The document discusses segmenting college alumni based on their motivations for donating. It describes research conducted to develop a lifestyle segmentation model for alumni based on surveys of over 2,000 college alumni. The research identified three key segments - Champions, Friends, and Acquaintances. Champions are the most engaged with their alma mater and make the largest donations on average. Friends donate substantial amounts but to multiple charities. Acquaintances have low engagement and donation rates. The document recommends colleges prioritize targeting and developing relationships with Champions and Friends as they have the most potential for increased donations and engagement. Targeting should be based on understanding the different motivations of each segment.
Augmented reality vs. virtual reality differences and similaritiesGlobalTechCouncil
Augmented Reality and Virtual Reality are two buzzwords we hear in the technology sector. Though People are aware of the two technologies in a broad manner but very few understand their true meaning, potential and how they are similar in certain ways yet different altogether.
Let’s have an insight into the two futuristic technologies that are slowly transforming the world around us.
How does a designer fit into an organization as a leader alongside their client service, project management, and financial management peers? Or, as happens in many cases, how does a solo designer, studio owner, or in-house group determines that fine balance between the health of the studio from an operational perspective and nurturing a strong creative vision that guides both the client work and the studio culture?
The document discusses creativity in management. It defines creativity as the reorganization of experience into new configurations, involving knowledge, imagination, and evaluation. There are three domains of creativity: art, discovery, and humor. The document also discusses how to promote creativity in an organization by avoiding mental locks, enhancing critical thinking, and developing individual talent. It provides various techniques to stimulate creativity, such as brainstorming, mind mapping, and lateral thinking.
This document discusses challenges with integrating user experience (UX) work into agile software development processes and proposes solutions. It describes how UX deliverables like research and design work do not always fit neatly into short agile sprints. It then recommends integrating UX by tracking work in a UX Innovation (UXI) matrix, emphasizing UX priorities through information radiators, and involving users early and often to define requirements.
This document summarizes a seminar on mixed reality. It defines mixed, virtual, and augmented reality. It discusses the history and development of mixed reality technologies. It describes how mixed reality works and the types of mixed reality apps. It outlines some applications of mixed reality like education, scientific visualization, and medicine. It discusses the current and future scope of mixed reality and both the advantages and disadvantages.
Augmented reality is a technology that works on computer vision based recognition algorithms to augmented sound, video, graphics and other sensor based inputs on real world objects using camera of your device.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Uber’s taxi service. Uber’s service enables anyone to provide taxi services and it provides dynamic pricing for better matching of supply and demand. Its value proposition for potential drivers is the opportunity to work as driver on their own hours. Its value proposition for user to lower taxi fares during most times of the day and a higher supply of taxis (and higher prices) during peak demand. The customers are tech-savvy and smart phone users who value their time. Uber receives payments directly from customers and keeps a percentage of these payments as its income. Uber’s patents for a demand-price algorithm represent a barrier of entry and thus a method of strategic control.
Augmented reality vs. virtual reality differences and similaritiesGlobalTechCouncil
Augmented Reality and Virtual Reality are two buzzwords we hear in the technology sector. Though People are aware of the two technologies in a broad manner but very few understand their true meaning, potential and how they are similar in certain ways yet different altogether.
Let’s have an insight into the two futuristic technologies that are slowly transforming the world around us.
How does a designer fit into an organization as a leader alongside their client service, project management, and financial management peers? Or, as happens in many cases, how does a solo designer, studio owner, or in-house group determines that fine balance between the health of the studio from an operational perspective and nurturing a strong creative vision that guides both the client work and the studio culture?
The document discusses creativity in management. It defines creativity as the reorganization of experience into new configurations, involving knowledge, imagination, and evaluation. There are three domains of creativity: art, discovery, and humor. The document also discusses how to promote creativity in an organization by avoiding mental locks, enhancing critical thinking, and developing individual talent. It provides various techniques to stimulate creativity, such as brainstorming, mind mapping, and lateral thinking.
This document discusses challenges with integrating user experience (UX) work into agile software development processes and proposes solutions. It describes how UX deliverables like research and design work do not always fit neatly into short agile sprints. It then recommends integrating UX by tracking work in a UX Innovation (UXI) matrix, emphasizing UX priorities through information radiators, and involving users early and often to define requirements.
This document summarizes a seminar on mixed reality. It defines mixed, virtual, and augmented reality. It discusses the history and development of mixed reality technologies. It describes how mixed reality works and the types of mixed reality apps. It outlines some applications of mixed reality like education, scientific visualization, and medicine. It discusses the current and future scope of mixed reality and both the advantages and disadvantages.
Augmented reality is a technology that works on computer vision based recognition algorithms to augmented sound, video, graphics and other sensor based inputs on real world objects using camera of your device.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Uber’s taxi service. Uber’s service enables anyone to provide taxi services and it provides dynamic pricing for better matching of supply and demand. Its value proposition for potential drivers is the opportunity to work as driver on their own hours. Its value proposition for user to lower taxi fares during most times of the day and a higher supply of taxis (and higher prices) during peak demand. The customers are tech-savvy and smart phone users who value their time. Uber receives payments directly from customers and keeps a percentage of these payments as its income. Uber’s patents for a demand-price algorithm represent a barrier of entry and thus a method of strategic control.
Lecture 3 in the COMP 4010 course on AR and VR. This lecture was taught by Professor Bruce Thomas on August 9th 2016. It focused on Human Perception and senses in relation to Virtual Reality.
Personas are fictional archetypes that represent the different types of users of a website, product, or service. They are based on research data and user interviews to capture user goals, behaviors, and characteristics. Effective personas are specific, help identify user needs to guide design, and focus the design on a small set of primary personas. They provide a common understanding of users across teams.
The document discusses prototypes, which are simple experimental models used to test ideas quickly and cheaply. Prototypes can take many forms, from sketches and storyboards to basic physical models. They allow designers to validate concepts, test assumptions, and receive feedback before fully developing a product. The document outlines reasons for prototyping like saving costs and pitching to investors. It also describes types of prototypes from low to high fidelity and resources for prototyping. Testing prototypes with intended users is emphasized to improve designs early in the process.
Virtual reality allows users to interact with simulated environments, whether based on real or imaginary places. Most VR is visual, displayed on screens or through stereoscopic displays, though some systems include sound, and experimental systems have limited tactile feedback. VR is useful for operations in dangerous environments through telepresence, scientific visualization, medicine for research and training, and education in areas like driving, flight, and vehicle simulators. VR systems have input, processing, rendering, and world database components. Recent advancements include VR contact lenses and tools to more easily develop content across VR platforms. While offering interaction and interfaces, VR also faces challenges regarding side effects, usability, and standardization.
COMP 4010 - Lecture 1: Introduction to Virtual RealityMark Billinghurst
Lecture 1 of the VR/AR class taught by Mark Billinghurst and Bruce Thomas at the University of South Australia. This lecture provides an introduction to VR and was taught on July 26th 2016.
How is augmented reality different from virtual reality?
This is one of the top trending questions nowadays. In this PPt, we will explain in detail about vr vs ar and significance of augmented reality.
If you're looking for augmented reality app development for your business, click for queries - https://bit.ly/2wouPFt
Virtual reality creates simulated, 3D environments that users can interact with, unlike real environments. Augmented reality overlays virtual objects on the real world.
VR is either immersive, using headsets to replace real vision, non-immersive using large displays, or window-on-world using desktop displays. AR combines real and virtual scenes in real-time.
Display technologies for VR and AR include head-mounted displays, glasses, contact lenses, and handheld/spatial projectors. Applications include medical, military, engineering, education, entertainment, and more.
Lecture 11 of the COMP 4010 class on Augmented Reality and Virtual Reality. This lecture is about VR applications and was taught by Mark Billinghurst on October 19th 2021 at the University of South Australia
The document presented research on motivational segmentation of college alumni donors. It identified three main donor segments based on motivations: Champions, Friends, and Acquaintances. Champions are the strongest advocates who donate the most on average. Friends regularly donate but are more committed to other causes. Acquaintances have little attachment to their college. The research found colleges are better at managing Champions but could improve engagement with Friends by understanding their motivations like life satisfaction and charitable giving. Targeting communications and fundraising differently to each segment based on their motivations could increase donations and optimize resource allocation.
Data Driven Alumni Communications: The Method to the MadnessConverge Consulting
Colleges are better at managing relationships with Champions than they are with Acquaintances. The study identified three segments of alumni - Champions, Friends, and Acquaintances - based on their attitudes and motivations toward giving. Champions are the most important segment for colleges to target as they donate the most frequently and make the largest donations. While colleges have had some success with Champions, they ineffectively manage the large Acquaintances segment and waste resources contacting them as much as the other segments. Effective alumni communications require research-based segmentation, personalized messaging tailored to each segment's motivations, and continuous testing and evaluation of communication strategies.
2015 workshop for Lucas County foster parents on YABsLisa Dickson
This document provides guidance on creating and maintaining a community of foster care youth and alumni. It discusses equipping youth for success through leadership development, emotional support, and advocacy opportunities. It also outlines how involving youth assists professionals by providing first-hand expertise and helping achieve organizational goals. The document recommends establishing structure for a youth board through a code of conduct, strategic plan, and governance model. It identifies barriers to sustainability like low attendance and offers solutions such as outreach, peer mentoring, and communication tools.
2018 foster leadership and alumni communitiesLisa Dickson
This document outlines a leadership development program for foster care youth and alumni. It discusses empowering youth by increasing their autonomy and self-determination. The program teaches identity development, advocacy skills, and governance structures for youth boards. Youth learn experientially through activities like a blindfold exercise. Barriers to success are addressed, including a lack of family privilege. The goal is to create a community for foster care youth and alumni while promoting youth voice in agencies and policy.
1. The document discusses personal and professional development for community college leadership, including assessing personal growth areas, setting career goals, and developing a strategic career plan.
2. It also examines symbolic acts of leadership and the role of organizational culture in performance. Common symbols used in organizations are discussed.
3. Major challenges facing future community college leadership are outlined, such as issues around funding, access, completion rates, innovation, and partnerships. Strategies to address these challenges are debated.
This document discusses research on social mobility through volunteering. It reviews evidence that certain types of volunteering can contribute to mobility for young people by providing work experience, skills, and connections. However, access to high-status, competitive volunteering opportunities tends to be unequal, with more educated, wealthy individuals having greater access. Remaining questions include precisely testing how different types and durations of volunteering impact mobility, and further evaluating schemes to open access to elite volunteering for disadvantaged groups.
Community-Campus engagement is offered and encouraged in many higher education organizations. This study from Donna Jean Forster-Gill and Tom Cooper seeks to analyze these programs and explore ways to maximize their usefulness to the non-profit community organizations which they assist.
www.vibrantcommunities.ca
www.thecommuntityfirst.org
Supporting Students’ Civic Agency, Leadership, Well-Being, and Academic Succe...Bonner Foundation
The document discusses using community engagement programs to support student success, leadership, well-being, and civic development. It outlines the Bonner Scholars model, which provides diverse, low-income students with financial aid and multi-year engagement experiences. Evaluation data shows Bonner Scholars have higher retention, develop civic skills, and are more engaged after graduation compared to peers.
CSO Webinar: The Power of Near-Peer Mentoringimfirstgen
This is a Center for Student Opportunity Best-Practices Webinar for College Partners titled "The Power of Near-Peer Mentoring: Supporting Your First-Generation and Underserved Students"
Education provides financial, social, and personal benefits. Financially, those with higher levels of education tend to earn more money - a bachelor's degree leads to earnings 21% higher than an associate's degree and 50% higher than just a high school diploma. Additionally, unemployment rates are lower for those with more education. Socially, college graduates contribute more through paying taxes, living healthier lives, and being less likely to commit crimes. They also are more likely to vote. Personally, education increases independence, develops problem-solving skills, and maximizes earning potential by providing knowledge of concepts and viewpoints.
Lecture 3 in the COMP 4010 course on AR and VR. This lecture was taught by Professor Bruce Thomas on August 9th 2016. It focused on Human Perception and senses in relation to Virtual Reality.
Personas are fictional archetypes that represent the different types of users of a website, product, or service. They are based on research data and user interviews to capture user goals, behaviors, and characteristics. Effective personas are specific, help identify user needs to guide design, and focus the design on a small set of primary personas. They provide a common understanding of users across teams.
The document discusses prototypes, which are simple experimental models used to test ideas quickly and cheaply. Prototypes can take many forms, from sketches and storyboards to basic physical models. They allow designers to validate concepts, test assumptions, and receive feedback before fully developing a product. The document outlines reasons for prototyping like saving costs and pitching to investors. It also describes types of prototypes from low to high fidelity and resources for prototyping. Testing prototypes with intended users is emphasized to improve designs early in the process.
Virtual reality allows users to interact with simulated environments, whether based on real or imaginary places. Most VR is visual, displayed on screens or through stereoscopic displays, though some systems include sound, and experimental systems have limited tactile feedback. VR is useful for operations in dangerous environments through telepresence, scientific visualization, medicine for research and training, and education in areas like driving, flight, and vehicle simulators. VR systems have input, processing, rendering, and world database components. Recent advancements include VR contact lenses and tools to more easily develop content across VR platforms. While offering interaction and interfaces, VR also faces challenges regarding side effects, usability, and standardization.
COMP 4010 - Lecture 1: Introduction to Virtual RealityMark Billinghurst
Lecture 1 of the VR/AR class taught by Mark Billinghurst and Bruce Thomas at the University of South Australia. This lecture provides an introduction to VR and was taught on July 26th 2016.
How is augmented reality different from virtual reality?
This is one of the top trending questions nowadays. In this PPt, we will explain in detail about vr vs ar and significance of augmented reality.
If you're looking for augmented reality app development for your business, click for queries - https://bit.ly/2wouPFt
Virtual reality creates simulated, 3D environments that users can interact with, unlike real environments. Augmented reality overlays virtual objects on the real world.
VR is either immersive, using headsets to replace real vision, non-immersive using large displays, or window-on-world using desktop displays. AR combines real and virtual scenes in real-time.
Display technologies for VR and AR include head-mounted displays, glasses, contact lenses, and handheld/spatial projectors. Applications include medical, military, engineering, education, entertainment, and more.
Lecture 11 of the COMP 4010 class on Augmented Reality and Virtual Reality. This lecture is about VR applications and was taught by Mark Billinghurst on October 19th 2021 at the University of South Australia
The document presented research on motivational segmentation of college alumni donors. It identified three main donor segments based on motivations: Champions, Friends, and Acquaintances. Champions are the strongest advocates who donate the most on average. Friends regularly donate but are more committed to other causes. Acquaintances have little attachment to their college. The research found colleges are better at managing Champions but could improve engagement with Friends by understanding their motivations like life satisfaction and charitable giving. Targeting communications and fundraising differently to each segment based on their motivations could increase donations and optimize resource allocation.
Data Driven Alumni Communications: The Method to the MadnessConverge Consulting
Colleges are better at managing relationships with Champions than they are with Acquaintances. The study identified three segments of alumni - Champions, Friends, and Acquaintances - based on their attitudes and motivations toward giving. Champions are the most important segment for colleges to target as they donate the most frequently and make the largest donations. While colleges have had some success with Champions, they ineffectively manage the large Acquaintances segment and waste resources contacting them as much as the other segments. Effective alumni communications require research-based segmentation, personalized messaging tailored to each segment's motivations, and continuous testing and evaluation of communication strategies.
2015 workshop for Lucas County foster parents on YABsLisa Dickson
This document provides guidance on creating and maintaining a community of foster care youth and alumni. It discusses equipping youth for success through leadership development, emotional support, and advocacy opportunities. It also outlines how involving youth assists professionals by providing first-hand expertise and helping achieve organizational goals. The document recommends establishing structure for a youth board through a code of conduct, strategic plan, and governance model. It identifies barriers to sustainability like low attendance and offers solutions such as outreach, peer mentoring, and communication tools.
2018 foster leadership and alumni communitiesLisa Dickson
This document outlines a leadership development program for foster care youth and alumni. It discusses empowering youth by increasing their autonomy and self-determination. The program teaches identity development, advocacy skills, and governance structures for youth boards. Youth learn experientially through activities like a blindfold exercise. Barriers to success are addressed, including a lack of family privilege. The goal is to create a community for foster care youth and alumni while promoting youth voice in agencies and policy.
1. The document discusses personal and professional development for community college leadership, including assessing personal growth areas, setting career goals, and developing a strategic career plan.
2. It also examines symbolic acts of leadership and the role of organizational culture in performance. Common symbols used in organizations are discussed.
3. Major challenges facing future community college leadership are outlined, such as issues around funding, access, completion rates, innovation, and partnerships. Strategies to address these challenges are debated.
This document discusses research on social mobility through volunteering. It reviews evidence that certain types of volunteering can contribute to mobility for young people by providing work experience, skills, and connections. However, access to high-status, competitive volunteering opportunities tends to be unequal, with more educated, wealthy individuals having greater access. Remaining questions include precisely testing how different types and durations of volunteering impact mobility, and further evaluating schemes to open access to elite volunteering for disadvantaged groups.
Community-Campus engagement is offered and encouraged in many higher education organizations. This study from Donna Jean Forster-Gill and Tom Cooper seeks to analyze these programs and explore ways to maximize their usefulness to the non-profit community organizations which they assist.
www.vibrantcommunities.ca
www.thecommuntityfirst.org
Supporting Students’ Civic Agency, Leadership, Well-Being, and Academic Succe...Bonner Foundation
The document discusses using community engagement programs to support student success, leadership, well-being, and civic development. It outlines the Bonner Scholars model, which provides diverse, low-income students with financial aid and multi-year engagement experiences. Evaluation data shows Bonner Scholars have higher retention, develop civic skills, and are more engaged after graduation compared to peers.
CSO Webinar: The Power of Near-Peer Mentoringimfirstgen
This is a Center for Student Opportunity Best-Practices Webinar for College Partners titled "The Power of Near-Peer Mentoring: Supporting Your First-Generation and Underserved Students"
Education provides financial, social, and personal benefits. Financially, those with higher levels of education tend to earn more money - a bachelor's degree leads to earnings 21% higher than an associate's degree and 50% higher than just a high school diploma. Additionally, unemployment rates are lower for those with more education. Socially, college graduates contribute more through paying taxes, living healthier lives, and being less likely to commit crimes. They also are more likely to vote. Personally, education increases independence, develops problem-solving skills, and maximizes earning potential by providing knowledge of concepts and viewpoints.
Millennials have different characteristics than previous generations that require changes in how higher education recruits and teaches them. They are confident, team-oriented, and influenced by social media. To attract Millennials, some colleges have added lavish amenities but this risks diminishing returns and higher costs. Instead, colleges should focus on personalized outreach and academics that develop life skills through high-impact practices like advising and experiential learning. Flagler College improved results by targeting the right applicants using data on student success rather than just increasing applications. The first-year experience is key to retaining Millennials and must address their needs through academic support and social engagement.
2015 foster leadership training 6 hour versionLisa Dickson
This document discusses facilitating leadership development for foster care youth and alumni. It emphasizes the importance of collective identity and sense of belonging for this group. It provides examples of consumer and social movements as well as the foster care movement that advocate for foster youth. The document also discusses strategies for developing leadership skills through experiential learning, overcoming barriers, and establishing youth-led agencies and boards rather than just youth serving agencies. Youth receive training in advocacy, research issues, and represent themselves and their impact on communities and policies.
Making Big Bets: How changes in volunteer engagement strategies pay off!VolunteerMatch
What volunteers want to do with their time, how they want to get involved and make a difference is changing. For many organizations this means that leaders of volunteer engagement are scrambling to re-think volunteer work what it means to be a volunteer in their organizations. Creating new opportunities for volunteers can be challenging - how do you create these new opportunities, how do gain buy-in from paid staff and existing volunteers, how do you know it's working?
Join Carla Lehn, Library Programs Consultant for the California State Library and Beth Steinhorn, President of JFFIxler Group has they talk about what they've learned about transforming volunteer engagement programs. Beth will share lessons she's learned from engaging Boomers as volunteers and the importance of creating impact-driven opportunities, and Carla will share how she's transformed what it means to be a library volunteer and how she worked with paid staff to make this happen.
Both Carla and Beth have written chapters in VolunteerMatch’s new book Volunteer Engagement 2.0: Ideas and Insights Changing the World. This book explores the innovative volunteer engagement approaches that are reshaping nonprofits and their communities, and shows how you can bring these approaches to your own organization.
Understanding Young Alumni: Your Next Generation of DonorsBlackbaud
This document summarizes a presentation about engaging young alumni donors. It discusses who young alumni are, the importance of engaging them, trends in young alumni giving, metrics for evaluating young alumni programs, and examples of effective programs. The key points are:
- Young alumni are defined as those within 10 years of graduation, ages 21-31. They are transient and have minimal philanthropic patterns.
- Engaging young alumni is important because enrollment numbers are high so they represent a larger portion of constituents. Their support now can lead to long-term donor relationships.
- Trends show young alumni make up a larger portion of active donors and dollars than in the past. Participation rates are decreasing though. Programs need to
Vibrant Communities Canada: Measuring Impact Social Finance
This document summarizes the Vibrant Communities Canada initiative, which aimed to reduce poverty through local multi-sector collaboration. It discusses:
1) The initiative was launched in 2002 by three national partners to test an experimental approach to poverty reduction through local action guided by five principles.
2) Thirteen communities participated as "Vibrant Communities" to build collaborations across sectors including government, business, non-profits and citizens with lived experience.
3) Evaluating the comprehensive initiative's impact proved challenging due to its emergent nature, attribution issues, and differences across sites. Developmental evaluation accommodated these challenges by focusing on communities' evolving theories of change.
The library can play an important role in retaining "at risk" student populations like adult learners, foster care alumni, veterans, and LGBTQ students by understanding their unique challenges and tailoring services to meet their needs. The document outlines barriers these groups face such as lack of time, family and work responsibilities, mental health issues, and an unsupportive campus climate. It recommends the library offer accommodating services, conduct outreach, foster community partnerships, and market resources to help these students succeed academically.
More Than Just Friends: Creating Vibrant Social Communities for Recruitment &...Sparkroom
Drawing from a blend of academic research and real-world campaigns, CUnet's social media strategist, Jeff Berg, will discuss how social media can play a key role throughout the school selection and application process and provide attendees with practical tactics to implement in their social media strategies today.
This document discusses the importance of youth advisory boards for foster care youth. It describes how such boards can help foster a collective identity and sense of belonging for youth. They provide opportunities for youth to take leadership roles in developing, facilitating, and evaluating programs and services, rather than just receiving them. The document outlines some examples of successful youth advisory boards and advocacy organizations. It also provides guidance on establishing the structure, governance, and operations of a youth advisory board, including establishing a mission, roles for youth leaders, and strategies for sustainability.
Similar to Alumni Motivation Under the Microscrope (20)
This document summarizes a partnership between Erikson Institute and Converge Consulting to improve Erikson's digital enrollment journey. It discusses lessons learned from their CRM implementation and digital marketing campaigns. Key takeaways include the importance of balancing technology with personal outreach, testing new tactics, understanding prospects personas, and analyzing industry data. Case studies and free resources on digital strategies are also recommended.
This document provides guidance on creating effective digital content for digital natives. It discusses knowing the target audience of Gen Z and millennials, the power of social media marketing, and creating authentic stories through strategic storytelling. Some key points include using always personalized and dynamic content, creating social influencers like student publishers, and choosing quality over video quality by focusing on depth of content. It emphasizes controlling your own narrative, being authentic and succinct, and not doing videos just because others are. The overall message is that content strategy is about managing stories to reach your intended audience.
This document provides tips for digital advertising strategies during the holiday season. It addresses questions about optimizing campaigns to save costs and prepare for after the holidays. Tips include strategically planning budgets and bids, getting organized before breaks, adjusting spend based on admissions cycles, personalizing messaging for the seasons, exploring new channels, promoting upcoming events, nurturing leads after conversions, spicing up creative with videos and gifts, and standing out when others are also focused on the holidays. The overall recommendations are to plan ahead, test new tactics, and focus on engaged audiences and connections through the season and into the new year.
Webinar | Dazed and Digital? Explore 10 New Ideas to Amplify Your Ad Campaigns.Converge Consulting
Insta-stories are taking over. Snap's rolled out self-serve ads. Facebook's keeping up with Messenger Ads. It's been a whirlwind of a summer for digital marketing. Feeling dazed and digital? Don't miss this free webinar. Get 10 new ideas in 30 minutes.
Content Myths Debunked: Ten Ways of Thinking That Are Holding Back Your StrategyConverge Consulting
Converge's Director of Content Strategy Brittney Dunkins recently attended and presented at Confab Central in Minneapolis. Her session, Content Myths Debunked: Ten Ways of Thinking That Are Holding Back Your Strategy, explored 10 common myths that occur when defining and implementing content strategy within organizations.
Webinar | Achieving the “Aha” Moment: What Gen Z and Millennials Need from ED...Converge Consulting
The new 2017-18 fiscal year is just around the corner and many schools are building in budgets for video. In theory, anyone can make a video—86% of colleges and universities have a presence on YouTube. But in a sea of campus tours, student testimonials and flash mobs, how do you craft high-impact video that stands out and engages your unique audience?
NAGAP 2017 | Building a Digital Marketing Strategy for New & Niche Programs.Converge Consulting
Converge recently presented at the 30th Annual NAGAP conference in Salt Lake City, UT.
The session covered strategies for finding the right students through the appropriate digital channels, building brand awareness for your program, measuring and sustaining your budget and best practices for gaining buy-in across campus and ongoing momentum.
New & Next Webinar Series | Unconscious Bias: Leveraging Differences to Colla...Converge Consulting
The document summarizes an upcoming webinar series hosted by Converge Consulting that focuses on innovation in higher education. The Fall 2016 series will discuss topics related to the creative use of space on college campuses, architecture and design of new buildings, and executive leadership and recruitment. The schedule provides details on three webinars to be held in October, November, and December 2016, with each webinar focusing on a different topic related to space, people, and facilities and operations in higher education.
Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and FasterConverge Consulting
UCLA Anderson School of Management partnered with Converge Consulting to increase their inbound marketing efforts for their MBA programs. Converge developed a digital marketing strategy focused on search engine advertising, social media advertising, display advertising, and retargeting to expand UCLA's reach, recruit more women and veterans, and increase inquiries. The strategy included creating targeted personas, developing landing pages, and implementing a multi-touchpoint email nurturing campaign to convert more inquiries into enrollments. Google Analytics was set up to measure the ROI of the digital advertising and inbound efforts. New strategies proposed included promoting content on IvyExec and hosting webinars on professional development topics.
Converge Director of Content Strategy Brittney Dunkins presents a lightning talk at Confab Higher Ed 2016 on combating common issues faced by higher ed content strategists.
Digital Marketing Trends Panel Discussion at University of Colorado DenverConverge Consulting
Ann Oleson joined Chris Glode, Vice President of Digital at Under Armour, Zach Houck, Lead Marketing Manager at Uber, and Nick Williams, Interactive Media Manager at Digital Fusion, for a panel discussion hosted on campus at CU Denver in October 2016.
Digital Advertising: Rethinking Practices for RecruitmmentConverge Consulting
Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation.
New & Next Series | The Modern Campus: How to Differentiate through Brand Sto...Converge Consulting
In this webinar, Jay Sharman, CEO of TeamWorks Media, shares case studies of the modern campus experience. From MIT’s Building 20 to Cornell Tech’s 2043 Plan, higher education institutions across the country are working to inspire collaboration and better ideas through their facilities.
How CU Denver’s Business School Marketed an Open House Event on CampusConverge Consulting
Webinars and open houses are a staple in higher education marketing and recruitment. Many schools are planning and hosting events to boost enrollment, but few think to leverage paid advertising in their promotion strategy.
Are you interested in promoting and hosting an event on your campus? This 45-minute session will cover:
-Best practices for event marketing on ad channels—when, where and why
-How to budget for digital advertising for the event
-Ad campaign setup and event landing page best practices
-Outcomes and ROI
In a recent survey conducted by StoriedU, college-bound high school students shared their feelings about their college admissions journey. They told us how much they use social media during their research process, on which platforms they want universities to engage with them, and what they think about the on-campus admissions presentation.
In this webinar, you’ll learn:
- What students really think about the admissions process
- How to stand out during the on-campus visit
- How to create content for students in the admissions funnel
Recruitment 2016: Playing the Long Game with Your Lead PoolConverge Consulting
The enrollment game has shifted dramatically in the last few years in higher education. Lead flow is sluggish, conversion rates are soft, and overall enrollment is not on a strong upward trajectory anymore. Many colleges and universities are struggling to understand why they aren’t getting the same strong results they used to. The most common answer to that question is that the institution is not doing anything different than they have in the past.
Like it or not the enrollment game is getting far more complex and schools have to push themselves to critically analyze many aspects of their current recruitment practices. Participants will learn more about:
Evaluating the messaging of your communication flow
Expanding your touch-points after an initial lead is generated
Developing a long game with your lead pool
Reinvigorating your past leads
If you are interested in learning more about what it takes to effectively recruit in the 2016 adult and graduate market in higher education, recruitment expert Dr. Brenda Harms of Harms Consulting shares insights and best practices.
Webinar | Trees Falling in Forests: Why Content Creation is Only Half of the ...Converge Consulting
By now, everyone knows that quality, original content creation is key to any robust 21st century marketing strategy. Check that box and you’re done, right?
Wrong.
Just as important – and typically thought of secondarily or overlooked altogether – is content amplification. After all, does it matter if the darn tree fell in the woods if no one heard it? Content amplification goes way beyond paid promotion, so don’t worry about living in the poorhouse. There’s an audience out there for every well-written post. It’s up to you to find it.
In this webinar, you’ll learn how to:
Use search to identify and reach out to relevant influencers
Borrow voices louder than your own in the social sphere
Narrow your narration to avoid talking to everyone about everything
The document discusses how higher education institutions can use digital content offers to attract, convert, and delight prospective students through each stage of the enrollment funnel. It provides examples of different types of content offers like eBooks, webinars, guides, and videos that can be utilized at the top, middle, and bottom of the funnel to generate inquiries, applications, and enrolled students. Tips are also given on testing content offers and setting goals to improve digital marketing and recruitment efforts.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
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How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
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By Dr. Vinod Kumar Kanvaria
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
4. Why Do We Do What We Do?
Motivation
1. The reason or reasons one has
for acting or behaving in a
particular way.
2. The general desire or
willingness of someone to do
something.
7. Our Time Together
• The higher education
fundraising marketplace
• Why we completed a lifestyle
segmentation study
• The top findings from the study
• Application of findings to your
alumni/donor communication
strategies
9. Changes in Fundraising
• Rise of the non-profits
• Non-funded written marketing plans
• Younger donors
• Female donors
• Technology
10. The Rise of Non-Profits
Over __________ non-profits
competing for donated dollars
The 2009 report presented by the National Center for Charitable Statistics, number of 501 c 3 organizations risen 31% from 1999-2009
11. No Written Communications Plans
Nonprofit Marketing Guide indicates that _______% of
those interviewed had no formally approved marketing or
communications plan
12. Changing Face of Wealth: Younger Donors
Younger donors are becoming more
significant as they take on leadership
roles and assume positions of greater
influence in their workplace and
communities
The Center on Philanthropy at Indiana
University found that those who are
between the ages of 18-30 are:
More __________ing savvy and more
cynical than predecessors
Less trusting
More service-driven
More interested in playing active and
consequential roles in advocacy of
causes that they believe in
13. 2010 study by Engagement Strategies Group
Many among this generation of donors considers the cost
of ______________ as well as the perceived overall
wealth of the college or university that they attended to be
perfectly valid reasons for lack of support
Changing Face of Wealth: Younger Donors
14. Changing Face of Wealth: Younger Donors
2009 article “Donors of the Future”
by Growth Design
Holding institutions accountable for
their decision-making
The timeliness of the decisions they
make
Partnering and engagement
opportunities they offer: expected
with organizations they support
15. Earning power of women and ability to give
increases
Significant and increasing impact of women
Women outnumber men on college
campuses/across the nation
60% of all master’s degrees awarded in the
2008-2009 academic year went to women
30% increase of women with college degre
since the late 1970’s
Changing Face of Wealth: Women
2008 Center for Educational Stati
16. Changing Face of Wealth: Women
Current IRS “Personal Wealth Tables”
__________% of nation’s top wealth holders
(those with assets exceeding 1.5 million) are
women
Women have moved from “influencer” role to:
• Significant force
• Established professionals who are
financially independent and who offer
support and resources ON THEIR OWN
TERMS.
• Viewing giving as Millennials: focused on
supporting issues that impact the world
• Inclined to focus efforts and resources on
helping other
• Disposed to giving in relational ways
through personal involvement in activities
17. Influence of Technology
Most critical factor that successful fundraisers will need tomorrow
___________% of U.S. population now connected via the internet
Digital media is critical: few fundraisers have embraced social media,
mobile applications, and other online spaces as communication
vehicles
Use to:
Inform thinking
Shape fundraising strategies
Measure success of online initiatives
18. Photo of all alums from one pager
Who are your alumni?
What do you know about them?
19. Meet Jennifer
• 35 years old
• Vice-President of
Sales
• Student Government
Officer
• Honors Student: 3.9
GPA
• Full pay student
• Not engaged with her
college
20. Meet Jennifer
• Future leader of her company
• Married to an attorney
• HHI Volunteer of the year
• Gives 10% of income to charity
• Engaged with 3 networking
groups
• Serves on a number of
community boards
• Has great feelings towards her
college but not engaged
• Will inherit significant family
wealth Gets 50 pieces of mail
every week from non-profits
• No home phone number
• Has never been asked to engage
21. Meet Jennifer
Just because Jennifer is
able to give does not
mean she is motivated
to give.
How do we understand
who Jennifer is, what
she cares about, and
how to reach her?
22.
23. Research Objectives
• Develop a motivationally-based
segmentation model
• Uncover the motivations that drive the
different types of relationships
• Prioritize which alumni segments provide
the best opportunities for colleges
• Provide recommendations regarding how
these different alumni segments should be
managed to optimize their individual
likelihood of donating
• Develop a predictive model and applied
tool to classify alumni into segments
based on a minimum number of questions
26. “Nowhere in the field of mass communication research has the
concept of `lifestyle' been so prominently and fruitfully used as in
the field of marketing communication, where it has been shown
that lifestyles influence both consumption patterns and the
processing of different forms of marketing communication.
Therefore, the lifestyle concept has become the core of a special
kind of segmentation research called `psychographics'. This
psychographic or lifestyle research usually takes as its point of
departure extensive and ad hoc AIO (activities, interests and
opinions) surveys, which then lead to often very colourful and
useful lifestyle typologies using the technique of cluster analysis.”
From: Lifestyle Segmentation: From Attitudes, Interests and Opinions, to Values, Aesthetic Styles, Life Visions and Media Preferences
Patrick Vyncke, Ghent University, Department of Communication Sciences, Universiteitstraat 8, 9000 Gent, Belgium,
Lifestyle Segmentation Research
27. Questionnaire Development
Secondary Research
Over 250 research articles concerning college donating and charitable giving
were reviewed to identify current issues, trends, and alumni motivations.
– The following variables were identified in the literature and provided guidance
for the questionnaire design.
Demographics College Experience College Relationship Charitable Giving
• Age • Type of college • Personal identification • Personal values
• College prestige • Pride
• Gender • Perceived need • Religious values
• Professors
• Income • Campus/facilities • Benefits from giving • Political orientation
• Marital status • Activities • Uniqueness of college • Tax benefits
• Employment • Grades • Obligation or duty • Networking
• Education level • Time to graduation • Professional benefits • Life satisfaction
• Tuition • Current involvement
• Ethnicity • Trust • Perceived need
• Scholarships/grants
• Religious affiliation • Family legacy • Prioritization
• Academic major • Recognition
• Residence • Gratitude
• Placement
• Student loan balance
• Social experience
28. Sample Characteristics
Who answered the questionnaire?
• 2,050 college alumni participated in a web-based survey during July, 2011.
• Participation criteria were established to correspond with known college
population estimates.
– Female: 56%
– Advanced Degrees: 31%
– Institutional Type: 65% Public
– Married: 59%
– Employment Status: 25% Retired
– Ethnicity: 87% White/Caucasian
– Average Household Income: $74,285
– Religious Orientation: 67% Christian
• Sample estimates across numerous variables of interest in this research
are consistent with statistics found in the US Census or other published
surveys.
– These findings provide us with confidence that inferences drawn in this
sample are valid for the overall college alumni population.
29. Segmentation Alternatives
A Priori Segmentation
A priori segments are usually based on college major or demographic
variables. However, such descriptive variables are known for being poor
predictors of behavior.
Do they donate
Does he donate
because they
because he is a
are married?
man?
Does she donate
because she is
over 65?
Does he donate
because he majored
in History?
30. Segmentation Alternatives
Tailor Strategies to What Motivates Alumni
Colleges using post hoc segmentation develop strategies specific to the
motivations of their alumni segments. Fundraising programs become more
successful because they target what motivates different groups of alumni.
College Different
Fundraising Messages
Gratitude
Program
Hypothetical
We’ll put your name on a brick! Recognition Alumni
Segments
Privileges
31. • Insert slide from page 3 of white paper
segmentation measures
33. Persona Development
The national study identified three segments of
alumni respondents that vary significantly in
terms of their attitudes and motivations
associated with giving to their alma maters:
• Champions
• Friends
• Acquaintances
35. Major Differences Among Segments
• Average income between three persona
groups varies by less than $8,000
• Champions are the only segment with a male
majority
• Friends are the most philanthropic segment,
overall
• Champions give in the highest amounts
among those who donate
36. Major Differences Among Segments
• Champions have given the most in the last five
years
• 49% of Champions have never given
• 56% of Friends have never given
• 86% of Acquaintances have never given
37.
38.
39.
40. Motivation to Give
• Champions are motivated by giving
opportunities that allow them to have their
names visibly associated with their donations
• Friends would rather receive a personal
“thank you” note from a dean or faculty
member and want to make a significant
impact on the world
• Acquaintances are not likely to be motivated
to give or engage
41. Summary of Findings
Implications
– Colleges are better at managing relationships with ___________ than
they are with _____________.
– Colleges ineffectively manage the _______________ segment.
– Colleges spend as much money contacting Acquaintances as they do
either Champions or Friends. This is a waste of scarce resources that
would be better spent enhancing programs targeting other
segments.
42. Summary of Findings
If Institutions can cultivate
relationships with Champions and
Friends, they could then realize:
1. Additional prospects for
major gift
solicitations/planned giving
2. Additional opportunities to
increase annual fund
participation rates
3. Additional understanding of
Alumni Association and
how/why alums engage
Identifying Acquaintances can
help institutions reallocate
resources more effectively
Overall impact = Smart Marketing
44. Segment Profiles
Average Donation Size Among Donors
The average donation from Champions is over 75% greater than the average
donation from Friends and over eight times larger than the average donation
from Acquaintances.
Average Annual College Donations 2006 – 2010
(among alumni who donated)
$400
$354
$350
$300
$250
Mean
$197
$200
$150
$100
$45
$50
$-
Champions Friends Acquaintances
Sample Size = 708 Note: Alumni who only donated in 2011 are excluded in order to provide complete years.
45. Segment Profiles
Total Charitable Giving
Friends donate substantially more dollars to charities than Champions do.
College donations are part of Friends’ giving program rather than the focus.
Earning a larger share of Friends charitable giving budget could provide
considerable rewards for colleges.
Q56. Please estimate the total dollar amount of your donations to charitable organizations during the past year.
$3,000
$2,750
$2,500
$2,000
$1,603
Mean
$1,500 $1,300
$1,000
$500
$-
Champions Friends Acquaintances
Sample Size = 2050
46. Segment Profiles
A Relationship Goes Both Ways
Champions are more likely to have a
reciprocating relationship with their college where Reciprocating
they both give and receive. Relationship
Donating to my college is
more important to me
than donating to any
3.5 other charity.
3.1 I feel like I can influence
3.0 policy at my college.
I enjoy the social
opportunities donating to
2.5
my college provides.
Mean Response
2.0 Financially supporting my
2.0 college is a priority to me.
I have maintained
1.5 1.4 relationships with faculty
from my college.
I like having others know I
1.0 contribute to my college.
My college is one of my
0.5 favorite charities to
support.
0.0
Champions Friends Acquaintances
Sample Size = 2050
47. Segment Profiles
The Benefits of Donating
Champions believe that donating to charities can
advance their careers. Professional
Benefits
• My involvement in
charitable organizations
3.0 may someday lead to
3.0
advancement in my
career.
2.5 • People I met through
charitable giving have
turned out to be helpful
2.0
2.0 in my career.
Mean Response
1.7 • Making new business
contacts is a strong
1.5 benefit from charitable
giving.
• My employer expects me
1.0 to donate time and
money to charities.
• Other people will think
0.5
more highly of me if I
donate my time and
0.0 money to charities.
Champions Friends Acquaintances
Sample Size = 2050
48. Segment Profiles
Life is Good
Friends are very satisfied with their lives.
Research finds that happy people are more
Life Satisfaction
confident, outwardly focused, and willing to help
• I am very satisfied with
others. my life.
• My life has turned out
5.0 worse than I expected.
4.5 (Reversed)
4.5
4.0
3.5 3.2 3.2
Mean Response
3.0
2.5
2.0
1.5
1.0
0.5
0.0
Champions Friends Acquaintances
Sample Size = 2050
49.
50. How can you classify your alumni?
Discriminant analysis was performed to find a small subset of
questions that could accurately predict segment membership
(predicts with 80% accuracy)
Alumni Donor Five Question Classification Tool
Classification Questions
Please rate your overall level of agreement with each of the following statements Response
Agree completely
Donating to my college is more important to me than donating to any other charity.
Disagree completely
I like having others know I contribute to my college.
Agree completely
I donate because charitable donations make the world a better place.
Disagree completely
My involvement in charitable organizations may someday lead to advancement in my career.
Agree completely
I am very satisfied with my life.
Segment Friends
52. Why Target?
Better use of resources
Better use of time
Better ROI
53. Champions are the most
important segment for colleges
Targeting Priorities to target and manage.
– These alumni donate the
most frequently and make
the largest average
donations. They are the
foundation for alumni giving
programs.
• Although we did not focus
on major gifts, financially
able Champions have the
passion to make major
donations.
– Champions are the low
hanging fruit for fundraising
programs. Colleges who
already have proactive
alumni relations programs
are likely enjoying at least
some success with these
alumni through self-selection.
54. Friends are the second most important target
for colleges.
Targeting Priorities – Like Champions, Friends donate
frequently. But their average donation is
much smaller.
Friends provide outstanding opportunities for
revenue growth.
– Friends donate much more to charities
than any other segment, but only
devote7% of their charitable giving
budget to their college .
– Even small increases in the proportion
of Friends charitable budget being
allocated to their alma mater would
provide substantial rewards.
Friends are already in the habit of giving to their
college and other charities.
– Colleges need to do a better job
persuading Friends that their college
deserves more of their support relative
to other charities.
55. Messaging
Champions
– Champions agree with Friends and Acquaintances that messages based on tax
benefits, giving back to the college, and solving an important human problem
are the most compelling.
– In contrast to other segments, Champions also find messages based on donor
recognition, special donor benefits, improvements to facilities, and personal
satisfaction to be nearly as compelling.
– The key is that Champions have complex relationships with the college that are
not dependent upon any one benefit. Colleges should not ignore benefits such
as recognition and donor privileges. These appeals provide opportunities to
strengthen relationships with Champions.
– Removing these benefits could endanger a college’s relationship with
Champions since these alumni already enjoy and expect to receive these
benefits.
56. Messaging
Friends
– The most compelling appeal for Friends is that the college needs help to solve
an important human problem or create opportunities for current students.
– Friends do not seek more contact with the college or value recognition for their
gifts.
– Appeals to Friends that focus on external reinforcement for giving are likely fail.
Similarly, unfocused messages that include non valued benefits along with the
key core message of helping people are also more likely to fail. Finally, Friends
are not motivated to increase their college donations to support abstract
academic research.
– Fundraising messages directed toward Friends should prominently feature and
focus on the college’s accomplishments that improve the world in general and
help people.
57. Messaging
Acquaintances
– No comments are
provided since
Acquaintances are
unlikely to respond to
fundraising requests
regardless of the
messages being
used.
61. How Can a School Utilize This Research?
Segment alumni who are not alumni association
members to:
– Increase dues paying alumni association
membership
– Increase engagement
62. How Can a School Utilize This Research?
Survey to classify alumni as
Champions, Friends, Acquaintances and to
identify communication channel preferences as
well as philanthropic interests in order to:
• Increase annual fund participation
• Find more major gift prospects pre-campaign
• Determine who should go and visit
• Create a customized messaging strategy
63. How Can a School Utilize This Research?
Classifying alumni, identifying their communication
channel preferences and philanthropic
interests, and enabling them to provide
unstructured feedback enables schools to:
Create segmented communications that:
– Are delivered via the preferred channels of different
segments
– Contain messages that resonate for different
segments
64. How Have Schools Already Utilized This Research?
Several colleges and universities across the country
have:
• Classified their alumni as
Champions, Friends, and Acquaintances
• Identified the communication channel
preferences of their Champions, Friends, and
Acquaintances
• Identified the philanthropic interests of their
Champions, Friends, and Acquaintances
• Collected Open-Ended responses from all
respondents
65. Findings from the Field
Percentage of Champions, Friends, and Acquaintances at three
universities across the United States as well as from the national study
National Study College 1 College 2 College 3
Champions 31% 31% 49% 32%
Friends 36% 41% 41% 60%
Acquaintances 33% 28% 10% 8%
66.
67.
68.
69. Data Analysis
School Study Respondent Demographics
Champions Friends Acquaintances
14,806 27,508 3,438
Average Age 44 51 49
Male 54% 54% 57%
LSA 40% 39% 39%
Members of Alumni 42% 35% 27%
Association
Participations in the 3.4 3.1 2.9
Past Year
Live in State 38% 40% 41%
Have Ever Donated 63% 69% 55%
Donated in 2011 29% 28% 16%
70.
71. Noteworthy Open-Ended
Responses from Champions
Comments Positive Negative
Sentiment Sentiment
Sometime I don't hear about all the events so post on Facebook and email more
often! I really enjoyed the Sugar Bowl tour, the flight was great, loved the football
buses, all the events were amazing including the paddleboat, tour and best of all the 5 -1
fabulous tailgate party and big win at the Sugar Bowl. I plan on donating more and
being more active after meeting all of you. Thank you so much!
Attending XXX had a major influence on my life. I absolutely loved every minute of it
and would encourage anyone to go there.
5 -1
I loved my time at XXX and am happy to be able to contribute to its successful future.
4 -5
I don't need all the prodding I get from various parts of the University with respect
to contributions and I absolutely hate phone calls. Thank you
I work for a non-profit organization in Cambodia and fundraising is also part of my
responsibility. I've found that knowing a little bit about my donors and customizing
the message is important to be effective due to the overwhelming amount of
requests people receive. That would be difficult with a donor/alumni base as large
4 -3
as XXX's but information gleaned from social media and online surveys could be
helpful. Good luck! Christina
72. Noteworthy Open-Ended
Responses from Friends
Comments Positive Negative
Sentiment Sentiment
The robo-calls I was getting every single night at around the same time, from a # that I could not
reach a human being at when I tried to call back, were VERY unwelcome!! I would get a call and
would see the "734" area code and those four zeros at the end of the # and I knew it was yet
another fundraising call from a xx undergrad in a college/program completely different than the one
I was in when a student at xx...calling to ask for money under the guise of being interested in me
and my experience at xx, life post-xx, etc. I had already had a long conversation with such a student
and explained that I didn't have the funds to donate, yet she got me to say I might be able to pledge
$25 in the future (then kept trying to "up-sell" it to $50...sounded like she was reading a script she
had been trained to read, on how to try to get more money than the alumn was willing to give). At
that point I almost just hung up on her, but politely told her to just send me info. in the mail and
leave it at that. I got the info. in the mail and proceeded NOT to donate, as I told her would likely be
the case (poor finances but more than that, being so disgusted by the nature of the call I received).
Then, I started receiving the daily "follow up calls" (seriously, I had a missed call from that "0000"
number on my cell phone just about every day until finally I answered the call and told the 4 -5
student caller to remove my name completely from the list, which he said he would do). Bottom
line: for alumni, this is a VERY unprofessional and ineffective way to promote a good feeling
about our alma mater, xxx--not to mention raise funds! It leaves a very bad taste in my mouth,
and I bet many other alumni feel the same. I loved my school (Natural Resources and
Environment, SNRE) and I loved xxx--all four years of my time there. If I had ample funds (which I
do not and am not likely to have anytime soon), I'd consider donating money directly to SNRE--but
there is no way in hell I'd donate *anything, ever* via the crazy telefund system xx is currently using.
I certainly understand the need to raise funds--but that is NOT the way to do it!!
Thanks for allowing me the chance to send feedback on this.
73. Don’t Miss Out on Valuable Opportunities
From a Friend:
“In 30 years since my graduation from college
(Under Grad and MBA) and being a senior
executive at a company in the Area, I have
NEVER been contacted to help support the
college and their graduates get placed at XXX
XXXX. I find this insane.”
74. Messaging is Everything
From an Acquaintance:
“I do not appreciate the fact that you care
nothing about me and my life except that as a
graduate I could be seen as a funding source.
The only time I hear from you is when you want
money that I don't have. You could disappear
and I could care less.”
75. Friend
• From a Friend: I am a Head of School for an independent school in -
--------, --, and therefore have quite a bit of experience in
fundraising, just having raised $21 million for our capital campaign.
I am retiring in June 2012 and will be returning to -------, where I
have a home close to. After taking some time off I intend to get
more involved with the institutions I attended in the area. You
may contact me after June 2012.
76. Recommendations
• Take Champions and Friends who are not giving, but who
have expressed positive sentiment and pilot test campaigns.
• Visit/call any Champion or Friend who had wanted to give in
the past but who was turned away because his/her specific
cause couldn’t be supported.
• Identify Champions/Friends who support education but not
your college and develop messages that resonates.
• Develop a social media strategy to engage Champions.
77. Recommendations
• Develop messaging (both verbally and
visually) that speaks to what different
segments care about.
• Test offers with Champions and Friends that
are more specific to the causes and issues
that are close to their hearts.
• Conduct a communications audit to see how
you can use the web to
integrate, coordinate, and evaluate your
communications efforts.
• Continue to gather updated contact
information at all points (e-mails).
• Continue to conduct qualitative and
quantitative research with alumni. They want
to be heard!
78. To Continue the Discussion
@AnnCOleson
White Paper
Webinars
ann@convergeconsulting.org