What one trend, challenge or opportunity are you predicting will impact the events industry most in 2015?
Want to know the future? Get your own copy now and find their answers on this year’s trends, opportunities and challenges that will affect your business.
What one trend, challenge or opportunity are you predicting will impact the events industry most in 2015?
Want to know the future? Get your own copy now and find their answers on this year’s trends, opportunities and challenges that will affect your business.
Relationship Economics: How to improve employee and customer relationships wi...Brian Solis
How genuine communication and engagement in social media helps businesses grow relationships with employees and customers while improving the bottom line
Addresses 8 social media trends that impact business: social analytics, video, social commerce, chat bots, mobile first, enterprise collaboration, employee advocacy and need to focus. Recommends how different types of businesses should focus their social media marketing on different social media platforms.
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
CFOs on Social Media: Social Insights ReportLeadtail
There is a persistent belief that CFOs don’t participate in social media; even as they are leading organizations that are increasingly being challenged by social media and the disruption it enables. As a matter of fact, best in class financial executives are now actively getting social, both so they can better understand social media’s implications and to benefit from all it can offer.
We developed this report: “How CFOs Engage on Twitter”, using Leadtail’s Social Media Insights Technology to analyze data from Twitter and share what real CFOs are really doing on social media.
The goal of this special report is to help you answer questions such as:
How can you find and connect with other finance leaders on the social web?
What topics are CFOs discussing and debating on social media?
Which online publications do finance executives turn to for news and information?
Who are the most influential publications and people with CFOs?
So whether you’re already in the CFO seat trying to navigate the social media waters, or aspire to the role in the future, these insights will help you take a more informed look at how you can use social media to communicate, collaborate, and build your own network of relationships and influence.
The State of Social Marketing 2012-2013 - Pivot ConferenceBrian Solis
Each year, the Pivot team studies the evolving social landscape. For our 2012 -2013, "State of Social Marketing" report, we surveyed 181 social marketers and digital strategists who represent agencies and brands. What we learned is that the fundamental drivers for social media have radically transformed.
Social Media and the Future of Small and Medium Sized Business #SMBsDr. William J. Ward
This document discusses how social media is impacting small and medium sized businesses (SMBs). It notes that SMBs contribute significantly to the economy by creating many new jobs. The document highlights that the digital divide is closing rapidly as social media adoption increases. It also discusses how social media can improve communication, collaboration and productivity. Several infographics are presented that show how SMBs are using social media platforms like LinkedIn, Facebook and Twitter to engage customers, drive sales and acquire new business. The benefits of social media marketing for SMBs include increased exposure, customer engagement and word of mouth referrals.
Optimising Digital Collaboration From the Inside OutMSL
Companies have come a long way using social media, collaborative tools and social networks to connect people, information and company assets in more effective ways. With many seeing significant improvements in operations, people satisfaction and bottom line results. Among the lessons learned is that it’s not just about technology. Determining digital collaboration’s role, how it will be used and how to incorporate it into company culture are what really matters.
What one trend, challenge or opportunity are you predicting will impact the events industry most in 2015?
Want to know the future? Get your own copy now and find their answers on this year’s trends, opportunities and challenges that will affect your business.
Relationship Economics: How to improve employee and customer relationships wi...Brian Solis
How genuine communication and engagement in social media helps businesses grow relationships with employees and customers while improving the bottom line
Addresses 8 social media trends that impact business: social analytics, video, social commerce, chat bots, mobile first, enterprise collaboration, employee advocacy and need to focus. Recommends how different types of businesses should focus their social media marketing on different social media platforms.
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
CFOs on Social Media: Social Insights ReportLeadtail
There is a persistent belief that CFOs don’t participate in social media; even as they are leading organizations that are increasingly being challenged by social media and the disruption it enables. As a matter of fact, best in class financial executives are now actively getting social, both so they can better understand social media’s implications and to benefit from all it can offer.
We developed this report: “How CFOs Engage on Twitter”, using Leadtail’s Social Media Insights Technology to analyze data from Twitter and share what real CFOs are really doing on social media.
The goal of this special report is to help you answer questions such as:
How can you find and connect with other finance leaders on the social web?
What topics are CFOs discussing and debating on social media?
Which online publications do finance executives turn to for news and information?
Who are the most influential publications and people with CFOs?
So whether you’re already in the CFO seat trying to navigate the social media waters, or aspire to the role in the future, these insights will help you take a more informed look at how you can use social media to communicate, collaborate, and build your own network of relationships and influence.
The State of Social Marketing 2012-2013 - Pivot ConferenceBrian Solis
Each year, the Pivot team studies the evolving social landscape. For our 2012 -2013, "State of Social Marketing" report, we surveyed 181 social marketers and digital strategists who represent agencies and brands. What we learned is that the fundamental drivers for social media have radically transformed.
Social Media and the Future of Small and Medium Sized Business #SMBsDr. William J. Ward
This document discusses how social media is impacting small and medium sized businesses (SMBs). It notes that SMBs contribute significantly to the economy by creating many new jobs. The document highlights that the digital divide is closing rapidly as social media adoption increases. It also discusses how social media can improve communication, collaboration and productivity. Several infographics are presented that show how SMBs are using social media platforms like LinkedIn, Facebook and Twitter to engage customers, drive sales and acquire new business. The benefits of social media marketing for SMBs include increased exposure, customer engagement and word of mouth referrals.
Optimising Digital Collaboration From the Inside OutMSL
Companies have come a long way using social media, collaborative tools and social networks to connect people, information and company assets in more effective ways. With many seeing significant improvements in operations, people satisfaction and bottom line results. Among the lessons learned is that it’s not just about technology. Determining digital collaboration’s role, how it will be used and how to incorporate it into company culture are what really matters.
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
This document discusses trends in cause alliances for 2015. The top 10 trends identified are: data-driven cause alliances, importance of storytelling, increased use of video content, greater emphasis on employee engagement, stronger focus on peer-to-peer connections, and international expansion. Nonprofits are encouraged to leverage data more strategically, tell compelling stories that incorporate both emotion and measurable impact, utilize video storytelling, provide engaging opportunities for employees to get involved, and foster connections between supporters.
This week, we distill insights around Nike FuelBand - a wearable band that measures and displays people’s daily activity – in a virtual metric called NikeFuel – to inspire them to stay fit.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
Top 10 Digital Transformation Trends for 2017Daniel Newman
Digital transformation reshapes every aspect of business and successful transformation requires collaboration, planning, and inclusion across departments. New technologies like cloud computing, APIs, big data, IoT, AR/VR, and AI are driving transformation and changing roles and business models. To succeed, companies must embrace change, prioritize adaptability and innovation, provide excellent customer experiences, and break down silos between departments. Digital transformation is no longer optional but critical to remaining competitive in a rapidly changing business environment.
50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Vote.Give.Grow. . For more, see:http://peopleslab.mslgroup.com
Relationship Economics: How Social Media Improves Relationships and the Botto...Brian Solis
The future of business is social and collaborative. Relationships with customers and employees matter more than ever. LinkedIn and Altimeter Group's study found that when businesses empower people with information, trust and relevant content – engagement and sharing become powerful economic engines.
Also includes a list of the "Top 25 Most Socially Engaged Companies"
This presentation includes Altimeter Group research first shared in two previously published artifacts. We are publishing this research in the form of a PowerPoint presentation so that you can use and share our Open Research within your own presentations. The quotes in this presentation are from social strategists and executives interviewed for the e-book, The Seven Success Factors of Social Business Strategy (available at: http://bit.ly/7-success-factors). The data charts in this presentation are from the report, The State of Social Business 2013: The Maturing of Social Media into Social Business (available at: http://bit.ly/ssb-2013). Data is based on Altimeter Group’s annual survey of social strategists and executives, from 2010-2013.
Digital Influence: Social Capital, Social Currency and Personal BrandingBrian Solis
My presentation from Lift in Geneva - Explores the undercurrent of social economics, namely social currency and social capital. As we’re seeing with services such as Klout and PeerIndex, our stature in the social web is based on our actions and words. Essentially, your “balance sheet” is available for anyone with a web browser to review, assess, and analyze.
More here: http://www.briansolis.com/2010/12/a-conversation-about-you-social-currency-and-social-capital/
Seduced by the allure of big data and analytics, many companies are overlooking the true power of integrating deep human understanding to drive transformational action. This short presentation shows how companies that combine leading edge analytics with deep customer understanding will be able to unlock significant competitive advantage.
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
The Change Manifesto: Leading Transformation & Captivating Communities Brian Solis
A free ebook...At the center of any revolution is the burning desire to bring about change. But it always comes down to people, shared experiences, and a common ambition. And it is people who need one another for leadership, support, and inspiration. What’s missing from the equation is your vision and leadership.
The Future of marketing isn't the same for everyone. In this presentation, we'll dig into two different futures. The near term future as demonstrated by what current high performers are doing, and the distant future and what you need to prepare for.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
The document discusses creating a breakthrough social media strategy for 2020 and beyond. It notes that while social media provides access to billions of people, it also means greater competition and noise. To grow a business with social media requires having a solid digital strategy that aligns with what audiences seek and can adapt to changing conditions. The document advocates developing a "keystone" growth framework using a "hero's journey" approach that focuses on the customer's goals and maps their social/digital experience with a business's offerings. This can help capture audiences and create a compelling strategy beyond just social media use.
[Report] The State of Social Business 2013: The Maturing of Social Media into...Brian Solis
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.
In the current business landscape, a lot of marketing activities tend to focus on awareness and acquisition, but current customers still need to be attended. And that’s where Social Media comes in. In this webinar, we discuss how Social is opening new dimensions to loyalty and is fertile ground to make a difference and engage with valuable customers.
10 Event Technology Trends to Watch in 2016Eventbrite UK
We’ve picked 10 exciting, innovative technologies that are gathering pace and adoption, and are likely to start appearing on your radar in 2016. Get ahead of the curve by learning more about them.
The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy.
It’s basically the Briggs & Stratton of social media strategies.
More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/
The power of social listening with MicrosoftMilly Liechti
This document summarizes a proposed talk by Microsoft and SHARE Creative on harnessing social listening data for customer insights. It would discuss how they define standards for social intelligence research, leverage natural language processing on conversation data to understand customers, and action findings across Microsoft's business. It provides an example case study of analyzing social media data on "Pride" to understand key themes and create guidelines for a respectful Microsoft campaign. The talk aims to provide an insider view of how Microsoft creates pioneering research through social intelligence to adapt products, uncover user needs, and design effective campaigns.
This document provides information about sponsorship opportunities for Lincoln Road's annual Halloween weekend extravaganza in Miami Beach from October 29th-31st, 2010. It details the various sponsorship packages available that range from $25,000 for a title sponsorship down to $5,000 for a supporting sponsorship. The packages provide branding and marketing benefits like logo placement, banners, and access to attendees. The event will include activities like trick-or-treating, live music, and a costume contest to entertain the thousands of expected visitors.
Halloween 2014: Ditto Finds the Candy Brands that Won Photosharebennyshann
This document summarizes the visual search and analytics platform Ditto, which allows brands to analyze images shared on social media that reference their brands. Ditto uses computer vision technology to identify brand logos and keywords in images, even when not explicitly mentioned in text. It provides insights into customer demographics, interests, influencers, competitive analysis, and more to help brands with marketing strategies. A free trial is available to test the platform's capabilities on sample brands.
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
This document discusses trends in cause alliances for 2015. The top 10 trends identified are: data-driven cause alliances, importance of storytelling, increased use of video content, greater emphasis on employee engagement, stronger focus on peer-to-peer connections, and international expansion. Nonprofits are encouraged to leverage data more strategically, tell compelling stories that incorporate both emotion and measurable impact, utilize video storytelling, provide engaging opportunities for employees to get involved, and foster connections between supporters.
This week, we distill insights around Nike FuelBand - a wearable band that measures and displays people’s daily activity – in a virtual metric called NikeFuel – to inspire them to stay fit.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
Top 10 Digital Transformation Trends for 2017Daniel Newman
Digital transformation reshapes every aspect of business and successful transformation requires collaboration, planning, and inclusion across departments. New technologies like cloud computing, APIs, big data, IoT, AR/VR, and AI are driving transformation and changing roles and business models. To succeed, companies must embrace change, prioritize adaptability and innovation, provide excellent customer experiences, and break down silos between departments. Digital transformation is no longer optional but critical to remaining competitive in a rapidly changing business environment.
50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Vote.Give.Grow. . For more, see:http://peopleslab.mslgroup.com
Relationship Economics: How Social Media Improves Relationships and the Botto...Brian Solis
The future of business is social and collaborative. Relationships with customers and employees matter more than ever. LinkedIn and Altimeter Group's study found that when businesses empower people with information, trust and relevant content – engagement and sharing become powerful economic engines.
Also includes a list of the "Top 25 Most Socially Engaged Companies"
This presentation includes Altimeter Group research first shared in two previously published artifacts. We are publishing this research in the form of a PowerPoint presentation so that you can use and share our Open Research within your own presentations. The quotes in this presentation are from social strategists and executives interviewed for the e-book, The Seven Success Factors of Social Business Strategy (available at: http://bit.ly/7-success-factors). The data charts in this presentation are from the report, The State of Social Business 2013: The Maturing of Social Media into Social Business (available at: http://bit.ly/ssb-2013). Data is based on Altimeter Group’s annual survey of social strategists and executives, from 2010-2013.
Digital Influence: Social Capital, Social Currency and Personal BrandingBrian Solis
My presentation from Lift in Geneva - Explores the undercurrent of social economics, namely social currency and social capital. As we’re seeing with services such as Klout and PeerIndex, our stature in the social web is based on our actions and words. Essentially, your “balance sheet” is available for anyone with a web browser to review, assess, and analyze.
More here: http://www.briansolis.com/2010/12/a-conversation-about-you-social-currency-and-social-capital/
Seduced by the allure of big data and analytics, many companies are overlooking the true power of integrating deep human understanding to drive transformational action. This short presentation shows how companies that combine leading edge analytics with deep customer understanding will be able to unlock significant competitive advantage.
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
The Change Manifesto: Leading Transformation & Captivating Communities Brian Solis
A free ebook...At the center of any revolution is the burning desire to bring about change. But it always comes down to people, shared experiences, and a common ambition. And it is people who need one another for leadership, support, and inspiration. What’s missing from the equation is your vision and leadership.
The Future of marketing isn't the same for everyone. In this presentation, we'll dig into two different futures. The near term future as demonstrated by what current high performers are doing, and the distant future and what you need to prepare for.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
The document discusses creating a breakthrough social media strategy for 2020 and beyond. It notes that while social media provides access to billions of people, it also means greater competition and noise. To grow a business with social media requires having a solid digital strategy that aligns with what audiences seek and can adapt to changing conditions. The document advocates developing a "keystone" growth framework using a "hero's journey" approach that focuses on the customer's goals and maps their social/digital experience with a business's offerings. This can help capture audiences and create a compelling strategy beyond just social media use.
[Report] The State of Social Business 2013: The Maturing of Social Media into...Brian Solis
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.
In the current business landscape, a lot of marketing activities tend to focus on awareness and acquisition, but current customers still need to be attended. And that’s where Social Media comes in. In this webinar, we discuss how Social is opening new dimensions to loyalty and is fertile ground to make a difference and engage with valuable customers.
10 Event Technology Trends to Watch in 2016Eventbrite UK
We’ve picked 10 exciting, innovative technologies that are gathering pace and adoption, and are likely to start appearing on your radar in 2016. Get ahead of the curve by learning more about them.
The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy.
It’s basically the Briggs & Stratton of social media strategies.
More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/
The power of social listening with MicrosoftMilly Liechti
This document summarizes a proposed talk by Microsoft and SHARE Creative on harnessing social listening data for customer insights. It would discuss how they define standards for social intelligence research, leverage natural language processing on conversation data to understand customers, and action findings across Microsoft's business. It provides an example case study of analyzing social media data on "Pride" to understand key themes and create guidelines for a respectful Microsoft campaign. The talk aims to provide an insider view of how Microsoft creates pioneering research through social intelligence to adapt products, uncover user needs, and design effective campaigns.
This document provides information about sponsorship opportunities for Lincoln Road's annual Halloween weekend extravaganza in Miami Beach from October 29th-31st, 2010. It details the various sponsorship packages available that range from $25,000 for a title sponsorship down to $5,000 for a supporting sponsorship. The packages provide branding and marketing benefits like logo placement, banners, and access to attendees. The event will include activities like trick-or-treating, live music, and a costume contest to entertain the thousands of expected visitors.
Halloween 2014: Ditto Finds the Candy Brands that Won Photosharebennyshann
This document summarizes the visual search and analytics platform Ditto, which allows brands to analyze images shared on social media that reference their brands. Ditto uses computer vision technology to identify brand logos and keywords in images, even when not explicitly mentioned in text. It provides insights into customer demographics, interests, influencers, competitive analysis, and more to help brands with marketing strategies. A free trial is available to test the platform's capabilities on sample brands.
The document provides a summary of the applicant's experience in graphic design. It lists their job history starting from their current role as a Senior Graphic Designer at a design firm in Providence, RI back to 2006. For each role, it provides the employer, location, dates of employment, and brief descriptions of responsibilities. It also lists the applicant's education and software skills. The summary focuses on the applicant's extensive experience in graphic design, production, and development for print, web, social media, and other mediums across several employers over the past 13 years.
Halloween originated as a Celtic festival thousands of years ago celebrated on October 31st. The Celts would prepare for the coming cold winter months and honor the dead. When immigrants came to the US in the 1800s, they brought their Halloween traditions which merged with native traditions. Today, Halloween traditions in the US include trick-or-treating, costume parties, carving jack-o-lanterns, and activities like haunted houses and hay rides.
Halloween originated from the ancient Celtic festival of Samhain, celebrated on November 1st. The Celts believed this day marked the boundary between the living and the dead. Halloween traditions include costumes, pumpkin carving, and trick-or-treating which began as a Celtic tradition of leaving food outside for spirits. The modern American Halloween celebrations incorporate traditions from Samhain, All Saints Day, and Guy Fawkes Night.
Andrej Pancik - Scaling e-commerce with marketing automationMarketing Festival
1. The document discusses custom Facebook marketing automation for scaling e-commerce. It describes challenges with existing tools, like bad data, lack of the right data metrics, and slow optimization processes.
2. Custom automation was built on top of the Facebook API to automate tasks like A/B testing, scheduling, rules, and templates. This helped address issues and guide bidding and spending more effectively.
3. Sample setups and tools are shown, including ad banner creation, targeting tools, and dashboards. In summary, custom automation was necessary due to limitations of existing tools for optimizing complex e-commerce campaigns at scale.
Celebrations in English Speaking Countriesvegonzalez
The document provides information about various holidays and celebrations observed in English-speaking countries, including their origins and how people typically celebrate each one. Some of the holidays mentioned include New Year's Day, Valentine's Day, St. Patrick's Day, Easter, Mother's Day, Independence Day, Halloween, Thanksgiving, and Christmas. For each one, a brief description is given about its history and origins, as well as how associated customs and traditions vary depending on location.
Guy Fawkes was born in Yorkshire in 1570 and died in 1606. He was part of a group of Catholic conspirators led by Robert Catesby who plotted to kill King James I and blow up the Houses of Parliament in the Gunpowder Plot of 1605. Their goal was to end laws against Catholics, but Guy Fawkes was caught guarding explosives under the Houses of Parliament and was executed for treason.
Bands & Brands: A Guide to Experiential Activations at Music FestivalsPBJS
Music festivals are a great opportunity not just for bands, but for brands to reach new audiences. So how do companies avoid getting lost in the crowd?
In our guide to experiential activations at music festivals, we cover the current landscape and our five keys to making a lasting impression at fests large and small, along with shout-outs to companies who've crushed it at events like Lollapalooza, Coachella, Outside Lands and SXSW.
This is the first presentation in a series exploring what makes ideas stick.
#transformation
10
Event
Trends
for 2019
10 Event Trends for 2019
C O P Y R I G H T
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source at https://www.eventmanagerblog.com/10-
event-trends/. Please refer all pertinent questions
to the publisher.
page 2
https://www.eventmanagerblog.com/10-event-trends/
https://www.eventmanagerblog.com/10-event-trends/
10 Event Trends for 2019
CONTENTS
INTRODUCTION page 5
TRANSFORMATION 8
10. PASSIVE ENGAGEMENT 10
9. CONTENT DESIGN 13
8. SEATING MATTERS 16
7. JOMO - THE JOY OF MISSING OUT 19
6. BETTER SAFE THAN SORRY 21
5. CAT SPONSORSHIP 23
4. SLOW TICKETING 25
3. READY TO BLOCKCHAIN 27
2. MARKETING BUDGETS SHIFTING MORE TO EVENTS 28
1. MORE THAN PLANNERS 30
ABOUT THE AUTHOR 31
CMP CREDITS 32
CREDITS AND THANKS 32
DISCLAIMER 32
page 3
INTERACTIVITY
AT THE HEART OF YOUR MEETINGS
Liven up your presentations!
EVENIUM
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10 Event Trends for 2019
I am very glad to welcome you to the 8th edition of our annual
event trends. This is going to be a different one.
One element that made our event trends stand out from
the thousands of reports and articles on the topic is that we
don’t care about pleasing companies, pundits, suppliers, star
planners and the likes. Our only focus is you, the reader, to
help you navigate through very uncertain times.
This is why I decided to bring back this report, by far the most
popular in the industry, to its roots. 10 trends that will actually
materialize between now and November 2019, when we will
publish edition number nine.
I feel you have a lot going on, with your events I mean.
F&B, room blocks, sponsorship, marketing security, technology.
I think I failed you in previous editions. I think I gave you too
much. This report will be the most concise and strategic piece
of content you will need for next year.
If you don’t read anything else this year, it’s fine. As long as you
read the next few words.
INTRODUCTION
INTRODUCTION -
Julius Solaris
EventMB Editor
page 5
https://www.eventmanagerblog.com
10 Event Trends for 2019
How did I come up with these trends?
~ As part of this report, we reviewed 350 events. Some of the most successful
worldwide.
~ Last year we started a community with a year-long trend watch. That helped
us to constantly research new things happening in the industry.
~ We have reviewed north of 300 event technology solutions for our repor.
Millennials value face-to-face meetings and networking just as much as previous generations. The document discusses how meetings are important for Millennials to expand their networks, further their education, and customize their career paths. It also notes that while the meetings industry has shown interest in new meeting designs and technologies, there is still room for improvement in implementing these ideas in real-world settings. The document examines research showing that Millennials place high importance on career networking, job opportunities, and integrating more web-based interactivity at meetings and events.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
Enabling marketing and event aspirations with mobileDev Sharma
The use of app technology can significantly improve the efficiency and effectiveness of meetings and events, enhancing the way participants connect both in and outside the meeting room, prolonging the power of the conversations that took place at an event, and building engaged communities between live interactions.
Social Tribe – Special Edition Pulse Report – COVID-19SocialTribe
We can't imagine a greater challenge than the one we face today, a global pandemic that threatens the health and well being of our families and communities. As a 100% remote agency, we have not skipped a beat with the upheaval COVID-19 is causing around the world, and are doing everything we can to provide our clients and partners with informed, uninterrupted support.
Our perspective is that as populations shift towards indoor activities, there will be a greater need than ever before for organizations to shift resourcing towards online activations. As digital marketing experts, we're prepared to do everything we can to help you navigate these changes. We are happy to help discuss ideas, shifts, pivots--anything we need to do to keep your business healthy and positioned for growth.
This presentation discusses important digital trends for successful digital businesses. It begins by noting the dramatic growth in internet users globally. It then outlines several key digital tendencies businesses should be aware of including voice search, chatbots, WhatsApp business messaging, micro-moments, augmented reality, live videos, leveraging data and analytics, and engagement-based emails. Maintaining close awareness of digital trends is important for customizing customers' experiences and adapting to emerging technologies.
Pas 1 ni 10, mais 26 vagues d'innovations technologiques qui sont en train de secouer l'économie, la société et l'humanité toute entière...
Découvrez cette analyse très complète de Brian Solis, l'analyste en chef de Altimeter Group.
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
Canary in the Coalmine - To become Digital First we can learn from socialGerrie Smits
This document discusses how organizations can become "digital first" by learning from social media. It argues that social media acts as a "canary in the coalmine" showing how the world is changing towards personalization. To survive, organizations must reverse engineer social media trends, understand why people share content, unlock their customers' potential through co-creation, and take an agile approach focused on user needs above all else. By flipping their perspective to prioritize customers and continual learning, organizations can adapt to changing digital landscapes and technologies.
Many businesses are confused with the term social media. This presentation attempts to communicate the term and related dynamics in context with what an audience understands
User generated content, social commerce experiments, and video content like live streaming will be important social media tactics for 2021 according to experts. Brands should facilitate and promote user created content to build trust and drive purchases. They can also experiment with social shopping features on platforms like Facebook and Instagram to boost conversions. Using formats like live video and short-form video keeps audiences engaged. Nostalgia marketing by reviving memories from the past can also create loyal followings.
The document discusses digital marketing and how Innovation Factory and digital marketers use Facebook. It outlines Innovation Factory's services in helping startups and growing small businesses. It then discusses how digital marketers can use Facebook to target customers through features like Custom Audiences. Three objectives are presented: 1) increase knowledge of Facebook engagement to help reach new audiences, 2) create a procedure to draw social media activity to increase email newsletter signups, and 3) increase Google search and comments on Facebook to help customers find services/answers. Tactics recommended include posting events, news, and contests on social media along with ensuring timely responses to customer questions.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
Conversation Agent presents: Marketing in 2014Valeria Maltoni
Marketing in 2014 discusses several trends that will impact marketing, including:
1. Marketers will need to become more agile and adaptable as the pace of change accelerates and customers shift platforms more quickly.
2. Marketers will take on more anthropological roles, exploring what motivates customers and following their behaviors across channels.
3. Thoughtful, values-driven campaigns and content will continue to resonate more strongly with audiences over campaigns focused solely on products. Marketers will need to focus on creating experiences worth having.
Global covid 19 insights & Content Narrative MARCH 2020Lauren Henn
This document discusses how LinkedIn usage and conversations have changed in relation to the COVID-19 pandemic. It shows data on rising engagement on coronavirus topics from January to March 2020. The top trending hashtags in January were related to business, marketing, and jobs, but by March #coronavirus was the number one trending hashtag. Industries like IT, financial services, and healthcare have discussed coronavirus the most in their LinkedIn posts. The document outlines strategies companies are taking like enabling remote work and sharing resources to support employees, customers, and their broader communities during this uncertain time.
The document discusses digital marketing and how Innovation Factory and digital marketers use Facebook. It provides 3 objectives: 1) increase knowledge of Facebook messaging, content sharing and engagement; 2) create a procedure to draw social media activity to lead generation; 3) increase Google search and comments on Facebook by 10% so customers can easily find service/product answers. It recommends tactics for each objective like posting events on Facebook and answering customer questions on social media. The conclusion states that addressing problems on social media can help clients and keep costs low through online customer service.
Top Trends Driving Event Marketers in 2015Opus Agency
Here's whats coming in 2015...
The new year embodies a sense of optimism and energy. It’s
the time to start fresh, move fast, and make no small plans. In
that spirit, we wanted to know what’s on the minds of some
of the most influential players in event marketing.
We asked them to discuss the trends, large and small, that
are driving their decision-making for 2015.
Top Trends Driving Event Marketers in 2015Pat McClellan
Top Event Marketers discuss the trends that are driving their decision-making for 2015, and their answers are thought provoking. Big Data, personalization, event ROI, authenticity and more.
This document discusses key marketing trends for 2020 as identified by Talkwalker and HubSpot based on their analysis of industry experts, PR professionals, social media influencers, and trend data. Some of the major trends discussed include the growing importance of TikTok and other new social media platforms in marketing strategies; the rise of more private social interactions; increased focus on social media wellness and limiting time spent on platforms; and harnessing data privacy and reducing fake news to rebuild consumer trust in brands and social media.
Similar to 30 Experts Predict The Event Trends That Will Shape Your 2015 (20)
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
2. What event trends
should you be keeping
an eye on next year?
If you’ve been scratching your head, even just a little, as you plan for the year ahead
and try to anticipate the continuing changes impacting events and those who work in
them…you’re not alone! And don’t worry, you don’t have to call in the mystics to find
the answers.
Eventbrite asked the most influential, well-connected and innovative people across
the event’s industry the following question:
Find here, their answers on this year’s trends, opportunities and challenges that will
affect your event business.
What new marketing or
technology innovation
will impact your job the most?
What one trend, challenge or opportunity are you
predicting will impact the events industry most in 2015?
3. Paul Colston,
Editor in Chief,
Mash Media
@conference_news
“
Data analytics, better behavioural understanding of attendees, a
shifting mindset to 365 communities, improved video streaming
experiences, investments in better Wi-Fi, price hikes, expanding
opportunities for growth and wearable technology will all impact
event professionals in 2015…and that’s just some of the shorter-
term shifts.
(Note: You can read Paul’s full predictions for the future of the
events industry here.)
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4. Alistair Turner,
Campaign Director,
Britain for Events,
and PR Director,
Davies Tanner
@Britain4Events
For me it’s the evolution of event
management companies into tech providers.
Digital events are events that listen, and this
is something event organisers are going to
want to have control over.
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5. Marino Fresch,
Head of Marketing UK & Ireland,
Eventbrite
@mfresch
“
A recent study into the habits of Millenials
shows that those in their 20s and 30s care
more about experiences than material
possessions. This shift to an ‘experience
economy’ should provide plenty of growth
opportunities, and a fantastic backdrop for
innovative companies to cater to a growing
demand from a demographic with considerable
disposable income.
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6. “
Alon Alroy,
Co-Founder and Chief Marketing and BizDev,
Bizzabo
@bizzabo
There has been a rise of event technology and tools in the past few years that have
really helped event professionals get the most out of their events and improve the
overall experience for attendees. We’re now at a stage in which event organizers are
a bit overwhelmed by the number of different tools out there. The year ahead will call
for (and are already calling for!) more integrated platforms in order to create an
bigger event impact but with less resources and overhead.
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7. “
Juraj Holub,
Content and Social Media Marketer,
Sli.do
@slidoapp
The dynamic of events will keep on changing; from passive
reception to active engagement. Attendees will become
participants, as event organizers will continue providing audiences
with event tech tools for active participation. As a result, the
participants will be co-creating their own event experience.
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8. “
Next year it’s all about budget and how to keep it in check. Guidebook
published the first and only global event app industry report this year and the
#1 concern planners have is budget. “The cost of everything is up,” said one
of hundreds who cited this. And I’ve just got to say it… we also found that
across the board, an event app is less than half the cost of printing paper
programs – which are also wasteful and impossible to revise.
Anna Sawyer,
Director of Product and Content Marketing,
Guidebook
@Guidebook
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9. ”
“I’m seeing a huge growth in events
discovery via mobile and I’m looking
forward to seeing what emerging
technology such as wearable tech brings
to the events industry. I’m also predicting
more people attending events virtually
and more people sharing their events
experiences in more engaged ways.
Richard Green,
CEO & Founder,
evvnt
@evvnt
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10. Sarah Michel,
VP of Professional Connexity,
Velvet Chainsaw
@sarahmichel
“
I recently recorded this short video about
“Planned Serendipity” which I think has the
potential to be one of the biggest disruptors
in the meetings industry in 2015. Meetings
that can get in front of this and intentionally
plan for serendipitous connections for their
attendees will see huge rewards in loyalty
and growth.
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11. Mark Walker,
Content Marketing & Social Media Manager,
Eventbrite
@jfdimark
“The event industry is continuing to undergo
unprecedented change, so I think a major trend for
event organisers next year will be the search for
simplicity in a complex world. With so many
marketing channels, tools and demands on their
time, organisers will choose to work with the brands
and suppliers that make their lives easier by
offering best-of-breed technology, a user-friendly
interface and self-service control over all the key
features they need to succeed.
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12. “
2015 is going to bring challenges around data for events.
As event organizers, we have a massive amount of data at
our fingertips, but most planners are overwhelmed by it all.
In 2015, we’re going to figure out how to collect smart data,
analyze it and protect it. Big challenges, but it will mean
great things for the future of our industry
Liz King,
Founder,
Liz King Events / TechsyTalk
@lizkingevents
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13. ”
“
According to studies the “Quality of Networking” is and will be
the biggest factor that encourage delegates to attend events.
Many organisers are not doing anything to provide this and
need to guarantee people meet face-to-face to generate
potential business leads that can bring the best ROI to
participants. Serendipity is not very effective and more and
more organisers are specifically paid to offer activities with
one-to-one meetings.
Pedro Coutinho,
Co-Founder,
Meethub
@meethubapp
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14. “
I see a big challenge: The current skillset of an event
marketer. It has become very apparent that knowing
how to market an event is not, and will not be sufficient
for event marketers. In addition to copywriting skills
and understanding data to a high degree of detail.
Those that want to excel will need to have a strong
grasp of CRM systems, and Marketing Automation
systems and learning how these work and integrate.
Ricardo Molina,
Founder / Director,
BrightBull
@brightbull
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15. “
Jackson Clark,
Owner,
Patch Media
@PatchMedia
2015 will see more capital cities and regions position themselves as knowledge hubs
for specific sectors. This positioning is driven by understanding the growth sectors in
the global economy and ensuring the right infrastructure, facilities and support are in
place, not just to host world class events, but for businesses and talent in these
sectors to reside there. Sydney is a great example. It’s profiling its key strengths to
the professional and financial services, technology, medical research and education
sectors. CAT publications is doing some fascinating reports and research into this so
it’s definitely a trend to keep an eye on for next year.
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16. “
The challenge I see taking precedence in 2015 in the events industry
is the need for more content marketing within our campaigns. I think
marketeers will need to be focussed on 3 key things – how to create
better content, how to share greater content and how to better engage
with their audiences through this content.
Caroline Carr,
Marketing, WIRED Events Portfolio,
WIRED
@wiredUK
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17. Mark Breen,
Co-Founder,
Cuckoo Events
@mark_breen
“
Clients are more engaged now. They’re
asking more questions, particularly in
relation to the qualifications &
experience of event staff. I see even
more focus on this in 2015 & beyond.
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18. The increasing availability of pop-up space is a
fantastic opportunity for start-ups in 2015 to get
high-street presence to showcase their brands, run
engaging events, get immediate customer
feedback, and sell their products or services.
Lorna Bladen,
Head of Events,
Enterprise Nation
@lornabladen
“
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19. “
The rapid growth of event industry websites, blogs and social media
means that event bookers are better informed than ever. They have more
choice, better access to supplier inventories and abundant curated
feedback to inform them. As such, they take decisions more confidently.
This means two things.
Firstly, traditional events agencies need to stay ahead of the game. This
means offering a service which goes beyond familiarity with the industry
and its providers. Innovative thinking and bespoke solutions will be key
to staying relevant.
Secondly, venues need to think beyond traditional marketing channels
and contribute to conversations online. If agencies stop providing leads,
they’ll need another source of business to survive. Venues are already
engaging with social media platforms at a faster rate than ever before –
expect this trend to continue in 2015, and a new industry to emerge to
support it.
Edward Poland,
Co-Founder,
Hire Space
@HireSpace
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20. Tamar Beck,
CEO,
GleanIn
@GleanIn
”“
I think 2015 will be the year that the events’ industry begin to embrace
“social” – events ARE social as they bring like minded people together.
It makes perfect sense that the industry will start to utilise social
technology to leverage social connections and networks to create
value for all, pre-, during and post-event.
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21. ”
“
I feel the biggest challenge and opportunity is showcasing our
services through all the noise! By this I mean with so much info &
clutter these days how does one seperate from the masses?
Those who can answer that question will be successful in driving
business growth in 2015.
Samuel Jonas,
Director,
Torwel Enterprises
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22. Social media comes to mind…#hashtag the event,
share photos/videos, reach the masses that did not
qualify for the convention so they will qualify for the
next one…
Vicki Funk,
Senior Account Director,
SEI Meetings & Incentives
@SEI_Incentives
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23. Caroline Windsor,
Account Director,
TFI Meeting Point
@TFIGroup
“
My preoccupation is still about finding sustainable business models
that work for our association clients and for us as their PCO.
Discussions about risk/reward strategies, ensuring the right skills
are in place to manage a congress with a bigger turnover than many
SMEs, obtaining detailed historical information about a congress to
inform a realistic feasibility study and budget, adding value to our
PCO service by developing better skills in revenue generation and
financial management – these are all helping us to move in a
positive direction but many clients do not want to pay professional
fees relating to the time and skill expended on their behalf in the
same way they would pay a lawyer or accountant.
So we still have a way to go in addressing this gap.
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24. 1. Content relevance to target audience and ensuring it addresses their educational needs and it is in line with
NHS/NICE guidelines as applicable. Health professionals have been facing a lot of cuts lately and they won’t attend a
conference unless it is absolutely spot on for their professional development needs.
2. CPD accreditation. As an awarding body for CPD in the medical field, it is vital our quality assurance processes are
very thorough. Colleges are challenging doctors during appraisals more than ever before ,and more often than not we
are required to provide evidence of CPD applications/content/attendance to justify their credits.
3. We also have a challenge related to viability of conferences that might be of educational value but an absolute
no-goer on a business level. As a charity, we do subsidy a lot of the activities that we run but sometimes it is
difficult to communicate to our committee members (and members in general) that we cannot just run any
meeting they think of, otherwise we would no longer exist as a business! Yes, we are a charity but we are a
business as well so we have to be mindful of what investments we make.
Nicole Leida,
Head of Events, Academic Department,
e Royal Society of Medicine
@RoySocMed
“This isn’t a prediction about the event industry as a whole – every field is so specific in its own right and marks are very
different depending on target audience, clients etc. – but focusing on our challenges, I would say they are:
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25. ”
“From an event marketing perspective I think that there will
continue to be a strong move away from ‘impressions’
generation to more intelligent audience engagement. There
are also signs in the consumer market of the events industry
getting much better at building sustainable brands.
Hellen (Golden) Beveridge,
Director,
Pure Rocket Science
@purercktscience
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26. ”Stephanie May,
CEO,
97 Implement
“
My expertise is more with business educational and training
events – but I’m finding the biggest challenges with these events
are that people are tired of traveling and attending the same old,
same old. Attendees are demanding fresh and unique
perspectives, increased expectations with deliverables, and more
interactive training that will accelerate their results.
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27. 1) The shiny-object, ‘feature for feature drag race’, is over. It’s now mandatory that event tech
has a core of features that help make events more engaging. And of course, that includes data
security and personal privacy controls that assures information is only available to those who
should have access to it.
2) As we’ve moved from paper to digital we will continue to see event apps become more of an
event chaperon and escort rather than an inexpensive replacement for paper. The outflow of this
is the tremendous amount of data and event intelligence that can be used to help move from
measurement to money (see #4)
3) As event producers continue to look for ways to use technology without having to be tech
experts, tactical support and assistance from providers will become more and more important
and finally…
4) Event producers will continue looking for clear and concise ways to generate profitability for
their events, while at the same time creating true value for all attendees, exhibitors and other
participants. Event technology can no longer be a cost but will have to become a profit center
for events.
Brian Slawin,
Co-Founder and President
of BusyEvent Mobile
@busyevent
“
Using technology will continue to greatly enhance four very important
aspects of events in 2015:
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28. ”
“Due to the high tech nature of our industry I predict
smaller meetings, less technology including limiting
persons attending an event to their contacted World
via personal devices. The goal has always been to
engage but today we also have to get audiences to
disconnect so their minds are freed from distractions
giving any event impact. My trend for 2015-16 is the
tech detox meeting.
Chris Pleydell,
Live Events Producer
for e Northern & Shell Group
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29. Tatsiana Saniuk,
Marketing Analyst,
Sutter Health CPMC/ West Bay Region
@tater_tatt
“Aside from Oracle, Dreamforce and other similar
companies, I think the trend is towards smaller, more
intimate gatherings, whether they are groups, events, or
educational seminars. When you mass market, many of the
attendees tag along without a purpose and you may not be
able to turn them into good leads. Why waste resources?
By targeting the right market, no matter how small it is, the
results can yield better outcomes. (In other words, the
truth we knew long time ago: “It’s not the quantity, but
quality that matters”).
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30. Su Fellabaum,
Festival Coordinator,
Rock e Island Festival
@rocktheisland15
“
“In the festival industry we are seeing a desire
for an “experience” rather than a big concert.
Inclusion of hands on and interactive activities
are very popular.
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31. Michael Wood,
Senior Creative Director at GPJ
“
“One word: Personalization. People will continue to want/need to be
engaged, recognized, educated and inspired in the means and ways
that appeal to them. We have to know our audiences, and certainly
not just on spreadsheets and reports, but in the real world. Go
where they go. Do what they do. See what they see.
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32. “
Trend: Nurturing and developing communities Opportunities: Content
in the many ways shapes and forms it can take & Systems Integrations
(automation + CRM) Challenges: Marketing Department Skills; Narrow
mindedness of SOME event leaders wanting to “Get a lot of delegates
quick” & squeezing their teams for it; Publishers & Media Cos wising up
on their event offering
Sonia Molina,
Co-Founder & Head of Marketing,
BrightBull
@BrightBull
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33. Eventbrite is a self-service ticketing
platform and live experiences
marketplace.
It enables people all over the world to
plan, promote, and sell out events of
all kinds. Since 2006, the platform has
processed over 200 million tickets and
registrations worldwide, totalling
nearly £1.8 billion in gross ticket sales.
Eventbrite makes it easy for everyone
to discover events, and to share the
events they are attending with the
people they know. In this way, it brings
communities together by encouraging
people to connect through live
experiences
To learn more about we can help make
your event a success, and sign up for a
free account, visit
www.eventbrite.co.uk
BrightBull is a B2B marketing and
design company with a special focus on
the event and conference sector.
We advise entrepreneurs, CEOs and
managing directors of conference,
Exhibition companies and online
communities on driving leads,
visitors delegates and revenue through
inbound and content marketing.
BrightBull’s mission is to shake up the
B2B and events environment through
inbound.
If you need to reinvigorate your event
marketing, email Ricardo on
ricardo@brightbull.co.uk.