This document outlines the key factors that influence consumer behavior: social factors including reference groups, family, and social roles; cultural factors such as culture, subculture, and social class; economic factors like income, family size, savings habits, and access to credit; and personal factors such as age, life stage, occupation, personality, and self-image. It also notes that psychological factors such as motivation, perception, learning, and attitudes play a role in shaping consumer decisions.

1. Factors affecting Consumer
Behavior

2. A: Social Factors
• Reference
Group
• Family
• Role & status
B: Cultural Factor
• Culture
• Sub-culture
• Social Culture
C: Economic Factor
• Disposable Income
• Size of Family
• Consumption &
saving
• Credit Available
• Additional income
D: Personal Factors
• Age & life cycle
• Occupation &
lifestyle
• Personality &
self Concept
E: Psychological
Factors
• Motivation
• Perception
• Learning
• Attitude

3. A: Social Factors
• Reference
Group
• Family
• Role & status
• Aspirational
Group
• Dissociative
Group
• Love
• Respect
• Personal
ambition

4. B: Cultural Factor
• Culture
• Sub-culture
• Social Culture
Social
Values
• Nationality Group
• Religious group
• Racial group
• Beliefs & Morals
• Faith & tradition

5. C: Economic Factor
• Disposable Income
• Size of Family
• Consumption &
saving
• Credit Available
• Additional income

6. Consumer:
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