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Mastering	
  Data:	
  	
  Smart	
  Awareness	
  
Steve	
  Stanton,	
  Managing	
  Director	
  
Webinar	
  
	
  
March	
  3...
1	
  ©2016	
  FCB	
  Partners.	
  All	
  rights	
  reserved.	
  
The	
  Problem	
  with	
  Measurement	
  Is	
  
A	
  Symp...
2	
  ©2016	
  FCB	
  Partners.	
  All	
  rights	
  reserved.	
  
To	
  Make	
  MaEers	
  Worse	
  
“In	
  our	
  unpredict...
3	
  ©2016	
  FCB	
  Partners.	
  All	
  rights	
  reserved.	
  
What’s	
  Your	
  ROI?	
  (Return	
  on	
  
InformaCon)	
...
4	
  ©2016	
  FCB	
  Partners.	
  All	
  rights	
  reserved.	
  
Measurement	
  Foibles	
  
Innumerable	
  
way	
  too	
  ...
5	
  ©2016	
  FCB	
  Partners.	
  All	
  rights	
  reserved.	
  
The	
  Four	
  QuesCons	
  of	
  Measurement	
  
Why	
  m...
6	
  ©2016	
  FCB	
  Partners.	
  All	
  rights	
  reserved.	
  
The	
  True	
  Purpose	
  of	
  Measurement	
  
The	
  fir...
7	
  ©2016	
  FCB	
  Partners.	
  All	
  rights	
  reserved.	
  
The	
  ConCnuum	
  
Data Information Knowledge Wisdom
Con...
8	
  ©2016	
  FCB	
  Partners.	
  All	
  rights	
  reserved.	
  
The	
  Only	
  SoluCon	
  –	
  Smart	
  Awareness	
  
1.	...
9	
  ©2016	
  FCB	
  Partners.	
  All	
  rights	
  reserved.	
  
Serious	
  Measurement:	
  	
  Self	
  
Knowledge	
  
•  ...
10	
  ©2016	
  FCB	
  Partners.	
  All	
  rights	
  reserved.	
  
Serious	
  Sensing	
  
•  GE:	
  	
  “We’re	
  not	
  sm...
11	
  ©2016	
  FCB	
  Partners.	
  All	
  rights	
  reserved.	
  
Example:	
  	
  Customer	
  Sensing	
  
Disciplined	
  p...
12	
  ©2016	
  FCB	
  Partners.	
  All	
  rights	
  reserved.	
  
Johari	
  Window	
  
Use:	
  What	
  we	
  know	
  
that...
13	
  ©2016	
  FCB	
  Partners.	
  All	
  rights	
  reserved.	
  
The	
  Zen	
  of	
  Sensing	
  
The	
  most	
  important...
14	
  ©2016	
  FCB	
  Partners.	
  All	
  rights	
  reserved.	
  
FCB	
  2016	
  Public	
  Courses	
  
Event	
   Dates	
  ...
15	
  ©2016	
  FCB	
  Partners.	
  All	
  rights	
  reserved.	
  
For	
  More	
  InformaCon	
  
FCB	
  Partners	
  
	
  
L...
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FCB Partners Webinar:  Mastering Data Slide 1 FCB Partners Webinar:  Mastering Data Slide 2 FCB Partners Webinar:  Mastering Data Slide 3 FCB Partners Webinar:  Mastering Data Slide 4 FCB Partners Webinar:  Mastering Data Slide 5 FCB Partners Webinar:  Mastering Data Slide 6 FCB Partners Webinar:  Mastering Data Slide 7 FCB Partners Webinar:  Mastering Data Slide 8 FCB Partners Webinar:  Mastering Data Slide 9 FCB Partners Webinar:  Mastering Data Slide 10 FCB Partners Webinar:  Mastering Data Slide 11 FCB Partners Webinar:  Mastering Data Slide 12 FCB Partners Webinar:  Mastering Data Slide 13 FCB Partners Webinar:  Mastering Data Slide 14 FCB Partners Webinar:  Mastering Data Slide 15 FCB Partners Webinar:  Mastering Data Slide 16
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FCB Partners Webinar: Measure What Matters
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FCB Partners Webinar: Mastering Data

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Most organizations measure too much and get too little insight in return. Others have learned to master their data and use process scorecards to understand, prioritize, and act.

Join FCB Partners' Managing Director, Steve Stanton as he leads a round table discussion on the difficulties of managing data.

This 30-minute webinar is a prelude to a new 2-day course Measuring and Managing Performance, to premiere later in 2016. Stay tuned for dates and location.

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FCB Partners Webinar: Mastering Data

  1. 1. Mastering  Data:    Smart  Awareness   Steve  Stanton,  Managing  Director   Webinar     March  30,  2016   For  more  informa6on,  go  to  fcbpartners.com  or  call  Lindsay  Field  617.245.0265  
  2. 2. 1  ©2016  FCB  Partners.  All  rights  reserved.   The  Problem  with  Measurement  Is   A  Symptom  of  a  Deeper  Issue   Too  busy  to  think   busyness  of  business   Then  the  urgent  drives  out  the  important   an  absence  of  insight   Flying  blind,  deaf,  and  dumb   intui6on,  history,  and  luck   While  our  world  is  full  of  data   inside  and  outside   But  most  organizaCons  have  no  disciplined  way  to  collect,   analyze,  and  use  that  data   ad-­‐hocracy  
  3. 3. 2  ©2016  FCB  Partners.  All  rights  reserved.   To  Make  MaEers  Worse   “In  our  unpredictable  and  vola7le   world,  the  past  is  no  guide  to  the   future,  trends  can  be  misleading,   and  surprises  are  frequent.”     Steven  Haeckel,  The  Adap7ve  Organiza7on     And,  surprises  are  almost  always  bad  
  4. 4. 3  ©2016  FCB  Partners.  All  rights  reserved.   What’s  Your  ROI?  (Return  on   InformaCon)   Intelligence    in  ac6on   Poten6al   Value  
  5. 5. 4  ©2016  FCB  Partners.  All  rights  reserved.   Measurement  Foibles   Innumerable   way  too  many   Illogical   missing  logic   Imprecise   inaccurate  representa6on  of  underlying  phenomena   Irrelevant   useless  for  ac6on   Incomprehensible   financial  gobbledygook   Incomplete   func6onal  slices   IdioCc   twisted  for  vanity  
  6. 6. 5  ©2016  FCB  Partners.  All  rights  reserved.   The  Four  QuesCons  of  Measurement   Why  measure?   you  must  know  the  purpose  of  measurement,  before  how,  which,   when,  and  where   What  to  measure?   illuminated  by  the  understanding  of  how  value  is  created  or  wasted   Where  to  set  performance  targets?   by  balancing  the  needs  of  mul6ple  stakeholders   How  to  measure?   establishing  a  process  with  discipline  
  7. 7. 6  ©2016  FCB  Partners.  All  rights  reserved.   The  True  Purpose  of  Measurement   The  first  goal  of  measurement  is  to  translate  enterprise  strategy   into  process  and  performer  goals   serving  as  a  RoseSa  Stone   The  second  goal  of  measurement  is  to  idenCfy  how  to  improve   business  performance   by  understanding  how  stakeholder  value  is  created   The  third  goal  of  measurement  is  to  reduce  uncertainty  and   complexity  by  using  data   through  experimenta6on  and  learning   The  fourth  goal  of  measurement  is  to  communicate  what  is   important   to  achieve  alignment  and  focus    
  8. 8. 7  ©2016  FCB  Partners.  All  rights  reserved.   The  ConCnuum   Data Information Knowledge Wisdom Context Validation
  9. 9. 8  ©2016  FCB  Partners.  All  rights  reserved.   The  Only  SoluCon  –  Smart  Awareness   1.  Self-­‐Knowledge  through  thoughWul  metrics  that   illuminate  how  our  organiza6ons  create  value   2.  Sen6ence  through  Market  Sensing  that  allows  us  to   safely  and  profitably  navigate  through  a  complex  and   turbulent  marketplace   Together,  they  represent  a  new  nervous  system  for  the   organiza7on  that  supports  Smart  Work    
  10. 10. 9  ©2016  FCB  Partners.  All  rights  reserved.   Serious  Measurement:    Self   Knowledge   •  It  takes  6me  and  insight  to  iden6fy  the  dominant   drivers  of  value  crea6on   •  It  takes  discipline  to  select  the  few  (80/20)  truly  key   metrics   •  It  takes  data  from  experimenta6on  to  validate  those   metrics   •  It  takes  non-­‐stop  awareness  to  update  those  metrics   when  needed  
  11. 11. 10  ©2016  FCB  Partners.  All  rights  reserved.   Serious  Sensing   •  GE:    “We’re  not  smart  enough  to  predict  the  future,   so  we  have  to  get  beHer  at  reac7ng  to  it  more   quickly”   •  Niels  Bohr:    “Predic7on  is  very  difficult,  especially   about  the  future”     But,  how  will  we  know?  
  12. 12. 11  ©2016  FCB  Partners.  All  rights  reserved.   Example:    Customer  Sensing   Disciplined  process  of  collecCon,  analysis,  and  distribuCon   Lost-­‐Customer  audits   Get  your  execs  into  the  marketplace   Other  tacCcs:   •  reading  their  industry  magazines   •  mapping  their  customer  journey     •  turning  your  call  centers  into  sensory  organs,  data-­‐driven  listening   posts;  a  complaint  is  a  signal   •  making  salespeople  responsible  for  compe66ve  intelligence   •  cracing  powerful  customer  personae  and  tes6ng  them   •  going  to  customers’  industry  conferences   •  mapping  customers’  financials  to  understand  how  they  make  money  
  13. 13. 12  ©2016  FCB  Partners.  All  rights  reserved.   Johari  Window   Use:  What  we  know   that  we  know   Search:    What     we  know   that  we  don’t   know   Sense:    What  we   don’t  know  that     we  don’t  know   Share:    What  we     don’t  know   that  we  do   know  
  14. 14. 13  ©2016  FCB  Partners.  All  rights  reserved.   The  Zen  of  Sensing   The  most  important  informa6on  is  the  informa6on  you   don’t  have     The  most  important  ques6ons  are  the  ques6ons  you   can’t  answer     The  biggest  discoveries  lie  in  the  informa6on  you   haven’t  sought  and  in  the  ques6ons  you  haven’t  asked  
  15. 15. 14  ©2016  FCB  Partners.  All  rights  reserved.   FCB  2016  Public  Courses   Event   Dates  and  LocaCon   Change  Leaders  and  Catalysts   Advanced  Cer7fica7on  Course   Arlington,  VA,  April  4-­‐5   Process  Redesign   Hammer  Cer7fica7on  Course   Arlington,  VA,  April  5-­‐8   ImplementaCon  and  ExecuCon   Advanced  Cer7fica7on  Course   Arlington,  VA,  April  6-­‐7   Power  of  Process   Hammer  Cer7fica7on  Course   New  Orleans,  LA,  October  24-­‐25   Leading  TransformaCon   Hammer  Cer7fica7on  Course   New  Orleans,  LA,  October  26-­‐28  
  16. 16. 15  ©2016  FCB  Partners.  All  rights  reserved.   For  More  InformaCon   FCB  Partners     Lindsay  Field,  Program  Director   617  245  0265   lfield@fcbpartners.com  
  • prkelker

    Oct. 3, 2017

Most organizations measure too much and get too little insight in return. Others have learned to master their data and use process scorecards to understand, prioritize, and act. Join FCB Partners' Managing Director, Steve Stanton as he leads a round table discussion on the difficulties of managing data. This 30-minute webinar is a prelude to a new 2-day course Measuring and Managing Performance, to premiere later in 2016. Stay tuned for dates and location.

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