Mobile ux & growth: challenges & opportunities dec 2013

Mobile UX & Growth

Barcelona // Smash Tech // Dec 5, Tuenti13

Christopher Grant
User Experience Designer
digitalaltruist.com | @digitalaltruist

#SmashTech

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

Mobile matters.


© 2013 Business Insider


US Media Consumer
Consumption Share




Smartphone Market Share



Tuenti Sign-Ups


v
No

t
Oc

p
Se

g
Au

l
Ju

n
Ju

y
Ma

r
Ap

Ma

r

Android
Web


Cómo se conectan los usuarios de Tuenti

Web

Móvil

Ambas

1 día

34%

39%

26%

2 días

35%

31%

34%

7 días

35%

18%

47%

Mobile first.



Opportunities & Challenges




Mobile means
new opportunities
for growth.




Mobile means
new challenges
for user experience design.




Shorter funnels.
Full eco-system.



Accounts
Photos
Contacts
History
Location
Calls


Too much info is scary.



2x improvement
in downloads



Always there.



Fuera



Fuera

Dentro


Breaking
Bad
Habits


Infinite uses cases.



New, untested patterns.


Data ≠ Conventional Wisdom


Always on.



Push notifications.
Location-based notifications.



∞

Vibrating spam.


iOS
Android
Blackberry
Windows Phone



Too many devices.



iOS
Android
Blackberry
Windows Phone

Cash
Open
Low-end
Eager



Stored credit cards
High-performance
Low market share
Quick to update
2 screens sizes


Huge market share
Conversion tracking
Many devices
Legacy OS
Open


The OS gives.



The OS takes.



☒

Unlimited permissions

☑

Auto-updates

Native dev is powerful.



Native dev is slow.



Test before.
A+B Test after.
Be humble.



Design


Dev


Minimum viable

Minimum delightful


Non-native transcends.
Mobile web.
Responsive.



Less OS access.
Performance issues.
Interaction challenges.



Millions of apps. Billions of downloads.



Easy to get lost. Hard to differentiate.



Challenges are opportunities.




We evolve by overcoming
challenges.



Disruption and evolution
go together.



¡Muchas gracias!
@digitalaltruist


christopher@tuenti.com


Reference

BFacebook’s Desktop Ad Revenues Fell $26M In Q3 As Its Mobile Ad Revenue Surged $226M
http://techcrunch.com/2013/10/30/facebooks-desktop-ad-revenues-fell-26m-in-q3-as-its-mobile-ad-revenue-surged-226m/
THE FUTURE OF DIGITAL: 2013
http://www.businessinsider.com/the-future-of-digital-2013-2013-11
Black Friday sales up 7%, mobile up 36% — and iPhone driving 450% more sales than Android
http://venturebeat.com/2013/11/29/black-friday-sales-up-7-mobile-up-36-and-iphone-driving-450-more-sales-than-android/
How Facebook secretly redesigned its iPhone app with your help
http://www.theverge.com/2013/9/18/4744904/how-facebook-secretly-redesigned-its-iphone-app-with-your-help



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