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Wix Event - Brianna - Eventbrite


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Wix Event - Brianna - Eventbrite

  1. 1. Build Your Business With Unforgettable Events July 2013 #wixevents | @britesf
  2. 2. 1.5 million events 80 million tickets sold $1 billion in gross ticket sales Events in 179 countries Unmatched Size, Scale, and Expertise
  3. 3. ROI on Events = Raising Awareness + Building Community + Positioning as Expert + Makin‟ Extra $$
  4. 4. Event marketing: Remember the before & after!
  5. 5. Understand the Ticketing Lifecycle
  6. 6. 6 You can influence the ticketing lifecycle! Influencing the Ticketing Lifecycle #wixevents | @britesf
  7. 7. Be Proactive
  8. 8. Many organizers send invites when tickets go on sale, but too many fall silent until the event thereafter • Set an attendance goal • Create a marketing and communication plan • Work backwards from the date of the event until the first invite goes out • Plan your promotional activity based off this calendar • Check back frequently, refine and track progress 8 Be Proactive #wixevents | @britesf
  9. 9. Registration Twitter Feed Email to friends Facebook Page Pinterest Board Pro Tip: is a great website to help you shorten links for posts across different social media channels 9 Drive Every Touch to Registration Page
  10. 10. Creating An Event #wixevents | @britesf
  11. 11. What are the strategic times to email people? • 9-11am, Tuesday-Thursday Where should I post information? • Your website, Facebook, Twitter, event directories How can I create incentives to frontload ticket sales? • Consider early bird / flash sales • Provide incentives (free t-shirts, autographed books, etc.) • Reward successful partners (special discounts, contests) 11 Communication & Content Calendar #wixevents | @britesf
  12. 12. Sample Communication & Content Calendar Event Date: June 25th, Calendar Highlights Content Plan Leading up to the Event. #wixevents | @britesf
  13. 13. Leverage Partnerships & Encourage Sharing #wixevents | @britesf
  14. 14. Social Sharing Turns Attendees into Your Biggest Promoters Social influencing Sees which of their friends are going to the event Event discovery Via event directory, mobile, email, or social sites Ticket purchase With one-click, shares the event with friends Social discovery Friends see his post and click on the event Purchase & share Friends buy tickets and shares the event with their friends
  15. 15. Social Graph Amplifies Every Action Resulting in Real Dollars Every time someone shares an event on Facebook, it drives on average $4.15 in additional revenue *Average number of Facebook friends per user in 2012. Source: Arbitron; Edison Research One attendee : 262 friends* Potential reach: 68,600 friends
  16. 16. Communicate with Attendees #wixevents | @britesf
  17. 17. Think “Big Picture”
  18. 18. Use the event as a data collection opportunity Consider the long term vs. short term gains 18 Don‟t Think of your Event Just as an Event #wixevents | @britesf
  19. 19. Collecting Information from Attendees #wixevents | @britesf
  20. 20. Continue the Conversation
  21. 21. 21 After the event: • Ask for feedback, share a survey • Create and share recaps • Call to action! Keep „em Coming Back! #wixevents | @britesf
  22. 22. Social Stream #wixevents | @britesf
  23. 23. Social Stream #wixevents | @britesf
  24. 24. 24 Review your metrics to know which channels were most effective: • Tracking links • Facebook Insights • SproutSocial Metrics Matter #wixevents | @britesf
  25. 25. Stay Connected: twitter & facebook: @britesf