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FCB Partners Webinar: 8 Questions for Your Project Sponsor


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Every project has a sponsor, but effective sponsorship is another matter. At best, it's a structured process for maintaining focus and achieving results, at worst--don't ask!

Managing Director Walter Popper will lead this virtual exploration of methods of effective project sponsorship and how to achieve and sustain it.

This 30-minute webinar is a prelude to the new, 2-day course Change Leaders and Catalysts, to premiere in Washington D.C. on April 4-5, 2016.

Published in: Business
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FCB Partners Webinar: 8 Questions for Your Project Sponsor

  1. 1. 8  Ques'ons  for  Project  Sponsors   Walter  Popper,  Managing  Director   Webinar   March  9,  2016   For  more  informa6on,  go  to  or  call  Lindsay  Field  617.245.0265  
  2. 2. 1  ©2016  FCB  Partners.  All  rights  reserved.   Why  Do  You  Need  a  Sponsor?   “Change  doesn’t  happen  unless  it’s  led.   Sponsors  have  to  be  integrated  into  the   work  of  their  projects.  Only  with  true   ownership  will  those  projects  succeed.”   -­‐  Chuck  Paul,  SVP  Opera6ons,  Allstate   Sponsorship:    The  process  of  observa:on,  dialog,  decision-­‐making,  and   ac:on  that  guides  successful  projects  from  beginning  to  end.  
  3. 3. 2  ©2016  FCB  Partners.  All  rights  reserved.   Sponsorship  Must  Be  Learned   Some  execu:ves  are  naturals   passion  for  re-­‐shaping  the  business   in  sync  with  project  cadence  –  make  a  plan,  work  the  plan   but  not  micro-­‐managers     Most  learn  from  experience   defining  goals,  scope,  accountability,  and  resources  before  a  project  begins   engaging  throughout  the  project  –  diagnosis,  design,  implementa6on,  adop6on   guiding,  challenging,  and  evolving  with  the  team     How  can  you  accelerate  your  sponsor’s  learning?   establish  and  develop  a  meaningful  rela6onship   pose  the  right  ques6ons,  in  the  right  way,  at  the  right  moment   act  together,  based  on  the  answers  
  4. 4. 3  ©2016  FCB  Partners.  All  rights  reserved.   1.  Why  Is  this  Work  Important?   —  Important  to  sponsor  and  team  –   skin  in  the  game   —  Worthwhile  to  customers  –   generates  market  value   —  High  priority  for  the  business  –   contributor  to  shareholder  value   —  Sponsor  reinforces  purpose,   priority,  and  urgency   “Dream  more  than  others  think  prac'cal.  Expect  more  than  others  think   possible.  Care  more  than  others  think  wise.”   –  Howard  Schultz  
  5. 5. 4  ©2016  FCB  Partners.  All  rights  reserved.   2.  What’s  on  the  Cri:cal  Path?   —  Near-­‐  and  mid-­‐term  events,   stage  gates,  and  due  dates   —  Business  and  market   developments  that  could   accelerate  or  derail  the  project   —  Sponsor  as  chief  project   strategist   “Tac'cs  without  strategy  is  the  noise  before  the  defeat.”      -­‐  Sun-­‐Tzu  
  6. 6. 5  ©2016  FCB  Partners.  All  rights  reserved.   3.  Do  We  Have  the  Right  Players?   —  The  right  talent  at  each  stage  of  the  project   —  In  the  right  roles  and  rela6onships   —  Project  bench  strength,  career  and  succession  planning   —  Sponsor  as  player  coach   “The  best  'me  to  plant  a  tree  was  twenty  years  ago.  The  second  best   'me  is  now.”       -­‐  Chinese  Proverb  
  7. 7. 6  ©2016  FCB  Partners.  All  rights  reserved.   4.  How  Are  We  Doing?   —  Accomplishments  during   the  most  recent  period   —  Misses,  near  misses  and   lessons  learned  at  major   events  and  stage  gates   —  Sponsor  as  observer,   appraiser  and  goal  se[er   for  the  next  round   “If  you  keep  on  doing  what  you’ve  always  done,  you’ll  keep  geJng   what  you’ve  always  got.”   -­‐  W.L.  Bateman  
  8. 8. 7  ©2016  FCB  Partners.  All  rights  reserved.   5.  What  Do  We  Know?   —  Relentless  inquiry  required  at   every  step,  not  just  diagnosis   —  Using  new-­‐found  data  to   challenge  legacy  assump6ons   —  Sponsor  asks  tough  ques6ons,   expects  insigh_ul  answers   “Opportunity  is  missed  by  most  people  because  it  is  dressed  in   overalls  and  looks  like  work.”   -­‐  Thomas  Edison  
  9. 9. 8  ©2016  FCB  Partners.  All  rights  reserved.   6.  Where  Should  We  Focus?   —  Pareto  applied  to  the  team’s  6me   and  a[en6on  …  and  the  sponsor’s   —  What  to  stop,  where  to  re-­‐direct   —  Projects  require  periodic,   disciplined  pruning   –  good  results  –  redouble  the  effort   –  poor  results  –  change  or  drop   —  Sponsor  as  source  of  judgment,   ready  to  make  tough  choices   "It  is  not  enough  to  be  busy  …  so  are  the  ants.  The  ques'on  is,  what  are   we  busy  about?”   -­‐  Henry  David  Thoreau  
  10. 10. 9  ©2016  FCB  Partners.  All  rights  reserved.   7.  Who  Are  Our  Allies?   —  Messages  and  how  to  convey   them  in  each  cycle   —  Requests,  exchanges  and  how   to  nego6ate  them   —  Skep6cs  –  engaging  them   without  was6ng  6me   —  Sponsor  as  communicator  and   coali6on  builder   "If  your  ac'ons  inspire  others  to  dream  more,  learn  more,  do  more,   and  become  more,  you  are  a  leader."        -­‐  John  Quincy  Adams  
  11. 11. 10  ©2016  FCB  Partners.  All  rights  reserved.   8.  What  Keeps  Us  Up  at  Night?   —  Risks  and  roadblocks  in  the   foreseeable  future   —  Alternate  courses  of  ac6on   should  the  worst  occur   —  Sponsor  as  chief  risk   mi6ga6on  officer   “Only  the  paranoid  succeed” –  Andy  Grove  
  12. 12. 11  ©2016  FCB  Partners.  All  rights  reserved.   To  Build  a  Strong  Sponsor  Rela:onship,   Work  Together  on  these  8  Ques:ons:     1.  Why  is  this  work  important:  To  us?  To  customers?  To  the  business?   2.  What’s  on  the  cri<cal  path  in  the  next  few  months  and  beyond?   3.  Do  we  have  the  right  players?  In  the  right  roles?  Doing  the  right  work?   4.  How  are  we  doing  -­‐  what  have  we  accomplished,  missed,  and  learned?   5.  What  do  we  know  and  need  to  know,  to  go  forward?   6.  How  can  we  focus  on  what  ma[ers  most?  Stop  what’s  non-­‐essen6al?   7.  Who  are  our  allies  and  skep6cs?  What  do  we  need  from  them?   8.  What  keeps  us  up  at  night?  And  what’s  our  ‘plan  B’?  
  13. 13. 12  ©2016  FCB  Partners.  All  rights  reserved.   FCB  2016  Public  Courses   Event   Dates  and  Loca:on   Change  Leaders  and  Catalysts   Advanced  Cer<fica<on  Course   Arlington,  VA,  April  4-­‐5   Process  Redesign   Hammer  Cer<fica<on  Course   Arlington,  VA,  April  5-­‐8   Implementa:on  and  Execu:on   Advanced  Cer<fica<on  Course   Arlington,  VA,  April  6-­‐7   Power  of  Process   Hammer  Cer<fica<on  Course   New  Orleans,  LA,  October  24-­‐25   Leading  Transforma:on   Hammer  Cer<fica<on  Course   New  Orleans,  LA,  October  26-­‐28  
  14. 14. 13  ©2016  FCB  Partners.  All  rights  reserved.   Change  Leaders  and  Catalysts   A  course  on  advocacy,  sponsorship,  and  influence  for  business  process  change  management   When  you  change  what  people  do  –  how  they  work,  tools  they  use,  performance  measures,  and  who’s   in  charge  –  you  need  a  change  strategy:    Why,  what,  where,  and  how  things  will  change.   What  we  cover:    Early-­‐stage  change  management   •  Establishing  ‘why’  –  the  case  for  ac6on   •  Nego6a6ng  ‘what’  –  project  sponsor,  process  owner,  and  func6on  managers   •  Targe6ng  ‘where’  –  project  gates,  process  steps,  and  performer  roles   •  Techniques  for  ‘how’  –  stakeholder  mapping,  communica6ons,  and  influence   Who  should  take  this  course:    Early  stage  process  and  project  leaders   •  Business  Process  Managers   •  Business  and  IT  Project  Managers   •  Lean,  Six  Sigma  and  IT  specialists     What  you  will  learn   •  Create  and  communicate  a  compelling  narra6ve   •  Recruit  a  network  of  decision  makers,  opinion  leaders,  and  doers   •  Build  momentum  through  words,  ac6ons,  and  events   •  Accelerate  buy-­‐in  and  set  the  stage  for  improvement  
  15. 15. 14  ©2016  FCB  Partners.  All  rights  reserved.   For  More  Informa:on   FCB  Partners     Lindsay  Field,  Program  Director   617  245  0265