This is a presentation proposing the use of a variety of different social channels and their potential values.

1. Yes Social Media

2. Yes Ltd. Social Media
Objective:
I. Improve Brand Awareness & Positioning
II. Improve Visibility Through Search
III. Provide Education/ How-to
IV. Develop, Curate & Share Industry News and Info
V. Conduct Q&A/ Ask the Expert
VI. Deliver Customer Service

3. Themes
I. Organic Living
II. Love for Nature
III. Medicinal
IV. Heterosexual Male
V. Additional Uses for Products
VI. Etc..

4. Objective: Social Media Headquarters
Customer Engagement/ Service
Why? Facebook has the integration to allow other social
media platforms to coordinate with one another.
Use:
 Embed YouTube Vid.
 Link Tweets
 Link Blogposts
 Link Instagram
 Articles Within Industry
 New Products
 Call-To-Action Graphics
 Competitions
 Respond to Customers
 Create Exclusive Pages
 Add FB info leaflets
 Add FB to promotional lube sachets

5.  BMW makes you
like their page
prior to seeing
the blurred out
information.
 Large Call-To-Action button for NFL
competition
 Brooks Brothers
Customer
engagement
Examples

6. Objective:
 Micro Blogging
 Position Yes Products & Company Values for
Discovery and Discussion
Why?
 Fast way to communicate to the masses
 Has the ability to monitor conversations
Use:
 Check direct messages and mentions daily
 Practice selective choice on whom to follow
 Follow our customers
 Search for our business name
 Create conversation lists
 Create a Twitter landing page on the website to introduce our followers from Twitter to
our business

7.  UNIQLO uses twitter for
special discounts
 Game studio
tweets about
new
additions to
games
 Debenhams tweets
regarding customer
appreciation
 AP tweets about
breakings news
Examples

8. Objective:
 Inform
 Educate
 Entertain
Why?
 Videos capture emotion and convey brand messages leaving lasting impressions
on the audience
 YouTube videos have been found to play on mobile devices more efficiently
than computers, making the content reachable while out and aboutUse:
 Create and customize our own channel
 Demonstrate quality of Yes products
 Link videos to Blog, Twitter & Facebook
 Record Yes team’s activity at trade shows, conferences and festivals
 Reach out to Yes loyal customers for a chance to record an interview via Skype and upload the
videos via YouTube
 Engage with other like-minded YouTube channels by “liking” their videos
 Create “Call-To-Action” graphic for consumers on Facebook to ask Yes professionals questions, and
monthly record professionals answering the questions and upload videos via YouTube
 Add subtitles for those who are hearing impaired

9.  This users channel is
about beauty self help
tips
 YouTube can be a
place to educate
 Bloggers on
YouTube.
Examples

10. Objective:
 Visual Marketing
 Branding
Why?
 Builds Trust- the pictures on Instagram give off a behind the
scene impression
 Creates Impressions- the filters can create emotional
impressions
 All Visual. Less ChatUse:
 Photos of sending out products
 Photos of sending out Yes Oil-Based to expecting mothers
 Photos of sending out samples
 Photos of Yes products in stores
 Photos of Yes at trade shows, conferences, fairs and festivals
 Photos of Yes products at historical locations, or around the world
 Photos of the team behind Yes
 Link to Facebook
 Upload Max of 5 photos a week
 Have Susi & Sarah approve photos by Friday the week prior to posting
 Use hashtags # on Instagram like on Twitter to gain a larger reach

11. Examples
 Nylon
Magazine
uses
Instagram
for behind
the scenes
 Nike uses Instagram to allow
users to customize a pair of
trainers
 Southwest gave its followers a
behind the scene walk of
headquarters via Instagram
 McDonalds has 38,000 followers
on Instagram, however there
are over 700,000 images of
running with the #McDonalds
 Audi on
Instagram

12. Objective:
 Sharing a Experience
 Branding
Why?
 Builds Trust - Creates Impressions
Use:
 Videos of behind the scenes
 Videos of ingredients in nature
 Videos on tips
 Videos when at conferences, fairs, trade shows and
festivals
 Videos promoting events
 Videos promoting organic living

13. Examples Sephora tips on
using a product
called tattoo me
 Tropicana
uses Vine to
create a fun
video
celebrating
Valentines
but calling it
Valenvine
 GE uses Vine to
engage followers

14. Social Media Mgmt
Software
 TweetDeck
 Manages Facebook & Twitter
 HootSuite
 Social media mgmt dashboard
 Argylesocial
 A business-class social media marketing dashboard that combines
publishing, customer engagement and ROI analytics

15.  TweetDeck is a program that integrates both Facebook and Twitter accounts to
allow the user to organize content into columns of activity.

16.  Social Media management
software