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1. C O N V E R S I O N F O C U S E D
I N T E G R A T E D M A R K E T I N G

2. Vision
Mission
To enable and empower tourism to be more accessible to ALL. By collaborating,
innovating, and creating the best online & offline guest experiences with our
hotel partners we create the most sought after, profitable, luxury hotels in
their destinations.
We transform the industry and consumer behavior, driving the need for
more inventory as there are not enough beds for heads when we properly
design how the resources, customer journey, and online experience
should be built that mutually benefits guests and hoteliers alike.

3. Based in Denver, Colorado our agency takes an approach unlike
others: 2 Parts Fun. 1 Part Business. We believe in authentic connection,
dialogue and ultimately lasting relationships of value. This happens
when human capital is put at the forefront and the role of playing the
“silent hero” is embraced with modesty and transparency. Adopting
the mindset “to serve, not sell” has proven to foster organic growth and
a genuine quality of excellence. Business and monetary capital will
inevitably follow.
Simply, we build engaging, profitable brands by increasing
T R U S T , L O Y A L T Y & A D V O C A C Y
2 P A R T S F U N . 1 P A R T B U S I N E S S
M O R E T H A N A M O N I K E R , T H I S I S O U R S T O R Y

4. S O C I A L C A P I T A L I N H O S P I T A L I T Y
A N U N D E N I A B L E S Y N C H R O N I C I T Y
Our focus lies within serving the owners and investors of brands and
portfolios in the resort and boutique hotel industry. SoCap elevates
hotelier's online presence to drive conversions, increase direct
bookings, reputation, and their online presence to be as intentional
as their guest experience is on the property.
The agency’s main focus is to be conversion-oriented and optimize
the guest's online experience from whatever channel they touch
through the micro-moments that build customer satisfaction, brand
value, drive sales, and enhance customer data.

5. I N V E S T O R S D E V E L O P E R S O W N E R S M A N A G E M E N T
W E W O R K W I T H :
O C C U P A N C Y A D R R E V P A R B R A N D E Q U I T Y
R E S U L T I N G I N :
O U R C L I E N T E L E

6. V I D A L U Z D E V E L O P M E N T
T H E C A R M E N H O T E L
Seeking to align with an Agency of Record that holds similar values, VidaLuz
partnered with SoCap to bring their vision of sustainable communities & hotels
to life. From the inception and foundation of the brand, VidaLuz is co-creating
the brand and leaning on SoCap's expertise in the luxury sector to fulfill their
vision, rooms and Fork in Farm restaurants.
Aiming to lower their cost per acquisition and increase direct bookings
the Carmen Hotel came to us to develop a multi-media strategy between
SEO & PPC efforts and a facelift to their website to increase conversions.
Driving their ROAS to 9:1 in some four months, SoCap helped increase
traffic & conversions on their site.

7. A J A L T U L U M
D R E A M W E A V E R D I V E & T R A V E L
Slightly outside of town with a unique boutique treehouse hotel concept,
John came to SoCap to be able to be found and stand out amongst the
myriad of other boutique hotels in Tulum. SoCap reviewed and enhanced
the online experience to drive conversions and direct bookings along with
expanding their offerings to retreats for additional clientele opportunities.
Tasked to bring their antiquated website to be more modern and
user-friendly, Steve Weaver came to SoCap to redo their website to drive
more travel & custom trips to their global dive store partners. Refining the
user flow and custom trip quote process, we developed a robust site that
attracts clients and drives conversions.

8. Below are the services in which we help oversee the internal team and provide guidance, strategy, and support as a third party:
ADVERTISING
& SEO
WEBSITE &
CONVERSIONS
SOCIAL MEDIA
MARKETING
REVENUE
MANAGEMENT
EMAIL & CRM REFERRAL & LOYALTY
REVIEW &
REPUTATION MGMT.
DATA & ANALYTICS
TRADITIONAL
MARKETING
CAMPAIGNS &
PROMOTIONS
CALL CENTER EVENT MARKETING
As your Fractional CMO, we support and guide the Marketing team with strategies, tactical execution,
and consulting at a fraction of the cost of hiring internally.
I N T E G R A T E D M A R K E T I N G
F R A C T I O N A L C M O

9. Results and transparency of what marketing efforts yield
the highest ROI is our focus. Regardless of what media or
marketing channels your prospects are exposed to and
engaging with your brand, the SoCap team implements
strategies and tactics that translate to more customer
data, better online experiences, upsells, and ultimately
increased direct conversions that you can track and
replicate at scale.
C
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ANALYTICS .
USER
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O P T I M I Z E D
o n l i n e p r e s e n c e
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INCENTIVES .
LANG
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PROMOTIONAL
PUBLIC
RELATIONS
SOCIAL
MEDIA
GROUP
SALES
TRADITIONAL
ORGANIC
REACH
D I R E C T B O O K I N G S & R E V P A R U S E R E X P E R I E N C E & C U S T O M E R D A T A
P E R S O N A L I Z E D U P S E L L R E V E N U E R E P U T A T I O N & C U S T O M E R L O Y A L T Y
C O N V E R S I O N
O P T I M I Z A T I O N
I N C R E A S E D I R E C T B O O K I N G

10. O U R A D V A N T A G E
We believe that leading by example is the best way to influence sustainable
change. We seek to initiate that change by always emphasizing:
+ Transparency First - Pricing & Results
+ Female & Luxury Driven to Influence Guest Behavior
+ Integrated Communication & Fractional CMO, Saving You Time & Resources
+ Data-Driven, People Focused
+ Brand Advocacy - Guests & Employment Branding
+ Quality of Excellence
+ Strategic Growth, Long-Term Partner

11. M E T H O D O L O G Y - S H O R T T E R M
Tired of your sales & marketing plan being more of a presentation than anything? Curious how to get the various sales, revenue management,
and marketing teams to align and collaborate towards larger property goals with transparency on KPI’s, milestones, and tactics? The Maximum
Occupancy Approach is a truly Agile Revenue Framework to profitability for hoteliers seeking to harness the power of integrating all three areas
to create successful sales, bookings, and revenue streams jointly.
ALIGNED GOALS BETWEEN PROPERTY & DEPARTMENTS
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ACCOUNTABILITY ACROSS DEPARTMENTS
TRANSPARENCY AROUND INITIATIVES & RESULTS
AGILITY TO ANALYZE & ADAPT TO MOST PROFITABLE EFFORTS
R E S U L T
R E S U L T
R E S U L T
R E S U L T
A G I L E
R E V E N U E
F R A M E W O R K

12. D I V I D E N D A S S U R A N C E
With Agile Revenue Framework in place:
PROFITS TO REINVEST IN COMPANY
R E S U L T S
INVESTOR SATISFACTION / EXPANSION
CMO Oversees Integrated Marketing
Conversion Optimization > More Direct Bookings
Employment Branding > Decrease in Expenses
Profit Wedge Enabled to Drive Upwards
M E T H O D O L O G Y - M I D T E R M

13. M E T H O D O L O G Y - L O N G T E R M
H I G H V A L U E E X I T
+ Profitability
+ Transparency
+ Scalable Methodology
+ Creating Future Value in Marketing & Rev. Mgmt
LEVERAGE TO EXIT AT HIGHEST MULTIPLIER
R E S U L T

14. O U R C A P A B I L I T I E S
+ Branding & Integrated Campaign Development
+ Website Design & Development
+ Content Creation & Distribution
+ SEO Campaigns - Local, National, International
+ Email Marketing Campaigns
+ Collateral & Design
+ PPC, Programmatic & Retargeting Ad Campaigns
+ Social Media Management & Influencer Marketing
+ Public Relations & Industry Related Distribution
+ Referral & Loyalty Marketing
E X T E R N A L M A R K E T I N G - D I G I T A L & B R A N D I N G

15. O U R C A P A B I L I T I E S
+ Internal Branding & Positioning
+ Candidate-to-Employee Experience
+ Top-Talent Targeting & Acquisition
+ Career Marketing (Entry Level)
+ Hyper-Attractive Culture Creation
+ Retention Strategies
+ Culture Building & Integration Strategies
+ Internal & Corporate Communications
+ Mentorship Training & Leadership Development
E M P L O Y M E N T B R A N D I N G - C U L T U R E

16. J P F l a u m - G r e e n P e a k P a r t n e r s
"SoCap has consistently amazed us with their creative talent and ability to authentically represent our brand. They gave a personality to our
marketing that truly reflects us to our clients and future consultants on the web, with videos, and brochures. We deal with Fortune companies
across the globe, yet are continuously impressed with SoCap’s vision and execution. They are not the biggest, just the best."
B r a n d o n S t e w a r t - N e r e u s T e c h n o l o g i e s
“We have had an amazing experience with the SoCap team. From our initial conversations to our company
launch it has been a great process. We could not have done it without them. Eternally grateful.”
M i n d i W a r d e l l - L o D o D i s t r i c t
“Having worked with SoCap as part of the LoDo District, Inc., I've been extremely impressed by their professionalism and creativity. With an organization
like ours, there's often many moving parts, and many individual board and committee members involved in any advertising decision. I know firsthand
that this can sometimes be frustrating to a company, and in previous jobs, I've seen other marketing agencies buckle. Not so with SoCap!”

17. Thank You
W E L O O K F O R W A R D T O W O R K I N G T O G E T H E R !
SoCapAds.com info@SoCapAds.com