VisionMobile | the analysts of the developer economy Based on state-of-the-art research on Internet of Things What is the Internet of Things (not)? Nest is a hub turning data into action Creating data apps for home, car, security, energy, health IoT products create value through data apps What is the Internet of Things (not)? The Watch locks purchases and habits to the Apple ecosystem The most important apps are not here... The Watch will notdisrupt these... But ..The Watch WILL displace these... Who are the top platforms in IoT? Mobile and e-commerce developer ecosystems take the lead What are IoT developers working on? -- 53% of mobile developers are already involved in the Internet of Things --- Find more inside...

1. The Apple Watch. Not.
©2015VisionMobile.com|March2015
Ceci n’est pas une watch

2. survey trends across
10,000+ developers
largest ever developer surveys
VisionMobile|theanalystsofthedevelopereconomy
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and
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understand
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and their motivations
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track technology usage and awareness across
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clients
trusted by the top names in tech

3. IoT Megatrends
Breaking free of Internet and Things
Data is the new currency
Consumers outweigh the CIO
Everyone will be a developer
http://vmob.me/IoT15Megatrends
IoT developer and Platform landscape 2015
4,000+ IoT developers surveyed
120 countries
50+ IoT platforms examined and segmented
16 IoT platforms fully profiled
7 vertical IoT markets mapped
http://vmob.me/IoT15
Based on state-of-the-art research on Internet of Things

4. © 2015 VisionMobile
WhatistheInternetofThings(not)?
This is a thermostat
… with an app

5. © 2015 VisionMobile
Ceci n’est pas un thermostat

6. © 2015 VisionMobile6
Nestisahubturningdataintoaction
Knowledge Action
Temperature
Presence
COx alerts
Electricity
usage peaks
Human input
Weather info

7. © 2015 VisionMobile7
Creatingdataappsforhome,car,security,energy,health
https://developer.nest.com/

8. © 2015 VisionMobile
IoTproductscreatevaluethroughdataapps
(wearables)
Sensors to track
your activity
Visualize my
wellness and
nudge me
to get fitter
data
data
data
Learning,
environment-aware
thermostat
Turn the heating
off when all family
members have
left home
(Smart Home)
(Connected Car)
Bluetooth dongle
reading
vehicle data
Call emergency
services and loved
ones when
I’m in an accident
data
(Smart City)
Sensors in the
road surface
Find an empty
parking spot
quickly, without
frustration
8

9. © 2015 VisionMobile
WhatistheInternetofThings(not)?
This is a watch
… with a proprietary set of apps
Sony SmartWatch 2

10. © 2015 VisionMobile
Ceci n’est pas une watch

11. © 2015 VisionMobile
TheWatchlockspurchasesandhabitstotheAppleecosystem
11
Purchases: the Watch talks with all Apple devices
Habits: 5 seconds of faster watch app access could
mean that you use your smartphone apps 5x

12. © 2015 VisionMobile
Themostimportantapps
arenothere
12
Theyarehere.Andtheyaredataapps
ResearchKit

13. © 2015 VisionMobile
TheWatchwillnot
disruptthese
13
Itwillaimtodisruptthese
ID cards Health check-ups
Keys Credit cards

14. © 2015 VisionMobile
But..
TheWatchWILLdisplacethese
14
..iftheyseeseetheWatchasaproduct
competition,notanewmarket
Swiss watch makers
€20B in 2012 exports

15. © 2015 VisionMobile
This is your keys, identity, wallet.
The physician you never had

16. © 2015 VisionMobile
WhoarethetopplatformsinIoT?
Top3mostpopularplatformsineachvertical,basedonasurveyof4,000+IoTdevs
16
General
purpose
Smart
Home
Wearables Health &
Wellness
Connected
Car
WatchKit
HealthKit
Google Fit
HomeKit

17. © 2015 VisionMobile
Mobileande-commercedeveloperecosystemstakethelead
17
General
purpose
Smart
Home
Wearables Health &
Wellness
Connected
Car
WatchKit
HealthKit
Google Fit
HomeKit
mobile-first ecosystemse-commerce
players

18. © 2014 VisionMobile
WhatareIoTdevelopersworkingon?
Hardware devs are just one subset; many more work on software and data
18
App makers
e.g. smartwatch apps,
Smart Home scenarios
Device makers
e.g. fitness bands
Data-centric
e.g. smart home hub,
health apps, Smart City,
system integrators,
community projects
All
IoT
developers
doing
this
type
of
project
Dedicated
to
this
type
of
project

19. © 2015 VisionMobile19
53%of mobile developers are already
involved in the Internet of Things
… and many more to come

20. Copyright VisionMobile 2014
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