Luxury_Spring_2014

for premium travel professionals
ttgmena
S P R I N G 2 0 1 4
UAE: MEANINGFUL DEFINITION
THE INNOVATIVE SHAPESHIFTER
TRANSFORMS TO FASCINATE FAMILIES
TURKEY: PERPETUAL MOTION
A DESTINATION OF ALLURING MAGNETISM
WITH A POWERFUL LUXURY OFFERING
WEDDINGS & HONE Y MOONS
CRAFTING A BESPOKE AND
EXPERTLY TAILORED UNION
P LUS
INDIAN OCEAN
CRUISING
WITH A REFINED AND CAPTIVATING FLOURISH, THE LUXURY TRAVEL
SECTOR IS VIBRANTLY BLOSSOMING TO SHOWCASE ITS UNRIVALLED,
CREATIVE MASTERY

3
for premium travel professionals
ttgmena
Natalie Hami
Media Reporter
welcome letter
menaluxury.com
As winter gradually lifts its thick blanket, the earth eagerly looks up to
the sun, soaking in its warmth and nutrients to produce the freshness of
spring. Bursts of flowers take over fields and bright green leaves adorn the
once bare branches of trees.
As nature responds to the call of the sun so does the world in beginning
to emerge, refreshed and ready to experience all, either in a brand new
destination or in an old favourite. Heavily dampened by winter’s darkness
the discerning traveller’s senses are pleasingly awoken and stimulated in
captivating and novel ways.
With the dawn of the most delightful spring upon us, ttgmena luxury
takes you far and wide to experience and also to explore. Exceptional
possibilities await the premium traveller in places previously unexplored
or simply in destinations that have just recently encouraged the growth of
a successful luxury segment.
With just the click of a mouse, you can seamlessly scroll through our
latest issue where you’ll discover our debut feature on Turkey, whose
high-end segment has blossomed, and continues to be in bloom, blending
its many attributes with fresh and charming offerings to come.
An effortless click will take you to our lead feature on the UAE where the
family segment is boundlessly being tended to, with each and every detail
being pre-empted.
For some though, their most significant and undoubtedly most exceptional
life experience has to be their wedding and honeymoon, indicating the
beginning of a new chapter. We share with you the paramount significance
of an illustrious setting, with highlights of destinations and properties
offering the most captivating of these attributes.
Alternatively, you can bask in the treasures of the Indian Ocean, with the
most varied adventure opportunities for the more imaginative traveller.
Or take to the land in our Cruising feature, with the rising prominence of on
shore experiences set to tantalise the senses of both virgin and seasoned
cruisers.
The yearning for exploration and new experiences runs through the
veins in all of us; this is brought before the luxury traveller in the form of
encounters beyond the opulent walls of a property in our Trends report.
Echoing the sentiments of TS Eliot, travel to a perpetually favoured spot
should continuously stimulate with new experiences and the craving to
explore anew once more.
I wish you an inspirational and invigorating start to
the year and hope we can continue to discover the
wonders of luxury travel together in our next issue...
We shall not
cease from
exploration, and
the end of all our
exploring will be
to arrive where
we started and
know the place
for the first time...
TS Eliot
Contributors
Natalie Hami
Naomi Leach
Ana Mladenovic
Tatiana Tsierkezou
Stefanie Saghbini
Panayiotis Markides
Creative Director
Edward Beales
Designer
Maggie Bdjian
General Manager
Publishing & Sales
Tony Fields
General Manager
Events & Communications
Alexandra North
Sales Manager
Adrian Exley
Account Management
Inna Armeanu
Kyriacos Kyriacou
Marianne Shokry
Helen Moss
International Partner Manager
Elaine Hockley
E-Commerce Manager
Panayiotis Philippou
E-Commerce
Constantinos Voniatis
Operations Manager
Chris Christou
Chief Financial Officer
Costas Miaoulis
Accounts Executive
Vasilis Eracleous
Stalo Antoniades
Headquarters
Nietzsche Street,
Ria Court 9,
1st Floor, Makenzi,
6028 Larnaca, Cyprus
Tel: +357-24-803800
Fax: +357-24-803060
Email: info@menaluxury.com
Website: menaluxury.com
TTG Luxury Worldwide Titles*
TTG Czech Republic
TTG Russia
TTG UK & Ireland
TTG Asia
* For information on these publications,
please contact us at:
info@menaluxury.com
Printed in Cyprus by
Cassoulides Masterprinters

5
CONTENTSttgmena luxury issue 13 spring 2014
06 Spring Selection Ajman celebrates beauty and
culture; historic accents inspire Qatar's latest
hospitality concept; and magic sparkles for the family
in Egypt
08 News Developments of exception unveiled
12 Viewed and Reviewed The ttgmena luxury team
shares its distinctive experiences of the region's
elite stars
14 Trends Report As the budding segment of
experiential travel strengthens, travel specialists are
cultivating new paths of discovery
16 Feature UAE Intelligent shape-shifter, the UAE,
transforms to serve and fascinate all ages
20 Profile Mark Edleson, president, Alila Hotels & Resorts
21 Cruising Coursing through the waves of change, the
cruising sector is enticing a new demographic with
its experiential approach
25 Feature Indian Ocean There is more than meets the
eye across the dazzling shores of the Indian Ocean
29 Profile David Edwards, executive vice president,
Qatar Executive
30 Weddings & Honeymoons A seamless fusion
of setting, skill and keen attention to detail are
quintessential in crafting a tailored celebration
32 Feature Turkey With a fiery sense of competition,
Turkey's upscale tourism industry has propelled the
destination into the very heart of the luxury arena
36 Premium Picks Switzerland reveals its tantalising
secrets; Zen the Spa at Rotana offers up the ultimate
treatments for body and mind; and ttgmena luxury
presents the must-have accessories for 2014
38 Gallery Take a look through the lens at some of the
most vibrant happenings in the industry
40 Diary Details on the upcoming ILTM Japan
16 21
14
contents
menaluxury.com
30
20

6spring selection
menaluxury.com
ttgmena luxury
spring selection
SERENE HAVEN
Captivating
Arabian
welcome
Gracing the already opulent and exceptional hotel
line up in Marrakech is Royal Palm Marrakech,
bringing its own unique brand of luxury into this
distinctive region.
This is the first property away from the Indian Ocean
for Beachcomber Hotels, considered pioneers of the
Indian Ocean hotel industry, owning and managing
eight luxury hotels in Mauritius and Sainte Anne
Resort & Spa in the Seychelles.
Drawing largely on inspiration from the Berber cul-
ture, this luxurious five-star property, situated within
a vast 231-hectare estate amongst age-old olive
trees, is located just 12km from the bustling centre
of Marrakech.
The wide choice of well-appointed and capacious
accommodation at Royal Palm Marrakech moves
from the central area of the hotel along a peaceful
avenue of olive trees. All 135 lavish suites and villas
have been furnished to the highest standard opening
onto either a generous balcony or terrace. Suites
are set over three floors with captivating views over
the gardens, the magnificent hotel golf course and
across to the snow-capped Atlas mountains beyond.
Royal Palm Marrakech has an exceptional choice of
family and group accommodation with 11 outstand-
ing villas, each with their own private pool and tradi-
tional hammam, along with a fully fitted kitchen and
BBQ where guests may delight in al fresco dining.
The warm embrace of authentic Arabian
hospitality is welcoming elite clientele,
with the debut of Ajman Saray, A Luxury
Collection Resort, scheduled to open in
February.
The resort will mark the brand’s entry
into the northern emirate of Ajman.
Guido de Wilde, senior vice president, re-
gional director – Middle East, Starwood
Hotels & Resorts noted: “Ajman has posi-
tioned itself as a must-see destination in
the UAE and this resort truly celebrates
the emirate’s beauty and culture through
its spec-
tacular
design and
impeccable
service.
Ajman
Saray will
provide an
enchant-
ing coastal
sanctuary
for inter-
national
guests and
the perfect
weekend retreat for local residents.”
A beachside retreat, Ajman Saray fea-
tures 205 luxurious rooms, including 24
suites offering outstanding views of the
Arabian Gulf.
Furthermore, the resort offers an ex-
quisite variety of epicurean experiences
including a specialty restaurant focused
on authentic Middle Eastern delicacies, a
contemporary seafood restaurant, an all-
day dining space serving Mediterranean
cuisine, a beach bar and grill, the eques-
trian inspired lounge with
a relaxing atmosphere
and a lobby lounge.
The hotel also includes a
range of leisure facilities.
FAMILIAL DELIGHTS
with individually adjustable air conditioning, satellite TV
and high-speed Internet access.
W
The ever exhilarating luxury travel segment is constantly evolving and offering up its
distinct treasures, creating memorable moments for its guests forever ingrained in their experience. With brand new properties
blossoming in the region and outside, ttgmena luxury has selected some of the most outstanding and exceptional freshly opened
properties, set to gratify the indulgent needs of the discerning guest.
GET READY TO BE INSPIRED
ith perfect climes the year through,
Egypt is inviting and welcoming the
lucrative family segment, with the new
Steigenberger Aqua Magic in Hurghada.
An exclusive water slide park, a generously
proportioned pool facility extending over an
area of 2,600m2
and a private beach all make
Steigenberger Aqua Magic a singular experi-
ence for the whole family.
Looking to perpetually gratify the needs of its
clientele, Steigenberger Aqua Magic offers 707
rooms and suites, including 294 specially de-
signed family suites with a separate children’s
bedroom. The rooms feature a spacious layout
Ajman has
positioned
itself as a
must-see
destination in
the UAE.

7spring selection
menaluxury.com
Proudly overlooking the glittering
Arabian Gulf, the long-awaited Waldorf
Astoria Dubai Palm Jumeirah has
opened its elegant doors, bringing a
distinctly sophisticated interpretation of
luxury to the glitzy emirate of Dubai.
Its facilities include a collection of
319 rooms and six luxurious food
and beverage outlets, in addition to
extensive meetings facilities. Guests
can enjoy a range of impressive
recreational amenities including those
for tennis and water sports, as well
as a 200m private sand beach; two
temperature-controlled outdoor pools;
in addition to the prestigious Waldorf
Astoria Spa.
For a bespoke touch, each guest is
assigned a personal concierge – a
hallmark of the True Waldorf Service.
John Vanderslice, global head of luxury
and lifestyle brands, Hilton Worldwide,
said: “The increasing number of
international arrivals into Dubai and the
growing aspiration of visitors to explore
the emirate’s iconic island has created
a demand which we can readily satisfy
with the opening of Waldorf Astoria
Dubai Palm Jumeirah.”
Unveiling a sumptuous interpretation
of luxury on the prestigious Palm
Jumeirah – the brand’s second in
the UAE, Waldorf Astoria Dubai Palm
Jumeirah has firmly cemented its
presence in the emirate.
INSPIRING TRADITIONA regal
arrival
Guests can enjoy a
range of impressive
recreational facilities
including a 200m
private sand beach
Re-engaging in the Swiss hospitality
scene with class, the historical InterCon-
tinental Genève unveiled The Residenc-
es, designed by the acclaimed Tony Chi
and William Paley.
Built in 1963, this true hospitality jewel
hosted hundreds of prominent dignitar-
ies and celebrities including Sophia
Loren, Kofi Annan, Martin Luther King,
Ronald Reagan, Fidel Castro and Sheikh
Zayed bin Sultan Al Nahyan, as well
as members of Middle Eastern royal
families.
Located in Geneva’s diplomatic district,
the hotel boasts 16 meeting and event
spaces, two dining venues, a bar, The
Clarins Institute & Day Spa and fitness
facilities, in addition to 333 guest rooms
including 49 suites and three residences
– Diplomatic Residence, Presidential
Residence and The Residence – all
endowed with generous living spaces,
marble bathrooms and panoramic views
of Lake Geneva, the Jura Mountains and
the Mont Blanc. Delightful perks in the
first two residence types include dress-
ing chambers, rain showers and powder
rooms, among other luxuries; while The
Residences span 11 rooms including two
master bedrooms, a salon, library, tub
room, a hammam and gallery, as well
as butler service and designer furniture,
linens, silverware and accessories.
The $110 million refurbishment of the
hotel was undertaken throughout the
last decade.
Chi, who headed the project, revealed:
“The objective was to provide the hotel
with a new look – modern, but classical
– and at one with the natural beauty and
sophisticated international presence of
the city on the Rhone.”
Returntoglory
isitors to the State of Qatar who seek a genuine
and traditional experience are to be delighted
with the country’s latest hospitality concept,
Zubarah Hotels and Resorts, inspired by the centuries-
old local culture.
Developed by The Classical Palace Group, the brand
was launched in early January and was named after
the historic Al Zubarah city. The brand’s first property,
the boutique-style Zubarah Hotel, masterfully blends
the warmth of tradition with the convenience pro-
vided by the latest in technology. Guests can immerse
themselves in its well-appointed rooms, mouthwater-
ing dining options, a spa, fitness centre and private
butler service for a bespoke stay.
Revealing an ambitious expansion plan, the company
plans to bring the traditional Qatari hospitality to some
of the world’s most prominent tourist hubs such as
Dubai, London, New York and Paris.
Abdullah Al Hamad, CEO and founder, The Classical
Palace Group, remarked: “We are keen to provide
personalised experiences through cultural exchange,
exceptional ‘sense of place’ and historic accents. Our
hotels will serve as a platform for Qatari culture to
shine in music, education, arts and charity initiatives.”

8news
menaluxury.com
news
Elementary reflection
FIT FOR ARISTOCRACY
soothing haven of respite and wellbeing set amidst the vibrant, pulsating heart of
central London has been revealed.
Unveiling a natural, element inspired aesthetic, Café Royal hotel has introduced a
new beauty and wellness spa in the form of the Akasha Holistic Wellbeing Centre. The fresh
addition to the London property infuses Western practises with ancient Eastern tradition into
therapies that promise to balance and revitalise the body and mind.
Akasha Holistic Wellbeing Centre is divided into four spaces, each reflecting one of the four
natural elements. Earth offers nourishment in the lounge bar, water flows through the spa, fire
blazes across the gym and air breezes through the studio space.
For guests to unwind and embark on a health journey, Akasha Holistic Wellbeing Centre
features an enticing 18m lap pool, a dedicated Watsu pool offering a selection of Watsu hydro
experiences and water meditation, a private Hammam, a steam room, a sauna, a Vichy treat-
ment room and an array of holistic and rejuvenating signature treatments.
The gym comprises state-of-the-art equipment and a spacious area for boxing and personal
training, as well as a separate spinning and fitness studio. Bespoke yoga, Pilates and medita-
tion classes are offered in a calming studio and there is also a separate meditation
space available.
Those seeking the most elevated service in the most
alluring surroundings are now able to revel in the
charisma and style of The Ritz-Carlton Abu Dhabi,
Grand Canal’s new Ritz-Carlton Royal Suite.
Providing stunning panoramic views of the emirate’s
historic Al Maqta’a area and occupying the entire top
floor of one of the luxury hotel’s Venetian-inspired
buildings, the new 250m² venue comes with an
adjacent security room, butler quarters, and two
spacious bedrooms as well as elegantly-appointed
living and dining rooms.
Pep Lozano, general manager, The Ritz-Carlton Abu
Dhabi, Grand Canal shared: “Guests staying at the
Royal Suite can experience the legendary Ritz-Carl-
ton service including dedicated concierge assistance
at all hours, and continuous culinary
offerings throughout the day at the
exclusive Club Lounge.
Lozano further enthused: “Abu
Dhabi guests who require an ad-
ditional level of privacy will appreci-
ate Royal Suite’s secluded location
on a dedicated floor with a separate
entrance from the security room and
butler quarters. For a private culinary
experience, the dining area can ac-
commodate up to 10 guests and it
connects to a fully equipped kitch-
enette ensuring a seamless dining
experience.”
The iridescent, new
resort is expected to
dazzle families and
group visitors alike
HEIGHTENEDTHRILLS
Set amidst the lush Florida woodlands and
pools, a new, luxurious lakeside resort is
set to make an exciting debut.
Showcasing illustrious accommodations,
world class dining, an indulgent spa and
extensive celebration spaces, Four Sea-
sons Resort Orlando at Walt Disney World
Resort is due to enrich the entertainment
oasis’ offerings from the summer.
Boasting acres of recreational pursuits,
the resort is to encapsulate the ultimate
leisure destination. Located just moments
away from the Magic Kingdom, Park, Ep-
cot, Disney’s Animal Kingdom Theme Park
and Disney’s Hollywood Studios – Four
Seasons Resort Orlando at Walt Disney
World Resort is a place where every expe-
rience can be customised.
“The family trip of a lifetime, a dream
wedding, great golf or spa weekends, a
well-executed conference participants will
be talking about for years to come – that’s
the vision that is driving everything as we
build Four Seasons Resort Orlando at Walt
Disney World Resort,” noted Thomas Stein-
hauer, regional vice president and general
manager, Four Seasons Resort Orlando at
Walt Disney Resort.
A

advertorial
urrounded by exceptional beauty with a
stunning backdrop of the Trans-Ili Alatau
Mountains and a location set in the heart
of Kazakhstan’s bustling capital city, The
Ritz-Carlton, Almaty, has established itself in the
country’s ever-maturing hospitality sector since it
launched in November 2013.
Nestled atop the iconic 37-storey Esentai Tower,
one of the region’s tallest buildings, and occupying 10
floors, the new property has been designed to create
a modern interior reflecting the unique, high-tech
building, which also features an extensive shopping
mall and residential properties.
Upon entry to the glamorous five-star property,
guests are greeted with unsurpassed Kazakh hospi-
tality where they are offered mouthwatering oriental
sweets. Throughout their stay, guests are invited to
enjoy a cup of traditional Asian tea with sumptuous
Kazakh cuisine treats at the lobby.
Guests can also immerse themselves in magnifi-
cent panoramic views of the skyline while delving
into Mediterranean, Kazakh traditional cuisine and
delicious grilled food served at the highly sophisticat-
ed Sky Lounge, Vista Restaurant and LT Bar & Grill.
With a smooth interior design and distinct neo-
classical touches, all three dining outlets create a
relaxing and stylish atmosphere for an outstanding
gourmet experience in the heart of what is known
as the ‘city of apple trees’.
Boasting 145 extremely spacious rooms and
suites, fitted with polished, light and dark cherry
wood and marble, in-room amenities include
cutting-edge technology with high-speed WiFi and
touch panels to control lighting and curtains.
For premium clientele, the Club Level sits on
the 26th
floor, serving complimentary culinary and
beverage presentations throughout the day at the
Club Lounge; a quiet place where guests can enjoy
additional amenities and services endowed with a
striking view of the dynamic city and its mountain-
ous terrain.
Private check-in and check-out for Club Level
clientele, alongside dedicated concierge ser-
vices complement an unforgettable experience.
Corporate guests can also benefit from the hotel’s
meeting facilities which span 10,000m2
.
Also on the 26th
floor is The Ritz-Carlton Suite
(presidential suite), measuring a staggering 240m2
with floor-to-ceiling windows, a large living room,
dining and meeting areas with high security fea-
tures, and a bathtub carved from solid stone.
Spa lovers can submerge themselves into utter
bliss at the hotel’s spa centre which is operated
in partnership with world-renowned Six Senses;
a first for Kazakhstan. With more than 30 luxuri-
ous oriental face and body treatments, guests are
guaranteed an exquisite haven of wellbeing.
UNWIND AT THE RITZ-CARLTON, ALMATY
CLICK
S
THE RITZ-CARLTON, ALMATY
EsENTAI TOwER, 77/7 AL-FARAbI AvENuE, ALMATY 050040 KAZAKHsTAN
TELEPHONE: +7 (727) 332-8888 www.ritzcarlton.com

10news
menaluxury.com
news
Designed in natural harmony and encap-
sulated with lush vegetation and crystal
blue waters, a new luxury resort has
chosen tropical Bazaruto Island, Mozam-
bique, as its first venture into Africa.
The five-star Anantara Bazaruto Island
Resort & Spa, located a mere 15 min-
utes by air from Vilanculos Airport on
mainland Mozambique, connects to
Johannesburg, South Africa, with a direct
two-hour flight,
providing guests
with their first
captivating glimpse
of Mozambique’s
FASHIONABLE UNVEILING
Providing unmatched exclusivity in the glamorous cityscape of skyscrapers, The Oberoi,
Dubai in all its radiant glory has unveiled the opening of Iris Dubai, the ultimate rooftop
experience, located on the 27th
floor of the hotel, offering breathtaking sunset views with
the backdrop of the wondrous Burj Khalifa and the city's panorama.
Iris Dubai complements The Oberoi Dubai’s high-end outlets including The Lobby Bar,
which is open from 17:00 every day; the contemporary Asian restaurant, Umai; the
signature Indian restaurant, Ananta; and the world cuisine available at Nine7One, making
the hotel the perfect one-stop destination for an evening out or for daytime celebrations.
Guests revelling in the delicious Thursday Tapas Supper at Umai; or Friday Tapas Brunch
at Nine7One will be able to immediately continue the party on the 27th
floor without
having to leave the opulent premises.
With a diverse range of international dishes on the menu, a vast selection of drinks and
mocktails, including taste bud tantalising specialty sunset drinks with exotic fresh fruits,
the open-air city retreat is a welcome addition to the city’s top venues.
Adding to the atmospherics and trendy vibes, the chill-out music selection features Iris
Dubai’s resident DJs and live band performances.
Grand foray into Africa
ringing an intrinsic sense of place
to each and every one of his pro-
jects, Jean-Michel Gathy’s archi-
tectural and design expertise is
once again in the limelight with the launch
of his two most recent projects: the inte-
riors of the opulent Aman Canal Grande in
Venice and the coastal retreat Amano’i in
southern Vietnam.
Gathy’s signature style, skilfully in tune
with Aman’s trademark vision, is evident
in both Aman openings, from the elaborate
frescoes and flamboyant Rococo ornamen-
tation that elegantly streamline down to ge-
ometric furnishings at Aman Canal Grande,
to the discreetly placed villas embracing
the hillside around the most tranquil and
scenic Vinh Hy Bay at Amano’i.
Jean-Michel Gathy, principal designer, Den-
niston Architects said: “I’m always inspired
by the location of my projects; I like to hon-
our both the landscape and local tradition.”
At Aman Canal Grande, San Polo, Venice
Italy, guests are welcomed into the regal
world of the 16th
century Palazzo Papadopo-
li, in which the hotel is housed. Each of the
24 suites and communal areas is a work
of art in itself, with textures of the original
features: ornate cornicing, carved marble
and intricate murals.
Amano’i, Vinh Hy Bay, Ninh Thuan Prov-
ince, Vietnam is secluded with the design
seamlessly enabling it to blend into the
environment and echo traditional Vietnam-
ese architecture, the 31 individual pavilions
and five villas – some with private pools –
inconspicuously intersperse the landscape
with their pitched roofs and slatted doors.
breathtaking scenery.
A boutique collection of 44 villas, ranging in size from
90m2
to 330m2
with a choice of garden and shoreline
panoramas are on offer for elite guests seeking a host
of luxury and seamlessly integrated modern amenities
and comforts.
Four-poster beds are dressed with white mosquito
drapes, luxurious bathrooms feature sunken tubs and
exotic outdoor showers, and living spaces offer comfy
elegance. Some villas also provide an outdoor living
area complete with a hammock to relax in, along with
a plunge pool and a veranda allowing guests to fully
enjoy the sunshine or even dine al fresco.
Furthermore, six restaurants and bars complement
the property’s unsurpassed offerings.
HARMONIOUS
COMPOSITION

Discovering a traveller's oasis
Elevating passenger experiences and creating a
calming and soothing atmosphere in the midst of a
bustling airport, Plaza Premium Lounge (PPL) has
entered a new era with the opening of its flagship
lounge at Hong Kong International Airport.
Upon entering the softly lit lounge, guests can
opt to take a seat at one of the booths, share a
communal table or appreciate the panoramic view
of the runway from one of the bar stools.
For passengers looking to attend to work, the
lounge deftly offers a fully-equipped working
station, executives can stay connected with the
lounge’s free WiFi, charge up their devices in
one of the many power sockets and complete a
transaction at the private workstations.
Song Hoi-See, CEO, Plaza Premium Lounge
Management enthused: “The opening of the West
Hall Lounge at Hong Kong International Airport
marks a new chapter for Plaza Premium Lounge.
For 15 years, our company has been enhancing
the airport experience for passengers. In designing
this flagship lounge, we continue to innovate the
airport environment. To create this lounge we
focused on enhancing the ambience, service,
facilities and food and beverage offerings to create
the ultimate airport retreat.”
ADVENTUROUSEXPLORATION
Memorable, unique experiences beckon, the
call of wanderlust to explore the vast expanse
that is America is unleashed.
Natural Retreats, the leisure travel company of-
fering extraordinary experiences at a selection
of stunning coastal, countryside and wilderness
locations around the world, has announced the
addition of the Greystone Inn (Lake Toxaway,
North Carolina), Tsania Lodge (Valdez, Alaska),
and the Wilderness Lodge and Bavarian Chalet
(Taos, New Mexico) to its growing portfolio
across the US.
The Wilderness Lodge in Taos sits atop the
lofty Kachina Peak. This stunning private lodge
offers stylish mountain luxury with four fully
furnished suites.
Natural Retreats’ Bavarian Chalet provides visi-
tors with a home-away-from-home feel with
three bedrooms, three bathrooms, a fireplace
and a fully equipped kitchen.
And for discerning guests in search of the ulti-
mate in privacy, Tsaina Lodge can surely gratify.
Here, guests can also experience heli-fishing
rivers and kayaking.
Meanwhile, with a pristine setting, the Grey-
stone Inn blends charm with activities and
amenities, thereby giving guests the oppor-
tunity to enjoy a range of outdoor activities in
unmatched surrounds.

12
viewed and reviewed
On arriving at this resort, my instant
impression was that I was entering
an oasis of calming serenity within
Cairo, a rare and impressive feat
for such a hectic city. Dusit Thani
Lakeview Cairo is part of Fifth Set-
tlement, the New Cairo district being
developed, comprising of banks
near to the airport making it a very
convenient location for corporate
travellers.
Although this is a bustling and excit-
ing area to be situated, I felt removed
from the frenetic energy of the cen-
tre, which is exactly what I needed to
re-energise in between my appoint-
ment packed days.
The resort offers a big-gated com-
munity feel, conveying an immaculate
yet warm ambience. I was imme-
diately ushered into the Dusit Club
Lounge to experience a true Dusit
welcome and check-in.
My executive suite revealed an
expansive living room of charcoal
grey couches and armchairs, which
perfectly encapsulated the overall
modern, clean lines design aesthetic.
Each evening I was able to unwind
on my bedroom’s terrace, listening to
the blissful backdrop of water, as the
suite boasted a panorama of one of
the hotel’s pools, greenery and lakes.
There was a television in both the
bedroom and living room and from
the bathroom you could also witness
the spectacular view.
In terms of dining at Dusit Thani
Lakeview Cairo, I enjoyed Ruen Thai
– the hotel’s Thai restaurant – which
tasted authentically delectable. There
is also the international all-day dining
Branzino restaurant, the open air ori-
ental Tajine restaurant, IZUMI Sushi
Bar and more.
Having access to the Dusit Club
Lounge was a fantastic experience as
it enabled me to enjoy personalised
service from extremely friendly staff
and ultimate privacy.
The hotel boasts 449 rooms and suites
with distinctive Thai inspirations, with
terraces overlooking the pools or lakes.
www.dusit.com/dusit-thani/dusit-thani-
lakeview-cairo.html
DUSIT THANI LAKEVIEW CAIRO
CAIRO, EGYPT By Helen Moss
The much anticipated transformation of the legendary Messilah Beach
Hotel into the contemporary landmark Jumeirah Messilah Beach Hotel
& Spa, Kuwait was worth the wait. By embracing traditional Mashrabiya
designs, the resort elegantly sprawls across the Messilah Beach shoreline
to present guests with a unique destination within a destination concept.
I was greeted by an open and inviting lobby area with water features and
wave designs reflecting and flowing through the property. Arriving at night
time I was treated to the dramatic display of lights symmetrically illumi-
nating the palm tree-lined pathways stretching out to the seafront. In the
middle of this was an illustrious water fountain feature, bouncing light
across its spray. As my colleague and I walked beyond the terrace into
the garden and beach area we became entranced by the intimate, dining
marquees on the beach front.
Offering a choice of eight different restaurants and lounges it wasn’t nec-
essary to dine outside of our hotel during our stay and on our first night
we sampled the Lebanese shisha-style terrace, Arabesque. We were also
pleasantly surprised by both the attention to detail and bespoke experi-
ence designed for us while dining at Aqua which offers fresh, zesty and
healthy meals.
My bedroom was comfortable and serene offering a suitably revitalis-
ing rain shower and TV to unwind with after a day of work. The hotel also
comprises a Talise Spa, tennis courts, Kids’ Club and swimming pool. For
corporate visitors there are extensive conference and banqueting facilities
and for those guests seeking the ultimate privacy of a retreat there are 80
serviced apartments and 12 villas.
Located in the Messilah beach district on the south coast of Kuwait city, the hotel offers
316 luxury rooms and suites, 80 serviced apartments and 12 villas plus eight restaurants
and stylish lounges.
www.jumeirah.com/en/hotels-resorts/kuwait/jumeirah-messilah-beach-hotel-and-spa/
JUMEIRAH MESSILAH BEACH
HOTEL & SPA
KUWAIT By Inna Armeanu
viewed and reviewed
menaluxury.com

13
THE RITZ CARLTON, BAHRAIN HOTEL & SPA
BAHRAIN By Naomi Leach
Basking in a classic, timeless luxury, The Ritz-Carlton, Bahrain Hotel & Spa instantly
disarmed me with a serene ambience which pervades the resort. As our business visit
was during the festive period, the elegant property had received a magical, decorative
transformation enticing us to peruse the hotel’s shopping arcade, array of restaurants
and impressive business centre.
Situated on the secluded shores of Bahrain’s Manama Bay, the urban resort’s pano-
ramic private beach, expansive terrace and newly opened Thai lounge drew us outside.
A sense of relaxation had begun to set in and this was completed inside the property’s
decadent spa.
Guests can enter the private sanctuary of The Ladies’ Spa to sample a selection of allur-
ing treatments from bamboo scrubs, to diamond facials, to signature hot stone massag-
es. Equipped with a hammam with plunge pools, a steam room and sauna, guests can
embark on a journey of revitalisation. The property also offers an area for gentlemen to
have spa treatments and includes a gym as well as ladies and gentlemens’ hair salons.
Once I had changed in the Ladies Spa dressing area, I was escorted to a treatment room
to experience the signature Aromatherapy Massage. My therapist began the treatment
by using a blend of lemon grass oils to awaken the senses. Designed as a stress-reliev-
ing, holistic massage, the therapist targeted my meridian points to release any muscle
tension. This deeply therapeutic treatment is enhanced as the therapist soothed my
aching muscles with fragrant and relaxing aromatherapy oils. Following the treatment I
could continue to unwind in a relaxation room with a replenishing pot of herbal tea.
The hotel created a calming and tranquil end to a busy day of work.
Situated on the north coast of Bahrain, this seven-storey Manama hotel features 245
rooms and suites located on a 20-acre urban resort complex by the sea. The Ritz-Carl-
ton, Bahrain Hotel & Spa also comprises 23 villas strategically located along the beach.
A selection of five restaurants, a spa, a gym and indoor and outdoor swimming pool are
also included within the resort.
www.ritzcarlton.com/en/Properties/Bahrain
CATALAN, ROSEWOOD ABU DHABI
ABU DHABI, UAE By Tatiana Tsierkezou
pon entering the charming Rosewood
Abu Dhabi I couldn’t help but feel excited
about trying the Catalonian cuisine at
Catalan, one of the hotel’s culinary outlets.
With classical décor, which oozes the purest of
class and utter sophistication, every detail within
this outlet has been carefully thought out, even
the uniforms of the staff. The lighting set the
perfect atmosphere and I had a fantastic view of
the hotel’s gardens from my table.
My waitress delivered delicious, freshly baked
bread with olives to my table and I satiated my-
self with this while I scanned the menu.
After much contemplation, I decided to start
with the sardines marinated in sherry vinegar
with fresh sofrito, beetroot cream and a smoked
anchovy canapé. Upon delivery, the waitress
explained each detail to me. As I indulged, each
and every flavour on my plate complemented
the next and my taste buds were tantalised. It
was difficult to comprehend such culinary artistry
as I had never experienced this before.
Following this, I selected the Catalan seafood
paella, featuring seasonal vegetables, calamari,
shrimp and mussels, which was absolutely
fantastic and again, met my every expectation.
The rice was cooked the way in which paella
rice should be and there was a perfect balance
between rice and seafood, something that is not
often done with this dish.
I additionally decided to try the roasted beef
tenderloin with creamy gnocchi, comte cheese,
black olive and foie gras emulsion. The meat
was succulent and cooked to absolute perfec-
tion, while the gnocchi proved to be a tasty and
appropriate accompaniment.
Finally, to round off this flavour-filled rollercoast-
er, I went for basil ice-cream accompanied with
seasonal fruit for dessert. This was an ideal way
to complete my experience at Catalan and was
light and refreshing, cleansing the palate.
All in all, my adventure at Catalan was an unfor-
gettable one and next time I visit Abu Dhabi I will
definitely be dining at this Catalonian diamond.
Situated on the ground floor of Rosewood Abu
Dhabi, Catalan boasts a team of talented chefs
and provides authentic cuisine.
www.rosewoodhotels.com/en/abu-dhabi/din-
ing/catalan
viewed and reviewed
menaluxury.com

An inescapable myriad of
never before observed sights, sounds and
cultural nuances rise from the varied destina-
tions of the MENA region and gently envelop
the elite visitor eager for new moments beyond
the plush walls of a property. In fresh and unex-
plored lands filled with boundless opportunities
to tantalise the senses in a most exceptional
and memorable way, the luxury travel-
ler eagerly awaits to be enthralled by select,
extraordinary encounters.
Bernard Viola, general manager, Al Bustan
Palace, A Ritz-Carlton Hotel noted: “Discern-
ing luxury travellers have a certain level of
understanding about their decision. They want
to add unique experiences that have value to
their lives.”
He added: “It is no longer just about the list of
exclusive locations they visit, but the constant
journey of self-discovery they experience.”
Sandrine Adam, regional director – France,
Benelux, Switzerland and North Africa, Pre-
ferred Hotel Group also succinctly noted: “Ex-
periential travel is to truly discover a destination
through its people, culture and the uniqueness
of its landscape. The common factor for expe-
riential travel is that it has to be authentic and it
has to happen away from the hotel.”
PATHS OF DISCOVERY
As the rich and fertile roots of experiential travel grow into an abundant and
blossoming canopy, luxury hoteliers and travel specialists are cultivating a new path for
their clientele. Natalie Hami explores the changing landscape of experiential travel

15trends report
menaluxury.com
She further noted: “Luxury experiential travel
differs in that the activity has to be bespoke,
refined and, wherever possible, a ‘once-in-a-
lifetime’ experience that would make for a great
dinner party conversation.”
Just as flowers in springtime turn to the warmth
of the sun to grow and bloom, thus hoteliers,
tourism boards and travel agents are rising
to the challenge. They are looking to this new
and evolving concept to engage their guests in
select ways, as this most fascinating segment of
the luxury travel industry steadily begins to put
down roots.
The surge in demand for experiential travel was
eloquently elaborated on by Adam, who said:
“We have seen a sharp rise in demand for ex-
periential travel from the MENA region and are
taking great care to support our luxury hotels
across the globe as they adapt to this important
travel.”
Flowering creations
As this specialised segment grows and flour-
ishes, so do the once-in-a-lifetime experiences
available to the elite clientele of the luxury travel
segment, allowing the guest to bask in it and
truly allow the experience to embrace them.
One such property that appears to grasp the sig-
nificance of providing its guests the opportunity
to gratify the spirit and body is Six Senses Zighy
Bay in Oman which, according to its general
manager, Axel Jarosch, has championed such
activities.
“We are very lucky to have owners keen to see
the resort try new and adventurous activities.
We’ve pioneered unique activities since opening
with the first paraglide-arrival experience in the
Middle East. We’ve continued with our mountain
top fine dining restaurant Sense on the Edge.”
Forever eager to discover ways to skilfully blend
exceptional accommodation with an experience
that remains in memories long after, Adam
elaborated on Es Saadi Palace & Villas in Mar-
rakech’s distinguished way to indulge and gratify
its guests’ varied tastes.
“At Es Saadi Palace & Villas in Marrakech, a
member of Preferred Hotels & Resorts, the
team recognises that the experiences offered
have to be as extraordinary as the accommoda-
tion provided.”
She added: “The concierge team creates multi-
layered experiences for their guests that will
appeal to their sense of adventure, love of good
food or need to relax and unwind. One adven-
turous example is seeing the sunrise over the
Atlas Mountains from a hot air balloon followed
by a four-wheel drive through the desert to the
town of Asni for a gourmet lunch at Richard
Branson’s luxury villa retreat.”
Adam further explained that as this industry is
expanding, hotels are investing in their con-
cierge service in order to stay competitive.
“Teams are now better equipped to understand
clients’ individual reasons for travel and are able
to deliver tailored pre and post holiday services.”
It appears the need to deliver a remarkable ex-
perience to guests is increasingly being handled
by an expert team able to tune into the require-
ments of the discerning traveller and harmoni-
ously meet those needs.
According to Viola, this is where the hotel’s
ambassadors play an immensely important role.
“We continue to invest in them, develop and set
them up for success. They are the ones who
create unique and memorable experiences for
our guests - the kind of experiences that keep
guests coming back, creating great word-of-
mouth for new guests to try us.”
At Al Maha, A Luxury Collection Desert Resort
& Spa, this supreme personalised service is
undertaken by a special personal guest service
coordinator, according to Patrick Antaki,
complex general manager, A Luxury Collec-
tion Desert Resort & Spa. “It is their pleasure to
ensure that they customise every detail of your
stay to your personal liking. From pillows, spe-
cial menus, itineraries, the temperature of your
coffee or swimming pool to orchestrating the
most special milestones of your life, our guests’
relations team will surpass your expectations.”
Firm roots
It appears that this perhaps once niche segment
has skilfully embedded its roots into the industry
and is gaining strength and appeal.
Adam expressed the determination of the
concept to remain and grow: “First of all, it is
important to say that experiential travel is not a
passing fad, it’s an attitude to tourism that will
continue to grow in popularity.
“It is likely that independent hoteliers, such as
those represented by Preferred Hotel Group,
and local tour operators will take the lead in its
development as they are personally incentivised
to work in partnership with local communities
and to give back to the environment from which
they operate. The continuing growth in experi-
ential travel will enable them to take advantage
of their superior local knowledge and to make
this an integral part of their hospitality offering.”
As this specialised
segment grows
and flourishes,
so do the once-
in-a-lifetime
experiences
available to the
elite clientele of
the luxury travel
segment.
On a similar note Hugh Fraser, managing di-
rector, Corinthian Travel reiterated the absolute
significance of having excellent knowledge on
a particular location as a key ingredient to ena-
bling the segment to flourish, as well as the
importance of a more personalised service.
Fraser expressed this sentiment: “Luxury
experiential travel is becoming ever more
personalised. The future will see an increase
of small boutique hotels offering a highly
personalised product.”
He also elaborated that as a result there will
be a proliferation of small specialist DMCs and
tour operators with in-depth destination and
client knowledge.
“The increasing numbers of people in quest of
the experience will mean the previously under
developed/undeveloped niche destinations/
countries will find themselves on the map for
the first time as clients look for new chal-
lenges, experiences and opportunities.”
He further explained that this will have a posi-
tive impact by stimulating new airline routes
into previously less accessible areas, thus con-
tinuously feeding the luxury segment with new
destinations to explore as well as experience.
The evolving yet fresh face of luxury expe-
riential travel is perpetually spreading and
deepening its roots in
the industry, seeking
creative and emotive
ways to captivate its
elite audience.

16
feature UAE
menaluxury.com
MEANINGFUL
DEFINITION
The UAE; a graceful and intelligent shape-
shifter that aspires to melt hearts and
mould memories to last a lifetime, has now
transformed into something that serves and
fascinates all ages. Tatiana Tsierkezou delves
into the destination’s multi-faceted layers of
family travel

Danelle Ruth Palang, director of marketing
and communications, Dusit Thani Dubai noted
that the GCC family traveller visits Dubai for its
enriching shopping and recreational products.
“Since Dusit Thani Dubai is centrally located in
the heart of Dubai, it continuously attracts the
GCC traveller,” she said.
Palang further explained how the provision
of personalised services such as babysitting,
butlers, personal shoppers and chauffeur
services can augment the luxury experience
for families.
“Personal touches always bring the level of
luxury to the next phase,” she added.
While the glittering emirate of Dubai is clearly a
high-end pioneer in the UAE, it is by no means
the only destination that successfully extends
its charms towards this type of traveller. Abu
Dhabi is firmly considered a family-friendly
destination, emanating sophistication and
perfecting its family tourism product with a
plethora of attractions.
Explaining the capital’s appeal to families was
Mohammed Al Dhaheri, strategy & policy direc-
tor, Abu Dhabi Tourism & Culture Authority who
noted: “GCC families like to know their families
are safe – and Abu Dhabi scores here being
virtually crime free, a destination where the
locals are known for their love of children and
one which has the familiarity that resonates
with Gulf travellers.”
Underlining this in greater detail was Arbind
Shrestha, general manager, Shangri-La
Hotel, Qaryat Al Beri, Abu Dhabi: “Abu Dhabi
is increasingly becoming a family destination
with new attractions such as the Sheikh Zayed
Grand Mosque across Qaryat Al Beri complex,
Ferrari World and the Arabian Wildlife Park.”
The emirate is additionally home to Monte-Car-
lo Beach Club on Saadiyat Island, an establish-
ment which deftly displays genuine care and
attentiveness to each family member.
“We frequently have families of three genera-
tions enjoying precious moments at the club.
Parents can have a relaxing afternoon, pleased
in the knowledge that the little ones are being
entertained by our passionate and dedicated
staff members,” shared Bill Loveday, general
18
feature UAE
menaluxury.com
he UAE, a mighty entity in all its glory,
is a destination which undeniably appeals to the
discerning tastes of the GCC traveller looking
for the unique touches of a lavish and satisfying
experience. Indeed, this particular type of trav-
eller – widely renowned as a connoisseur of
all things luxury – is both knowledgeable and
experienced when it comes to luxurious week-
end city breaks, summer escapes or festive
holidays, and holds the highest of expectations
in culinary experiences, activities and accom-
modation. But what is it that defines the utmost
in luxury for them when they take the decision
to partake in the delights of the UAE with their
extended families by their sides?
Skyscraper heights
As the astute family traveller scours the UAE
for upscale experiences, Dubai reveals itself as
a natural choice. David Thomson, chief com-
mercial officer, JA Resorts & Hotels outlined:
“GCC families tend to prefer luxury offerings
and visit Dubai due to its proximity and unri-
valled choice of accommodation and activities.”
Thomson added that JA Resorts & Hotels’
facilities have been designed to take into
consideration each member of the family,
especially at JA Jebel Ali Golf Resort where the
family holiday options are endless.
“GCC travellers usually holiday with their
extended family and look for big, comfortable
spaces where they have ease of access, privacy
and a great location,” he said, underlining
that privacy is of absolute importance when it
comes to the GCC traveller.
Reiterating this, was Adrian Slater, general
manager, Park Hyatt Dubai, who noted: “Space
has been a key luxury trend, so two- to three-
bedroom suites have become far more sought
after, as well as complimentary WiFi throughout
the hotel, kids’ clubs or activities for kids, and
personalised experiences.”
With bespoke choices for children, which
includes a full schedule of activities, more
tailor-made experiences for the whole family
such as personalised city tours and private
dining – which are becoming ever popular –
Slater revealed that Park Hyatt Dubai works
closely with the likes of Emirates Airline and
Dubai Department of Tourism and Commerce
Marketing, as well as other Hyatt hotels in the
UAE, to assemble a unique product for this
premium category of travellers.
Meanwhile, enthusing that a large percentage
of Dusit Thani Dubai’s clientele is of GCC origin,
T
With the stunning
culture-fuelled
capital of the UAE
developing in
modernity, it clings
on to its deep-
rooted respect for
tradition.

19
feature UAE
menaluxury.com
manager, Monte-Carlo Beach Club.
He further enlightened that the club has
partnerships with the very best of hotels and
golf clubs in Abu Dhabi. “Our joint member-
ship offer with Saadiyat Beach Golf Club can
mean that while one gets a hole in one on the
stunning course, the others can be building
sandcastles on the beach, before reuniting over
lunch by the pool.”
While the culture-fuelled capital develops in
modernity, it still clings firmly to a deep-rooted
respect for tradition. Shrestha explained that
this is evidenced by the availability of a wide
range of world-class cultural attractions includ-
ing Al Ain Zoo, safari experiences, the Corniche,
dhow cruising, handicrafts and eco-friendly
island retreats.
According to Al Dhaheri there are also a
plethora of cultural attractions in the pipeline
such as the museums on Saadiyat Island – with
the hotly anticipated 2015 opening of the Louvre
Abu Dhabi drawing closer – as well as brand
new conference facilities, additional hotels, a
new airport terminal and much more.
An indelible creation
Alongside culture, a constitutive factor which
can make or break the high-end experience
is an imaginative portfolio. Yet it is seemingly
imperative in today’s clime to hold on to a
style of luxury that can spark emotion, thereby
creating everlasting memories and, in turn,
customer loyalty. Richard Gosling, general
manager, Hilton Sharjah explained: “It is impor-
tant to understand each guest as an individual
along with their unique requirements. Small
gestures such as an Arabic style welcome with
dates and traditional Arabic coffee, served by
an Arabic-speaking team member are always
well received by GCC family travellers. We are
also very aware that these guests will only feel
completely comfortable if their younger and
elder family members are being catered to.”
With this in mind, Hilton Sharjah provides a
children’s swimming pool as well as children’s
channels on the in-house entertainment
system. Further satisfying the needs of the
younger traveller are a number of power points
in every room to recharge gaming devices.
But it is not only the initiatives of hotels that
leave an imprint in the memory of the elite
family traveller as tourism boards also play an
intrinsic role. Sharjah Tourism Board, for in-
stance, actively runs family-orientated activities,
ensuring that there are viable and worthwhile
reasons for visiting the emirate.
Likewise, in the engaging sister emirate of Ras
Al Khaimah, its own tourism spearhead recog-
nises the significant role it can play in develop-
ing a suitable product for the GCC families.
Swiftly rising to new heights in its luxury offer-
ings, Ras Al Khaimah Tourism Development
Authority (RAKTDA) explained the destination’s
allure to the GCC family traveller, outlining that
in addition to a wide range of hotels, RAKTDA
offers a comprehensive variety of experiences
and activities in water, on land or in the air.
To fully capture the emirate from above, visitors
can enjoy the Seawings Urban Experience;
an exciting 45-minute aerial tour of the city
before flying to Dubai, while water lovers can
go aboard the Prince of the Sea, a luxurious
motorised yacht which introduces guests to a
unique sailing journey with valuable heritage.
And for those who prefer to keep their feet on
the ground, RAKTDA offers a wealth of activi-
ties, from horse riding and archery to falconry
shows and luxurious desert safaris.
It is then perhaps unsurprising that RAKTDA
has recorded an increase in the demand for
premium destinations from UAE and GCC
families who seek luxury branded hotels and
a range of experiences from outdoor sports to
gourmet culinary experiences.
Working closely with RAKTDA, the recent
launch of Waldorf Astoria Ras Al Khaimah has
become a celebrated option for GCC family
travellers. With the emirate rapidly becoming
a popular choice among these travellers who
seek an authentic Emirati experience, Andre
Herrenschmidt, general manager, Waldorf
Astoria Ras Al Khaimah explained that the
property’s introduction to the UAE provides a
new level of refinement: “Waldorf Astoria Ras
Al Khaimah is setting a new trend in luxury
and its many distinctive features and amenities
bring true luxury and sophistication to the emir-
ate to meet the very high luxury requirements
of GCC families.”
The hotel offers top of the line modern facilities
which include a number of outdoor temper-
ature-controlled swimming pools, a sizeable
kids’ area with its own swimming pool, chil-
dren’s club, fitness centre and helipads, among
other key luxury services.
“Guests will also find refuge and restoration at
the world class Waldorf Astoria Spa and the
personal concierge can organise activities in-
cluding desert safaris and cultural excursions,
golf, sailing and much more.”
With a focused effort on developing a tourism
product that comprises exceptional attractions
suitable for all tastes, Fujairah is now step-
ping out of the shadows of its famed sisters.
“GCC travellers to Fujairah love the fact that
the emirate offers something for families as
well as couples, therefore we see guests who
come over for a family vacation as well as just
couples to enjoy the serenity and tranquillity
the emirate has to offer,” noted Patrick Antaki,
general manager, Le Méridien Al Aqah.
The property, boasting guestrooms spacious
enough for a whole GCC family, is being mar-
keted as a family destination.
“We market it in this way when we participate
in regional and international road-shows and
travel exhibitions. We use these events as a
platform to enhance our relationships with tour
operators, airline companies and online mar-
keting sites by offering competitive rates and
continually upgrading and improving products
and services to ensure variety and quality,”
Antaki added.
With its nine specialised restaurants and bars,
a guest entertainment team, one of the largest
swimming pools in the UAE, the world-class
Spa Al Aqah, dedicated Kids and Teens Clubs
plus more, the property goes above and be-
yond in satisfying the needs of the luxury family.
With a tourism product sculpted and chiselled
to cater to all travellers, the UAE continues to
sweep GCC family travellers off their feet, al-
lowing for an awe-inspiring adventure
comprising experi-
ence, relaxation, fun
and, most importantly,
pure and thoughtful
luxury.

20profile
menaluxury.com
Defining a new era for this dynamic
and prospering Asian hospitality brand,
Mark Edleson, president, Alila Hotels
& Resorts speaks to Natalie Hami on
the brand’s Middle Eastern debut in
2014
Alila Hotels and Resorts is debuting in the Middle East
in 2014. Please outline the reasons behind bringing the
luxury brand specifically to Oman?
Oman is exactly the kind of destination that appeals to
Alila. It has a variety of interesting natural ecosystems,
the physical beauty of the landscapes, an intriguing Omani
history and culture and not forgetting to mention the warm
hospitality of the local people. For us, it stands out among
the Gulf neighbours as a destination with such beauty,
variety and accessible culture. Its leading source markets
are Europe, North America and increasingly, Southeast
Asia which are all markets we are familiar with.
Do you have any additional plans to expand your unique
brand of luxury in the Middle East?
We continue to scout for projects in the GCC. It is both to
the benefit of Alila and the properties if we can cluster our
resorts in a country or region to benefit from economies
of scale in management. We are already work-
ing on another project in Oman and in talks on
another. We have also recently hired a regional vice
president for South Asia and the Middle East to
strengthen our development efforts in the region.
With expansion plans in various regions how do you ensure that the culture of the
destination is retained, whilst at the same time ensuring that the brand is aptly
represented?
We are focused on Asia from China in East Asia through Southeast Asia, South Asia
to West Asia (also known as the Middle East). We know these regions and can ser-
vice them without too much jet lag from Singapore. By focusing we can get to know
the regions better and ensure that our properties exhibit unique cultures or natural
beauty. We make it a priority to engage with the local communities, respecting their
traditions and actively seek ways for our guests to interact in meaningful ways with
the destination. We firmly believe that the physical and cultural sustainability of the
local environment is fundamental to the sustainable success of our properties.
Please describe the philosophy behind Alila Hotels and Resorts?
Alila has come into its own as an innovative brand that is committed to sustainable
operating standards and unique guest experiences. Its philosophy to integrate com-
merce, conservation and community continues to drive its product development. We
are design driven and strive to create our hotels as contemporary interpretations of
the destination in our use of traditional materials and cultural artefacts in innovative
and contemporary ways.
How do you go about fulfilling the demanding needs of the luxury traveller?
The name Alila comes from Sanskrit, meaning ‘surprise’ and we hope that is what our
guests will find at our refreshingly different properties. Complementing our Alila culture
are ‘Alila Journeys’ and ‘Alila Experiences,’ where our guests can enjoy tailored destina-
tion surprises for their integrated lifestyle interest in culinary, cultural, adventure and
wellness activities. In addition, we pride ourselves on a Personal Preference Menu that
our guests can fill in, with categories ranging from dietary needs to preferred activi-
ties which allows them to personalise their stay with Alila. The luxury traveller today is
seeking experiences, quiet relaxation and a learning opportunity, and we believe that we
provide those needs.
What other exciting plans can we expect from Alila in the coming year?
We have four properties set to open their doors in 2014, namely Alila Jabal Akhdar,
meaning ‘The Green Mountain’ in Arabic, which is part of the Al Hajar mountain range,
one of Oman’s most spectacular areas. Set 2,000m above sea level, Alila Jabal Akhdar
will provide access to this magnificent landscape of untouched beauty. Alila Seminyak,
cocooned along a pristine beach on Bali’s southwest coast, less than 30 minutes from
Ngurah Rai International Airport, is a stunning hotel that stands on the last remaining un-
developed beachfront site in Seminyak. Alila Anji, a lifestyle resort set within a bamboo
forest by a picturesque lake, is to offer guests a host of lifestyle options that will inspire
not only the traditionalist but still awe the most well-travelled. Alila Fort Bishangarh is a
heritage fortress lovingly restored and transformed into a luxury resort. The grandeur
is felt in its stark and inherent simplicity that has withstood the test of time through its
fortification.
Q&A

21
feature cruising
menaluxury.com
TRAILBLAZERS OF
EXCELLENCY
nsconced in serene opulence and
captivated by the endless and incomparable
majesty of the sea as a backdrop, privileged
cruise passengers can anticipate that their lofty
expectations will be met. Indeed, the high-end
cruising sector has long been a pioneer of
bespoke, once-in-a-lifetime experiences for
its select and discerning guests. However, this
constantly evolving sector has distinguished its
offerings even further to steer its elite guests in
the direction of more boutique and unrivalled
options in the form of world class on-board
entertainment and unique offshore excursions.
Embarking on a virgin adventure, more and
more connoisseurs of luxury are, for the first
time, embracing the opportunity that cruising
presents for unadulterated exclusivity with ac-
cess to new vistas and prestigious experts.
Lakshmi Durai, executive director – Middle
East, Royal Caribbean International, Celeb-
rity Cruises & Azamara Club Cruises – ME
elucidated on the wealth of potential for first
time cruising in the Middle East. “We have a
mixture of expats and MENA nationals with 40
per cent of business repeat and 60 per cent
are new travellers. The Middle East is where
the population keeps moving so we always have
new guests. There are still a lot of people yet to
experience cruising for the first time.”
Regionally, a new demographic is emerging with
cruising enticing a younger market, as Daniel
Essex, CEO, Luxury Cruise Portfolio, Crystal
Cruises GSA – GCC explained: “The average age
of our guests has dropped dramatically over the
last 10 years demonstrating that we no longer
just appeal to the retired but are attracting the
young professional with their families as well as
the empty nesters.”
Crystal Cruises has witnessed that its passen-
gers are seeking shorter escapes, gratified by a
five-night journey rather than the traditional 12
offered. Royal Caribbean International has also
experienced an upturn in seven-night travellers
who combine their cruises with other trips.
Revelling in a boutique approach, luxury cruising
companies are capturing this new demographic
by introducing guests to the facilities of large
cruise liners coupled with the bespoke service of
small ships.
“Cruising has always been at the forefront of
offering a boutique and personalised experience.
Six-star cruises offer some of the highest staff to
guest ratios in the hospitality industry ensuring a
degree of service that is hard to match. It is not
cruising that has evolved to offer the personal-
ised boutique experience, rather the rest of the
hospitality industry keeping up,” Essex enthused.
Expansive horizons
Wedded to this new demographic of cruise pas-
senger is a fresh interpretation of leisure. As Gary
Franklin, managing director, Trains & Cruises,
Orient Express outlined: “Luxury cruising was
once defined by white glove service and a desire
to travel on the newest, biggest, flashiest vessels
with formal nights and entertainment, however,
today’s luxury traveller wants to strip all that away
in favour of complete relaxation on their terms.”
The revitalising journey to decadent escape
begins onboard the cruise ship before it even
reaches its first port of call with premium cruise
ships creatively ensuring that onboard experi-
ences enrich guests’ minds. Silversea passen-
gers can participate in a unique cooking school
concept, L’Ecole des Chefs by Relais & Châteaux.
There are also history and culture lectures to
enliven the voyage, peppered with celebrated
guest speakers, noted historians, celebrity chefs,
bestselling authors and world affairs experts
sharing their expertise and insights with this
select audience.
Thomas Harrison, director of sales - Nordic,
Benelux, South Africa & Middle East, Silversea
Cruises remarked: “Silversea Expeditions has at-
tracted a new demographic to Silversea Cruises;
a guest who is cherishing the delights nature can
bring as well as learning from the knowledgeable
staff of expedition lecturers.”
Likewise, Crystal Cruises has boutique adven-
tures and experiences for thrillseekers. Essex
asserted: “With an array of enrichment pro-
grammes that include unique guest speakers
from film makers to astronauts, our partnerships
with Berlitz and Yamaha, offering language and
piano classes at sea, and our culinary partner-
ships with world acclaimed chef’s such as ‘Nobu’
Matsuhisa allow a gastronomical delight for all of
our guests.”
Priceless rarity
Designed to impress and fascinate both seasoned
cruisers and fledgling passengers alike, the
staggering array of high calibre and outstanding
experiential offshore excursions now available is
distinguishing the cruising sector for the affluent
traveller.
Royal Caribbean International’s Azamara Cruise
Club has launced the ‘Azamazing Evenings’ pack-
ages to showcase the best in local culture, dance,
music, theatre and cuisine in private landmark
settings such as a visit to the Monaco Grand Prix
or the Cannes Film Festival. Meanwhile, Silver-
sea provides an onboard team of destination
consultants to thoughtfully craft authentic cultural
immersion for guests.
Attuned to its guests’ desires, the cruising
sector is creatively con-
juring an entire luxury
landscape upon which it
is charting its own envi-
able course.
E
Triumphantly coursing through the crashing waves of change,
the cruising sector is enticing a new demographic with its
innovative and experiential approach. Naomi Leach reports

feature cruising
menaluxury.com
hrillseekers, nature lovers and conservationists on board
Crystal Cruises' ships this spring are set to be bewitched
by an array of new immersive offshore excursions.
Experiences introduced include the opportunity to encounter
and protect the critically endangered black rhinos of South
Africa’s lush Maputaland. With Crystal Cruises’ newest Boutique
Adventure is the promise of an intimate Rhino Conservation
Experience in Africa, to be offered to guests on board Crystal
Serenity’s March voyage from Singapore to Cape Town that are
participating in the Overland Adventure to the Phinda Private
Game Reserve.
John Stoll, vice president of land programs, Crystal Cruises
enthused: “This is an experience that, both on a personal level
and a larger, macro level, promises to be beyond rewarding and
memorable – and that has been created exclusively for Crystal
cruisers.”
Additionally during the same voyage, the new Extreme Thrill
Seekers Experiences of Discovery theme cruise will invite
guests to meet shark diver Chris Fallows, who will share his
encounters with great white sharks, and passengers can also
be inspired by round-the-world yachtswoman, Rona Cant.
“Our Experiences of Discovery programming is always riveting
and insightful. But the Extreme Thrill Seekers theme goes a
step beyond, giving even our most worldly guests a fascinat-
ing peek into a life most could never imagine,” concluded Bret
Bullock, vice president of entertainment, Crystal Cruises.
Crafting lasting
memories
UNVEILING IMMERSIVE
ADVENTURES
Gary Franklin, managing director,
Trains & Cruises, Orient Express
unlocks the key to conjuring person-
alised, experiential river cruising.
“We like to create memorable
surprises for our guests and due to
the small size of our vessels, we can
tailor these surprises according to
individuals' preferences.
On our river cruises in Myanmar, we
travel with a ‘logistics team’ who are
always the advance party on the ex-
cursions, anticipating guests’ needs
and surprising them.
On our new river cruiser, Orcaella in
Myanmar, her slim draft means that
she can navigate the less chartered
waters of the Chindwin river for three
months of the year. This provides
the opportunity to take our guests
to places that Western tourists have
never been and provides them with
the chance to meet and spend time
in local villages.
We are finding that our core of
upmarket leisure travellers are
inquisitive about new countries and
cultures and are constantly seeking
new destinations to try. The beauty
of river cruising is that often it allows
you to travel to remote destinations
or see familiar things from a new
perspective. Our river cruise experi-
ence allows passengers to immerse
themselves in the country they are
visiting, from the decor of the cabins,
to the food on board and the excur-
sions offered.”

24feature indian ocean
menaluxury.com

Best-known for its turquoise coloured waters caressing the shorelines of some
of the world’s most sought-after white sandy beaches, the dazzling Indian Ocean
offers much more than meets the eye. Stefanie Saghbini discovers how it can
further delight the connoisseur of high-end travel
PLAYFUL ENCOUNTERS

menaluxury.com
& Spa, Maldives, has additional activities on the
ocean provided to only embellish the demand for
privacy of the guests, which includes the rental
of the 21m-long luxury yacht Horizon.
Peter Donlevy, director of sales and marketing,
Shangri-La’s Villingili Resort & Spa, Maldives
noted: “From romantic escapes, wonderful
fishing and snorkelling adventures, watching the
sunset and being part of a wonderful specta-
cle that our surrounding nature has to offer by
looking out for the many spinner dolphins living
in the area, to savouring a gourmet meal with
fine wines under the star-studded Maldivian sky,
Horizon offers the perfect setting.”
At Sofitel So Mauritius the more customary
leisure gratifications of the idyllic reverie are
enhanced by the plethora and range of activities
on offer as Antonio de Sousa, area manager
- Indian Ocean, Sofitel So Mauritius revealed:
“Enjoy a ‘SO’ submarine massage – a part of
our adventure activities as here is the only place
in the world where it is offered, a pilgrimage to
the sacred late of Grand Bassin, quad bike in the
natural environment around sugarcane fields,
sea shore and waterfalls or set off on an eco-
excursion to Ile Aux Aigrettes [nature reserve].”
Cultural touches
This enduring spirit to provide unrivalled and
memorable moments for its guests is one that is
all encompassing for the Indian Ocean, however,
the destination also has much to entice nature
and culture enthusiasts.
Guests staying at Maia Luxury Resort & Spa,
Seychelles, can benefit from many unique expe-
riences, one of which takes visitors high above
the glistening waters on board a helicopter to
the wild landscapes of the island of Aride, the
country’s largest natural reserve.
In the Maldives, Donlevy revealed how guests
seeking out the intriguing ecological, cultural and
historical facts of Villingili can embark on tours
around the resort island, as well as enjoy the
wonders of the underwater world or even set out
into the jungle to witness the remains of worlds
gone by, with demolished bunkers and buildings
exhibiting the history of World War II.
He concluded: “For a special adventure, guests
may join us for a climb of Mount Villingili. During
the tour, the guests will also get an insight into
the composition of the Maldivian islands and
learn some fascinating facts about Addu Atoll
and the Indian Ocean.
“All tours are led by resort guides to ensure that
guests gain an insight into local life by those
who know it best. The cultural tours available at
Shangri-La’s Villingili Resort & Spa, Maldives,
demonstrate that the Maldives, renowned for its
beaches and natural beauty, also has a rich and
fascinating heritage.”
Despite the Indian Ocean’s reputation as the
ultimate luxury beach destination, these
multifaceted islands also offer adventure and
suprises to invigorate all.
he Indian Ocean: an amalgamation of the ap-
pealing elements of the blessed nature endemic to
a region with some of the most luxurious offerings
imaginable; a paradise where a variety of visitors can
expect to have their utmost indulgences satisfied.
However, industry professionals across the region
remain steadfast in their belief that there is a lot more
to be discovered than what it is traditionally known
for: the crystal aquamarine waters of the ocean and
enticing white sandy beaches.
Haydee Cruz, director of sales and marketing, Beach
House Collection, describes Beach House Iruveli
in Haa Alif, Maldives, the first resort in the brand’s
portfolio, as one which has been designed to create
magical encounters and to give guests the opportu-
nity to experience the unique culture of the island and
its neighbours.
“The culture of Haa Alif atoll is embedded in every
corner of the island and guests are invited to un-
cover island life and learn about the deep layers of
artisanal, artistic and culinary traditions present,” she
informed. “Expressed in multiple forms at Beach
House Iruveli, guests are invited to visit islands close
to the resort to learn culinary or handicraft skills and
to listen to age-old tales from village elders,” Cruz
further divulged.
Savouring thrilling delights
Apart from its more customary sun and sea delights,
the Indian Ocean is looking to draw in premium clien-
tele who wish to experience more of an adventure on,
and even under, the waters.
Anna Karas, area marketing communications
manager, Anantara Kihavah Villas, Anantara Dhigu
Resort & Spa, Anantara Veli
Resort & Spa and Naladhu
Maldives revealed the diverse
water activities on offer. Thrill
seekers can opt to cast it out
and reel it in with ‘Big Game Fishing’ where expert
guides take the guest out on a speedboat excur-
sion to not only reap the bounty of the ocean but
to catch fish, she informed. “Bring your catch back
with you and our chefs will be happy to prepare it
as you wish or teach you how to cook it yourself for
a uniquely do-it-yourself seafood supper,” Karas
elaborated.
Guests can also enjoy the magnificence of the
ocean by taking a canoe or kayak to a secluded
spot on the beach for a private picnic or by wind-
surfing, for adrenaline-seekers, she continued.
For something a little more traditional to the
sea-faring culture of the Maldives is a once-in-
a-lifetime chance to set sail on board a graceful
catamaran or on the property’s private yacht along
what is considered one of the world’s most stun-
ning marine destinations.
As for visitors looking for a truly unique marine ex-
perience, ‘Lunch at Sea’ is an exceptional concept
offered by Anantara Kihavah Villas where the guest
can go to an underwater restaurant and enjoy the
offerings of its dining outlet and wine cellar.
This essence of Maldivian culture, lifestyle and
landscape has also been met with limitless op-
portunities at the recently-opened and extravagent
private luxury retreat, Velaa Private Island, promis-
ing a host of notable facilities such as outstanding
water sports including its very own submarine
inviting daring guests to experience an exclusive
semi-submarine expedition.
It appears that water activities are providing the
greatest draw to the Maldives, according to
Mohamed Uwaisul Lantra, general manager
– marketing, Adaaran Resorts, Maldives, who
revealed that snorkelling is the most undertaken
activity by the guests. “Guests can participate in un-
derwater photography, snorkelling, diving, surfing
and more, under the guidance of our team, which
will guarantee a unique experience, and all activi-
ties are arranged as per guests’ needs and liking,”
Lantra continued.
Similarly, DoubleTree by Hilton, Seychelles, awaits
guests who enjoy those exciting water-based ac-
tivities with snorkelling and scuba diving among the
options on offer, while nature lovers can discover
the island’s mountain treasures by exploring the
many nearby nature walks.
And for those in search of a more calming es-
capade, guests can indulge in dolphin watching,
private boat excursions and fishing expeditions,
on board a luxury yacht or a traditional Maldivian
‘bahtheli’ boat, which altogether formulate what
Petr Kolar, architect, ADR, who designed Velaa
Private Island described as an elegant fusion of
Maldivian culture with contemporary luxury, inti-
mate with Maldivian nuances.
For an elevated. relaxed ocean experience,
Anantara Hotels, Resorts, and Spas can gratify its
guests with a more gentle rock of the ocean to
relish Maldivian culinary delights. “Sail on board
the Ocean Whisperer; a 24m sailing ‘gullet’ sipping
champagne and savouring canapés or visit our
neighbours (Kudarikilu) followed by a tour to the
island’s museum,” Karas recommended.
Along a similar vein, Shangri-La Villingili Resort
T

menaluxury.com
Embracing the needs of the elite, Hilton Worldwide is
expanding its luxurious footprint, having launched a new
property on the shores of the Seychelles.
From its prime beach-facing location on the southeast
coast of Mahé, the 30-room DoubleTree by Hilton
Seychelles-Allamanda Resort & Spa boasts a true
paradise escape, encompassed by picturesque, indigenous
landscaped gardens and breathtaking views of the magical
Indian Ocean.
“We’re tremendously excited to open our first property in
one of the world’s primary leisure destinations.
DoubleTree by Hilton Seychelles-Allamanda Resort &
Spa is an inspired addition to our global portfolio and we
are confident the hotel’s stunning paradise setting along
with the offer of ultimate seclusion, comfort and overall
well-being will prove a tantalising
combination for travellers,”
commented John Greenleaf,
global head, DoubleTree
by Hilton.
Heralding an exciting new era
of hospitality in the Mauritius
tourism scene, deluxe beachfront
hotel, Outrigger Mauritius Resort
and Spa, is gearing up for a soft
opening in Q1 this year, elegantly
welcoming guests to experience
its charms.
The newly-refurbished property,
which sits on the southern tip
of the island, surrounded by the
nature reserve of Bel Ombre,
includes 181 suites and rooms
featuring panoramic sea views,
some of which also boast direct
access to the white sandy beach.
A variety of services and features
have also been launched, includ-
ing a relaxed Edgewater restau-
rant overlooking the waters and
the trendy Bar Bleu, among other
dining options.
Frederic Chretien, general man-
ager, Outrigger Mauritius Resort
and Spa noted: “I believe the new
Outrigger Mauritius Resort and
Spa at Bel Ombre will quickly es-
tablish itself as an iconic and very
innovative resort in Mauritius.”
This new addition to the Indian
Ocean is, from the second quarter
of 2014, set to continue Outrig-
ger’s 66 year legacy of delivering
experiential hospitality.
The Seychelles has been chosen as the first
venture out of the UAE for JA Resorts & Hotels,
which recently unveiled its luxurious Enchanted
Island Resort in the southeast coast of Mahé.
Operated and managed by the UAE-based hospi-
tality company, the 10-villa luxury beach resort is
nestled within one of the Indian Ocean archipela-
go’s protected national marine parks, engulfed by
some 20,000m2
of natural greenery.
Among the types of luxurious accommodation on
offer are eight one-bedroom Private Pool Villas
and two two-bedroom Enchanted Signature
SIGNATURE EXCLUSIVITY
AN ICON IN THE MAKING
ESCAPE TO PARADISE
Villas, which have been designed to reflect the
island’s traditional Creole-Seychellois architecture
and each featuring a private infinity pool, outdoor
deck and rain shower.
These are complemented by a choice of dining and
entertainment outlets, a private beach, a swimming
pool with a gorgeous surrounding backdrop and
free use of snorkelling equipment and kayaks.
Serena Spa occupies an elevated position overlook-
ing the ocean with dedicated spa features includ-
ing an Adam & Eve couple suite and a further two
individual treatment pavilions.

29profile
menaluxury.com
Aspiring to guide the strategic, commercial
and operational aspects of this private jet
division, David Edwards, executive vice
president, Qatar Executive furnishes Natalie
Hami exclusively with the airline’s ambitious
future plans
What new luxury developments can we expect from Qatar
Executive in 2014? Please describe the driving factors behind
these decisions?
Qatar Executive is always looking at opportunities to grow its
business in line with market demands. The underlying strategy
is to operate a young and modern fleet and to offer our custom-
ers the best available product in the sky.
To further maximise on our growth potential in 2014 and beyond,
we will also continue to invest in our infrastructure at our Doha
hub, where we offer Fixed Based Operation (FBO) services.
In addition, Qatar Executive is in the midst of positioning itself
as a leading provider for airline charters for large group travels.
With Qatar being one of the world’s leading sports hubs with
high economic activity, we have been experiencing significant
demand in this segment and can offer a wide range of Qatar
Airways’ aircraft for sports teams and business delegations.
What are the latest trends emerging within the luxury travel
industry in the MENA region for 2014 and why?
We’re seeing a growing trend for long-range business travel
in the Middle East, Asia and Africa and Qatar Executive – being
geographically perfectly positioned at the very centre of these
regions – is successfully accommodating the demand for private jet travel in these
booming markets.
Global business is becoming more and more interconnected these days and different
parts of the world which traditionally had not worked together are establishing strong
trade links. This is naturally driving on-demand travel, and we are proud to help fa-
cilitate global businesses and top executives with our long-range fleet able to reach
many destinations in the world non-stop.
What demands of today’s luxury travellers are you witnessing and how does
Qatar Executive go about surpassing these expectations?
With every year, the business aviation customer base grows and with that so does
the knowledge of the products available in the market today. We serve clients who
seek the kind of luxury, privacy and convenience not available on commercial
aeroplanes. They expect the very best and the latest products, however all for a
competitive price.
So, at Qatar Executive, we have made ourselves different, by distinguishing ourselves
through a bespoke in-flight product and impeccable service whilst at the same time
offering value for money even at the highest end of the scale.
To woo our customers, we continuously keep investing in our fleet, our facilities and
the service concepts which set us apart.
Fresh in your new role, please describe how you plan to expand Qatar Execu-
tive’s product portfolio? How do you plan on strengthening the carrier’s footprint
both within the region and beyond?
In my new role, I am responsible for guiding the strategic, commercial and opera-
tional aspects of Qatar Airways’ private jet division with a firm commitment to grow-
ing the business. With my experience of business aviation in the Middle East, my
main objectives are on strengthening Qatar Executive’s footprint in the region, and
also forging ahead with establishing the company’s presence in the Asian and African
markets. Exactly how we do it, you’ll have to wait and see.
We’re also focused on the expansion of Qatar Executive’s successful and diverse
product portfolio which includes, apart from our core business aircraft charters,
aircraft management, large airline charter, maintenance and a full range of FBO
services at Doha International Airport.
How does Qatar Executive distinguish itself from other corporate jet services?
We do so with our product. Ultimate luxury, the highest levels of personalised service
and comfort, privacy and convenience through flexible and individual travel to any
place in the world, are qualities our guests will experience when they fly with Qatar
Executive.
Apart from that, Qatar Executive is in a very fortunate position to be among an elite
circle of operators who belong to an airline. Being part of the award-winning Qatar
Airways Group provides a wide range of benefits for our customers both at the front
line and from behind the scenes support which help ensure that we provide the high-
est standards of service.
Q&A

30
EXPERTLY
TAILORED UNION
For a couple, the location they select for their wedding
or honeymoon can be as significant as the ceremony
itself; equally important is the service the destination
provides. Panayiotis Markides discovers the industry’s
finest touches
A plethora of options await those
eager to tie the knot in the most memorable
way possible, and so, to position themselves
as a foremost choice amongst the ever-
intensifying competition, accommodation
providers across the world have stepped up
their game to ensure they can absolutely
satisfy the celebrating couple’s wishes.
Seasoned favourites are naturally
strengthening their wedding and honeymoon
resort prowess and fast on their heels
is a wave of new, fresh properties each
demonstrating their eagerness to make their
mark on the industry.
While competition stiffens, so does the
demand, as has been noticed in a positive
upturn in wedding business on the Aegean
island of Skiathos. With an iconic Greek island
backdrop as a wedding location, the Santikos
Collection endeavours to provide the most
exquisite wedding experience possible – a
strategy which is bearing fruit, according to
Katerina Santikos, business development
director, Santikos Group, highlighting the
group’s increasing popularity as a destination
for couples to marry: “There is a stable 30-40
per cent increase yearly in the demand for
weddings, with larger luxury weddings being
at the forefront.”
Unmatched scenery
With the ever-increasing and truly global
growth of this industry comes an ever-
increasing need for service excellence and
product distinction. And with the surge in
demand comes a rise in the number of trends
– and none are more so prominent than that
of the wedding setting.
As such, its location may be a resort’s
greatest asset, as Stephan Winkler, general
manager, Anantara Bali Uluwatu revealed
Anantara’s distinctive appeal that is made
possible by its unique Bali environment:
“Anantara Bali Uluwatu extends its
personalised wedding service with an
indigenous Balinese touch. The hotel blends
with the natural setting, the Indian Ocean
backdrop, and an all-year-round sunset
enhances the celebration that is inspired by
the location.”
While traditionally romantic landscapes such
as this remain firm favourites, couples the
world over are now seeking out new scenes.
A promising newcomer is Chiesa del Carmine,
Italy which opened as recently as July 2013,
with the aim to be an exclusive and secluded
destination, and is already proving itself to
the wedding industry. Chrissie Todd, estate
manager, Chiesa del Carmine also highlighted
weddings
& honeymoons
menaluxury.com

Cataract Aswan. Lamia Assem, director of
marketing, Sofitel Legend Old Cataract Aswan
elucidated on how the property approaches
a luxury wedding, skilfully blending a unique
setting and unrivalled services: “Luxury is a
mixture of romance and elegance. When you
feel that you are in an elegant venue, warm
atmosphere, high quality services, welcomed
everywhere, isn’t this romance?”
Indeed, this insight raises the all-important
point that, in addition to a property boasting
a remarkable location, it must also be
conscious of providing an unimaginably
exceptional experience.
Premier expertise
The blend of beautiful locations and expert
services can but only heighten the couples’
long-awaited moment, leaving an indelible
mark on their wedding memory.
Winkler explained the significance of the
delivery from the whole team to create an
amazing event: “Anantara Bali Uluwatu is
an understated luxury resort with a smaller
inventory and allows the entire staff to
deliver personalised service to all guests. At
Anantara Bali Uluwatu every detail counts
towards ensuring a memorable wedding.”
Furthermore, Veronica Milo d’Amore,
marketing and communication manager,
how the location can influence the wedding
experience: “Italy has the habit of surprising
people and it is such a special place to
get married that the combination of great
company, food, wine and environment only
Italy can produce, means our job is easier
than you would imagine.”
If the rustic Italian countryside does not
appeal, then adventurous couples can turn
to an intensely different scenic backdrop
altogether, harnessing the wilderness along
with a unique sense of African magnificence.
Antonia Glenn, international sales director,
Cheli & Peacock Safaris revealed the majesty
of Africa: “Couples are increasingly looking for
an element of exclusivity – private weddings
somewhere really special and secluded.”
The natural environment, it seems, can
therefore hold powerful influence. Karolin
Troubetzkoy, executive director, Jade
Mountain elaborated on this, referring to Jade
Mountain, set within the dreamlike Caribbean
destination of Saint Lucia.
“Couples are drawn to the property because
of the location, offering unforgettable views
of Saint Lucia’s famous Pitons Mountains
and, of course, because of Jade Mountain’s
unique design; it is in essence built for the
celebration of life and love.”
Also making the absolute most of an
extraordinary setting is Sofitel Legend Old
Borgo Egnazia, Italy, revealed: “We provide
a tailored, haute gamme experience
extremely related with our space, which
lives in a timeless dimension. Simplicity and
authenticity are the ingredients of our region
so we naturally fit with this trend.”
However, the property ensures that with
its backdrop, guests will be entranced by
the setting and there will be no shortage of
activities, as they offer bespoke options to
ensure an unforgettable unique experience
within the local character.
Santikos revealed that what sets the Collection
apart from its competition in providing a
truly memorable wedding experience is the
dedicated team at hand. She noted: “As a
rule, we only host one wedding per day and a
maximum three weddings per week, in order
for the team to have plenty of time to focus
on each event individually. We listen closely to
the needs of the wedding couple, working a
minimum of three months in advance.”
As couples seek out that perfect occasion,
wedding and honeymoon providers are
harnessing their superior assets. It seems
that in this highly competitive industry, a
seamless fusion of setting, skill and keen
attention to detail are quintessential in
the delivery of a unique and memorable
experience.

32
menaluxury.com
turkey
PERPETUAL
MOTION
A crossroads between East and West, Turkey's fiery sense
of competition is being closely observed as its alluring
magnetism swiftly creates a most powerful luxury offering.
Natalie Hami explores its charms
he ever whirling enchantment of a
destination filled with the continuing rise of its
luxury segment; Turkey is expertly entrancing
and alluring its audience, most notably, that of
the premium luxury traveller.
Just as the skilled whirling dervish gains
momentum, captivating and fascinating, this
segment is swiftly taking a prominent posi-
tion within Turkey’s fast developing tourism
sector, with its ability to gratify the needs of a
plethora of visitors.
Mete Uskudarli, assistant general manager,
Casa Dell’Arte Hotel, Bodrum enthused: “The
luxury tourism market is a developing one,
and with the rise of
the affluent middle
classes, wealthy tour-
ists are now looking
for unique tourism
and hospitality products and services.”
Fast demonstrating an exceptional ability
to marry these needs succinctly, Joerg U.
Limper, general manager, Sheraton Ankara,
indicated that what lies behind Turkey's suc-
cess is its combination of deep historical and
cultural roots, fast growing economic rela-
tions and high standards in tourism.
Figen Caglar, director of sales & marketing,
Shangri-La Bosphorus, Istanbul elaborated
on a similar point, referencing the surge in
demand and how this destination is fervently
mesmerising its visitors.
“Along with the increasing demand in luxury
travel, Turkey has developed an effective
strategy of investment in this field to meet the
needs of luxury travellers.”
Caglar further noted: “New hotel investments
not only in Istanbul but also in other regions
of Turkey within an approximate one hour’s
flight distance gives further alternatives to
luxury travellers to experience the wealthy
combination of history, culture and the natural
Encircling and
embracing the
sumptuous
stage of luxury
travel, Turkey is
empowering this
segment through
heavy investment.
T

beauties of Turkey.”
Encircling and embracing the sumptuous stage of
luxury travel, Turkey, a destination brimming with
ancient history and culture, is empowering this seg-
ment through heavy investment. Furthermore, coupled
with this is the abundant interest and investment on an
international level.
Ramadan Ozdemir, founder and managing director, Di-
rect Traveller explained: “Turkey is investing heavily in
tourism, and especially its hotel infrastructure. There
is also a huge interest of luxury international chains
investing in Turkey.”
Uskudarli further highlighed the significance of
ultimately understanding the needs of foreign luxury
markets in relation to the products and services
required when visiting Turkey, as a means to achieving
success.
Traditional delights
This over achieving success has so naturally and
gracefully emerged and continues to emerge from
Turkey’s unique blend of hospitality which varies from
one one property to the next.
Offering unrivalled sweeping views of the Bosphorus,
Shangri-La Bosphorus, according to Caglar, adroitly
fuses Turkish and Asian hospitality.
“As the first Asian luxury hotel chain in Turkey, we are
proud to present the peculiarities of the Asian culture
combined with Turkish hospitality which reflects on the
travellers as a unique experience.”
that differentiate one hotel from another,"
concluded Erel.
Omnipresent reach
As Turkey’s magnetising luxury segment
swirls and surges into full force, so does the
destination’s premium offering to the MENA
luxury guest. According to Mark Muscat de
Celis, sales and marketing director, Sheraton
Bursa, the property receives elite guests from
KSA, Kuwait and Qatar and is continuing to
reach out to the MENA market. “The Sheraton
Bursa sales team, together with our col-
leagues at the Starwood Hotels sales office
in Dubai, frequently visit the GCC countries,
where they meet with discerning travel
agents and leisure operators."
It is becoming patently clear that Turkey is
welcoming MENA travellers with ease due
to ongoing network growth of key carriers,
as well as its more indisputable attractions.
Caglar further highlighted these ever devel-
oping benefits. “The variety of flight options
have widely opened the doors to MENA
travellers enhanced by the attractions which
Turkey offers.”
A magnificent fusion of culture and a rising
luxury offering has spiralled this destination
into the heart of high-end travel.
Describing the property as possessing ‘the
perfect fusion of the Asian culture with
traditional services such as the Turkish
hammam,’ she further noted that the perfect
location of the hotel, on the Bosphorus, along
with an array of other captivating elements,
attracts a wide range of source markets from
the Middle East to Europe, CIS, US and Asia.
Basak Erel, senior vice president brand man-
agement, Rixos also revealed the brand’s
own select offering of Turkish hospitality,
enabling them to have a true Turkish
experience.
“Our most unique characteristic is Rixos’
Turkish hospitality. The warm welcome,
‘eye to eye’ contact between the guests and
the hotel employees; it is the energy and
personal care that the guest feels the mo-
ment they step into a Rixos hotel and this all
adds up to enjoying a true Turkish hospitality
experience.”
Erel further elucidated that it is this personal-
ised touch combined with their own Turkish
warmth and culture that renders the brand
unique to their guests, inspiring them to re-
turn again and again. It is these significant yet
momentous touches that single them out.
“Our passion for true hospitality and pride
in what we do reflects on our high guest
satisfaction statistics and allows us to really
offer all those small but significant touches

Drawing on a long and fruitful
legacy in Turkey, Hilton continues
to build on that most valued rela-
tionship with the opening of Hilton
Istanbul Bomonti Hotel & Confer-
ence Center, which recently began
welcoming its first guests.
Extending its renowned and unri-
valled service, the stylish property,
stretching a magnificent 34-floors
high, includes 829 guestrooms and
suites, as well as some 12,000m2
of event space.
Hilton Istanbul Bomonti is also
adjacent to a new shopping and
entertainment destination which is
being created from the historic Bo-
monti Beer Factory site. The hotel
provides guests with the perfect
location to explore tourist hotspots
on the European side of the city, as
well as new retail, entertainment
and dining options set to open on
its doorstep.
Rob Palleschi, global head, Hilton
Hotels & Resorts noted: “Hilton
Istanbul Bomonti is amongst our
foremost MICE destination hotels
PROSPEROUS LEGACY
across the world and we are delighted to
showcase our stylish design and superb Hilton
service in Turkey on such a grand scale.”
Hilton Istanbul Bomonti Hotel & Conference
Center offers an unparalleled option for major
conferences and events claiming the largest
pillar free ballroom in the city and the abil-
ity to serve over 6,350 guests at any one time.
The hotel features state-of-the-art meetings
technology including digital check-in screens
and iRoom applications for event planners; as
well as outdoor terraces ideal for weddings and
social occasions.
The welcome opportunity to unwind and relax
is also beckoning both business and leisure
guests with Turkey’s first eforea: spa at Hilton,
offering over 3,300m2
of wellbeing space with 14
treatment rooms, indoor and outdoor swimming
pools and a 500m2
gym with studio.
Furthermore, the property offers a plethora
of culinary delights ranging from Cloud 34, a
social hub serving a variety of small plates and
international drinks on the 34th
floor; The Globe,
serving an array of local and international cui-
sines, featuring four live cooking stations;
as well as the Grand Lobby, serving Turkish
coffee, along with hot and cold drinks.

Luxury_Spring_2014

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