discretionary personal income refers to the balance remaining after meeting basic necessaries of life. This income is available for the purchase of shopping goods, durable goods and luxuries. An increase in the discretionary income leads to an increase in the expenditure on shopping goods, luxuries etc. which improves the standard of living
Factors affecting consumer behaviour
This document outlines the key factors that influence consumer behavior: social factors including reference groups, family, and social roles; cultural factors such as culture, subculture, and social values; economic factors like income, family size, savings, and credit availability; and personal factors such as age, life stage, occupation, personality, and self-concept. Psychological factors that shape consumer decisions include motivation, perception, learning, and attitudes.
Factors affecting consumer behavior
This document outlines the key factors that influence consumer behavior: social factors including reference groups, family, and social roles; cultural factors such as culture, subculture, and social values; economic factors like income, family size, savings, and credit availability; and personal factors such as age, life stage, occupation, personality, and self-concept. It also notes that psychological factors such as motivation, perception, learning, and attitudes play a role in shaping consumer decisions.
Buyer desicion proces
This document discusses the buyer decision process for new products in the hospitality and tourism industry. It outlines 5 stages: 1) need recognition where a problem or need is identified, 2) information search to learn more, 3) evaluation of alternatives, 4) purchase decision, and 5) post-purchase decision where satisfaction or dissatisfaction is determined. It also discusses that individuals differ in adopting innovations, from innovators to laggards, and key factors like relative advantage, compatibility, complexity and divisibility influence adoption rates. Finally, it notes consumer behavior can vary across borders due to differences in values, attitudes and behaviors.
Consumer behavior (Marketing)
This document discusses factors that influence consumer behavior and the consumer buying process. It identifies four main factors that influence consumer behavior: cultural, social, personal, and psychological. Cultural factors include subcultures and social classes. Social factors include consumer groups, family, social roles, and status. Personal factors include age, life cycle stage, occupation, economic situation, and lifestyle. Psychological factors include learning, beliefs, and attitudes. The consumer buying process involves information search from personal, commercial, and public sources, evaluation of alternatives by ranking attributes and purchase intentions, and post-purchase behavior including satisfaction levels and cognitive dissonance.
How do consumer characterstics influence buying behaviour
Consumer behavior is influenced by cultural, social, and personal factors. It is the study of how individuals and groups select, purchase, use, and dispose of goods and services. Cultural influences include values that are different across cultures like comfort, freedom, and respect. Social factors include reference groups that directly or indirectly influence consumers, such as family, friends, and coworkers. Personal factors comprise demographic characteristics like age and life stage, as well as psychological characteristics such as personality and self-concept, that impact consumer choices.
How do consumer characteristics influence buying behavior
Consumer behavior is influenced by personal, cultural, and social factors that shape individuals' needs and wants. Personal factors include demographic characteristics like age, lifestyle, and psychological life cycle events. Cultural influences encompass values emphasized in different cultures like individualism, respect, and hard work. Socially, reference groups from family and friends to religious groups impact buying decisions directly through interaction and indirectly as aspirational models. Consumer choices reflect an effort to satisfy needs while expressing self-concept and cultural values.
Analyzing the consumer market-Q1
This document discusses how various consumer characteristics influence buying behavior. It identifies cultural, social, and personal factors as key determinants. Specifically, it notes that nationality, religion, family, social roles, age, personality, values, lifestyle, wealth, occupation, and life cycle stage all impact a person's wants and behaviors. Marketers should take these personal aspects into consideration when trying to influence buyers. Consumers are also more likely to choose brands that match their own personalities.
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Factors influencing consumer behavior
Strategies Affecting Consumer Behavior:
Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are various factors influencing the purchases of consumer such as social, cultural,economic, personal and psychological.
1. Social Factors
Social factors also impact the buying behavior of consumers. The important social factors are: reference groups, family, role and status.
a)Reference Groups
Reference groups have potential in forming a person attitude or behavior. The impact of reference groups varies across products and brands. For example if the product is visible such as dress, shoes, car etc .
b) Family
Buyer behavior is strongly influenced by the member of a family. Therefore marketers are trying to find the roles and influence of the husband, wife and children. If the buying decision of a particular product is influenced by wife then the marketers will try to target the women in their advertisement. Here we should note that buying roles change with change in consumer lifestyles.
c) Roles and Status
Each person possesses different roles and status in the society depending upon the groups, clubs, family, organization etc. to which he belongs. For example a woman is working in an organization as finance manager. Now she is playing two roles, one of finance manager and other of mother. Therefore her buying decisions will be influenced by her role and status.
2. Cultural Factors:
Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class.
Culture
Basically, culture is the part of every society and is the important cause of person wants and behavior. The influence of culture on buying behavior varies from country to country therefore marketers have to be very careful in analyzing the culture of different groups, regions or even countries.
Subculture
Each culture contains different subcultures such as religions, nationalities, geographic regions, racial groups etc. Marketers can use these groups by segmenting the market into various small portions. For example marketers can design products according to the needs of a particular geographic group.
Social Class
Every society possesses some form of social class which is important to the marketers because the buying behavior of people in a given social class is similar.
3. Economic Factors:
Consumer behaviour is influenced largely by economic factors. Economic factors that influence consumer behaviour are as: personal income, family income ,savings ,consumer credit and other economic factors.
a) Personal Income:
The discretionary personal income refers to the balance remaining after meeting basic necessaries of life. This income is available for the purchase of shopping goods, durable goods and luxuries. An increase in the discretionary income leads to an increase in the expenditure on shopping goods, luxuries etc. which improves the standard of living
Factors affecting consumer behaviour
This document outlines the key factors that influence consumer behavior: social factors including reference groups, family, and social roles; cultural factors such as culture, subculture, and social values; economic factors like income, family size, savings, and credit availability; and personal factors such as age, life stage, occupation, personality, and self-concept. Psychological factors that shape consumer decisions include motivation, perception, learning, and attitudes.
Factors affecting consumer behavior
This document outlines the key factors that influence consumer behavior: social factors including reference groups, family, and social roles; cultural factors such as culture, subculture, and social values; economic factors like income, family size, savings, and credit availability; and personal factors such as age, life stage, occupation, personality, and self-concept. It also notes that psychological factors such as motivation, perception, learning, and attitudes play a role in shaping consumer decisions.
Buyer desicion proces
This document discusses the buyer decision process for new products in the hospitality and tourism industry. It outlines 5 stages: 1) need recognition where a problem or need is identified, 2) information search to learn more, 3) evaluation of alternatives, 4) purchase decision, and 5) post-purchase decision where satisfaction or dissatisfaction is determined. It also discusses that individuals differ in adopting innovations, from innovators to laggards, and key factors like relative advantage, compatibility, complexity and divisibility influence adoption rates. Finally, it notes consumer behavior can vary across borders due to differences in values, attitudes and behaviors.
Consumer behavior (Marketing)
This document discusses factors that influence consumer behavior and the consumer buying process. It identifies four main factors that influence consumer behavior: cultural, social, personal, and psychological. Cultural factors include subcultures and social classes. Social factors include consumer groups, family, social roles, and status. Personal factors include age, life cycle stage, occupation, economic situation, and lifestyle. Psychological factors include learning, beliefs, and attitudes. The consumer buying process involves information search from personal, commercial, and public sources, evaluation of alternatives by ranking attributes and purchase intentions, and post-purchase behavior including satisfaction levels and cognitive dissonance.
How do consumer characterstics influence buying behaviour
Consumer behavior is influenced by cultural, social, and personal factors. It is the study of how individuals and groups select, purchase, use, and dispose of goods and services. Cultural influences include values that are different across cultures like comfort, freedom, and respect. Social factors include reference groups that directly or indirectly influence consumers, such as family, friends, and coworkers. Personal factors comprise demographic characteristics like age and life stage, as well as psychological characteristics such as personality and self-concept, that impact consumer choices.
How do consumer characteristics influence buying behavior
Consumer behavior is influenced by personal, cultural, and social factors that shape individuals' needs and wants. Personal factors include demographic characteristics like age, lifestyle, and psychological life cycle events. Cultural influences encompass values emphasized in different cultures like individualism, respect, and hard work. Socially, reference groups from family and friends to religious groups impact buying decisions directly through interaction and indirectly as aspirational models. Consumer choices reflect an effort to satisfy needs while expressing self-concept and cultural values.
Analyzing the consumer market-Q1
This document discusses how various consumer characteristics influence buying behavior. It identifies cultural, social, and personal factors as key determinants. Specifically, it notes that nationality, religion, family, social roles, age, personality, values, lifestyle, wealth, occupation, and life cycle stage all impact a person's wants and behaviors. Marketers should take these personal aspects into consideration when trying to influence buyers. Consumers are also more likely to choose brands that match their own personalities.
Analyzing consumer markets
This document summarizes key points from Chapter 6 of the marketing management textbook. It discusses how consumer characteristics, psychological processes, and decision making influence consumer behavior. Specifically, it examines how cultural, social, and personal factors shape buying behaviors. It also analyzes motivation, perception, learning, and memory as major psychological influences. Furthermore, it outlines the five stages of the consumer decision process - problem recognition, information search, evaluation alternatives, purchase decision, and post-purchase behavior. Lastly, it explores how marketers can analyze consumer decision making through profiling and understanding the consumer's consumption system.
Consumer Buying Behavior- Factors Affecting Buyers
Understanding the factors that affect buyers can help marketers better prepare their marketing strategies. These factors include: cultural, personal, psychological, and social.
factors effecting Consumer behaviour
Consumer behavior is influenced by cultural, social, psychological and personal factors. Cultural factors include culture, subcultures, and social class. Social factors include reference groups and family influence. Psychological factors include motivation, perception, learning, beliefs, attitudes, and personality. Personal factors that influence consumer behavior are age, occupation, economic situation, lifestyle, and personality. Marketers must understand how these various factors shape consumer decision making and purchasing behaviors.
Analyzing Consumer Markets
This document outlines key concepts related to consumer buyer behavior and the consumer decision-making process. It discusses how cultural, social, and personal characteristics influence consumer behavior. It also describes the consumer buying process and different types of buying decisions. The central concept is a model of consumer behavior that shows how marketing and other stimuli interact with a consumer's characteristics and decision process to influence their responses.
How do consumer characteristics influence buying behaviour
Reference groups, culture, and personal factors influence consumer behavior. Reference groups, including aspirational and dissociative groups, expose individuals to new behaviors and influence attitudes. Family is the most important consumer buying organization. Culture determines wants and needs, as different cultures instill different values in children. Social class and personal characteristics like age, occupation, personality, and life stage also impact consumer preferences and choices. Products communicate social roles and status.
CONSUMER BEHAVIOR
WHAT IS CONSUMER BEHAVIOR.
TYPES OF CONSUMER BEHAVIOR.
IMPORTANT FACTORS THAT INFLUENCE CONSUMER BEHAVIOR.
CONCLUSION.
Factors affecting consumer behaviour - Grade 11 Marketing Project
This document outlines an index and sections for a marketing project report on how economic, social, and cultural factors affect consumer demand for certain goods. It defines key terms like consumer behavior and discusses various factors under each category. For economic factors, it focuses on personal income, income expectations, and occupation. For social factors, it examines family, roles/status, and reference groups. And for cultural factors, it looks at culture, sub-culture, and social class. It then provides examples of how these factors influence purchase decisions for specific products like a house, business suit, TV, food processor, car, laptop, confectionery, abaya, and watch. The document outlines a market survey methodology using questionnaires to collect data on
Buyer behaviour
The document discusses consumer buying behavior and the factors that influence purchase decisions. It describes the consumer buying decision process as having 5 stages: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It then lists and explains the cultural, social, personal, and psychological factors that affect consumer decisions at each stage of the process. Finally, it outlines 4 types of buying behavior: complex, dissonance, habitual, and variety-seeking.
Marketing applications of reference group, family and culture
The document discusses several factors that influence consumer behavior, including reference groups, family and culture. It defines reference groups as individuals or groups that serve as a point of comparison and influence evaluations, aspirations, and behaviors. Reference groups can include family, friends, and celebrities. Family and culture also shape consumer decisions. Culture refers to shared values, norms, and beliefs passed down through generations that impact tastes and preferences. Subcultures within a culture may differ based on attributes like ethnicity, age, religion, and location. Social classes and groups further influence consumer norms and status. Marketers study these factors to understand consumer decision-making.
Consumer behavior
Consumer behavior can be defined as the actions consumers take in the marketplace and the underlying motivations for those actions. Marketers must understand what consumers buy, why they buy it, when, where, how often, and how they use products. Consumer buying motives can be internal, like rational needs or emotional wants, or external factors like income, occupation, culture, family, and social environment. These motives induce consumers to purchase products. Marketers must identify the key buying motives for different customer segments. Cultural, social, personal, and psychological factors all influence the consumer decision making process from need recognition to post-purchase evaluation.
How do consumer characteristics influence buying behaviour.pptx
This document discusses the various cultural, social, and personal influences that impact consumer purchasing behaviors. It identifies key cultural influences like nationality, religion, and geography that shape value systems and require companies to tailor products for different cultural segments. Social influences include reference groups from family, friends, and other affiliations that expose consumers to new behaviors and create pressures to conform. Personal factors incorporate demographic characteristics, life stages, occupations, economic circumstances, personality, lifestyle, and values that determine the products and brands that appeal to consumers. Marketers must understand these various influences in order to effectively reach different consumer groups.
Analyzing Consumer Markets / Marketing Management By Kotler Keller
This document discusses factors that influence consumer behavior and the consumer buying process. It covers the following key points:
Cultural, social, and personal factors like age, income, personality influence consumer behavior. Cultural factors include subcultures while social factors include reference groups like family that directly impact purchasing.
Psychological processes like motivation, perception, learning and memory shape consumer responses. Motivation theories include Maslow's hierarchy of needs and Herzberg's two-factor theory. The perceptual process involves selective attention, distortion, and retention.
The consumer buying process has 5 stages - problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Consumers gather information from various sources
Group dynamics
The presentation is about the role of family influences on consumer behavior.
It cosists of the various stages of persons life which affect his buying behavior & social class affecting the individuals buying pattern
Consumer behaviour presentation by :- gaurav bhut
ppt on Consumer behavior prepare by :- gaurav bhut a student of MBA in sunshine group of institution.
Culture and consumer behaviour
Core values define how products are used in societies and influence acceptable market relationships and behaviors. Culture includes learned beliefs, values, customs, and responses that direct consumer behavior. Cultural characteristics are learned and shared within groups. Marketers must understand how culture affects consumer pre-purchase activities like information search and post-purchase activities like product use. Culture also influences social classes that are hierarchical groups distinguished by factors like occupation, income, education, and prestige. Understanding differences in subcultures and cross-cultural groups is important for marketers to effectively target various national markets.
Factors affecting consumer behaviour
Cultural, social, personal, and psychological factors influence consumer behavior regarding clothing purchases. Cultural factors include culture, subculture, and social classes. Social factors are family and reference groups. Personal factors relate to age, economic circumstances, and life stages. Psychological factors consist of unfulfilled needs, attitudes, learning and memories, information processing, and perception of situations. Additional motivating factors are products, services, advertising, price, and distribution channels.
Consumer Behaviour introduction and Determinants
This document discusses consumer behavior, including its definition, models, and factors that influence it. Consumer behavior is defined as how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. The document outlines an economic model of consumer behavior that is influenced by factors like income, savings, credit availability. It also discusses personal factors (age, occupation), psychological factors (motivation, perception, learning), and cultural/social factors (culture, subculture, social class, reference groups) that shape consumer decision-making. Studying consumer behavior is important for marketers to understand purchase influences and behaviors.
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Consumer behavior is influenced by cultural, social, personal and psychological factors. Cultural factors include values, subcultures and social classes that shape consumer preferences. Social factors like reference groups, family, and social roles/status also impact choices. Personal factors such as age, occupation, income level, lifestyle and personality affect decisions. Psychological factors including motivation, perception, learning, and beliefs/attitudes drive consumer behavior on an individual level. Understanding these influences helps explain consumer decision-making.
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This document summarizes key points from Chapter 6 of the marketing management textbook. It discusses how consumer characteristics, psychological processes, and decision making influence consumer behavior. Specifically, it examines how cultural, social, and personal factors shape buying behaviors. It also analyzes motivation, perception, learning, and memory as major psychological influences. Furthermore, it outlines the five stages of the consumer decision process - problem recognition, information search, evaluation alternatives, purchase decision, and post-purchase behavior. Lastly, it explores how marketers can analyze consumer decision making through profiling and understanding the consumer's consumption system.
Consumer Buying Behavior- Factors Affecting Buyers
Understanding the factors that affect buyers can help marketers better prepare their marketing strategies. These factors include: cultural, personal, psychological, and social.
factors effecting Consumer behaviour
Consumer behavior is influenced by cultural, social, psychological and personal factors. Cultural factors include culture, subcultures, and social class. Social factors include reference groups and family influence. Psychological factors include motivation, perception, learning, beliefs, attitudes, and personality. Personal factors that influence consumer behavior are age, occupation, economic situation, lifestyle, and personality. Marketers must understand how these various factors shape consumer decision making and purchasing behaviors.
Analyzing Consumer Markets
This document outlines key concepts related to consumer buyer behavior and the consumer decision-making process. It discusses how cultural, social, and personal characteristics influence consumer behavior. It also describes the consumer buying process and different types of buying decisions. The central concept is a model of consumer behavior that shows how marketing and other stimuli interact with a consumer's characteristics and decision process to influence their responses.
How do consumer characteristics influence buying behaviour
Reference groups, culture, and personal factors influence consumer behavior. Reference groups, including aspirational and dissociative groups, expose individuals to new behaviors and influence attitudes. Family is the most important consumer buying organization. Culture determines wants and needs, as different cultures instill different values in children. Social class and personal characteristics like age, occupation, personality, and life stage also impact consumer preferences and choices. Products communicate social roles and status.
CONSUMER BEHAVIOR
WHAT IS CONSUMER BEHAVIOR.
TYPES OF CONSUMER BEHAVIOR.
IMPORTANT FACTORS THAT INFLUENCE CONSUMER BEHAVIOR.
CONCLUSION.
Factors affecting consumer behaviour - Grade 11 Marketing Project
This document outlines an index and sections for a marketing project report on how economic, social, and cultural factors affect consumer demand for certain goods. It defines key terms like consumer behavior and discusses various factors under each category. For economic factors, it focuses on personal income, income expectations, and occupation. For social factors, it examines family, roles/status, and reference groups. And for cultural factors, it looks at culture, sub-culture, and social class. It then provides examples of how these factors influence purchase decisions for specific products like a house, business suit, TV, food processor, car, laptop, confectionery, abaya, and watch. The document outlines a market survey methodology using questionnaires to collect data on
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The document discusses consumer buying behavior and the factors that influence purchase decisions. It describes the consumer buying decision process as having 5 stages: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It then lists and explains the cultural, social, personal, and psychological factors that affect consumer decisions at each stage of the process. Finally, it outlines 4 types of buying behavior: complex, dissonance, habitual, and variety-seeking.
Marketing applications of reference group, family and culture
The document discusses several factors that influence consumer behavior, including reference groups, family and culture. It defines reference groups as individuals or groups that serve as a point of comparison and influence evaluations, aspirations, and behaviors. Reference groups can include family, friends, and celebrities. Family and culture also shape consumer decisions. Culture refers to shared values, norms, and beliefs passed down through generations that impact tastes and preferences. Subcultures within a culture may differ based on attributes like ethnicity, age, religion, and location. Social classes and groups further influence consumer norms and status. Marketers study these factors to understand consumer decision-making.
Consumer behavior
Consumer behavior can be defined as the actions consumers take in the marketplace and the underlying motivations for those actions. Marketers must understand what consumers buy, why they buy it, when, where, how often, and how they use products. Consumer buying motives can be internal, like rational needs or emotional wants, or external factors like income, occupation, culture, family, and social environment. These motives induce consumers to purchase products. Marketers must identify the key buying motives for different customer segments. Cultural, social, personal, and psychological factors all influence the consumer decision making process from need recognition to post-purchase evaluation.
How do consumer characteristics influence buying behaviour.pptx
This document discusses the various cultural, social, and personal influences that impact consumer purchasing behaviors. It identifies key cultural influences like nationality, religion, and geography that shape value systems and require companies to tailor products for different cultural segments. Social influences include reference groups from family, friends, and other affiliations that expose consumers to new behaviors and create pressures to conform. Personal factors incorporate demographic characteristics, life stages, occupations, economic circumstances, personality, lifestyle, and values that determine the products and brands that appeal to consumers. Marketers must understand these various influences in order to effectively reach different consumer groups.
Analyzing Consumer Markets / Marketing Management By Kotler Keller
This document discusses factors that influence consumer behavior and the consumer buying process. It covers the following key points:
Cultural, social, and personal factors like age, income, personality influence consumer behavior. Cultural factors include subcultures while social factors include reference groups like family that directly impact purchasing.
Psychological processes like motivation, perception, learning and memory shape consumer responses. Motivation theories include Maslow's hierarchy of needs and Herzberg's two-factor theory. The perceptual process involves selective attention, distortion, and retention.
The consumer buying process has 5 stages - problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Consumers gather information from various sources
Group dynamics
The presentation is about the role of family influences on consumer behavior.
It cosists of the various stages of persons life which affect his buying behavior & social class affecting the individuals buying pattern
Consumer behaviour presentation by :- gaurav bhut
ppt on Consumer behavior prepare by :- gaurav bhut a student of MBA in sunshine group of institution.
Culture and consumer behaviour
Core values define how products are used in societies and influence acceptable market relationships and behaviors. Culture includes learned beliefs, values, customs, and responses that direct consumer behavior. Cultural characteristics are learned and shared within groups. Marketers must understand how culture affects consumer pre-purchase activities like information search and post-purchase activities like product use. Culture also influences social classes that are hierarchical groups distinguished by factors like occupation, income, education, and prestige. Understanding differences in subcultures and cross-cultural groups is important for marketers to effectively target various national markets.
Factors affecting consumer behaviour
Cultural, social, personal, and psychological factors influence consumer behavior regarding clothing purchases. Cultural factors include culture, subculture, and social classes. Social factors are family and reference groups. Personal factors relate to age, economic circumstances, and life stages. Psychological factors consist of unfulfilled needs, attitudes, learning and memories, information processing, and perception of situations. Additional motivating factors are products, services, advertising, price, and distribution channels.
Consumer Behaviour introduction and Determinants
This document discusses consumer behavior, including its definition, models, and factors that influence it. Consumer behavior is defined as how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. The document outlines an economic model of consumer behavior that is influenced by factors like income, savings, credit availability. It also discusses personal factors (age, occupation), psychological factors (motivation, perception, learning), and cultural/social factors (culture, subculture, social class, reference groups) that shape consumer decision-making. Studying consumer behavior is important for marketers to understand purchase influences and behaviors.
Consumer behavior by ahmad faraz
Consumer behavior is influenced by cultural, social, personal and psychological factors. Cultural factors include values, subcultures and social classes that shape consumer preferences. Social factors like reference groups, family, and social roles/status also impact choices. Personal factors such as age, occupation, income level, lifestyle and personality affect decisions. Psychological factors including motivation, perception, learning, and beliefs/attitudes drive consumer behavior on an individual level. Understanding these influences helps explain consumer decision-making.
What's hot (18)
Consumer Buying Behavior- Factors Affecting Buyers
Consumer Buying Behavior- Factors Affecting Buyers
How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviour
Factors affecting consumer behaviour - Grade 11 Marketing Project
Factors affecting consumer behaviour - Grade 11 Marketing Project
Marketing applications of reference group, family and culture
Marketing applications of reference group, family and culture
How do consumer characteristics influence buying behaviour.pptx
How do consumer characteristics influence buying behaviour.pptx
Analyzing Consumer Markets / Marketing Management By Kotler Keller
Analyzing Consumer Markets / Marketing Management By Kotler Keller
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La Odisea narra las aventuras de Ulises luego de la guerra de Troya. Describe a los personajes principales como Ulises, Penélope y Telémaco. Telémaco busca información sobre su padre Ulises, quien está retenido por la ninfa Calipso. Telémaco visita a Nestor y Menelao, quienes le cuentan sobre el regreso de otros héroes pero no saben nada de Ulises. Mientras tanto, Ulises logra escapar de Calipso y naufraga cerca de la tierra de los feacios,
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The document discusses how the author addressed and attracted their audience when creating promotional materials for a music genre. They used an attractive font for the title, genre-related images on the contents page, and a consistent red, white, and black house style to attract readers. On the double page spread, they included a main image directly addressing the audience, musical iconography, and a pull quote to attract readers and give them a sense of what the article is about.
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The student used various media technologies throughout the construction, research, planning, production, and evaluation stages of their project. During construction, they used Blogger to upload files and embed content from SlideShare, YouTube, and images. In research, they employed Survey Monkey, Facebook, Microsoft Office, YouTube, iMovie, and Vimeo. Planning incorporated SoundCloud, Facebook Messenger, Photoshop, and audio recording on an iPhone. Production featured Adobe Premier Pro, a Nikon DSLR camera, iPhone filming, and YouTube uploading. Evaluation analyzed footage in Premier Pro and shared on social media, while writing was done in Word and PowerPoint on a laptop.
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Tres conselhos
1) Um jovem casal pobre decide que o marido irá viajar para trabalhar e enviar dinheiro, pedindo à esposa que o espere com fidelidade.
2) Após 20 anos de trabalho duro, o homem volta para receber seu pagamento, mas o patrão oferece três conselhos no lugar do dinheiro.
3) Seguindo os conselhos, o homem evita perigos durante a viagem de volta para casa, onde descobre que a esposa foi fiel e teve um filho.
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El documento habla sobre la reproducción celular. Explica que el ciclo celular consiste en una fase de crecimiento seguida de la división celular. Describe las 5 etapas de la mitosis (profase, prometafase, metafase, anafase y telofase) y sus características. También explica brevemente la meiosis, indicando que reduce la cantidad de cromosomas a la mitad y es necesaria para la reproducción sexual.
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The balance of payments is a record of all economic transactions between a country and the rest of the world over a period of time. It includes exports and imports of visible goods as well as invisible items like services, capital inflows and outflows. The balance of payments statement has two main components - the current account, which covers trade in goods and services, and the capital account, which covers capital transactions. India's balance of payments was in surplus in the early five-year plans but turned to deficits later due to rising imports and slowing export growth.
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The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
HYPERTENSION - SLIDE SHARE PRESENTATION.
IT WILL BE HELPFULL FOR THE NUSING STUDENTS
IT FOCUSED ON MEDICAL MANAGEMENT AND NURSING MANAGEMENT.
HIGHLIGHTS ON HEALTH EDUCATION.
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In Odoo, we can set a default value for a field during the creation of a record for a model. We have many methods in odoo for setting a default value to the field.
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Factors affecting consumer behaviour
- 2. A: Social Factors • Reference Group • Family • Role & status B: Cultural Factor • Culture • Sub-culture • Social Culture C: Economic Factor • Disposable Income • Size of Family • Consumption & saving • Credit Available • Additional income D: Personal Factors • Age & life cycle • Occupation & lifestyle • Personality & self Concept E: Psychological Factors • Motivation • Perception • Learning • Attitude
- 3. A: Social Factors • Reference Group • Family • Role & status • Aspirational Group • Dissociative Group • Love • Respect • Personal ambition
- 4. B: Cultural Factor • Culture • Sub-culture • Social Culture Social Values • Nationality Group • Religious group • Racial group • Beliefs & Morals • Faith & tradition
- 5. C: Economic Factor • Disposable Income • Size of Family • Consumption & saving • Credit Available • Additional income