2. EVOLVING
OUR STRATEGY
TO ADDRESS
LOTUS AREA
Rock Elite by Elbatal group
works hand in hand with its
clients, their consultants and
sales teams to provide a
seamless solution to project
positioning, brand awareness
and marketing.
Development
marketing
D e v e l o p t h e f u t u r e
3.
4. STRATEGIC
COMMUNICATIONS
Rock Elite by Elbatal group is experienced and adept in the
development
Implementation of integrated communication and marketing strategies
which are targeted, accountable and effective.
Issues & Crisis Management
Publicity & Media
Management
Media Training & Monitoring
Stakeholder Engagement
Communication Audits
Publication & Feature
Writing
Employee Relations
Brand Building
Visual Identities
Publications & Reports
Stationery Design
Infographics
Websites & Digital
Communications
Motion Graphics
Advertisements
Signage
Concept Development
Art Direction
Filming & Editing
Location Scouting
Professional Voiceovers
Talent Direction
Animation & Motion Graphics
Aerial Drone Filming
Digital Strategy
Development
Content Generation
Social Media Management
Social Media Policies &
Guidelines
Social Media Training
Social Media Monitoring &
Reporting
Digital Communications
Public Relations Graphic Design Art ProductionSocial & Digital
5. THE APPROACH
The best results are achieved through
the establishment of a seamless working
relationship between developer, selling
agent and project consultants reporting
to the project control group led by the
project manager.
Marketing and Communications
Strategy
Strategic approach to communications
through a recognition that every client
and project is unique.
Our approach sees the development and
implementation of an integrated
communication and brand strategy that’s
targeted, measurable and provides a
strong return on investment.
6. THE STRATEGY
WOULD BE BASED ON A SOLID
SHARED UNDERSTANDING OF
AMONG OTHER THINGS:
The goals and hence measurable outcomes the competitive
marketplace including comparative Strengths, Weaknesses,
Opportunities and Threats, Key stakeholders and their attitudes
preferably verified through independent research and points of
influence, Resources including skills, existing communication
channels, networks and advocates, and Adopting only the most
relevant tactics and delivering them in a timely manner.
In our view, integrated and consistent communications are the key
to delivering the value in a market where people’s consumption of
information, news and advertising are increasingly fragmented.
In the property sector like many others, you can no longer rely
solely on traditional marketing methods and tactics.
7. The Methodology
1. Research
Conduct initial desktop research regarding industry best practice and
competitive landscape research for brand identity, Provide recommendations
on the type of identity to develop or refinements to existing brand based
on research / insights.
2. Strategic Brand and Communications
Framework
Develop identity themes based on industry best practice and competitor
analysis, Identify brand pillars that define what’s unique about the brand,
Clearly define audience segments, define key service product offering to be
communicated, Define brand identity.
3. Brand and Communications
Strategy Application
Develop a narrative based on competitor SWOT analysis and sustainable and(
strong unique selling propositions (USPs)) which can form a universal basis
for future communication, Identify or develop engaging content for media
and other stakeholders including examples of USPs which can be used to
demonstrate strengths/ key messages i.e. significant events and milestones,
new partnerships, Identify points of entry and the most relevant
communication channels through which to reach and influence key identified
stakeholder groups i.e. traditional media, digital and social media,
events, onsite signage, business, government, industry, Identify and equip
roamers with consistent messages to engage with stakeholders at a high
level, Prioritise opportunities according to their ability to deliver
desired outcomes with a view to maximising the return on investment and
ensuring cut-through to key stakeholders, Coordinate communications in a
manner that ensures consistent, timely messaging and maximises cut-through
while minimising noise.
8. S
W
O
T
Strength
s Special design witch deliver the privacy
with cheerful to deliver the happiness..
Location in Louts.
Flat rate in launching promotion.
Developer history
Destination serve the new capital and
golden square
Opportunities
Destination needs
No molls in this aria
The Louts need like super
market, Gold centre & car
service
Weaknesses
ALL Coming projects small
projects in New capital
The aria under constriction
The back spot
Small business complex in the
aria
Threats
Building better complex
Cheaper price
Better payment plan
The next and back spots
SWOT Analysis
Discover New Opportunities, Manage and Eliminate Threats
9.
10. The
luxurious
business
cityExperience shopping, dining and entertainment at
the most iconic shopping destination in Egypt.
The Epitome of Retail Experiences
Rock Elite, the epitome of shopping in Egyptian capital offers
retail experiences that keep customers coming back.Visitors
are spoilt with more than 360 specialty stores under one roof
within its world-class complex, Gold center & Casino and
club.
Always Something New
With great options for shopping, Rock Elite houses some of the
exclusive brands such as Gucci Beauty, Givenchy Beauty, Bally,
De Beers, Chanel, Alexander McQueen, Hublot, Blancpain, CH
Carolina Herrera, Boggi Milano, Coach Men, Dior Homme,
Superga, AW Lab, Kinokuniya, Qeelin, EP (Elegant Prosper), Le
Labo and Diane Van Furstenberg.
Food Heaven
Take a breather after shopping to relax and catch up with
family and friends at the multitude of trendy cafes. Or savour
gastronomic delights at a myriad of restaurants and two food
courts offering local and international cuisine.
Convention Centre
Convention Centre is Egypt's premier facility for meetings,
events, and conventions with plenty of space for the action in
OPTION
1
12. The
luxurious
business
city
Undecided yet
service
apartments and
clinic center
city
Elite
hypermarket
Car showrooms
center
Shopping mall with
exclusive brands
Shopping mall with
Gold center
Shopping mall with
exclusive brands
Roof garden with
food court
Casino &
club
Business
complex
Convention
Centre
Business
complex
13. Automotive, outlet,
business complex &
medical center
Automotive center
It car service center and Car spear part mall At Automotive
Center we strive to provide our customers with top quality
inventory to meet our customers' needs but also their budget.
Outlet mall
Products sold are from brands only. Manufacturers who sell
only their own products at a reduced price run factory
outlets. On the other hand, retailers run outlet stores, and
various brands are sold there.
Business complex
A complex business model addresses a broader, more complex
value proposition through one or more products and/or services
or a combination of it. Multiple business models address
multiple value propositions through one or more products
and/or services. Advantages.
Medical Center
Center which health care, research, staff support, and
ancillary services are provided and Function–medical services.
OPTION
2
15. Undecided yet
service
apartments and
clinic center
city
Car service
center
Car spear part
mall
Hypermarket & Shopping
mall with outlet brands
Shopping mall with
outlet brands
Shopping mall with
outlet brands
Roof garden with
food court
Medical Center
With Left side
Business complex
With right side
Automotive, outlet,
business complex &
medical center
16. Automotive, Mall,
Hotel & medical
center
Automotive center
It car service center and Car spear part mall At Automotive
Center
Mall
Products sold are from brands only. Manufacturers who sell
only their own products at a reduced price run factory
outlets. On the other hand, retailers run outlet stores, and
various brands are sold there.
Hotel
A hotel is an establishment that provides paid lodging on a
short-term basis. It can be 4 or 5 stars with roof health care
cent and on right side swimming pool and most important thin
is the faculty management
Medical Center
Center which health care, research, staff support, and
ancillary services are provided and Function–medical services.
OPTION
3
18. Undecided yet
service
apartments and
clinic center
city
Car service
center
Car spear part
mall
Hypermarket & Shopping
mall with outlet brands
Shopping mall
Shopping mall
Roof garden with
food court
Medical Center
With Left side
Hotel
Automotive, Mall,
Hotel & medical
center
19. Animated billboard ads.
Outdoor billboard ads
PR press conference / PR News.
SMS campaign with specific target audiences.
Deals or events for brokers in Egypt & gulf aria.
Promote a rumors to carat lids to cheerleading the
brokers to promote us for the clients.
Use the gamification tactics.
ON GROUND
ACTIVITIES
20. PR CAMPAIGN
A public relations campaign has a
clear objective, such as raising
awareness of a product, informing
the public of company news, reaching
a larger audience, or improving the
brand's reputation. It uses
strategic messaging to communicate
with one's audience and successfully
reach this objective.
Our campaign
It will be on 3 waves (A- Press post
@15-10-2020, B- On ground press
conference from one of our plots
@25-10-2020, C- Press post start
form 3-11-2020).
.1االقتصادي االهرام
.2المال
.3اليوم المصري
.4الوطن
.5مباشر
.6الوفد
.7البورصة
.8ديلينيوز
.9روزاليوسف
.10بيزنسايليت
.11رويترز
.12انڤيستجيت
.13بروبرتىبلس
.14يكونومىبلس
.15جازيت ايجيبشين
.16ڤيتو
.17اليوم اخبار
.18الجمهورية
21. OUT DOOR CAMPAIGN
Billboard
Advertising Designs. Billboards are
the most common form of outdoor
advertising.
The most direct way to brand
awareness and it reflect direct on
lead and broker word of mouth.
Animated screen
BILLBOARD
OUTDOOR
24. Radio ads
Radio advertising allows Rock Elite
by Elbatal group to deliver a short
and powerful message to Rock Elite by
Elbatal group target audience. Rock
Elite by Elbatal group can write and
produce the ad with minimal effort
and then identify the stations that
best serve your market. This will
give an extra “endorsement” boost to
radio spot.
SUGGESTED
RADIO
STATION
25. THE WEBSITE
The new website will be targeting the
Egyptian ,
Gulf market and Egyptian who live
abroad.
It will have the European look but
with a touch of an Arabian theme to
match with the culture. The website
will include the basic information
the same as the original website and
we will add new features.
Live Banner; we will have pop-up
banners.
English/ Arabic version; since Rock
Elite by Elbatal group is launching
in the Egyptian market then we need
to create an English/ Arabic version
for the website.
Mobile-Friendly Website; the website
26. DIGITAL
POSITIONINGWe are looking to cover all areas of
marketing activities through online
channels to promote Rock Elite by
Elbatal group new launching.
Teaser Campaign creating a teaser campaign to be
boosted (paid ads) on all social media platforms,
to create a brand awareness to audiences.
Social Media create social media accounts on social
media platforms to ensure Rock Elite by Elbatal
group presence in the market (Facebook, Instagram,
Linkedin ...etc.) and ensure we are active and
boosting the page on regular basis with English &
Arabic version posts.
post at least 30 posts/ month with paid ads on
Facebook, Instagram & Snapchat to ensure Rock Elite
by Elbatal group presence in the market and start
increasing fan count and engagement after the
teaser campaign.
Videos Create 4 videos/ month
27. DIGITAL POSITIONING
CONTINUEWe are looking to cover all areas of
marketing activities through online
channels to promote Rock Elite by
Elbatal group new launching.
WhatsApp For Business send offers/ discounts
notifications throughout the database
Rock Elite by Elbatal group tips and tricks by
representative powered by Rock Elite by Elbatal
group on YouTube channel. #Rock Elite by
Elbatal group
Tagging, hash-tagging #Rock_Elite by Elbatal
group With Me for a chance to win an item for
free.
28. 28
KEEP IT RELEVANT.SIMPLE.CREATIVE
Tonality & content pillars
Leverage awareness
about Rock Elite by
Elbatal group services
and capabilities
Social /creative
Positive
High Luxury, yet
friendly
Speaks simple Arabic
and English
Funny – always up for a
good laugh
Voice
Tone of voice
Witty comments,
making fun of everyday
situations
Respective scenarios
Most trending topics
Humor
Relevant occasions and
opportunities to the
brand
Occasions
29. Content pillars
2
Lead in Social
Media
Engagement
1
Increase Rock
Elite by
Elbatal group
network
Awareness &
unique
capabilities
3
Provide Top
quality online
Customer
experience to
our clients
4
Boost Rock
Elite by
Elbatal group
invention art
work
30. SOCIAL MEDIA POSTS PLAN
Project name post.
Project location video.
Payment plan post.
Price of one meter post“ Administrative “.
Price of one meter post “commercial ”.
Lunching date post.
Areas post.
Lunch video.
Project description video ‘sales interview’.
Project 3Ds.
Sales post.
36. IdentifyTarget Audience
Age group
Males and females 28 -
65
Profile
s
Small business
Owners/ managers
Interest
• Real-estate
trends
• Marketing
trends
• Motivational
quotes
• Recent
statistics
SecondaryPrimary
Investors
managers
Business owner
Brokers
37. Identify
Key Communication message
As Information is not enough to change
people behavior
It’s the motivation that makes the change
happens
We motivate to change behavior
Every month concentrate on certain behavior
/topic
Post do’s and don’ts with supported visual
Short videos (10 sec) for changing behavior
Example #
Quite smoking
thinking
38. Identify
Key Communication message
Info graphic posts with attractive
statistics about health EX: Did you know….
We will start our social media existence
with organic reach
All visuals will be branded with Rock
Elite by Elbatal group Logo matching with
our brand guidelines
thinking
الاهرام الاقتصادي, المال, المصري اليوم , الوطن , الجمهورية , العالم اليوم , البورصة , الوفد , ڤيتو , ديلي نيوز , اموال الغد , روزاليوسف , عالم المال , البورصجية , البوصلةرويترز - زاويةالدستورمجلة سهرايةمصادر نيوز مقره دبيانڤيستجيتاخبار اليوم
الاهرام الاقتصادي, المال, المصري اليوم , الوطن , الجمهورية , العالم اليوم , البورصة , الوفد , ڤيتو , ديلي نيوز , اموال الغد , روزاليوسف , عالم المال , البورصجية , البوصلةرويترز - زاويةالدستورمجلة سهرايةمصادر نيوز مقره دبيانڤيستجيتاخبار اليوم
