Learn how to increase user engagement and app retention for your app. Mobile marketing and app promotion tips from Sunil Thomas, CEO for Clevertap & Gary Yentin, CEO for App Promo in this exclusive seminar in Toronto, Canada.
Localytics ENGAGE Opening Keynote with Raj AggarwalLocalytics
Localytics' co-founder and CEO, Raj Aggarwal, talked about the explosion of apps and what is driving this growth, as well as how it's changing the way organizations are making technology decisions. Additionally, Raj shared some original research from a survey of 1,000 mobile device users conducted by Localytics.
Presenting our growth series to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Content & Engagement
Key learnings:
-Engagement frameworks that drive growth
-How to build an engagement engine in your company
Presenting our growth series to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Customer Acquisition
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
Localytics Feed Your App Breakfast- SeattleLocalytics
How to prevent the engagement channels that apps provide, including push and in- app messaging, from sharing the same fate as email. Push and in-app messages provide a chance to build a relationship with a customer, and every message should be considered not as an individual campaign but as one of many interactions with your customer.
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...Localytics
Localytics and Poq explore why apps are the new loyalty card, and the steps needed to take to make sure your retail brand is ready for a mobile takeover.
Learn how to increase user engagement and app retention for your app. Mobile marketing and app promotion tips from Sunil Thomas, CEO for Clevertap & Gary Yentin, CEO for App Promo in this exclusive seminar in Toronto, Canada.
Localytics ENGAGE Opening Keynote with Raj AggarwalLocalytics
Localytics' co-founder and CEO, Raj Aggarwal, talked about the explosion of apps and what is driving this growth, as well as how it's changing the way organizations are making technology decisions. Additionally, Raj shared some original research from a survey of 1,000 mobile device users conducted by Localytics.
Presenting our growth series to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Content & Engagement
Key learnings:
-Engagement frameworks that drive growth
-How to build an engagement engine in your company
Presenting our growth series to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Customer Acquisition
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
Localytics Feed Your App Breakfast- SeattleLocalytics
How to prevent the engagement channels that apps provide, including push and in- app messaging, from sharing the same fate as email. Push and in-app messages provide a chance to build a relationship with a customer, and every message should be considered not as an individual campaign but as one of many interactions with your customer.
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...Localytics
Localytics and Poq explore why apps are the new loyalty card, and the steps needed to take to make sure your retail brand is ready for a mobile takeover.
Case Study : How CleverTap helped BookMyShow increase User RetentionCleverTap
Read this case study to understand the challenges faced by apps like BookMyShow & how CleverTap provides solutions via its Behavioral Analytics & Engagement platform.
Do's & Don'ts of Stellar Push & In-App Marketing CampaignsLocalytics
The corresponding deck to Localytics' webinar on The Do's & Don'ts of Stellar Push & In-App Marketing Campaigns. Consider it a mobile marketers' guide to best practices for push notifications and in-app messaging in 2016. Includes real-life examples from apps doing it right.
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...Localytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.
That’s why Localytics is going to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this deck, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
Mobile Engagement: Opportunity or Crisis?Localytics
Mobile has transformed the world for both consumers and businesses. Consumers now demand relevant, trustworthy and immediate brand experiences. While brands are trying to meet these fast-changing demands, many signs suggest they are headed down a path of failure.
This session will explore why the industry is a mobile engagement crisis and the steps marketers can take to shift toward a path of success and build deeper, more immersive relationships with their mobile users.
Josh Todd's presentation from Apps World North America in May 2016.
11 Mobile App Retention Strategies for 2016TechAhead
From developer or mobile app business perspective, key factor for developing apps is earning revenues either by selling apps, ad space or end user data to other companies. A closer look at growth of mobile app revenue from 2011 – 2015 and further forecast through 2017 gives a rosy picture.
The Only Metric That Matters
By Josh Elman, Partner at Greylock Partners
Tune into Josh Elman's keynote for the Branchout 2017 stage, and see if you're paying attention to the only mobile growth metric that truly matters.
Webinar: From k-factor to emotion: What makes an app go viral, and how do you...Branch
They said, “If you build it, they will come.” They lied. Pour your heart and soul into creating the most beautiful, user-engaging apps. Create content. Promote. Do everything you can, and still, you can’t fill the stadium. Why is virality so tough on mobile? How can we aim for virality ourselves?
Learn about the 7 mistakes non-profit organisations make when building and marketing their mobile apps.
Shanelle Newton Clapham talks about how non-profits can give their supporters a great experience by building better apps and measure their effectiveness.
You can listen to the webinar here: http://www.apps4change.org.au/LearningCentre/Webinars.aspx
7 of the Best Examples of App GamificationCleverTap
Gamification is a powerful tool to acquire, engage, and retain users. In fact, gamification boosts engagement by one third, with online commenting rising by 13%, social media sharing by 22%, and content discovery by 68%.
With millions of apps available to users, building an app that sticks needs more than just a great product. It needs a great user experience. Even simple rewards like discount codes or digital badges can be effective motivators for users to complete a task, make a purchase, or share your app.
To find inspiration for your gamification strategy, this slideshare will help you learn what tactics successful apps are using to hook users.
Using Cohort Analysis to Boost Mobile App RetentionCleverTap
What makes some mobile app users leave while others stay? To find the answers, dig deeper into your app’s metrics using a method called Cohort Analysis.
Food for Thought: Industry Benchmarks & Best Practices for Food Delivery AppsCleverTap
Driven by instant gratification, the food delivery landscape has undergone a paradigm shift. Mobile Apps will faciliate 60% revenue of the digital restaurant orders. However, 86% of users stop using food delivery apps within the two weeks of their first use.
In this SlideShare, we try and understand the user lifecycle for food delivery apps, the challenges faced by food delivery apps in the current landscape, and provide data-backed actionable recommendations.
With the market for apps being extremely crowded and the quality bar rising continuously, the era of the get rich quick apps have long gone by and the real challenge for the marketers/ App Entrepreneur is to gain a significant mindshare of their user base.
This is where the significance of Mobile App retention comes in. With so many apps to download and use on the app store, most of the apps get lost among the collection of apps downloaded by the user or gets deleted soon after download. It is estimated that in case of most apps within a period of 3 months, over ¾th of their customer base is long gone, which in all sense affects your ARPU and in turn your net revenue.
App Entrepreneurs have a retention problem rather than a discovery problem. The ASO techniques are extremely important in getting apps visibility on the app store and maybe a few downloads but with the plethora of apps on the app store and the relatively low barrier to delete an app from a mobile, the major challenge for an app maker/ marketer is to increase the user retention and with it the Lifetime value of their users.
The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015Localytics
Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. Here, we review the two most powerful ways you can keep users engaged with your app: push and in-app messaging.
Mobile Analytics is as critical as an as your mobile app itself. Infact, many start ups think about analytics after launching their apps. But the fact is, you should plan your analytics during the scoping stage itself so that before your developer writes even 1 line of code, you are sure about what you will track, why you will track & how you will track!
Here's everything you need to know about:
-Customer Lifecycle Management
-Building Relationships with Customers
-Optimizing Experiences Across the Lifecycle
Courtesy : CleverTap
Insights to Action: Inform Your Engagement Marketing Strategy with Behavioral...Kahuna
Successful brands know that guesswork has no place in the modern, data-rich landscape. Today’s leaders must use a data-driven approach to ensure they’re delivering the best experience to their customers, across all channels and devices. This presentation shows how brands can utilize behavioral analytics to inform engagement marketing campaigns.
Mobile App Promotion Strategies: Pre-LaunchCleverTap
Before you can launch your hot new app, you have to lay the groundwork for it. The following mobile app promotion strategies and tactics will prepare you for a more effective launch. https://clevertap.com/blog/mobile-app-promotion-strategies/
Case Study : How CleverTap helped BookMyShow increase User RetentionCleverTap
Read this case study to understand the challenges faced by apps like BookMyShow & how CleverTap provides solutions via its Behavioral Analytics & Engagement platform.
Do's & Don'ts of Stellar Push & In-App Marketing CampaignsLocalytics
The corresponding deck to Localytics' webinar on The Do's & Don'ts of Stellar Push & In-App Marketing Campaigns. Consider it a mobile marketers' guide to best practices for push notifications and in-app messaging in 2016. Includes real-life examples from apps doing it right.
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...Localytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.
That’s why Localytics is going to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this deck, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
Mobile Engagement: Opportunity or Crisis?Localytics
Mobile has transformed the world for both consumers and businesses. Consumers now demand relevant, trustworthy and immediate brand experiences. While brands are trying to meet these fast-changing demands, many signs suggest they are headed down a path of failure.
This session will explore why the industry is a mobile engagement crisis and the steps marketers can take to shift toward a path of success and build deeper, more immersive relationships with their mobile users.
Josh Todd's presentation from Apps World North America in May 2016.
11 Mobile App Retention Strategies for 2016TechAhead
From developer or mobile app business perspective, key factor for developing apps is earning revenues either by selling apps, ad space or end user data to other companies. A closer look at growth of mobile app revenue from 2011 – 2015 and further forecast through 2017 gives a rosy picture.
The Only Metric That Matters
By Josh Elman, Partner at Greylock Partners
Tune into Josh Elman's keynote for the Branchout 2017 stage, and see if you're paying attention to the only mobile growth metric that truly matters.
Webinar: From k-factor to emotion: What makes an app go viral, and how do you...Branch
They said, “If you build it, they will come.” They lied. Pour your heart and soul into creating the most beautiful, user-engaging apps. Create content. Promote. Do everything you can, and still, you can’t fill the stadium. Why is virality so tough on mobile? How can we aim for virality ourselves?
Learn about the 7 mistakes non-profit organisations make when building and marketing their mobile apps.
Shanelle Newton Clapham talks about how non-profits can give their supporters a great experience by building better apps and measure their effectiveness.
You can listen to the webinar here: http://www.apps4change.org.au/LearningCentre/Webinars.aspx
7 of the Best Examples of App GamificationCleverTap
Gamification is a powerful tool to acquire, engage, and retain users. In fact, gamification boosts engagement by one third, with online commenting rising by 13%, social media sharing by 22%, and content discovery by 68%.
With millions of apps available to users, building an app that sticks needs more than just a great product. It needs a great user experience. Even simple rewards like discount codes or digital badges can be effective motivators for users to complete a task, make a purchase, or share your app.
To find inspiration for your gamification strategy, this slideshare will help you learn what tactics successful apps are using to hook users.
Using Cohort Analysis to Boost Mobile App RetentionCleverTap
What makes some mobile app users leave while others stay? To find the answers, dig deeper into your app’s metrics using a method called Cohort Analysis.
Food for Thought: Industry Benchmarks & Best Practices for Food Delivery AppsCleverTap
Driven by instant gratification, the food delivery landscape has undergone a paradigm shift. Mobile Apps will faciliate 60% revenue of the digital restaurant orders. However, 86% of users stop using food delivery apps within the two weeks of their first use.
In this SlideShare, we try and understand the user lifecycle for food delivery apps, the challenges faced by food delivery apps in the current landscape, and provide data-backed actionable recommendations.
With the market for apps being extremely crowded and the quality bar rising continuously, the era of the get rich quick apps have long gone by and the real challenge for the marketers/ App Entrepreneur is to gain a significant mindshare of their user base.
This is where the significance of Mobile App retention comes in. With so many apps to download and use on the app store, most of the apps get lost among the collection of apps downloaded by the user or gets deleted soon after download. It is estimated that in case of most apps within a period of 3 months, over ¾th of their customer base is long gone, which in all sense affects your ARPU and in turn your net revenue.
App Entrepreneurs have a retention problem rather than a discovery problem. The ASO techniques are extremely important in getting apps visibility on the app store and maybe a few downloads but with the plethora of apps on the app store and the relatively low barrier to delete an app from a mobile, the major challenge for an app maker/ marketer is to increase the user retention and with it the Lifetime value of their users.
The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015Localytics
Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. Here, we review the two most powerful ways you can keep users engaged with your app: push and in-app messaging.
Mobile Analytics is as critical as an as your mobile app itself. Infact, many start ups think about analytics after launching their apps. But the fact is, you should plan your analytics during the scoping stage itself so that before your developer writes even 1 line of code, you are sure about what you will track, why you will track & how you will track!
Here's everything you need to know about:
-Customer Lifecycle Management
-Building Relationships with Customers
-Optimizing Experiences Across the Lifecycle
Courtesy : CleverTap
Insights to Action: Inform Your Engagement Marketing Strategy with Behavioral...Kahuna
Successful brands know that guesswork has no place in the modern, data-rich landscape. Today’s leaders must use a data-driven approach to ensure they’re delivering the best experience to their customers, across all channels and devices. This presentation shows how brands can utilize behavioral analytics to inform engagement marketing campaigns.
Mobile App Promotion Strategies: Pre-LaunchCleverTap
Before you can launch your hot new app, you have to lay the groundwork for it. The following mobile app promotion strategies and tactics will prepare you for a more effective launch. https://clevertap.com/blog/mobile-app-promotion-strategies/
PCMA - Get Your Marketing APPeal for a better ROIRachel Stephan
“Build it and they will come” is a thing of the past. It’s not about technology, it’s about what you want to achieve with it. Learn first hand how to integrate your event app in your meeting or organization marketing strategy. Leave this session with practical and easy to implement marketing solutions.
The State of Mobile Event Technology Report 2014Guidebook
The Event Technology Report is based on completed surveys from more than 500 event professionals who use mobile event apps year-round for many kinds of events: ranging from 10-person meetings to 130,000-attendee conventions.
The published event tech report provides an in-depth look into the benefits and concerns related to using mobile event apps, true costs and ROI, new technologies, and the primary concerns event planners are facing in 2014.
Key findings include:
EVENT APPS ARE HIGHLY AFFORDABLE
The real cost of an event app is only 1.2% of the budget for each attendee, on average. In contrast, printing paper programs is more than 2x the cost.
EVENT APPS ARE MAKING PLANNERS BETTER AT THEIR JOBS
The #1 most important success metric for event planners – attendee satisfaction – is also the #1 value event apps deliver.
PLANNERS ARE GETTING A RETURN FROM EVENT APPS
Of respondents to whom the question applied, 91% said that their adoption of mobile event apps has produced a positive return on investment.
ECO-FRIENDLY EVENTS ARE A FOCUS FOR MOST PLANNERS
Cutting back on printing and shipping is the best way to ‘go green’. 70% of respondents said it’s important for their organization to go green. 82% of those said the #1 way to go green is by reducing printing and shipping.
EVENT APP PROMOTION IS A CONCERN
More than half of respondents–53%–reported that they feel they are not doing enough to promote their event apps, suggesting a need for education and resources to make it easier.
PLANNERS SHARED THEIR CHALLENGES
Planners are worried that their competitors have an edge with budget (28%) and access to new tech (28%). Their most-cited overall challenges are budget (45%) followed by staff concerns (9%).
What, Why and How of an Effective Event App Hubilo
Event app is one of the most essential event tech tools with multiple benefits. But, how do you avail these benefits and make the most out of your event app?
It is essential to leverage all the different features of your event app to boost your event adoption rate. With this presentation, you get to know the secrets of good event app design, understand the features that can help you maximize audience engagement and maximize your ROI.
Here are the what, whys and hows of an effective event app.
An event app is the perfect solution to transforming your event by enhancing overall attendee experience. In a dilemma whether to integrate an app with your next event or not? Consider these 10 reasons that’ll prove why your next event absolutely needs a mobile app!
Event marketing and the virtual event is a strategy used by businesses for the promotion of a brand, product, or service with memorable experiences and engagement events. The companies can participate as hosts, participants, or sponsors. Marketers use these marketing strategies for advertisement purposes. This concept has led to the rise of several virtual event technologies.
The second edition of Thrive- a place for meeting professionals to flourish is coming soon! Until then, find out how to make smartphones an asset instead of a distraction at your next conference.
Industry Pulse: Consumer Attention in Digital AdvertisingUndertone
For digital advertising, attention is the metric that now matters most. Find out how this is causing shifting budgets and changing success metrics, as well as the role of viewability.
Data Anayltics - A Game Changer in Event Managementevent2mobile
This presentation by event2mobile gives an overview how event analytic provided by the event app is a goldmine of information for effective event management.
Dr. Paul Frost, a Digital Strategist in our London office, presented at Event Tech Live this year. His presentation is titled "Creating effective digital ecosystems: Amplifying audience footprints through end to end digital enablement."
Apps for Universities, Colleges and SchoolsInstappy
If education is a business (novel one at that) here is why the mobile presence needs a personality.
Instappy is the simple-to-use and built-for-success platform which develops your app idea into a mobile reality. Instappy is for businesses and individuals alike; our goal is to turn your audience's smartphones and tablets into windows of opportunity for you. You can retain your customers, engage with prospects, increase your revenue, and sell on mobile using your very own branded mobile application.
Instappy is loaded with features that, until now, were almost always exclusively available only with full-scale development effort.
Get yours at www.instappy.com
Official Research: Event Technology in 2015 by MPIDoubleDutch
63% of planners are currently using mobile apps at events.
Meeting Professionals International (MPI) and DoubleDutch teamed up to conduct a study on the adoption of mobile technology at events.
The full report covers the data included in a survey of event professionals, answers questions around why some planners don't adopt mobile, and exposes the value that users and non-users alike can gain from deeper use of event apps.
Download your copy of the research here: http://info.doubledutch.me/content-mpi-event-app-research-report.html
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
2. Mobile marketing
Redefine engagement
In
a
%me
where
the
consumer
is
bombarded
with
nearly
400
marke%ng
messages
daily,
brands
are
turning
to
live
face-‐to-‐face
events
that
foster
a
real
connec%on
with
audiences
and
the
product.
High-‐value
connec%ons
during
an
event
are
cri%cal
for
the
a@endee
to
retain
the
informa%on
learned,
share
with
friends,
and
return
to
the
event
again.
In
a
recent
research
report
on
event
audience
engagement,
54%
of
event
organizers
said
they
are
‘
sa%sfied’
with
the
level
of
engagement
at
their
events.
This
ar%cle
will
provide
recommenda%ons
on
tools
and
strategies
for
event
organizers
and
marketers
that
will
enhance
the
event
experience.
Mobile engagement will define how
humans communicate. Do you think it’s
important to your app?
- Malcolm Friedberg, CMO for Clevertap
“
3. mobile marketing
APP STRATEGY
A
mobile
app
is
oJen
the
central
resource
for
an
event
a@endee.
In
a
recent
study,
75%
of
event
organizer
respondents
said
‘A@endee
Engagement’
is
the
main
reason
they
have
developed
a
mobile
app
for
their
event.
Driving
content
engagement,
sharing,
par%cipa%ng,
networking,
learning
and
connec%ng
post-‐event
is
cri%cal
as
a@endees.
AJerward,
they
are
more
likely
to
recommend
the
event
to
friends
and
a@end
a
future
event
if
they
con%nued
to
be
engaged.
It
is
the
mobile
developer
and
marketer’s
job,
therefore,
to
design
the
mobile
app
experience
for
maximum
engagement
poten%al.
Here
are
some
%ps
to
help
achieve
this
goal:
•
Include
the
event
schedule,
speaker
lis%ngs
&
profiles,
and
interac%ve
maps
•
Incorporate
surveys
during
and
post
the
event
to
encourage
a@endee
feedback
•
Integrate
social
media
and
design
for
easy
social
sharing
•
Customize
the
user
experience
based
on
the
a@endee’s
preferences,
i.e.
maps
and
agendas
that
update
based
on
the
a@endee
type
•
Use
push
no%fica%ons
for
live
updates
leading
up
to
and
during
the
event
•
Integrate
a@endee
messaging
capabili%es
4. mobile marketing
Live engagement
The
fastest
growing
category
in
the
event
technology
space
is
live
interac%on,
which
has
increased
30%
over
the
last
two
years
in
terms
of
what
types
of
technology
have
been
developed.
Features
such
as
live
Q&A
and
surveys
are
examples
of
how
the
standard
event
app
feature
set
is
expanding
to
cater
to
rapid
updates
in
technology.
Audience
Response
Systems
(ARS)
are
tools
that
allow
a@endees
to
interact
with
presenters
and
other
a@endees
in
real
%me
via
their
app.
The
tool
is
cri%cally
important
if
there
are
a
significant
amount
of
networking
opportuni%es
during
an
event,
where
building
in
a@endee
profile
informa%on
and
matchmaking
technologies
can
enhance
the
a@endees’
experience,
and
increase
repeat
a@endance.
Augmented
reality
(AR)
ac%va%ons
can
be
costly
and
%me-‐intensive
to
organize
and
manage,
but
AR
can
increase
the
value
percep%on
of
an
event
and
likelihood
to
share
and
retain
the
event
experience.
Drones
are
being
used
in
new
ways,
such
as
giving
virtual
tours
and
for
live
streaming
for
remote
audiences.
No
two
events
are
the
same.
Therefore,
the
event
marketer
should
customize
the
online
and
offline
tools
that
fit
the
content
as
well
as
the
audience.
5. Mobile marketing
social media
The
most
important
characteris%c
of
an
engaging
event
is
to
have
high-‐
quality
content
that
resonates
with
the
audience.
Achieved
through
the
speakers’
presenta%ons
that
capture
the
audiences’
a@en%on
and
oJen
includes
interac%ve
Q&A
and
audience
par%cipa%on.
Audiences
respond
strongly
to
visuals
integrated
with
presenta%ons,
such
as
storytelling
with
video
and
music.
During
the
event,
social
visual
walls
are
a
way
to
project
the
ac%vity
across
various
channels:
Twi@er,
Facebook,
Instagram,
Pinterest
and
Google+
with
specific
hashtags.
An
engaged
audience
is
much
more
likely
to
share
an
event
with
their
personal
and
professional
networks,
which
increases
the
poten%al
customer
reach
of
the
brand.
6. Mobile marketing
Active learning
Slide
sharing
tools
enable
downloading
of
the
speakers’
presenta%ons
to
their
smartphone.
A
useful
marke%ng
tool,
as
the
a@endee
can
listen
during
the
presenta%on
instead
of
having
to
take
notes.
Interes%ngly,
some
slide
sharing
tools
have
note-‐taking
capabili%es
so
users
can
add
comments
on
top
of
the
slides.
Recent
studies
have
shown
that
most
people
retain
only
40%
of
what
they
hear,
remember
60%
if
they
take
notes
and
retain
nearly
90%
of
informa%on
when
they
ac%vely
par%cipate
in
the
conversa%on.
This
interac%ve
Q&A
and
conversa%on
is
true
engagement
and
translates
into
much
higher
reten%on.
Encouraging
ac%ve
audience
par%cipa%on
can
also
be
very
beneficial
to
the
brand
and
event
organizer,
as
ac%ve
audience
members
provide
insights
and
knowledge
that
can
help
the
brand
in
future
business
decisions.
7. Mobile marketing
entertainment
Just
as
gamifica%on
is
a
tool
used
by
marketers
to
increase
digital
engagement,
offline
games
during
events
are
fun,
team
building
and
increase
learning
&
networking.
People
can
consume
informa%on
online
with
just
a
click
and
scroll,
but
they
a@end
live
events
to
go
beyond
the
informa%on
download
to
the
personal
interac%on,
networking
and
shared
experiences.
8. mobile marketing
Post event analytics
One
of
the
best
ways
to
gauge
the
success
of
an
event
and
expecta%ons
for
a
future
event
are
through
the
event’s
mobile
and
web
analy%cs.
Using
a
tool
like
CleverTap,
a
marketer
or
developer
can
segment
user
profiles
and
measure
engagement.
The
analy%c
tools
track
how
the
user
signed
up,
what
traffic
sources
they
arrived
from,
most
popular
app
features,
how
long
they
engaged
with
the
app,
and
what
types
of
content
they
shared.
These
data
points
are
cri%cal
for
the
mobile
marke%ng
and
development
team
to
review.
Improvements
around
the
user
experience
and
updates
on
the
product
feature
roadmap
should
be
made
based
on
this
data.
Addi%onal
informa%on
provided
includes
post-‐event
engagement
metrics,
plus
event
tools
such
as
slide
sharing
and
social
walls.
Which
slides
did
the
audience
stay
on
the
longest,
and
which
received
the
most
comments
and
shares?
Analy%cs
from
social
walls
can
provide
a
summary
of
the
social
ac%vity
around
the
event,
and
highlights
from
the
event
featured
on
the
company
blog.
Also,
this
data
can
be
used
for
post-‐event
summaries,
reports,
and
press
releases.
9. Mobile Marketing
feedback
While
analy%cs
programs
provide
quan%ta%ve
insight
into
your
event
a@endees’
digital
experience,
qualita%ve
feedback
and
data
coming
from
surveys
is
equally
as
important.
Data
retrieved
from
Audience
Response
Surveys
can
provide
informa%on
such
as
which
speakers
and
programs
performed
the
best
and
were
the
most
engaging.
This
feedback
can
be
viewed
during
the
event
and
ac%on
is
then
taken
in
real
%me
based
on
this
insight.
We
recommend
using
a
data-‐driven
approach
when
mapping
your
processes,
analyze
which
stages
of
your
event
can
achieve
improved
engagement,
and
insert
technology
and
interac%ve
elements
there.
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%er
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