The document describes the features and benefits of an all-in-one event mobile app called 2Event. 2Event provides ticketing, registration, networking, and other event management features through a single app. It aims to solve problems organizers and visitors face when using multiple separate services. Key features highlighted include ticketing, an agenda, speaker profiles, surveys, networking through a visitor list and meetings scheduler, and advanced networking tools like travel planning and ridesharing. The app is positioned as providing a better experience and higher profits for organizers compared to traditional online ticketing alone.

1. Platform for events
App
Tickets
Networking
QR-badges
Involvement and polls
Travel- and roommates

2. ✓ Most of the events are paid off on
the second and third time
✓ Profitability depends on repeat
visitors
✓ Whether he will come again,
depends on meeting the
expectations

3. The key question is:
What does the visitor really want?

4. What is the real need?
Girls do not buy a lipstick
… but a chance
People do not buy a drill
… but a hole in the wall
Visitors do not buy a ticket
… but something different

5. What the visitor needs?
✓ Emotions and networking - at concerts
✓ Knowledge and networking - at
trainings
✓ Sales and networking - at exhibitions
✓ Networking - at business events
is what the visitors expect to
obtain even if they do not
announce that
Networking

6. 700 tickets sold at $300
But the hall is empty?!
WHERE ARE ALL THE VISITORS?
What EXACTLY they paid their money for?
Main stage at
Wolves Summit - 2017

7. Everyone is at networking tables
Event is all about communication and a chance for networking
Offer a choice, and they choose networking but not reports and presentations.
Arrange the networking and you will see SoldOut at each subsequent event.

8. Business event with speakers is the first step
Add networking and you will get Ver 2.0
Use 2Event and you will get Ver 3.0 Event

9. 2Event Mobile App
✓ custom design
✓ tickets
✓ networking -
visitors, meeting schedule, QR-badges
✓ advanced networking – travel- and
roommates for a non residential event and groups for
traveling by car or taxi
✓ agenda, speakers, sponsors
✓ surveys, polls, involvement
✓ PUSH-notifications
✓ ready in 24 hours

10. Problem of the event organizer and
visitor: finding the perfect App. The only
one.
➢ The organizer has to use multiple services,
seek, test and pay for them,
update info in each one,
try to involve 100% of visitors in each of these
services.
➢ Visitors have to install a dozen of Apps.

11. 2Event is ‘all-in-one’
Tickets + App + Networking
For the organizer:
✓ Receiving payments and accounting
support
✓ Money fall in the account immediately
✓ Visitors’ contacts
✓ Being in touch with visitors
✓ 24/7 Analytics
✓ Development of QR-badges (pdf)
✓ Competitions and polls
✓ Summary statistics
✓ App is free of charge or with branding
For the visitor:
✓ All in one platform
✓ Buying tickets or registration
✓ Messaging between the visitors,
networking and arranging meetings
✓ More networking: travel- and
roommates
✓ Groups for travelling by car or taxi
✓ Public chat on wide screen
✓ Notifications of changes in the
agenda

12. How to sell tickets via 2Event
✓ Full self-service. ‘Create an Event’ Button
✓ Commission charge is 2.49% to 6.99% (depending on quarterly turnover)
✓ Each payment falls in your account immediately
✓ For free events everything is absolutely free of charge
✓ Up to 10 discount types and their combinations
✓ Reports, newsletters, mailing lists, social and demographic statistics
✓ Apps to control tickets. Even 100 entry points at the same time
However, tickets cover only 20% of 2Event
functionality and 1% of the visitor’s need
2Event is about what happens in between purchase of the
ticket and the day following the event

13. How much does the App cost?
for
ONE event
$799
for
ALL your events
$1999
50% discount for Apps - if you sell tickets via 2Event
See details at 2Event.com/ru/Buy_app_for_event

14. Event App is:
✓ Higher value of the event
✓ Attractiveness for sponsors
✓ Satisfaction of the visitor
✓ Flexibility in changing agenda
✓ PUSH-notifications
✓ Involvement - polls, surveys, questions
to the speakers
✓ App will remain installed in
smartphones even after the event

15. For the visitors, 2Event means:
✓ everything about the event in the
smartphone: tickets, agenda,
speakers, sponsors, location,
competitions ...
✓ more networking: list of participants,
geolocation, arranging meetings,
messages
✓ much more networking: searching
for travel- and room-mates, travel
tickets or hotel reservations based on
other visitors, groups for travelling by
car or taxi

16. Trend in the field of events
According to the survey * of
‘App for your Event’:
➢ 47% of organizers consider the
Apps ‘useful’ at the events
➢ and another 25% of organizers
not only consider them useful, but
also plan to use them
Very useful
Want to use
* Eventbrite Events Industry Insights - 2015
By the way, Eventbrite does not have networking, but you can use 2Event by pressing just one button

17. Lifehack
on how to get +10% of money on the
event
Sell online, this always increases your income.
After all, tickets for events are the goods of emotional demand.
That is why it is important that the visitor can buy tickets immediately.
The more the distance from motivating the wish to the moment of payment, the higher the risk of changing their mind.
Thus, registration via Google always reduces your profit, although it
seems like you saved on commission charge.
What is the scope:
For on-line stores, the average quantity of ‘abandoned carts’ (pending purchases) is about 25%.
5% to 20% of visitors, even having bought the tickets, still do not come to the events.

18. Detailed description.
Basic functionality
There are more 27 slides ahead, no need to read :)
Our managers are waiting fo you at this link

19. Selling tickets or registration
✓ Buying tickets right in the App
✓ Registration via the App for free events
Your own App will increase your sales
Visitors open up to 70% of PUSH-notifications.
They can be eager to buy the tickets immediately for your
other events, too.

20. PUSH-notifications and Email
newsletters
✓ Notify the visitors immediately of
changes in the agenda
✓ Invite visitors from previous events
Quickly inform of something important
before, during and after the event.

21. Agenda of the event
✓ The visitor ticks off the lectures to be
attended
✓ The organizer gets the idea of what is
popular
✓ Parallel flows and locations
✓ Speakers to each lecture are imaged
✓ Questions on the lecture
✓ Presentation to each lecture
✓ Link to the video broadcasting of
each flow or scene

22. List of speakers
✓ The list of all speakers to appear at
the event
✓ The topic, time and hall of the lecture
✓ Speakers may be either ‘inanimate’ — just the
profile, company, position and description, if you
filled them in via the website administrator panel;
or fully valid users to chat and make appointments
with.
To be such they should log in the App, then the real
profile will be created. And should the emails match
the accounts with be connected automatically.

23. 2Event Ticket Scanner
Ticket Scanner App simplifies registration of
visitors at the event
✓ No special equipment is required -
this is just the App at Android and iOS
✓ No limitation on staff number
✓ Operation without Internet access, too
✓ Online statistics
✓ ‘New visitor came to the event’ can be
displayed via a projector

24. Surveys and polls
✓ Involve participants - create a poll in
the App (e.g. the best start-up or
beauty contest)
✓ Get proper feedback - take surveys
among the visitors on interesting
issues, best speakers, special
wishes…

25. Sponsors of the event
This is another attractiveness for the
sponsors of your event:
✓ A separate tab with sponsors of the event in
terms of their types: Gold, Silver, Bronze, Media,
etc.
✓ You specify which of those sponsor types will be
involved in the ‘chat for the projector’
✓ Description, logo, status
✓ Link to the sponsor’s website
✓ Each sponsor has the attached profiles of its
representatives present at the event

26. News. Audio and video footage
Another channel to inform your
users of the news:
✓ News
✓ Audio and video reports on
the events

27. How did it look like at one of the events
➢ Branded Apps were ordered
➢ 540 visitors
➢ 540 QR-badges were printed out
➢ More than 80% of visitors were
non-residents
➢ 390 have installed the Apps
In the App:
➢ 462 messages were sent
➢ 316 badges were scanned
➢ 236 Likes received during the
polls
➢ 165 meetings were scheduled
➢ 124 visitors allowed to see their
geolocations

28. Networking

29. List of visitors
✓ The list of visitors is classified as follows:
✓ All
✓ Friends (if a SNS is connected)
✓ From my region
✓ Added to Favorites
✓ A visitor can fill in four statuses: посетитель
может заполнить четыре поля:
✓ About myself. How can I be useful.
✓ What am I interested in
✓ Areas of interest
(light industry, freight transport, Photoshop...)
✓ Countries of operation
(Spain, China, Ukraine...)
✓ Connect links to FB, VK, TW, G+

30. Appointment of meetings
✓ Find interesting visitors and appoint
meetings
✓ You can see at once free time slots,
both yours and your partner’s
✓ The visitor will receive a
PUSH-notification and he/she can
confirm the meeting
✓ Allow for your geolocation to be visible
in order to facilitate the meeting
✓ The organizer outlines recommend
points for the meetings: Near the
Reception, Green Arbour, Table 1,
Table 2 …

31. Snapshot messages
✓ Messaging between the visitors
✓ Push-notification of a new message

32. QR-badge scanning
You would highly appreciate this feature if
once after a good event you were sitting
with a bundle of business cards and trying
to remember of ‘who were all those people
and what I promised them’.
✓ Scan QR-badges of people you met at the event
✓ The list of visitors will be saved in My Meetings
Section
✓ QR-badges are generated in PDF via the website
administrator panel.
The colours are assigned depending on roles:
Vip, Media, Sponsor…
Besides, badges are sent to the email of each visitor
together with the ticket and can be printed out by the
visitors.

33. Quick check-in
QR is linked to:
✓ The event
Just scan QR and end up at the event page in the
App
✓ Train ticket
will move you to the train card and check you in
this trip
✓ Hall No. 1, Hall No. 2, etc.
✓ Exhibition stand No. 1, No. 2

34. Chat for the Projector +
SocialMediaWall
✓ Buzz posts; here the posts from Instagram and Twitter are linked with the hashtag
of your event (e.g., #expo2017).
The organizer can moderate each post with the smartphone.
✓ Every 30 seconds the randomly chosen visitor is shown on the screen.
This is the chance to network for lazy and shy visitors.
✓ Extra advertising space for sponsors.
✓ Two designs: for dark and light rooms.

35. Advanced Networking

36. Trip Plan
✓ Travelling time is an extra networking which means
more satisfied visitors
✓ Usually 20% to 50% are non-residents
✓ You can create a trip plan:
○ Transport to the event
○ Accommodation in place (hotel or accommodation posting)
○ Transport from the event
○ Group for a car/taxi to each of the travel items
✓ You can copy the Tip Plan developed by other visitors
similar to you. This would save time for choosing the route.

37. Transport Check-in
✓ See how people from your region are going
to arrive, maybe someone has already
developed the route that would fit you as
well.
✓ Find out who takes the same train, flight or
car as you do
✓ which flight to take – this one or in an hour
later but with interesting travel mates and
enjoy an extra company

38. Travel mates for a taxi/car
Going to the event with your own car or
by taxi?
✓ Generate a group for a car/taxi right
in the App; you will not only save
time and money but also
✓ get additional half an hour of
networking
✓ If you are in an unknown city – just
choose from the list of local taxis

39. Geolocation of users
Visitors really wish to get acquainted
with each other.
And they enjoy using every hint.
Once at the event some 30% of the visitors
allowed their geolocation.
What Geolocation is useful for at the event:
✓ Meet spontaneously other visitors yet in the
airport, train or hotel
✓ Generate groups for a car before the event
✓ Finding each other is easier if the meeting is
appointed
✓ Not to get lost in an unknown city
✓ Where is that after party

40. How is 2Event different from
other platforms that sell
tickets online?

41. Function 2Event is ‘all-in-one’ Standard website where
tickets are sold online
Selling tickets ✓ ✓
Registration of visitors ✓ ✓
Questionnaires at registration ✓ ✓
Statistics ✓ ✓
Newsletters from the organizer -
emails, PUSH-notifications
✓ ✓
Ticket scanner in the mobile App ✓ ✓
Simple mobile App for a visitor. With
ticket selling
✓ ✓
Networking in the App ✓ ✕
Usage fee: 2.5% and more 4.5% and more
Basic functionality:
selling tickets online.

42. Function 2Event is ‘all-in-one’ Standard website where
tickets are sold online
Android, iOS, Web ✓ ✕
List of visitors ✓ ✕
Appointment of meetings ✓ ✕
Agenda ✓ ✕
QR-badge printing ✓ ✕
QR-badge scanner (people met with you) ✓ ✕
Roles of visitors (Vip, speaker, volunteer...) ✓ ✕
Speakers ✓ ✕
Sponsors (Vip, gold, media...) ✓ ✕
Surveys ✓ ✕
Chat for the Projector + SocialMediaWall ✓ ✕
Networking

43. Function 2Event is ‘all-in-one’ Standard website where
tickets are sold online
Groups for a car/taxi ✓ ✕
Trip plan (develop, copy) ✓ ✕
Transport check-in ✓ ✕
Hotel check-in ✓ ✕
Accommodation search ✓ ✕
Geolocation among the visitors ✓ ✕
Advanced Networking.

44. Function 2Event is ‘all-in-one’ Standard website where
tickets are sold online
Mobile App for Android ✓ ✕
Mobile App for iOS ✓ ✕
Mobile Apps for your event (single or
all)
Order the App

45. How does it work:
✓ Your events from Eventbrite together
with the visitors will appear at 2Event.
✓ Decide which App you will use: free
for a single event, or that for all
events.
✓ Get links to the developed Apps in
48-hours after payment.
✓ Make mailing list to visitors with an
invitation to install the App.
Do you need networking for your
events at Eventbrite?
Use All-in-one platform of
2Event.com
Link your accounts in 2 minutes:
2Event.com/en/eventbrite
+

46. Have any questions?
Our managers will be pleased to answer any question and help you to
make the best choice for your business. Read more...
Ukraine:
+38 (032) 253 93 00
+38 (044) 222 93 00
+38 (050) 453 93 00
+38 (067) 373 57 90
+38 (094) 994 13 00
sale@2Event.com
Russia:
+7(499)112 09 21
ru@2Event.com
Skype:
ToEventWithFriends