This document establishes quality reference values (QRV) for potentially harmful elements (PHE) in soils from the Atlantic Rainforest region of Brazil. Soil samples were collected from 63 sites across different soil types and parent materials in the region. The concentrations of 15 PHE were measured and background values were determined. QRVs, defined as the 75th percentile, were established for each PHE by soil order. The QRVs determined in this study were generally lower than international guidelines but some values, like for lead, were higher likely due to air pollution from vehicle traffic in the region. Establishing local QRVs will help environmental agencies more accurately assess anthropogenic impacts on the fragile Atlantic Rainforest ecosystem.