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© 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards
WELCOME TO THE
2013 USER EXPERIENCE AWARDS!
Spo...
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© 2013 User Experience Awards
USER EXPERIENCE AWARDS 2013
FREEBIES!
Free lice...
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FOLLOW TONIGHT’S EVENT: #UXAWARDS
OR FOLLOW US ...
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© 2013 User Experience Awards
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With over 10,000 me...
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THANKS TO OUR UX PA...
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© 2013 User Experience Awards
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THANKS TO OUR UX PA...
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NYC chapter of SIG-...
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AMY BUCKNER CHOWDHR...
CONFIDENTIAL

Winds Of Change
Are Blowing
CONFIDENTIAL
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RecognitionCompanies we work with
CONFIDENTIAL
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When the wind of change
blows, some build walls
and others build windmills.
CONFIDENTIAL
27
When the wind of change
blows, some build walls and
others build windmills.
CONFIDENTIAL

Congratulations
To The Windmill
Builders

 To learn more about
AnswerLab visit
www.answerlab.com
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ANDERS RAMSAY
AGILE...
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CHRIS JAFFE
DIRECTO...
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CINDY JEFFERS
CEO A...
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CORY LEBSON
PRINCIP...
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JOHN PAYNE
DESIGN E...
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LIS HUBERT
UX CONSU...
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UX AUT...
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BEVERLY MAY
PRESIDE...
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PANEL COMMENTS &
QUESTIONS
ANDERS: What is the ...
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ROBYN PETERSON
CTO ...
The Future of Design,
Screen & Advertising
Photos Drive Engagement
Significantly higher engagement on photos
Why Visual?
Photos and videos drive engagement
90% of information transmitted to the brain is visual, and visuals
are proc...
Future of the Screen
Source: Pew Research Center, June-August 2012
Thousands of Devices Bloom
The Evolving Connectivity Ecosystem
Every month, Mashable
was accessed on more than
2,800 uniqu...
The Problem:
Building for Thousands of Screens
The Problem:
Building for Thousands of Screens
The Solution:
Responsive Web Design
Optimize With
Social Data
The Internet is our world
and its currency is
engagement.
Velocity predicts what’s
going viral in four hours.
Mashable homepage
is 95%
algorithmically-driven.
Let technology make
humans better.
20% time (project)
Future of Digital Advertising
Rules for Advertising in 2013
Adapting to new consumption habits
ResponsiveAds
NativeAds
Responsive ads
ResponsiveAds
Look beautiful on any device
Native Advertising
The Rise of NativeAdvertising
On social networks, ads are content
Custom Content / Develop
Custom Content / Distribute
Custom Content / Lift Unit Promotion
Lift Unit
Mashable’s proprietary promotional Lift units help drive views and shares o...
Social, Mobile, Visual, Native ….
What’s Next?
Social Lift
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CTO ...
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JUDGING PROCESS
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THE FINALISTS
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UX Mastery is an on...
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THE AWARDS!
BRONZE
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3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
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3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
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3rd Annual International UX Awards- June 2013

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The UX Awards are the first Awards to celebrate and honor exceptional UX and UX pros. The Awards are held annually in May with a rotating panel of 8 experts and partner support from NYC-CHI, IXDA NY, UXPA NY, Parsons the New School for Design and others.

The enclosed presentation is from the 3rd Annual UX Awards in June 2013. The Video and Audio from the original are not included.

Find out more or get on our mailing list at www.UserExperienceAwards.com or @UXAwards

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3rd Annual International UX Awards- June 2013

  1. 1. © 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards WELCOME TO THE 2013 USER EXPERIENCE AWARDS! Sponsored by____________ USEREXPERIENCEAWARDS.COM FOLLOW TONIGHT’S EVENT: #UXAWARDS
  2. 2. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 FREEBIES! Free licenses to use Loop11 online unmoderated testing software at loop11.com with code on agenda $500 off on any Intro to User Experience Design course at Rutgers Center for Innovative Education at http://rie.rutgers.edu/ program/4 with code on agenda 25% off any Rosenfeld Media book at rosenfeldmedia.com with code on agenda
  3. 3. © 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards FOLLOW TONIGHT’S EVENT: #UXAWARDS OR FOLLOW US @UXAWARDS
  4. 4. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 With over 10,000 members and more than 80 local groups around the world, the IxDA network actively focuses on interaction design issues for the practitioner no matter his or her level of experience. IxDA is a novel kind of “un-organization” and relies on its passionate members to help serve the needs of the international Interaction Design community. The IxDA New York City local group is a vibrant community of people interested in interaction design who meet monthly at face-to-face events. Programming is created by a volunteer group of local leaders and realized through the generosity of speakers, sponsors, and host partners. www.ixda.org THANKS TO OUR UX PARTNERS
  5. 5. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 THANKS TO OUR UX PARTNERS NYCUPA seeks to bring together professionals from the marketing, design, technology and research communities so that we may share our collective experiences and create a forum for learning and professional growth. www.nycupa.org
  6. 6. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 THANKS TO OUR UX PARTNERS The Design and Technology BFA program focuses on new media storytelling and interaction technologies. Students explore how media drives social, political, and cultural change and solve real-world problems as well as propose new possibilities. Building on contemporary design disciplines, the program exposes students to emerging design and art practices such as data programming, computer graphics, animation, game design, motion graphics, physical computing, and interactive technologies. newschool.edu/parsons/mfa-design-technology
  7. 7. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 NYC chapter of SIG-CHI, (Special Interest Group – Computer Human Interaction) part of the ACM. We hold regular events and have an active mailing list to service the NYC region. We have over 1800 active members in all aspects of HCI, including information architects, interaction designers, user experience designers, service designers, product and museum experience designers, usability practitioners, digital librarians, user interface designers and UI developers. sigchi.org THANKS TO OUR UX PARTNERS
  8. 8. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 Oxford Technology Ventures, LLC specializes in expert technology product strategy, management and planning, User Experience, Information Architecture and Usability for software, mobile, tablets and the Internet. oxfordtechnologyventures.com ORGANIZER
  9. 9. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 AMY BUCKNER CHOWDHRY CHIEF EXECUTIVE OFFICER (CEO) AND CO-FOUNDER TWITTER: @amybuckner COMPANY: AnswerLab LINKED IN: linkedin.com/in/amyebuckner For more than 15 years, Amy has been on a mission to deliver trusted user experience insights to help the world’s leading brands build better digital products. As CEO of AnswerLab, Amy drives the organization to fulfill its vision and strategic plan, cultivates the talent pool, and oversees financial operations. Amy’s insights can now be found at Inc.com, where she writes a column called “User Experience Matters.” In 2011, Amy was the first CEO from the user experience research industry to be named by Ernst & Young as one of 10 “Entrepreneurial Winning Women.” The San Francisco Business Times also recognized her as one of their “40 Under 40: Emerging Leaders” for 2011. PLATINUM SPONSOR
  10. 10. CONFIDENTIAL Winds Of Change Are Blowing
  11. 11. CONFIDENTIAL 11
  12. 12. CONFIDENTIAL 12
  13. 13. CONFIDENTIAL 13
  14. 14. CONFIDENTIAL 14
  15. 15. CONFIDENTIAL 15 6
  16. 16. CONFIDENTIAL 16 7
  17. 17. CONFIDENTIAL 17 8
  18. 18. CONFIDENTIAL 18
  19. 19. CONFIDENTIAL 19
  20. 20. CONFIDENTIAL 20
  21. 21. CONFIDENTIAL 21
  22. 22. CONFIDENTIAL 22
  23. 23. CONFIDENTIAL 23
  24. 24. CONFIDENTIAL 24 15 RecognitionCompanies we work with
  25. 25. CONFIDENTIAL 25
  26. 26. CONFIDENTIAL 26 When the wind of change blows, some build walls and others build windmills.
  27. 27. CONFIDENTIAL 27 When the wind of change blows, some build walls and others build windmills.
  28. 28. CONFIDENTIAL Congratulations To The Windmill Builders To learn more about AnswerLab visit www.answerlab.com
  29. 29. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 ANDERS RAMSAY AGILE UX DESIGNER & COACH, UX AUTHOR, LEADER OF NYC IA MEETUP AND AGILE EXPERIENCE DESIGN GROUP TWITTER: @andersramsay LINKED IN: linkedin.com/in/andersramsay/ JURORS
  30. 30. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 CHRIS JAFFE DIRECTOR, PRODUCT INNOVATION AT NETFLIX TWITTER: @chrisjaffe COMPANY: Netflix LINKED IN: Chris Jaffe JURORS
  31. 31. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 CINDY JEFFERS CEO AND CTO AT SALON.COM TWITTER: @cindy_jeffers COMPANY: salon.com LINKED IN: linkedin.com/in/cindyjeffers/ JURORS
  32. 32. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 CORY LEBSON PRINCIPAL USER EXPERIENCE CONSULTANT AT LEBSONTECH AND DIRECTOR STRATEGIC PARTNERSHIPS AT UXPA INTERNATIONAL TWITTER: @corylebson COMPANY: lebsontech.com LINKED IN: linkedin.com/in/lebson JURORS
  33. 33. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 JOHN PAYNE DESIGN EDUCATOR AND PRINCIPAL AT MOMENT DESIGN TWITTER: @JeanPhony and @MomentDesign COMPANY: momentdesign.com LINKED IN: linkedin.com/in/jeanphony JURORS
  34. 34. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 LIS HUBERT UX CONSULTANT & IXDA NEW YORK LOCAL LEADER TWITTER: @lishubert COMPANY: elisabethhubert.com LINKED IN: linkedin.com/in/elisabethhubert JURORS
  35. 35. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 TOMER SHARON UX AUTHOR AND SENIOR USER EXPERIENCE RESEARCHER AT GOOGLE SEARCH TWITTER: @tsharon LINKED IN: linkedin.com/in/tomersharon JURORS
  36. 36. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 BEVERLY MAY PRESIDENT OF OXFORD TECHNOLOGY VENTURES, PRESIDENT OF NYC-CHI, FOUNDER OF UX AWARDS TWITTER: @OxfordTech, @UXAwards COMPANY: oxfordtechnologyventures.com LINKED IN: linkedin.com/in/beverlymay ORGANIZER
  37. 37. © 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards PANEL COMMENTS & QUESTIONS ANDERS: What is the future of Agile and Lean UX? CHRIS: What makes great UX in digital video and digital TV delivery? CINDY: How do you evaluate UX in Publishing & News Sites? CORY: What makes great UX? JOHN: What are the trends in healthcare UX? LIS: How do you describe the benefit of UX consulting to clients? TOMER: What are the hallmarks of great UX research?
  38. 38. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 ROBYN PETERSON CTO OF MASHABLE TWITTER: @robynpeterson COMPANY: Mashable LINKED IN: linkedin.com/in/robynpeterson/ Robyn is the chief technology officer and head of product for Mashable where he led the creation and development of the new Mashable.com site, which launched in December 2012, and established Mashable as a leader in the media/tech company hybrid model for new media. Prior to Mashable, he was the head of product at Next Issue Media, the magazine and newspaper consortium (funded by News Corp, Conde Nast, Time Inc, Meredith and Hearst), where he led the development of a digital newsstand. And, before that, he headed up product strategy and technology for the Local Media division of NBC. KEYNOTE
  39. 39. The Future of Design, Screen & Advertising
  40. 40. Photos Drive Engagement Significantly higher engagement on photos
  41. 41. Why Visual? Photos and videos drive engagement 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. (3M and Zabisco) Posts with videos attract 3 times more inbound links than plain text posts. (SEOmoz) Mobile video viewing increased 35% from 2010 to 2011. (Nielsen) Datavia
  42. 42. Future of the Screen
  43. 43. Source: Pew Research Center, June-August 2012
  44. 44. Thousands of Devices Bloom The Evolving Connectivity Ecosystem Every month, Mashable was accessed on more than 2,800 unique devices! • News consumers are choosing mobile web over apps by nearly 3 to 1. • Rise of larger smartphones and smaller tablets = more screen sizes than ever.
  45. 45. The Problem: Building for Thousands of Screens
  46. 46. The Problem: Building for Thousands of Screens The Solution: Responsive Web Design
  47. 47. Optimize With Social Data
  48. 48. The Internet is our world and its currency is engagement.
  49. 49. Velocity predicts what’s going viral in four hours.
  50. 50. Mashable homepage is 95% algorithmically-driven.
  51. 51. Let technology make humans better.
  52. 52. 20% time (project)
  53. 53. Future of Digital Advertising
  54. 54. Rules for Advertising in 2013 Adapting to new consumption habits ResponsiveAds NativeAds
  55. 55. Responsive ads
  56. 56. ResponsiveAds Look beautiful on any device
  57. 57. Native Advertising
  58. 58. The Rise of NativeAdvertising On social networks, ads are content
  59. 59. Custom Content / Develop
  60. 60. Custom Content / Distribute
  61. 61. Custom Content / Lift Unit Promotion Lift Unit Mashable’s proprietary promotional Lift units help drive views and shares of custom content. The units live in the story stream on the homepage/select channel pages (Lifestyle, Water Cooler, et al) and drive 10X CTR performance vs. traditional display units.
  62. 62. Social, Mobile, Visual, Native …. What’s Next?
  63. 63. Social Lift
  64. 64. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 ROBYN PETERSON CTO OF MASHABLE TWITTER: @robynpeterson COMPANY: Mashable LINKED IN: linkedin.com/in/robynpeterson/ Robyn is the chief technology officer and head of product for Mashable where he led the creation and development of the new Mashable.com site, which launched in December 2012, and established Mashable as a leader in the media/tech company hybrid model for new media. Prior to Mashable, he was the head of product at Next Issue Media, the magazine and newspaper consortium (funded by News Corp, Conde Nast, Time Inc, Meredith and Hearst), where he led the development of a digital newsstand. And, before that, he headed up product strategy and technology for the Local Media division of NBC. KEYNOTE
  65. 65. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 JUDGING PROCESS
  66. 66. © 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards THE FINALISTS
  67. 67. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 FINALIST USATODAY.COM REDESIGN FI / GANNET www.usatoday.com
  68. 68. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 FINALIST PUMA JOYPAD WALL KBS+ SPIES & ASSASSINS / PUMA
  69. 69. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 FINALIST AMERICAN EXPRESS CONSUMER DIGITAL ACQUISITION JOURNEY HUGE / AMERICAN EXPRESS americanexpress.com/cards
  70. 70. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 FINALIST NIKE+ FUELBAND R/GA / NIKE nikefuelband.com
  71. 71. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 FINALIST BMW ACTIVE-E: KBS+ SPIES & ASSASSINS / BMW NORTH AMERICA
  72. 72. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 FINALIST REALSPEND SAP Available on the iTunes Store
  73. 73. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 THE FINALISTS USATODAY.COM REDESIGN FI / GANNET PUMA JOYPAD WALL KBS+ / PUMA BMW ACTIVE-E KBS+ / BMW NORTH AMERICA AMERICAN EXPRESS HUGE / AMERICAN EXPRESS REALSPEND SAP NIKE+ FUELBAND R/GA / NIKE
  74. 74. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 We are problem solvers with a passion for our clients and what we do. Our services include software development, engaging front end designs, data integration, web based applications and information security. We believe people drive success; they are our greatest asset. While systems create efficiency, our people create value. We build solutions that drive business for our clients and have successfully delivered on more than 500 projects. ephibian.com COMMUNITY SPONSORS
  75. 75. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 GarysGuide is a global resource and community of folks that are interested in startups, entrepreneurship, social media and technology. It is one of the best resources for discovering technology and startup related events, classes and jobs in New York City, San Francisco Bay Area, London, Boston, Los Angeles, Austin, Boulder and other cities. The community is a highly targeted mix of influencers and connectors including Startup Founders & Entrepreneurs, Technology and Media Executives, Venture Capitalists, Angel Investors, Marketers, Product Managers, Analysts, Technologists, Developers, Bloggers and more. garysguide.com COMMUNITY SPONSORS
  76. 76. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 GIRL DEVELOP IT! Women Developers and Programmers! Want to learn how to code? Have a great idea? Don’t be shy. Develop it. It can be intimidating for women to learn and ask questions when they are in an extreme minority. While open and welcoming, today’s budding developer community is up to 91% male. There isn’t a comfortable place where women can learn at their own pace and not be afraid to ask “stupid questions.” We decided it was time to provide a place where all questions are OK and everyone can learn in a supportive environment. Our courses focus on coding, leveraging existing technology, and having something to show for it (aka building sweet websites). The community is a highly targeted mix of influencers and connectors including Startup Founders & Entrepreneurs, Technology and Media Executives, Venture Capitalists, Angel Investors, Marketers, Product Managers, Analysts, Technologists, Developers, Bloggers and more. meetup.com/girldevelopit COMMUNITY SPONSORS
  77. 77. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 THE IA SUMMIT The IA Summit is the premier destination for those who practice, research and are interested in the structural design of shared information environments. Some call themselves information architects (and many don’t) but all share a common desire to help people live better lives through meaningful experiences with information. The Summit is, above all, a community gathering. It is organized, planned and realized by volunteers across the information architecture and related communities of practice, with the kind support and backing from ASIS&T, and attended by people of all backgrounds with an interest to learn and share the lessons, challenges and opportunities presented in today’s digital landscape. iasummit.org COMMUNITY SPONSORS
  78. 78. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 Since 1987, Sachs Insights has partnered with clients and agencies to bring the voice of the consumer into the development of brands, communications, and interactive products and services. With a team of over 30 researchers, strategists, ethnographers, filmmakers and field staff, we address marketing and usability objectives to shape websites and interactive communications that are appealing, intuitive, and deliver on business and marketing goals. SachsInsights.com COMMUNITY SPONSORS
  79. 79. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 We’ve built The Hired Guns to help the digital creative class expand their potential far beyond the 9-to-5, bringing their expertise to companies in unexpected and exciting ways and guiding their careers through transitions from freelance gigs to fulltime jobs and back again. The Hired Guns was founded in early 2000: an unsettled time for Corporate America, but for the creative class, the start of a new era of entrepreneurship and individualism. It was a scary trend for many, but for us it was just the motivation we needed. Borrowing from the only model that made sense, we started our talent agency in the mold of Hollywood-style representation, hand-picking our talent, growing with them over time and helping them to manage their evolving careers. thehiredguns.com COMMUNITY SPONSORS
  80. 80. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 Ultra Light Startups is an online and in-person community for technology entrepreneurs. Events feature startup pitches, networking and interactive, moderated panel discussions with leading industry experts. Topics cover: design, technology, marketing and finance. Attend and participate in-person in New York, Boston and Toronto, or view the live video stream from anywhere. ultralightstartups.com COMMUNITY SPONSORS
  81. 81. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 NYC UX Acrobatics is a community based UX Meetup. NYC UX Acrobatics primary focus is the varied facets of UX design, research and usability. Our aim is to create monthly ‘UX themed’ workshop style meetings where members work with each other learning, discovering and networking on all things UX. meetup.com/NYC-UX-Acrobatics COMMUNITY SPONSORS
  82. 82. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 UX Mastery is an online resource for user experience designers. Based in Melbourne, Australia, our aim is to inspire and educate the next generation of UX designers on how to design websites and apps that are both usable and delightful. Our content is full of personality and covers the entire UX spectrum. Whether it’s blog posts, ebooks, email newsletters or even animated videos, if it’s anything to do with user experience, you’ll find it at UX Mastery. uxmastery.com @uxmastery COMMUNITY SPONSORS
  83. 83. © 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards THE AWARDS! BRONZE
  84. 84. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 AMPLIFY TABLET AMPLIFY Amplify Tablet - The only tablet designed for K–12 education. • Unique student-centered interface: With the Amplify Tablet, students gain a mobile learning device that is organized around their in-school courses and out-of-school interests. • Powerful teacher tools: We’ve created exclusive, easy-to-use Classroom Tools that help a teacher plan lessons, prepare quizzes, send assignments, share multimedia resources and easily manage all of her students’ tablets during class. • All-in-one solution for districts: Our tablet solution allows schools to scale 1:1 initiatives and manage thousands of tablets remotely and securely. http://www.youtube.com/watch?v=uT8s66oXP_A BRONZE: BEST CLASSROOM LEARNING EXPERIENCE
  85. 85. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 BRONZE: BEST CLASSROOM LEARNING EXPERIENCE
  86. 86. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 BRONZE: BEST CLASSROOM LEARNING EXPERIENCE AMPLIFY TABLET AMPLIFY Amplify Tablet - The only tablet designed for K–12 education. • Unique student-centered interface: With the Amplify Tablet, students gain a mobile learning device that is organized around their in-school courses and out-of-school interests. • Powerful teacher tools: We’ve created exclusive, easy-to-use Classroom Tools that help a teacher plan lessons, prepare quizzes, send assignments, share multimedia resources and easily manage all of her students’ tablets during class. • All-in-one solution for districts: Our tablet solution allows schools to scale 1:1 initiatives and manage thousands of tablets remotely and securely. http://www.youtube.com/watch?v=uT8s66oXP_A
  87. 87. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 BRONZE: BEST CLINICAL HEALTH CARE EXPERIENCE POWERCHART TOUCH CERNER / USER EXPERIENCE The PowerChart Touch™ solution suite is a native iOS experience created to change the delivery of health care. The design strategy enables Electronic Medical Record (EMR) mobile workflows to present the right information to physicians at the right time, increasing productivity. By observing physicians during patient care, and repeated user testing, the UX team was able to build an understanding of the users’ needs, creating a solution that is tailored to them. cpoe.vccerner.com/ux/public
  88. 88. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 BRONZE: BEST CLINICAL HEALTH CARE EXPERIENCE
  89. 89. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 POWERCHART TOUCH CERNER / USER EXPERIENCE The PowerChart Touch™ solution suite is a native iOS experience created to change the delivery of health care. The design strategy enables Electronic Medical Record (EMR) mobile workflows to present the right information to physicians at the right time, increasing productivity. By observing physicians during patient care, and repeated user testing, the UX team was able to build an understanding of the users’ needs, creating a solution that is tailored to them. cpoe.vccerner.com/ux/public BRONZE: BEST CLINICAL HEALTH CARE EXPERIENCE
  90. 90. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 BRONZE: MOST PERSUASIVE USE OF DATA WATER FOR PEOPLE: RE-IMAGINE REPORTING PLATFORM EFFECTIVEUI / WATER FOR PEOPLE Water For People is an international nonprofit organization dedicated to supporting improved access to water and sanitation systems and services in developing countries. The organization enlisted user experience agency EffectiveUI to create a reporting platform as part of its Re-Imagine Reporting initiative. The resulting platform is a completely new and transparent way for Water For People to manage data, improve its outcomes, and prove its efficacy to their stakeholders. reporting.waterforpeople.org
  91. 91. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 BRONZE: MOST PERSUASIVE USE OF DATA
  92. 92. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 WATER FOR PEOPLE: RE-IMAGINE REPORTING PLATFORM EFFECTIVEUI / WATER FOR PEOPLE Water For People is an international nonprofit organization dedicated to supporting improved access to water and sanitation systems and services in developing countries. The organization enlisted user experience agency EffectiveUI to create a reporting platform as part of its Re-Imagine Reporting initiative. The resulting platform is a completely new and transparent way for Water For People to manage data, improve its outcomes, and prove its efficacy to their stakeholders. reporting.waterforpeople.org BRONZE: MOST PERSUASIVE USE OF DATA
  93. 93. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 ExperisTM is the global leader in professional resourcing and project-based workforce solutions. We accelerate organizations’ growth by intensely attracting, assessing and placing specialized expertise in IT, Finance and Engineering to precisely deliver in-demand talent for mission critical positions, enhancing the competitiveness of the organizations and people we serve. Experis offers a suite of services around user experience consulting, website design, redesign and creation, usability or accessibility improvement, section 508 accessibility audits and testing. User experience is loosely defined as all of the necessary disciplines to ensure that your applications and/ or website adhere to industry best practices in usability and design. Core activities include website design, information architecture creation, and general web strategy creation. Experis.com BRONZE SPONSORS
  94. 94. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 Loop11 is the only way to get quantitative usability metrics…affordably. It’s the SurveyMonkey of usability testing. A self-serve, browser-based solution for usability professionals, web managers and web designers to create their own online, usability testing projects to get the metrics needed to optimize website usability. loop11.com BRONZE SPONSORS
  95. 95. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 ROSENFELD MEDIA Rosenfeld Media is the premier provider of books, training, consulting, and other expertise-based services to the growing community of user experience design professionals. rosenfeldmedia.com BRONZE SPONSORS
  96. 96. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 BRONZE SPONSORS Rutgers, the State University of New Jersey offers both a Masters Degree and a certificate in User Experience Design. Courses are either intense one week boot camps, online, in the evening or spread over a set of weekends for those who want to pursue their UXD training while working. Both programs are taught by a combination of well-known senior faculty who have been working in the UXD area for over 30 years and high level professionals with years of experience in multiple state-of-the-art companies or consulting firms. Expect to learn where the field is going, where it is now, how it fits within the corporate world, how to use the latest support software and how to strategically market your skills. rie.rutgers.edu/courses/4
  97. 97. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 BRONZE SPONSORS TriNet delivers HR outsourcing services that allow growing companies to do what they do best. Small to medium-sized businesses in technology, financial services, non-profits, and professional services use TriNet’s all-in-one solution for human resources, benefits, payroll, workers’ compensation, and strategic human capital services. trinet.com
  98. 98. © 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards SILVER
  99. 99. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 ZOCDOC Patients who use ZocDoc see the doctor more often, and more quickly, than they would without ZocDoc. Booking an appointment is ZocDoc's core functionality. Our interaction model is as simple as can be: showing patients only doctors who take their insurance, letting patients read verified reviews of those doctors, and only exposing those doctors' time slots that are available. As a result, patients are seeing doctors with less hassle and more accurate information. www.zocdoc.com SILVER: MOST USEFUL CONSUMER HEALTH CARE
  100. 100. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 SILVER: MOST USEFUL CONSUMER HEALTH CARE
  101. 101. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 SILVER: MOST USEFUL CONSUMER HEALTH CARE ZOCDOC Patients who use ZocDoc see the doctor more often, and more quickly, than they would without ZocDoc. Booking an appointment is ZocDoc's core functionality. Our interaction model is as simple as can be: showing patients only doctors who take their insurance, letting patients read verified reviews of those doctors, and only exposing those doctors' time slots that are available. As a result, patients are seeing doctors with less hassle and more accurate information. www.zocdoc.com
  102. 102. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 CESSNA - WE HAVE YOUR JET DIGITAS / CESSNA Cessna was already bringing a modern, high-end feel to their aircraft, but their website was lagging behind. They wanted to sell more private jet aircraft by making it easy for prospects to find the right jet online for their needs, and by empowering them so they are ready to interact with the Cessna sales team once they’ve found it. To achieve their goals, we took on a multi-phase project to transform their digital presence, replacing their site's outdated content and confusing navigation with a highly intuitive, sophisticated experience. The finalized site brought striking visuals that offered a highly immersive and branded experience, which features such Innovative enhancements such as tablet-friendly animations, push- down navigation, persistent sub-navigation, and parallax scrolling. www.cessna.com SILVER: BEST UX RESEARCH PROCESS
  103. 103. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 SILVER: BEST UX RESEARCH PROCESS
  104. 104. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 SILVER: BEST UX RESEARCH PROCESS CESSNA - WE HAVE YOUR JET DIGITAS / CESSNA Cessna was already bringing a modern, high-end feel to their aircraft, but their website was lagging behind. They wanted to sell more private jet aircraft by making it easy for prospects to find the right jet online for their needs, and by empowering them so they are ready to interact with the Cessna sales team once they’ve found it. To achieve their goals, we took on a multi-phase project to transform their digital presence, replacing their site's outdated content and confusing navigation with a highly intuitive, sophisticated experience. The finalized site brought striking visuals that offered a highly immersive and branded experience, which features such Innovative enhancements such as tablet-friendly animations, push- down navigation, persistent sub-navigation, and parallax scrolling. www.cessna.com
  105. 105. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 WEMO BELKIN WeMo is a simple but sophisticated plug-and-play approach to home automation. The WeMo app allows you to remotely control and automate your lamps, TVs, stereos, and more using your iPhone or iPad, the WeMo Switch or Sensor, and your wireless home network. You can set schedules for your devices, have them react to motion, or control them from anywhere you have a mobile internet connection. belkin.com/WeMo SILVER: BEST CONSUMER DEVICE
  106. 106. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 SILVER: BEST CONSUMER DEVICE
  107. 107. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 SILVER: BEST CONSUMER DEVICE WEMO BELKIN WeMo is a simple but sophisticated plug-and-play approach to home automation. The WeMo app allows you to remotely control and automate your lamps, TVs, stereos, and more using your iPhone or iPad, the WeMo Switch or Sensor, and your wireless home network. You can set schedules for your devices, have them react to motion, or control them from anywhere you have a mobile internet connection. belkin.com/WeMo
  108. 108. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 SILVER: BEST ACCESSIBILITY INNOVATION ACTIV VIRGINIA TECH Activ is the product of group of students at Virginia Tech, as a part of their annual sophomore wireless project. We were given a prompt: Create a universal design solution for a person with one arm, to help her to better use her wireless devices. Activ allows a user to interact with their phone without using their hand, while reducing the intrusiveness of current voice-activated technologies. Using electromyography technology, commonly used in prosthetics, the bluetooth headset detects intentional muscle movements in the jaw and uses these signals to interact with their phone without even having to remove it from their pocket. vtwirelessproject.tumblr.com
  109. 109. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 SILVER: BEST ACCESSIBILITY INNOVATION
  110. 110. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 SILVER: BEST ACCESSIBILITY INNOVATION ACTIV VIRGINIA TECH Activ is the product of group of students at Virginia Tech, as a part of their annual sophomore wireless project. We were given a prompt: Create a universal design solution for a person with one arm, to help her to better use her wireless devices. Activ allows a user to interact with their phone without using their hand, while reducing the intrusiveness of current voice-activated technologies. Using electromyography technology, commonly used in prosthetics, the bluetooth headset detects intentional muscle movements in the jaw and uses these signals to interact with their phone without even having to remove it from their pocket. vtwirelessproject.tumblr.com
  111. 111. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 Google’s mission is to organize the world’s information and make it universally accessible and useful. Since the beginning, we’ve focused on providing the best user experience possible. Whether we’re designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line. google.com SILVER SPONSORS
  112. 112. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 Modus Associates is a digital innovation consultancy founded to help global brands and visionary start-ups more fully realize the business potential of the digital age, where customers rule, connectivity is everywhere, and creating value for profit and social impact is the name of the game. modusassociates.com SILVER SPONSORS
  113. 113. © 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards GOLD
  114. 114. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 ACTIVELY LEARN SCHEMA DESIGN / ACTIVELY LEARN Actively Learn is an e-reading application that improves students’ reading comprehension and retention by enabling teachers to reach students inside books through personalized instruction, timely feedback, and peer collaboration. We started by creating a minimum viable product that was deployed to students at a partner school. The test was positive, showing a 23% increase in comprehension, and provided valuable feedback for the design of the beta software. Working with a small team of educators and developers, Schema helped Actively Learn create the user experience for the product following a user- centered methodology by eliciting continued feedback from teachers and students using the software in the classroom. www.activelylearn.com GOLD: BEST SOCIAL LEARNING PLATFORM
  115. 115. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 GOLD: BEST SOCIAL LEARNING PLATFORM
  116. 116. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 GOLD: BEST SOCIAL LEARNING PLATFORM ACTIVELY LEARN SCHEMA DESIGN / ACTIVELY LEARN Actively Learn is an e-reading application that improves students’ reading comprehension and retention by enabling teachers to reach students inside books through personalized instruction, timely feedback, and peer collaboration. We started by creating a minimum viable product that was deployed to students at a partner school. The test was positive, showing a 23% increase in comprehension, and provided valuable feedback for the design of the beta software. Working with a small team of educators and developers, Schema helped Actively Learn create the user experience for the product following a user- centered methodology by eliciting continued feedback from teachers and students using the software in the classroom. www.activelylearn.com
  117. 117. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 HELSINGIN SANOMAT CAVA INTERACTIVE / HELSINGIN SANOMAT Our mission was to transform Helsingin Sanomat (HS), the largest subscription newspaper in Finland and the Nordic countries head-first into digital. The project was carried out user-centric from the start. We started by creating a UX strategy that provided a sustainable way for monetising the experience from an prestigious journalism brand. The transformation was carried out through a multi-channel UX architecture which unified all of the brand's properties. The best-of-class content is now created by the full editorial staff of more than 350, in all channels: online, radio, print - and from Nov 2012 onwards also TV, as HS staff started to creating TV news. hs.fi GOLD: BEST DIGITAL MEDIA TRANSFORMATION
  118. 118. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 GOLD: BEST DIGITAL MEDIA TRANSFORMATION
  119. 119. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 GOLD: BEST DIGITAL MEDIA TRANSFORMATION HELSINGIN SANOMAT CAVA INTERACTIVE / HELSINGIN SANOMAT Our mission was to transform Helsingin Sanomat (HS), the largest subscription newspaper in Finland and the Nordic countries head-first into digital. The project was carried out user-centric from the start. We started by creating a UX strategy that provided a sustainable way for monetising the experience from an prestigious journalism brand. The transformation was carried out through a multi-channel UX architecture which unified all of the brand's properties. The best-of-class content is now created by the full editorial staff of more than 350, in all channels: online, radio, print - and from Nov 2012 onwards also TV, as HS staff started to creating TV news. hs.fi
  120. 120. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 GOLD SPONSOR
  121. 121. © 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards GRAND PRIZE
  122. 122. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 GOOGLE NOW GOOGLE Google Now is a proactive and contextually aware assistant for modern smartphones Google Now delivers just the right information at just the right time. Now brings smartphones to a new era of context aware computing and augmented reality. You see when the next train will arrive as you’re standing on the platform, and reviews of restaurants as you walk down the street. Performance is evaluated on how relevant and contextual the information being provided is, how quickly it is delivered, and how much time it saves you relative to traditional phone interactions. Users experience serendipitous discovery while also relying on Now to delivery particular pieces of information throughout their day. Now feels like an extension of yourself, and always has what you need. youtube.com/watch?v=pPqliPzHYyc GRAND PRIZE: BEST EVERYDAY UTILITY
  123. 123. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 GRAND PRIZE: BEST EVERYDAY UTILITY
  124. 124. UserExperienceAwards.com #UXAwards @UXAwards © 2013 User Experience Awards USER EXPERIENCE AWARDS 2013 GRAND PRIZE: BEST EVERYDAY UTILITY GOOGLE NOW GOOGLE Google Now is a proactive and contextually aware assistant for modern smartphones Google Now delivers just the right information at just the right time. Now brings smartphones to a new era of context aware computing and augmented reality. You see when the next train will arrive as you’re standing on the platform, and reviews of restaurants as you walk down the street. Performance is evaluated on how relevant and contextual the information being provided is, how quickly it is delivered, and how much time it saves you relative to traditional phone interactions. Users experience serendipitous discovery while also relying on Now to delivery particular pieces of information throughout their day. Now feels like an extension of yourself, and always has what you need. youtube.com/watch?v=pPqliPzHYyc
  125. 125. © 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards THANK YOU! ...In Particular to the Jurors!
  126. 126. © 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards POST-EVENT CELEBRATION VAPIANO at 113 University Pl. & 13th St
  127. 127. © 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards #UXAWARDS USER EXPERIENCE AWARDS 2013 THIRD ANNUAL USEREXPERIENCEAWARDS.COM THANK YOU!

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