2. 2
Our Mission
We provide the leading dedicated
source of focused payments industry
news and insights for senior decision
makers across the sector.
- We deliver our subscribers essential
news and commentary from across
their industry in a format that informs
and fosters engagement.
- We provide our advertisers with
trusted access to and valuable
engagement with a loyal, active
audience of professionals with real
buying power.
average unique page views each month
49,867 subscribers
14,388
45% 14,448of our subscribers open our email
campaigns on mobile
social shares in 2014
open rate
21%
click through rate
4%
3. 3
Overview
PaymentEye.com provides high-
quality editorial content to a global
audience of payments professionals,
delivering a unique and engaging take
on what’s happening throughout the
industry and beyond.
With a rapidly growing international
community of loyal readers from all
areas and echelons of the payments
sector, PaymentEye has established
a reputation as an authoritative and
trustworthy thought leader in the
space.
Our subscribers are not just passive
readers – they interact with us, our
advertisers and each other, both
onsite and via our social media
channels.
Through PaymentEye’s targeted,
engaged community of readers,
we help businesses reach the right
audience with the best content to
achieve their marketing goals.
Owner/ Founder
Manager
CEO/Director/VP
Other
Public & Third Sectors
Senior Manager
19%
20%
15%
9%
19%
18%
Subscribers by
company business focus
Subscribers by seniority
17.87 Financial Consulting
15.09 Credit (Payment) Cards
14.62 Electronic Payments
11.12 Transactions
10.38 Merchant Payments/Services
10.37 M-Commerce and Banking
7.55 E-Commerce Transactions
4.72 Antifraud/Security
1.89 Asset Management
1.89 Data Solutions
1.42 Contactless Payments
1.42 Project Implementation Services
0.83 Trading Systems
0.83 Treasury Management
4. 4
Subscribers
by location
6% Asia
40% Europe
44% USA 4% Latin America
3% Australia
3% Africa
Subscribers
by company size
35% 1001 and + employees
22% 1-10
16% 101-500
13% 11-50
7% 501-1000
6% 51-100
1% Does not apply
5. 5
Our Core
Capabilities
We create meaningful and valuable interactions
between brands and the digital marketing
buyers they want to reach.
Using a carefully honed range of digital and
content marketing solutions, we establish a
direct line for potential customers straight
from our newsfeed to your company.
Our range of highly focused promotional
solutions can help you successfully capture
your market, increasing brand awareness,
delivering quality leads and ultimately
providing great returns on your marketing
investment.
Achieve measurable results: By capturing the right people at the right point in their buying decision process, our
tried and tested methods will generate you leads, start profitable conversations and deliver measurable marketing
ROI.
Our targeted campaign strategies work to establish a direct line for potential customers straight from our newsfeed
to your company, feeding your sales team with high quality leads from senior decision makers in your industry.
Lead Generation
Let your brand make headlines: Our sites provide go-to sources of high quality industry news for a large, global
audience of movers and shakers who want to hear about the brightest and the best in their sector.
By working with us, you can become a part of the buzz, driving awareness of your products and services, sharing
stories of your successes, growing your brand’s reputation and building valuable relationships with key decision
makers throughout your industry.
Brand Awareness
Establish your expertise: Our in-house teams produce and distribute high-quality journalism, video and design
assets across specific professional sectors on a daily basis. Each industry hub delivers trusted, valued content to
an avid community of readers, creating a thriving marketplace where potential buyers meet new suppliers.
We can help you deliver your sector knowledge and expertise into this marketplace, ensuring you get the right
content to the right people at the right time, positioning you and your brand as industry leaders.
Throught Leadership
6. 6
Your Advertising
Opportunities
Include:
Make sure your high value, thought leading
content reaches the people it’s meant to by
hosting white papers, eBooks, guides and
case studies on .rising.
Using dedicated landing pages and tailored
download forms, we promote your collateral
across multiple channels to deliver targeted
leads in real time, providing a tangible return
on your marketing investment.
A sponsored banner can increase your
company’s industry exposure, support your
SMO strategy and align your brand with our
up-to-date content to solidify your position
in a very targeted marketplace. Tailored
campaigns we offer include video and
animated or flat images with a choice of ad
size, exposure level and positioning.
Asset Promotion
& Lead Generation
Display
Our subscribers engage with our email
updates on a daily basis, trusting them
as a source of high-quality, relevant and
informative content.
Establish your expertise, grow brand
awareness and generate valuable leads by
featuring in our regular newsletters, or by
reaching out to our audience via a specifically
tailored mailshot campaign, written and
designed for maximum impact.
Email
A premium company profile in PaymentEye
Marketplace creates a microsite that acts as a
branded hub, gathering your key information,
product details, news articles, resources and
more.
This allows you to align all of your PaymentEye
campaign activity with your company’s
commercial offerings, providing a strong
promotional link with our audience to generate
interest, drive enquiries and ultimately boost
sales.
Achieve unique relationship building opportunities
for your brand in an entertaining and engaging
way.
Each PaymentEye event reaches a different
key audience segment, offering sponsors
access to an extensive, targeted network of
businesses and individuals.
As an event sponsor, you achieve significant
brand exposure before, during and after the
event – as well as having a great opportunity
to entertain clients or reward staff with a really
fun evening.
Event Sponsorship
Our film and multimedia teams are
experienced storytellers who will bring your
messages to life on the web. From video to
motion graphics, every one of our productions
is designed to achieve maximum effect.
Through our professional, broadcast-quality
footage and comprehensive post-production
services, we craft interviews, thought
leadership and event coverage that optimises
brand exposure and audience engagement.
Film & Animation
7. 7
Some of our Members Contact
Thom Pickering
Advertising Manager
Thom.Pickering@contentive.com
+44 (0) 208 080 9373
Rhys Adams
Key Account Manager
Rhys.Adams@contentive.com
+44 (0) 208 080 9367
+44 (0) 771 033 3843
www.paymenteye.com
