This presentation by Web Spiders group is on the necessity of event app for smooth conduct of events. Event2Mobile is an event engagement product used by Fortune 2000, Government enterprises and large nonprofit associations.

1. ...and more!

2. Hi...Thanks for joining us for event2mobile’s webinar.
Kavita: An entrepreneur by profession, she is an avid event enthusiast and
digital strategist. Kavita also curates content for Click Asia Summit (CAS),
one of Asia’s largest digital, social and mobile events.
Shannon: Joining Kavita for this webinar is Shannon, a mobility expert with
15 years of business development and client engagement experience. You
can reach the event2mobile team at:
Web: www.event2mobile.com
FB: www.facebook.com/event2mobile
Twitter: www.twitter.com/event2mobile
Email: contact@event2mobile.com
Kavita
@write2kavita
Shannon

3. ● Quick round-up of event apps and their benefits
● Various touch points to engage the audience
● Hassle free integration, smooth roll out, onsite support and….ROI
● Exhibitor’s Edition (EE): Mobile lead capture management
● iBeacons and how to deploy them at events
● Social connect & business networking in 2016
● How you can mobilize your events
● Success Stories
● Partner Benefits
Key takeaways from today’s webinar

4. “The overall point is that new technology
will not necessarily replace old technology,
but it will date it...”
Steve Jobs
Entrepreneur, Marketer and Inventor

5. So, are you still...
?

6. Rushing to make last minute changes in your printed agenda?
Giving heavy printed guidebooks to your attendees?
Have no way of letting attendees interact with each other?
Distributing elaborate floor plans?
In short, approaching 2016 like it is 2010?

7. At least a 100 sheets are printed
per attendee in an average event
Printing each page can
cost as much as $8 per page
(including shipping etc)
Source: Various
Did You Know?

8. Organizations on Event Apps
82%
want to go
green with
apps
91%
felt apps
improved ROI
2x
is the cost
cut down
with Apps
Source: Various

9. Live
Analytics
Top 10 reasons why event apps work
One App - Multiple
Events
Interaction &
Engagement
Social Media
Integration
#1 #2 #3 #4 #5
Streamlined
Planning

10. Mobile Integration
Top 10 reasons why event apps work
Audience
Retention
Easy CMS Absolute Data
Security
Increased
ROI
#6 #7 #8 #9 #10

11. How does an Event App work?

13. Cutting edge App Technology can
make your 2016 Event a technological success...

14. What the Attendee Really Wants?
● Access to Event Schedule
● Access to Session Descriptions
● Ability to Receive Updates from Organizer
● Ability to Create a Personalized Schedule
● Access to Maps
● Most importantly, connect to other delegates and speakers!
Source: American Express Meetings and Events (AMEX)

15. Pass-the-Mic is passé
● Questions submission via App
● Broadcast questions on Event branded interface
● Moderated CMS to accept/reject/edit question
● Let attendees participate more
● Bottom line? Increase engagement at events, and thus increase
value of the event to the delegate.
Q/A

16. ● Opens up the ability for delegates to interact with
each other, seamlessly!
● More user-generated visual content
● Online forum to share ideas and posts
● Social buzz before, during and after Event
● Engage through photo uploads
● Expand Event life via post event coverage
Social Media Integration

17. 39%
Business decisions
are based on
research from social
networks
The Event Network
Return On
Investment
of 167%
70%
Increased
awareness of
event using
social media
30%
Organizers publish
up to 10 items in
social networks
every week
Source: Various

18. 18%
Of tweets occur
even before event
starts
The Event Network
Return On
Investment
of 167%
83%
Of users engage
with social networks
through app
59%
Of attendees actively
post on social
network
sites through
the app
Source: Various

19. Gamify Your Event
● Appealing to the competitive nature of people to generate
engagement and brand recall
● More activity means more engagement and more users
● Leaderboard motivates to share socially
● Badges and prizes for achievements encourage loyalty
● Organize contests and quizzes for brands as sponsored events

20. Gamification: A Case Study
Source: Various
58%
More new ideas
during gamified
brainstorming
50%
Less completion
time for gamified
training programs
100%
Compliance for
gamified travel
expense
procedure

21. ● Meeting Module helps attendees spot relevant exhibitor/leads
● Networking becomes easy through Internal Messaging (IM)
● Meetings can be set up and cancelled easily
● Resources can be arranged in real-time
● Real-time confirmation and rejections
● Analytics to understand networking behaviour critical to enhance event
productivity
Meet the right people

22. iBeaconsTM Integration
● Hyperlocal Attendee behaviour analytics
● In-Depth Floor Analytics
● Automated Tracking
● Push Notifications & Branded messaging
● Drive more sponsors and marketers

23. ● Attendee check-in
● Navigation
● Networking
● Promotions and advertisements
● Gamification
How Events use iBeaconsTM?

24. So you have a single app with multiple benefits...

25. Tangible benefits of event apps
● Mobile Platform for easy content distribution
● Green event with almost 0 costs on printing
● Creating a tech-savvy image of the event
● Attendee Engagement & retention
● Enterprise Integration for seamless data sharing
● Event Analytics for better decision making
● Social Media Integration for event buzz
● Easy distribution of post-event content

26. Why are Event Analytics important?
● Business decisions based on real data
● Measures several Event parameters
● Greater insight into attendee behaviour
● Effective for ROI optimization
● Real-time information

27. So, how do you to choose the right event app??

28. Clear comparison of features: more, should really mean more!
Track record: tried and tested product.
Self Service use: Simple interface for updates.
Pricing ( Of course!!)
Add-on features: to add additional zing to your event!
Time for set up and deployment: should be 2 weeks with customized interface
Onsite Support: event2mobile provides local Singapore support team
Innovative deployment of new technologies: always innovating
Integration with existing CRM or ECM
This is what you should look for...

29. A few of event2mobile Success Stories...

30. Event type: Singapore’s leading public postal service required
an interactive mobile solution for their T30 Event..
So e2m provided Singpost with a quick rollout:
● Both iPhone and Android platform support
● Daily Agenda display for the app users
● Photo Wall sharing of user-generated photos
● Gamified Slot machine features for attendee engagement
● Bookmark option for prioritizing activities
● Giant screen display for approved questions
● Live Q&A through the app
● Survey section for user feedback

31. Event Type: SingTel wanted a mobile app that could facilitate transfer of
information and interaction between the organizer, exhibitor, and
attendees for their FMCC Event.
We gave them an e2m solution which:
● Allowed Exhibitors to generate leads easily
● Conducted Live Q&A and Polls
● Tracked attendance via QR code scanning for
● Was supported on iPhone, Android and Blackberry
● Took inputs from delegates and exhibitors through surveys
● Had user-friendly floor plans
● Have a completely GREEN EVENT with no printed brochures!

32. Event type: With more than 500 delegates from the food industry, the
FPC organizers wanted an interactive mobile app solution for their
2014 event.
We provided them with a e2m solution...
● Developed for both iOS & Android phones
● Bi-lingual capability in English & Chinese
● Interactive and Social connect features
● User access to session whitepapers, event related content
● Live Q&A and Polling with public display
● Personalized scheduling and bookmark options
● More than 500 user downloads

33. Liked what you heard?
We have a partner’s program for event organizers which is designed for mutual growth. Here are
some reasons how the event2mobile partner program works:
● Optimize clients' events with the ‘mobile first’ approach
● Assure tech-support like no other
● Deliver targeted advertising solutions
● Enjoy a 'Kaizen' approach to mobility-for-events
● Offer great branding, design, customization
● Get invited to partners-only program and learning sessions
● Sell cutting edge solution @ pocket-friendly pricing and great agency commissions !

34. ● Apps are 2 times more cost-effective than traditional planning
● Apps are likely to have a positive impact on your ROI
● Apps can do wonders for driving attendee engagement
● You get hyperlocal awareness with iBeacons integration
● You get various Event Analytics that let’s you plan better
● Apps give your Event the Social Media advantage
So, what did we talk about today ?

35. SINGAPORENEWYORK
22 Cortlandt Street, Suite 1635
New York, NY 10007
USA
Phone: +1 800 385 1422
Talk to us
Our Global Presence
Email: contact@event2mobile.com
168 Robinson Road,
#12-01 Capital Tower
Singapore 068912
Phone: +65 8428 4499
Faraday Wharf,
Innovation Birmingham
Campus,
Holt Street, Birmingham
Science Park Aston,
Birmingham, B7 4BB.
Phone: +47 (0) 465 77716
UK