This document discusses Find Your Ditto (FYD), a platform that matches college students with chronic illnesses for on-demand, in-person peer support. It notes that 23,000 college students, or 64% of all dropouts, leave due to mental health concerns. FYD conducted a pilot at the University of Michigan where it matched over 100 students with over 40 chronic illnesses at a 90% rate. Students reported high satisfaction and emotional support after using FYD. The startup is seeking funding and university contracts for its subscription model.

1. Hootan Shadmehr
(hootan)

2. THE PROBLEM
~23,000 students drop out
{64% of all drop outs}
due to
MENTAL HEALTH*
CONCERNS
1:10,000 students
700,000 total
$740MM lost tuition/year
* Student populations found on respective college websites and College Scorecard

3. PRODUCT
> Web and mobile platform
> On demand, in-person, peer
support
> Match people who share chronic
conditions

4. > 100+ Students
> 40+ Chronic
Illnesses
> 90% Match Rate
MARKET VALIDATION & TRACTION
Low-tech pilot, University of Michigan (February – March 2016)
31%
20%15%
34%
Co-Morbidities in UM Pilot
Registrations
31% Depression
20% Anxiety
15% Other

5. MARKET VALIDATION & TRACTION
Low-tech pilot, University of Michigan (February – March 2016)
> 8/10 Average Experience
> 98% Would Use FYD Again
> 84% Will Continue
Meeting
63%
32%
5%
Perceived Emotional Support
After FYD
63% Feel More
Supported
32% FYD Builds
Network
5% Other

6. FINANCIAL INFORMATION
Funding-to-date
From grants and business plan
competitions
Pre-Revenue/Pre-Investment
For-profit

7. BUSINESS MODEL
Public & Private
Universities
Subscription Model that
unlocks platform for their
students
University Health Services
and Counseling Centers

8. Brianna Wolin Parisa Soraya
Chief Executive Officer Chief Product Officer
BSE 2016 in Biomedical Engineering
Lyfebulb-Novo Nordisk Patient Entrepreneur Award
Healthcare Technology Startup Marketing
Business Development, Strategy, Marketing
MHI 2017 in Health Informatics
Large-Scale Health Initiative Implementation
UX/UI Design, MVP Development
User Testing, Product Management
THE TEAM

9. KEY MILESTONES TO-DATE
March
2016
July
2016
September
2016
November
2016
Beta Launch
Ready
March
2017
May
2016
January
2017
Low Tech Pilot Incorporation
Clinical Trial
Partnership
University
Customer Contract
Initiation

10. SECRET SAUCE
PRODUCT
STRATEGIC
ALLIANCES
Universities need help for bettering
student mental health
On demand, in-person, peer support
CUSTOMERS
Pilots, peer-reviewed studies,
and endorsements

11. Support
Groups
AGE MATCHING
IN-PERSON MEETINGS
CHRONIC ILLNESS
ORIENTED
B2B PRICE MODEL
SUPPORT ON DEMAND
COMPETITION
Industry: Healthcare, Mobile Health, Social Networking
Mover/Shaker – Mobilizing in-person connection

12. PREDICTION
SUCCESS!
(Hopefully)
First to Market
No on-demand, in-person
peer support on market
Exclusive Partnerships
Several large US universities
already in discussion
Competition Wins and Publicity
Recognized nationally and
internationally

13. REFERENCES
> Parisa Soraya, CPO (parisa@findyourditto.com)
> twitter.com/findyourditto
> findyourditto.com

14. Creating a world where no person living with
chronic illness ever has to feel alone
Questions?