Joerg's slides for the masterclass at ESMT Digital Futures Summit, June 20th, 2019

1. APX
More than a VC

2. 2
Who we are (and who are we)

3. Who are we?
3
We are a diverse teamWe are tailormadeWe invest early-stage
We are Europe’s most ambitious early-stage VC and accelerator,
powered by Axel Springer and Porsche
We can do it better
than others
We enable the
startups
DD the startups →
enriched pool
1 2 3

4. 4
102 Investments and
many more financing rounds
5 years of investing
N26, Zizoo, Careship, Blogfoster…
5 Non Profit Organizations
12 Artists in Residence
We bring learnings
from ASPnP to APX

5. Assumption: our program
improves performance
5
Experience
Strategy &
Execution
Network

6. 6
Assumption: Our team
sets us apart
Anne
Events
Bao
Dealflow Gen &
Marketing
Onur
Dealflow &
Selection
Corinne
Program
Maja
Closing & Portfolio
Henric
MD
Joerg
MD
Katy
Brand &
Communication
Melanie
Finance &
Portfolio
Sarah
Coworking
Sonja
Closing & Portfolio
Tilman
Venture
Development
Yoni
Venture
Development
Robert
Project Mgmt

7. 7
To grow start-ups from good to great:
our tailormade program gives founders
the space to strive, raise follow-on
funding, and have a global impact
What do we
promise?

8. What is our investment focus?
● We look for digital user-centric business models
● We follow an industry agnostic approach
● We invest very early
8
Media
TravelMobility
Lifestyle
Fintech
Health
Care
APX

9. Why you?
Why this?
Why now?
Why APX?
9

10. What is Tailormade?
10

11. Startup Growth Map
Conception - What does success look like? Operations - How do you get there?
Dream & Vision Hypotheses Goals Plan & Strategy Reality & ValidationExecution
Business Idea
Leadership
Team
Product
Marketing/Sales
User/Customers
Technology
Funding
Financial Model

12. Dimension Sub-Dimension / Description
From Vision to Product
Long term view, "big" (billion-dollar) vision vs. first product to roll out
(6 months)
Users / Customers
Growth (traffic/users/app downloads/churn/retention); Engagement
(conversion/session length)
Financial Model
How will this make money? Unit economics / margins, Burn rate
(monthly), financial projections, forecasted financing needs
Product Plan & Roadmap
Milestones to product launch (infrastructure, backend, UX/UI, etc.);
new feature launch (UX/UI changes, payment flow, etc.)
Sales / Marketing
Marketing channel launch plan, leads, qualified leads, customers
acquisition cost, etc.
Team Hiring goals and org. structure; key hires; outsourced roles
What are the “readiness” dimensions investors look at?

13. 13
How many investments did
we make?

14. 14
Learnings

15. What does success
look like?
How do we get there?
15

16. Dream → Hypothesis →
Goals → Plan → Execution
→ Reality
16

17. Moats, Barriers and
Network Effects
17

18. Values
18

19. Fair vs. correct
19

20. 20
Reality Distortion

21. Leadership
21

22. Revenue Streams:
Who pays whom for
what, when and how?
22

23. Startup Growth Map
Conception - What does success look like? Operations - How do you get there?
Dream & Vision Hypotheses Goals Plan & Strategy Reality & ValidationExecution
Business Idea
Leadership
Team
Product
Marketing/Sales
User/Customers
Technology
Funding
Financial Model

24. 24
How do you
stay connected
with APX?
Follow us
@joinAPX @joerg
@joinAPX
@apxvoices @joerg
Or email us
hello@apx.ac joerg@apx.ac