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Freesource Social Influence Marketing

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Freesource Case Study:
Social Influence Marketing - How to use LinkedIn groups to influence future buying patterns of your prospects.

Visual support for my blog post: http://freesourceagency.com/blog/?p=67

Published in: Technology, Business
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Freesource Social Influence Marketing

  1. 1. Freesourcing Case Study: Social Influence Marketing Uploaded 6.23.09 Web: www.freesourceagency.com Email: negan@freesourceagency.com LinkedIn: www.linkedin.com/in/nathanegan Twitter: www.twitter.com/nathanegan
  2. 2. LinkedIn Groups Case Study “Satisfied Clients of…”
  3. 3. CEO Of A Major Regional Corporation
  4. 4. Joins LinkedIn Group Called: Satisfied Clients Of Pinnacle Financial Services Pinnacle
 Financial
 Services

  5. 5. Status Update To 50, 100, 200, 500+ Trusted Connections Pinnacle
 Financial
 Services

  6. 6. Status Update To 50, 100, 200, 500+ Trusted Connections Pinnacle
 Financial
 Services
 Remember, their connections are your prospects!
  7. 7. Pinnacle
 Financial
 Services
 Badge/logo placement on LinkedIn profile for the world to see!
  8. 8. Pinnacle
 Financial
 Services
 INBOUND SALES LEADS Pinnacle
 Financial
Services
 Sales
Team

  9. 9. Other incredible benefits of doing this:   Your clients can now see and communicate with each other inside the group   As the group owner, you will be able to directly communicate with them 1 time per week through LinkedIn’s group owner InMail / Email system (think about that!)   Everyone in the group will be able to post articles and start discussion threads   Marketing materials! This is powerful information to be presenting on sales calls
  10. 10. The process/methodology I outlined in this slide deck is a perfect example of what my company does – through social media, we help you leverage your past successes and current resources. Please feel free to contact me or anyone on my team for more information on customized ways to tap into the power of the social web! You can also read my blog entry on this as a case study for IT Acceleration: http://freesourceagency.com/blog/?p=67 Cheers! Nathan + The Freesource Team --------------------------------------------- Nathan Egan Founder & Managing Partner | Freesource Agency, LLC 484.732.8018 negan@freesourceagency.com www.freesourceagency.com www.linkedin.com/in/nathanegan www.twitter.com/nathanegan

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