A two-part collaborative work session for nonprofit development partners and marketing communication professionals. Led by Erica Klinger, Director of Marketing at Seattle Foundation in collaboration with Philanthropy Northwest and "Communication Matters" workgroup.

1. Using data and infographics to tell stories
Erica KlingerFebruary 19, 2016

2. Why do a data
visualization?

3. • Engagement
• Multiple learning styles
• Snapshot format
• Credibility
So what IS an infographic?
PAGE 3

4. • Marketing tool
Used for external audiences & aligns with business goals
• Visualizes key data
Data could be metrics, trends, historical analysis etc.
• Tells a story
Brings the reader from start to finish
• Has a Call to Action
PAGE 4

5. PAGE 5
Data
$1.3Million in grants
distributed to 96 different
nonprofits across 6 different
healthy community elements.
Story
Illustrate and educate
philanthropists on the
science (strategy) and
time (8 months) behind a
grantmaking process.
CTA
Amplify your giving by
investing in the SF
grantmaking fund.

6. PAGE 6
Data
$1.3Million in grants
distributed to 96 different
nonprofits across 6 different
healthy community elements.
Story
Illustrate and educate
philanthropists on the
science (strategy) and
time (8 months) behind a
grantmaking process.
CTA
Amplify your giving by
investing in the SF
grantmaking fund.

7. PAGE 7
Data
Over 1/3 of SF
philanthropists live on the
Seattle Eastside. Key metrics
showing a healthy community
and opportunities for growth.
Story
Although there has been
positive change, this is a call
out to philanthropists on the
eastside.
CTA
Together we can make
change. Call an advisor.

8. What is the
process?

9. • Identify key message goals
• Gather data points to support
• Establish a visual hierarchy
• Find a template or designer
• Create a promotion plan
PAGE 9

10. Content
MESSAGES
• A foundation has two avenues
for impact investing.
• Impact Investing is one option
for philanthropists.
• SF has set criteria for choosing
investments.
• SF has a history of success.
DATA
• 2 different avenues
• Total # of funds
• Total # of investment offerings
• Total $ amount invested
• Breakdown by strategy
• Donor personality
PAGE 10
CALL TO ACTION
• Contact an advisor
PROMOTION
• Website
• Blog
• Social media
• Events
• Advisor collateral

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13. What format
should it be in?

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17. PAGE 17

18. Does it have to
include data?

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20. PAGE 20

21. PAGE 21

22. How long
does it take?

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26. PAGE 26

27. How much
does it cost?

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29. PAGE 29

30. How quickly can you make
one?

31. Let’s get started!
PAGE 31
• 15 min
• Create an infographic
• Find data in common
• Find a design template
• Share it

32. PAGE 32
Step 1
What is the message?
- Who attended this event and
why?
- Range of area of interest
- Range of location and distance

33. PAGE 33
Step 2
What metrics do we have to share?
- # of organizations attending
- # of people invited
- # of different organizations
- Organization type
- Geographical location
- What do you fund?

34. PAGE 34
Step 3
What visuals/shapes make sense?
- Logos
- Map of NW
- Lines that connect logos together (network)
- Colors to separate categories
- Graph types
- Brand colors (RGB)

35. PAGE 35
Step 4
Template or designer?
- Free tools
- Hubspot

36. PAGE 36
Step 5
Promotion plan?
- Social media

37. Erica Klinger, Director of Marketing
1200 fifth avenue, suite 1300 | seattle, wa 98101-315
seattlefoundation.org