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2013 mobile industry_predictions_survey

Chetan Sharma
Chetan Sharma
Chetan SharmaPresident at Chetan Sharma Consulting

2013 Mobile Industry Predictions Survey by Chetan Sharma Consulting

2013 mobile industry_predictions_survey

1 of 28
2013 Mobile Industry
                           Predictions Survey




Research. Technology. Strategy. Intellectual Property. Thought Leadership Summits.


        http://www.chetansharma.com   1      © Copyright 2012, All Rights Reserved. Copying w/o permission is prohibited. 1/2012
2013 Mobile Industry Predictions Survey
First things first. From all of us at Chetan Sharma Consulting, we wish you and yours a very happy,
healthy, and prosperous 2013. My thanks to all who participated in our 2013 Mobile Predictions
Annual Survey. It gives our community an insider’s view of the trends and predictions for the New
Year.

2012 was a terrific year for the mobile industry. Mobile data continued to drive most of the
mobile growth around the world. Mobile also started impacting every major vertical industry
around the globe. In fact, mobile has become so ingrained in the fabric of business productivity
and social interaction that it is not longer the new growth engine, it has become the engine.

The competitive dynamics stayed quite vibrant in 2012. We saw epic battles in the markets as
well as in the courts. 2012 also saw the PC value chain struggling for relevance while the
smartphones and tablets unit sales captured all the attention and headlines.

As we peer into 2013, we will see the total number of cellular subscriptions eclipsing humans on
the planet. The connected device made steady progress. Anything that should be connected is
being connected - creating a web of new opportunities and challenges.




                  http://www.chetansharma.com   2   © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
2013 Mobile Industry Predictions Survey


LTE has become the fastest deployed cellular technology in the approximately 35 year history of
the industry. Broadband combined with connected devices and applications are changing the way
we live, we interact with others, do business, and consume information.

The European economic crisis impacted many players especially the large telcos, making the
transition to digital ever more urgent. As voice and messaging revenue curves decline and access
revenue approaches its high mark in the next few years, investment in the fourth curve becomes
critical for all players.

Our annual survey is a way for us to engage our community on the trends for the next year. We
put some of the pressing questions to our colleagues and industry leaders. We are able to glean
some valuable insights from their choices and comments, some tangible shifts, and get a sense of
what’s to come. Executives, developers, and insiders (n=200) from leading mobile companies and
startups from across the value chain and from around the world participated to help see what
2013 might bring to keep us on our toes. What makes this survey unique is that it draws upon the
collective wisdom of folks who are at the center of the mobile evolution. The survey provides a
view of how they see the upcoming year for mobile.



                  http://www.chetansharma.com   3   © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
2013 Mobile Industry Predictions Survey

 30 names were randomly drawn for the limited edition of the Mobile Future Forward 2012 book. The
 winners are:

 •   Ryan Carney, UX, Gfk
 •   Wes Biggs, CTO, Adfonic
 •   Volker Hirsch, Head of BD, RIM
 •   Bobby Morrison, President, Verizon Wireless
 •   Chris Walls, Strategy, Huawei
 •   Von Cameron, EVP, Smith Micro
 •   Sami Makelainen, Manager, Telstra
 •   Martin Fichter, VP, HTC
 •   Jeff Hasen, CMO, Hipcricket
 •   Paul Brody, VP, IBM
 •   Michael Mullany, CEO, Sencha
 •   Mick Welch, Manager, Nokia
 •   Jana Messerschmidt, VP, Twitter
 •   Akio Orii, SVP, Toyota
 •   Gina Bovara, Software Services, Intel
 •   Mark Brill, Lead Partner, Brand Emotivity




                    http://www.chetansharma.com    4   © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
2013 Mobile Industry Predictions Survey

    •   Stuart Saunders, CEO, Mobile Defense
    •   Tony Greco, Director, ZTE
    •   Venu Vasudevan, Sr. Director, Motorola
    •   Elliott Hamilton, Sr. Director, TeleCommunication Systems
    •   Biljana Jovicic, VAS, Digitel
    •   Robin Jewsbury, Cofounder, Promoht
    •   Julie Dey, VP, Rootmetrics
    •   Pat Nunally, VP, Upaid
    •   Paul Upham, Director, Welldoc
    •   Sagar Tamang, Director, Nielsen
    •   Andrew Meadors, Engineer, Cisco
    •   Nikao Yang, SVP, Adcolony
    •   Pelle Larsen, Director, SingTel
    •   Kelly Amsbry, Sr. Planner, Microsoft
    •   Elisabeth Rainge, Head – Strategy, NSN

    Thanks again to everyone who contributed. We will be calling on you again next year.
    Be well, do good work, stay in touch, and stay away from Triskaidekaphobiacs.
    Thanks and with warm wishes,

    Chetan
              http://www.chetansharma.com   5      © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
Participant Composition




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2013 mobile industry_predictions_survey

  • 1. 2013 Mobile Industry Predictions Survey Research. Technology. Strategy. Intellectual Property. Thought Leadership Summits. http://www.chetansharma.com 1 © Copyright 2012, All Rights Reserved. Copying w/o permission is prohibited. 1/2012
  • 2. 2013 Mobile Industry Predictions Survey First things first. From all of us at Chetan Sharma Consulting, we wish you and yours a very happy, healthy, and prosperous 2013. My thanks to all who participated in our 2013 Mobile Predictions Annual Survey. It gives our community an insider’s view of the trends and predictions for the New Year. 2012 was a terrific year for the mobile industry. Mobile data continued to drive most of the mobile growth around the world. Mobile also started impacting every major vertical industry around the globe. In fact, mobile has become so ingrained in the fabric of business productivity and social interaction that it is not longer the new growth engine, it has become the engine. The competitive dynamics stayed quite vibrant in 2012. We saw epic battles in the markets as well as in the courts. 2012 also saw the PC value chain struggling for relevance while the smartphones and tablets unit sales captured all the attention and headlines. As we peer into 2013, we will see the total number of cellular subscriptions eclipsing humans on the planet. The connected device made steady progress. Anything that should be connected is being connected - creating a web of new opportunities and challenges. http://www.chetansharma.com 2 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 3. 2013 Mobile Industry Predictions Survey LTE has become the fastest deployed cellular technology in the approximately 35 year history of the industry. Broadband combined with connected devices and applications are changing the way we live, we interact with others, do business, and consume information. The European economic crisis impacted many players especially the large telcos, making the transition to digital ever more urgent. As voice and messaging revenue curves decline and access revenue approaches its high mark in the next few years, investment in the fourth curve becomes critical for all players. Our annual survey is a way for us to engage our community on the trends for the next year. We put some of the pressing questions to our colleagues and industry leaders. We are able to glean some valuable insights from their choices and comments, some tangible shifts, and get a sense of what’s to come. Executives, developers, and insiders (n=200) from leading mobile companies and startups from across the value chain and from around the world participated to help see what 2013 might bring to keep us on our toes. What makes this survey unique is that it draws upon the collective wisdom of folks who are at the center of the mobile evolution. The survey provides a view of how they see the upcoming year for mobile. http://www.chetansharma.com 3 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 4. 2013 Mobile Industry Predictions Survey 30 names were randomly drawn for the limited edition of the Mobile Future Forward 2012 book. The winners are: • Ryan Carney, UX, Gfk • Wes Biggs, CTO, Adfonic • Volker Hirsch, Head of BD, RIM • Bobby Morrison, President, Verizon Wireless • Chris Walls, Strategy, Huawei • Von Cameron, EVP, Smith Micro • Sami Makelainen, Manager, Telstra • Martin Fichter, VP, HTC • Jeff Hasen, CMO, Hipcricket • Paul Brody, VP, IBM • Michael Mullany, CEO, Sencha • Mick Welch, Manager, Nokia • Jana Messerschmidt, VP, Twitter • Akio Orii, SVP, Toyota • Gina Bovara, Software Services, Intel • Mark Brill, Lead Partner, Brand Emotivity http://www.chetansharma.com 4 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 5. 2013 Mobile Industry Predictions Survey • Stuart Saunders, CEO, Mobile Defense • Tony Greco, Director, ZTE • Venu Vasudevan, Sr. Director, Motorola • Elliott Hamilton, Sr. Director, TeleCommunication Systems • Biljana Jovicic, VAS, Digitel • Robin Jewsbury, Cofounder, Promoht • Julie Dey, VP, Rootmetrics • Pat Nunally, VP, Upaid • Paul Upham, Director, Welldoc • Sagar Tamang, Director, Nielsen • Andrew Meadors, Engineer, Cisco • Nikao Yang, SVP, Adcolony • Pelle Larsen, Director, SingTel • Kelly Amsbry, Sr. Planner, Microsoft • Elisabeth Rainge, Head – Strategy, NSN Thanks again to everyone who contributed. We will be calling on you again next year. Be well, do good work, stay in touch, and stay away from Triskaidekaphobiacs. Thanks and with warm wishes, Chetan http://www.chetansharma.com 5 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 6. Participant Composition http://www.chetansharma.com 6 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 7. Biggest Mobile Stories of 2012 http://www.chetansharma.com 7 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 8. Biggest Mobile stories of 2013 http://www.chetansharma.com 8 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 9. Most Open Mobile Player http://www.chetansharma.com 9 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 10. Most Important Players in Mobile http://www.chetansharma.com 10 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 11. Breakthrough Mobile Categories in 2013 http://www.chetansharma.com 11 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 12. Apps in 2013 http://www.chetansharma.com 12 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 13. Tablets: 2013-14 http://www.chetansharma.com 13 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 14. M&As in 2013 http://www.chetansharma.com 14 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 15. Apps vs. Web http://www.chetansharma.com 15 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 16. Mobile Payment/Commerce in 2012 http://www.chetansharma.com 16 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 17. Solutions for Mobile Data Growth http://www.chetansharma.com 17 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 18. Mobile Data Revenues in 2013 http://www.chetansharma.com 18 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 19. European Operators and the Economy http://www.chetansharma.com 19 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 20. Mobile Commerce > E-Commerce http://www.chetansharma.com 20 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 21. Gadget Company of the Year 2012-13 http://www.chetansharma.com 21 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 22. 3rd Mobile Ecosystem http://www.chetansharma.com 22 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 23. Mobile Company of the Year 2012-13 http://www.chetansharma.com 23 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 24. What does the future hold? http://www.chetansharma.com 24 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 25. Digital Mobile Operators http://www.chetansharma.com 25 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 26. Mobile Person of the Year http://www.chetansharma.com 26 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013
  • 27. Save The Date Sept, 2013 Seattle Ever wondered what the future of mobile looks like? Contact info@mobilefutureforward.com for sponsorship and speaking opportunities
  • 28. We look forward to hearing from you Chetan Sharma Mobile Future Forward chetan@chetansharma.com info@mobilefutureforward.com TW: @chetansharma TW: @mfutureforward http://www.chetansharma.com http://www.mobilefutureforward.com Research. Technology. Strategy. Intellectual Property. Thought Leadership Summits. http://www.chetansharma.com 28 © Copyright 2013, All Rights Reserved. Copying w/o permission is strictly prohibited. 1/2013