United Real Estate Presentation

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United Real Estate Presentation

  1. 1. Agency Presentation. Real Estate Projects © 2009, CREATIVE SLIDE-SHOW
  2. 2. United is the only advertising agency specializing on marketing materials for Real Estate Projects in Romania
  3. 3. United did over 300 marketing assignments for Real Estate Projects: Residential, Shopping Centers, Office, Industrial and Hotels
  4. 4. <ul><li>Marketing Consulting </li></ul><ul><li>Communication Strategy </li></ul><ul><li>Branding </li></ul><ul><li>Creative & Design </li></ul><ul><li>Print & A/V Production </li></ul><ul><li>Media </li></ul><ul><li>PR </li></ul><ul><li>Consumer Events Organizing </li></ul><ul><li>Business Events Organizing </li></ul>
  5. 5. Asdlfkj Als;dkf As;dlkfj
  6. 6. Commercial projects
  7. 7. <ul><li>Objective All Year Campaigns </li></ul><ul><li>Client Bucuresti Mall, Anchor Group </li></ul><ul><li>Outputs Marketing Consultancy </li></ul><ul><li>Creative Services: Press Layouts, Billboards, Flags, Flyers, Meshes etc. </li></ul><ul><li>Production </li></ul><ul><li>Newsletter Design </li></ul><ul><li>Year 2009 </li></ul>Project File
  8. 9. Outdoor
  9. 10. Outdoor
  10. 11. Offer Booklet (cover) – July 2009
  11. 12. Booklet – August 2009
  12. 13. <ul><li>Objective Christmas Campaigns </li></ul><ul><li>Client Plaza Romania, Anchor Group </li></ul><ul><li>Outputs Marketing Consultancy </li></ul><ul><li>Creative Services: Press Layouts, Billboards, Flags, Flyers, Meshes etc. </li></ul><ul><li>Year 2009 </li></ul>Project File
  13. 14. Outdoor
  14. 15. <ul><li>Objective Launching of Galleria Suceava </li></ul><ul><li>Client GTC </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Creative Services: TV commercial, Press Layouts, Billboards, Flags, Flyers, Meshes </li></ul><ul><li>Materials Design & Production </li></ul><ul><li>Media: Planning + Buying </li></ul><ul><li>PR: Press Relations </li></ul><ul><li>Events: VIP Party, Launching Event </li></ul><ul><li>Year 2009 </li></ul>Project File
  15. 20. <ul><li>Objective Launch the first international chain of malls in Romania. Launching of Galleria Buzau </li></ul><ul><li>Client GTC </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Creative Services: Press Layouts, Billboards, Flags, Flyers, Meshes </li></ul><ul><li>Materials Design & Production </li></ul><ul><li> Presentation Movie & CD (click on www.marketing-partner.ro for the movie) </li></ul><ul><li>Media: Planning + Buying </li></ul><ul><li>PR: Press Relations </li></ul><ul><li>Events: Launching Event for Galleria Buzau (click on http://uk.youtube.com/watch?v=pyL-fa6RDtw – for the movie) </li></ul><ul><li>Year 2007, 2008 </li></ul>Project File
  16. 21. Film GALLERIA
  17. 23. <ul><li>Objective Launching the Liberty Center (Mall) both for retailers and consumers (on going) </li></ul><ul><li>Client Mivan Development </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Creative Services: Press Layouts, Billboards, Folder, Web Site, </li></ul><ul><li>Stand Materials Design & Production </li></ul><ul><li>Internet Site + Banners </li></ul><ul><li> Presentation Movie & CD (click on www.marketing-partner.ro for the movie) </li></ul><ul><li>Media: Planning + Buying </li></ul><ul><li>PR: Press Relations </li></ul><ul><li>Events: Launching Event for Retailers </li></ul><ul><li>Year 2006, 2007 </li></ul>Project File
  18. 24. Press Layout
  19. 25. Press Layout
  20. 26. www.libertycenter.ro
  21. 27. John Houghton, Country Manager of Mivan, being interviewed by the Money Channel
  22. 28. Horia Brenciu in concert
  23. 29. Film LIBERTY
  24. 30. <ul><li>Objective Increasing Trafic within Esplanada Shopping Gallery and positioning the brand </li></ul><ul><li>Client Delhaize + Cegis </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Branding: Logo Re-design </li></ul><ul><li>3 Promotion Campaigns </li></ul><ul><li>Creative Services: Press Layouts, Billboards, Radio Commercials, Flyers </li></ul><ul><li>Decoration of the Gallery: Design & Production </li></ul><ul><li>Media: Planning + Buying </li></ul><ul><li>Events: Customer activations </li></ul><ul><li>Year 2004 </li></ul>Project File
  25. 31. Press Layout
  26. 32. <ul><li>Objective Corporate Campaign </li></ul><ul><li>Client Avrig 35 </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Stand Materials Design & Production </li></ul><ul><li>Presentation materials: Corporate brochure </li></ul><ul><li>Year 2008 </li></ul>Project File
  27. 33. Corporate Brochure
  28. 34. <ul><li>Objective Retailers Campaign for Iris Shopping Center Pitesti </li></ul><ul><li>Client Avrig 35 </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Creative Services: Press Layouts, Meshes </li></ul><ul><li>Media: Planning </li></ul>Project File
  29. 35. Press Layout
  30. 36. <ul><li>Objective Consumers Campaign for Iris Shopping Center Titan Bucharest </li></ul><ul><li>Client Avrig 35 </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Creative Services: Press Layouts, Billboards, Flyers, Meshes </li></ul>Project File
  31. 37. Press Layout
  32. 38. Press Layout
  33. 39. Press Layout
  34. 40. <ul><li>Objective Launching the Korona Mall both for retailers and consumers in Brasov </li></ul><ul><li>Client Echo Investment </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Creative Services: Branding, name logo slogan, press ad, poster </li></ul><ul><li>Internet Site + Banners </li></ul><ul><li>Media: Planning + Buying </li></ul><ul><li>PR: Press Relations </li></ul><ul><li>Brochure, retailers concept, </li></ul>Project File
  35. 42. <ul><li>Objective Developing and implementing activation events in two shopping centers in Bacau and Rm. Valcea </li></ul><ul><li>Client Sonae Sierra </li></ul><ul><li>Outputs Increase traffic, loyalty and sales </li></ul><ul><li>Creative Services: Poster, Flyer, Roll-up, stage design, podium, radio spots, mobile outdoor </li></ul><ul><li>Production: Poster, Flyer, Roll-up, stage design, podium, radio spots, mobile outdoor </li></ul><ul><li>Media Planning & Buying </li></ul>Project File
  36. 43. Press Layout
  37. 47. <ul><li>Objective Awareness of Cotroceni Parc project within Romanian business press </li></ul><ul><li>Client Africa-Israel </li></ul><ul><li>Outputs Public Relations Strategy </li></ul><ul><li>Public Relations Tactical Plan </li></ul><ul><li>Media Relations Consultancy </li></ul>Project File
  38. 48. <ul><li>Objective Launching the biggest retail scheme in Ro to retailers </li></ul><ul><li>Client Modus Properties </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Creative Services </li></ul><ul><li>Production: billboards </li></ul><ul><li>Media: Planning + Buying </li></ul><ul><li>PR: Press conference organizing, Press Relations, </li></ul><ul><li>Event organizing: Launching Event </li></ul>Project File
  39. 50. <ul><li>Objective Launching the first Marriott Hotel in RO </li></ul><ul><li>Client Bucharest Marriott Grand Hotel </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Creative Services: Press Layouts, Outdoor, Radio Commercials </li></ul><ul><li>Production: photo sessions, DTP, billboards, radio commercials </li></ul><ul><li>Media: Planning + Buying </li></ul><ul><li>PR: Press conference organizing, Press Relations, </li></ul><ul><li>Event organizing: Press Conference, Launching Event </li></ul>Project File
  40. 51. Bucharest Marriott Grand Hotel / Press Layout
  41. 52. Bucharest Marriott Grand Hotel / Press Layout
  42. 53. Cucina Restaurant (Marriott) / Press Layout
  43. 54. <ul><li>Objective Secure acquisition contract </li></ul><ul><li>Client Hilton – George Copos </li></ul><ul><li>Outputs Crisis Management </li></ul>Project File
  44. 55. <ul><li>Objective Launching the first Best Western Parc Conference Center </li></ul><ul><li>Client Best Western Parc Hotel, Bucharest </li></ul><ul><li>Outputs Branding: 5 Logos for the Conference Rooms </li></ul><ul><li>Creative Services: Brochure, Folder </li></ul><ul><li>Production: Brochure, Folder </li></ul><ul><li>PR: Press Relations </li></ul><ul><li>Event organizing: Launching Event for Direct Clients, Launching Event for Tourism Agencies, Press Conference </li></ul>Project File
  45. 57. Offices
  46. 58. <ul><li>Objective Launching Victoria Center, a A Class office building in Bucharest – On-going </li></ul><ul><li>Client Bluehouse </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Branding: Name, Logo, Branding Strategy </li></ul><ul><li>Creative Services: Brochure, Presentation CD, Press Layouts, Billboards, Folder, Business Cards & Stationary </li></ul><ul><li>Video Presentation </li></ul><ul><li>Internet Site + Banners </li></ul><ul><li>Media: Planning + Buying </li></ul><ul><li>PR: Press Relations </li></ul><ul><li>Events: Launching Event, Press Conference </li></ul>Project File
  47. 59. Logo Victoria
  48. 60. Press Layout
  49. 61. Residential
  50. 62. <ul><li>Objective Maintanance Campaign For Vivenda Residencias </li></ul><ul><li>Client Hercesa </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Branding: Name, Logo, Branding Strategy for Cinco </li></ul><ul><li>Creative: AD, Mesh, Outdoor, TNI Stand, Radio Commercial </li></ul><ul><li>Production: AD, Mesh, Outdoor, Stand, Radio Commercial </li></ul><ul><li>Media: Planning + Buying </li></ul><ul><li>PR: Press Relations </li></ul>Project File
  51. 64. <ul><li>Objective Launching Estellas Residencias </li></ul><ul><li>Client Hercesa </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Branding: Name, Logo, Branding Strategy for Estellas Residencias </li></ul><ul><li>Creative: Brochure, AD, Mesh, Outdoor, TNI Stand </li></ul><ul><li>Production: Brochure, AD, Stand, Radio Commercial </li></ul><ul><li>Media: Planning + Buying </li></ul><ul><li>PR: Press Relations </li></ul>Project File
  52. 66. <ul><li>Objective Sales Campaign </li></ul><ul><li>Client Hercesa Imobiliaria, Vivenda Residencias </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Branding: Logo Design , slogan, Branding Strategy </li></ul><ul><li>Creative Services: Press Layouts, Billboards, Event kit </li></ul><ul><li>Event Planning and Organizing </li></ul><ul><li>Media: Planning + Buying </li></ul>Project File
  53. 67. Event
  54. 68. Folder
  55. 69. Folder
  56. 70. Stand TNI 2008
  57. 71. <ul><li>Objective Corporate Campaign </li></ul><ul><li>Client Westhouse Group </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Branding: Redesign Logo and creating slogan, Branding Strategy </li></ul><ul><li>Creative Services: Press Layouts, Billboards, Brochure, Folder, Business Cards & Stationary </li></ul><ul><li> Presentation Movie & CD (click on www.marketing-partner.ro for the movie) </li></ul><ul><li>Stand Design </li></ul><ul><li>Internet Site + Banners </li></ul><ul><li>Media: Planning + Buying </li></ul><ul><li>Events: Launching Event, Press Conference </li></ul>Project File
  58. 73. <ul><li>Objective Launching the biggest residential project in Ovidiu, Constanta (409 units) – On-going </li></ul><ul><li>Client Westhouse Group </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Branding: Logo, Branding Strategy </li></ul><ul><li>Creative Services: Press Layouts, Billboards, Brochure, Folder, Business Cards & Stationary </li></ul><ul><li> Presentation Movie & CD (click on www.marketing-partner.ro for the movie) </li></ul><ul><li>Stand Design </li></ul><ul><li>Internet Site + Banners </li></ul><ul><li>Media: Planning + Buying </li></ul><ul><li>PR: Press Relations </li></ul><ul><li>Events: Launching Event, Press Conference </li></ul>Project File
  59. 74. Press Layout
  60. 75. <ul><li>Objective Launching the residential project in Mamaia, Constanta (36 units) – On-going </li></ul><ul><li>Client Westhouse Group </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Branding: Logo, Branding Strategy </li></ul><ul><li>Creative Services: Press Layouts, Billboards, Brochure, Folder, Business Cards & Stationary </li></ul><ul><li>Presentation Movie & CD </li></ul><ul><li>Internet Site </li></ul><ul><li>Media: Planning + Buying </li></ul><ul><li>PR: Press Relations </li></ul>Project File
  61. 76. Press Layout
  62. 77. <ul><li>Objective Launching the residential project in Constanta (89 units) – On-going </li></ul><ul><li>Client Westhousegroup </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Branding: Logo, Branding Strategy </li></ul><ul><li>Creative Services: Press Layouts, Billboards, Brochure, Folder, Business Cards & Stationary </li></ul><ul><li>Presentation Movie & CD </li></ul><ul><li>Stand Design </li></ul><ul><li>Internet Site + Banners </li></ul><ul><li>Media: Planning + Buying </li></ul><ul><li>PR: Press Relations </li></ul><ul><li>Events: Launching Event, Press Conference </li></ul>Project File
  63. 78. Press Layout
  64. 79. <ul><li>Objective Launching residential project in Viilor street ( 216 units) </li></ul><ul><li>Client Grupo Lar </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Branding: Logo, Branding Strategy </li></ul><ul><li>Creative Services: Press Layouts, Billboards, Brochure, Folder, Business Cards & Stationary </li></ul><ul><li>Stand Design </li></ul><ul><li>Internet Site + Banners </li></ul><ul><li>Media: Planning + Buying </li></ul><ul><li>PR: Press Relations </li></ul><ul><li>Events: Press Conference </li></ul>Project File
  65. 80. Press Layout
  66. 81. <ul><li>Objective Launching the biggest mixed use project in Romania (12000 units, office, church, hotel, kindergarten) </li></ul><ul><li>Client Martinsa Fadesa </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Branding: Logo, Branding Strategy </li></ul><ul><li>Creative Services: Press Layouts, Billboards, Brochure, Folder, Business Cards & Stationary </li></ul><ul><li> Presentation Movie & CD (click on www.marketing-partner.ro for the movie) </li></ul><ul><li>Stand Design </li></ul><ul><li>Internet Site + Banners </li></ul><ul><li>Media: Planning + Buying </li></ul><ul><li>PR: Press Relations </li></ul><ul><li>Events: Launching Event, Press Conference </li></ul>Project File
  67. 83. <ul><li>Objective Launching the residential project in Dr. Taberei Bucharest (800 apartments) – On-going </li></ul><ul><li>Client New Century Holdings + AIG Lincoln </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Branding: Name, Logo, Branding Strategy </li></ul><ul><li>Creative Services: Press Layouts, Billboards, Brochure, Folder, Business Cards & Stationary </li></ul><ul><li>Stand Design </li></ul><ul><li>Internet Site + Banners </li></ul><ul><li>Media: Planning + Buying </li></ul><ul><li>PR: Press Relations </li></ul>Project File
  68. 85. <ul><li>Objective Launching the residential project in Dr. Taberei Bucharest (800 apartments) – On-going </li></ul><ul><li>Client New Century Holdings + AIG Lincoln </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Branding: Name, Logo, Branding Strategy </li></ul><ul><li>Creative Services: Press Layouts, Billboards, Brochure, Folder, Business Cards & Stationary </li></ul><ul><li>Stand Design </li></ul><ul><li>Internet Site + Banners </li></ul><ul><li>Media: Planning + Buying </li></ul><ul><li>PR: Press Relations </li></ul>Project File
  69. 86. Press Layout
  70. 87. <ul><li>Objective Launching New Town </li></ul><ul><li>Client Mivan </li></ul><ul><li>Outputs Presentation Movie & CD (click on www.marketing-partner.ro for the movie) </li></ul>Project File
  71. 88. <ul><li>Objective Launching the first residential project in Cernica </li></ul><ul><li>Client Panhol Developments </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Branding: Logo, Branding Strategy </li></ul><ul><li>Creative Services: Press Layouts, Billboards, Brochure, Folder, Business Cards & Stationary </li></ul><ul><li> Presentation Movie & CD </li></ul><ul><li>Stand Design </li></ul><ul><li>Internet Site + Banners </li></ul><ul><li>Media: Planning + Buying </li></ul><ul><li>PR: Press Relations </li></ul><ul><li>Events: Launching Event, Press Conference </li></ul>Project File
  72. 90. Stand TNI 2008 - simulation
  73. 91. Stand TNI 2008 exterior wall
  74. 92. Stand TNI 2008 - interior walls
  75. 93. Stand TNI 2008 - interior walls
  76. 94. Outdoor layout
  77. 96. <ul><li>Objective Launching the biggest residential project in Sinaia (350 units) – On-going </li></ul><ul><li>Client Ozer </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Branding: Name, Logo, Branding Strategy </li></ul><ul><li>Creative Services: Press Layouts, Billboards, Brochure, Folder, Business Cards & Stationary </li></ul><ul><li>Presentation Movie & CD (click on www.marketing-partner.ro for the movie) </li></ul><ul><li>Stand Design </li></ul><ul><li>Internet Site + Banners </li></ul><ul><li>Media: Planning + Buying </li></ul><ul><li>PR: Press Relations </li></ul><ul><li>Organising launching event, press conference </li></ul>Project File
  78. 97. Press Layout
  79. 98. Press Layout
  80. 99. Press Conference - Photo
  81. 100. Press Conference - Photo
  82. 102. Film BELLEVIEW
  83. 103. <ul><li>Objective Corporate Campaign – Launching Event & Workshop </li></ul><ul><li>Producer United </li></ul><ul><li>Outputs Marketing + Communication Strategy </li></ul><ul><li>Branding: Name, Logo, Branding Strategy </li></ul><ul><li>Creative Services: Press Layouts, Brochure, Folder, Business Cards & Stationary </li></ul><ul><li>Presentation Movie & CD </li></ul><ul><li>Internet Site + Banners </li></ul><ul><li>Business Event – Organizing </li></ul><ul><li>Media Relations </li></ul><ul><li>PR Planning </li></ul><ul><li>Online PR </li></ul><ul><li>Year 2009 – on going </li></ul>Project File
  84. 104. Brochure
  85. 105. Roll-up
  86. 106. Business Event Logo
  87. 107. Business Event Photo
  88. 108. <ul><li>Objective Company Campaign </li></ul><ul><li>Client United </li></ul><ul><li>Outputs Marketing + Communication Strategy & Tactical Plan </li></ul><ul><li>Branding: Name, Logo, Branding Strategy </li></ul><ul><li>Internet Site </li></ul><ul><li>Media: Planning + Buying </li></ul><ul><li>PR: Press Relations </li></ul>Project File
  89. 109. Press Layout
  90. 110. Press Layout
  91. 111. Press Layout
  92. 112. Special Resources <ul><li>Various Consumer Research on Real-Estate Market </li></ul><ul><li>Advertising pre-testing for Real-Estate projects </li></ul><ul><li>Daily press monitoring </li></ul><ul><li>International events </li></ul><ul><li>Partnership with major Real-Estate Events </li></ul><ul><li>Learning & Continuous Updating Internal Program </li></ul><ul><li>Lifestyle Communication </li></ul>
  93. 113. The Cause. Retail Marketing + BTL ENN Studio A/V Production On Media. Media Planning + Buying United. Strategy + Creative United Group 40 staff
  94. 114. Seniors Dan – 11 yrs. experience, strategic consultant Tudor – 17 yrs., creative director Dan – 15 yrs., senior PR consultant Vlad – 17 yrs., account director Catalin - 17 yrs., art director & graphic designer Ciprian – 12 yrs., copywriter Claudia – 15 yrs., account director Vlad – 15 yrs., media planner Dana – 12 yrs., media buyer Razvan – 11 yrs., production manager
  95. 115. Address: 1, Popa Tatu street, Bucharest, Romania Phone/Fax: +40 21 317 22 45 / 46 E-mail: [email_address] Web: /www.unitedcom.org

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