Within each client presentation, you will see the evolution of progression within their business through the partnership. Experience the details of how Francesca Ragucci Marketing redefines our clients’ reputation. We are proud to present collaborative efforts and transformative projects directly to you. At the time of the Monthly Marketing Plan consultation, we welcome you to inquire about viewing specific projects. francescaragucci.com francesca@francescaragucci.com

1. Select Marketing
Campaigns
Client Portfolio
Objective I Strategy I Visuals I Placements

2. Campaign Objective
Social Media (Facebook, Instagram, LinkedIn, Twitter)
Google Business
Website
Data Reporting
Sales Presentation
01 | Campaign 01
The client's properties were depictions of the
lifestyle in enclaves of the city. Each home
has a personality and marketing approach in
the luxury industry. The strategy is to attract
national and international clients to invest in
a new lifestyle property that will improve daily
quality of life due to extraordinary amenities.
Marketing Platforms:

3. Marketing Sales Presentation
02 | Campaign 01

4. Target Audience
03 | Campaign 01
Boston
President
CEO
Chairman
Founder
Investments
Financial Services
Online Retail
30-70+
Four Seasons Hotel Boston
Marriott International
Hilton Hotels & Resorts
Yacht club
Private School
Literature
Geography:
Job Position:
Industry:
Age:
Hotels:
Interests:

5. Marketing Report
04 | Campaign 01

6. 05 | Campaign 02
Campaign Objective
Social Media (Facebook, Instagram)
Data Reporting
Event Marketing to a specific audience who
have distinct interests. The property suits an
acquired taste in a particular subject and
purpose. The contribution of the client is to
connect an ideal client to the overall lifestyle
of the home.
Marketing Platforms:

7. Applying hashtags to target an affluent audience to Social Media posts. Through
the use of hashtags, add an affluent audience to existing Social Media networks
on a daily basis. While the Social Media network grows, apply the strategy of
engagement (liking and commenting) on affluent audience Social Media
accounts. This will provide access to a new network of contacts. Each piece of
content will have hashtags applied.
HASHTAG TARGETING
Consistent engagement on Social Media helps to expose yourself to an affluent
client. Showing interest in their lifestyle will create a personable interaction
with them. Relatability through shared lifestyle experiences help garner a
relationship that will turn into business,
BUSINESS DEVELOPMENT
06 | Campaign 02

8. Marketing Report
07 | Campaign 02

9. Marketing Strategies
CONTENT STRATEGY
Through creating content for Social
Media, we will present a range of
information about your business. The
goal is to represent each avenue of
your business with integrity as you
have in your business lifestyle.
ADVERTISING
Use multiple target audiences to reach an
affluent client. Advertising on Social Media
provides another opportunity to reach
more of your existing audience along with
connections of connections.
EVENT TARGETING
When events happen, many will
share photos on Social Media
about the event and geotag the
location and use the event specific
hashtags.
08 | Campaign 03

10. Campaign Objective
Social Media (Facebook, Instagram, LinkedIn)
Google Business
Email Marketing
Website
Data Reporting
Sales Presentation
The client partners with my business to
expand reputation online. The focus is on
giving the client content that piques their
curiosity about living in the city. Friendly yet
reputable energy is expressed through social
media and online presence.
Marketing Platforms:
09 | Campaign 03

11. Present full property information to
connections and business partners
Realtors receive priority email
notifications about the home for their
buyers
Direct call-to-action for showings
Email list updates on the most valuable
attributes of the home
Tap into the local Philadelphia buyer
market through agent
communications
Locate buyers by demographic on
social media
Access a wide range of Realtors
through email marketing
Use social media advertising to
reach 'friends of friends'searching
for a new home
Target Client
Marketing Sales Presentation
Email Marketing
10 | Campaign 03

12. Marketing Report
11 | Campaign 03