Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

David Mattin: Perform or Perish Key Consumer Trends Reshaping Digital in 2016 and Beyond!

7,846 views

Published on

Key Consumer Trends Reshaping Digital in 2016 and Beyond!


*talk at NEXT15*

Published in: Lifestyle
  • Dating for everyone is here: ❤❤❤ http://bit.ly/2F7hN3u ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Follow the link, new dating source: ❤❤❤ http://bit.ly/2F7hN3u ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

David Mattin: Perform or Perish Key Consumer Trends Reshaping Digital in 2016 and Beyond!

  1. 1. Consumer trends for 2016 and beyond! NEXT Conference, Hamburg 24/10/15
  2. 2. A QUICK WARM UP!
  3. 3. 2 INNOVATIONS: GOOD OR BAD IDEA?
  4. 4. AIRFROV Platform connects buyers to people travelling overseas
  5. 5. CATSTACAM Pet food brand unveils Instagram device for cats
  6. 6. 2 INNOVATIONS: GOOD OR BAD IDEA?
  7. 7. AIRFROV Platform connects buyers to people travelling overseas
  8. 8. CATSTACAM Pet food brand unveils Instagram device for cats
  9. 9. GOOD OR BAD? LET’S VOTE!
  10. 10. AIRFROV Platform connects buyers to people travelling overseas
  11. 11. CATSTACAM Pet food brand unveils Instagram device for cats
  12. 12. YOU AREN’T THE ONLY JUDGE
  13. 13. 3,000 SPOTTERS TRENDWATCHING INSIGHT NETWORK
  14. 14. #
  15. 15. A consumer trend is a new manifestation among people – in behavior, attitude, or expectation – of a fundamental human need, want or desire. TRENDS
  16. 16. CHANGE
  17. 17. CHANGE?
  18. 18. INNOVATIONS
  19. 19. EMERGING EXPECTATIONS
  20. 20. Take these trends and examples, learn from them, adapt them, and launch innovations of your own! READY TO RUN
  21. 21. LIGHTBULB MOMENT
  22. 22. Vision New business concepts New products, services, experiences Marketing, advertising, PR WHERE
  23. 23. How will consumers LIVE?
  24. 24. SHARING ECONOMY?
  25. 25. INTERNET OF SHARED THINGS
  26. 26. A c q u i t y G r o u p , A u g u s t 2 0 1 4 of consumers cite ‘lack of perceived value’ as the main barrier to purchase for in-home IoT devices. 36
  27. 27. The Internet of Things meets the Sharing Economy. That means smart devices and digital services that help users share physical resources. INTERNET OF SHARED THINGS
  28. 28. AUDI Scheme allows car to be shared among five friends
  29. 29. BREATHER App lists urban spaces available to rent for meetings or relaxation
  30. 30. BITLOCK Bluetooth-powered system allows cyclists to unlock their bike with a cellphone
  31. 31. UMBRELLA HERE Device signals when users are willing to share their umbrella
  32. 32. INTERNET OF ? THINGS
  33. 33. BAIDU Smart chopsticks help diners avoid contaminated food INTERNET OF CARING THINGS
  34. 34. LIGHTBULB MOMENT Are your IoT discussions centered around a real human need, want or desire?
  35. 35. How will consumers SHOP?
  36. 36. …a compelling brand is still about FEELINGS!
  37. 37. AMAZON DASH BUTTON Connected button brings 'Buy Now' functionality to the physical world
  38. 38. TWO-WAY TRANSPARENCY
  39. 39. In 2016, enlightened consumers – fresh from Uber and Airbnb – will embrace brands and organizations that want to rate them. TWO-WAY TRANSPARENCY
  40. 40. SAVANNA Yes, it’s the Uber for haircuts
  41. 41. ART SERIES HOTEL Guests reviewed online by hotel in exchange for discounts
  42. 42. STEFAN’S HEAD Potential customers vetted via social media before allowed to purchase
  43. 43. Vision New business concepts New products, services, experiences Marketing, advertising, PR WHERE
  44. 44. PRET Staff given ‘freebie allowance’ to use on customers they like
  45. 45. LIGHTBULB MOMENT How can you turn transparency on your customers?
  46. 46. How will consumers MAKE?
  47. 47. INSTANT SKILLS
  48. 48. In a consumer arena in which status is ever-more about ‘who I am’ rather than ‘what I have’, customers will embrace services that remove all barriers to producing amazing output. INSTANT SKILLS
  49. 49. HEXO+ Intelligent drone follows and films people autonomously
  50. 50. SEEDSHEET ‘Plug and plant’ service allows gardeners to order pre-seeded turf
  51. 51. ABSOLUT BOOZEBOX Automated beverage machine mixes perfect cocktails every time
  52. 52. MEITU XIUXIU ‘Beautiful image’ app maker launches smartphone with auto- enhancing front camera for selfies
  53. 53. FOREO MODA Device applies pre-selected makeup look in 30 seconds
  54. 54. LIGHTBULB MOMENT Who and what are your customers trying to be, and how can you help?
  55. 55. How will consumers PLAY?
  56. 56. QUANTIFIED SELF?
  57. 57. E n d e a v o u r P a r t n e r s , J a n u a r y 2 0 1 4 of people who buy a wearable device for self-tracking give up on the device within six months. 33
  58. 58. CURRENCIES OF CHANGE
  59. 59. Consumers will embrace brands that reward them for constructive, healthy, self- improving behaviours. CURRENCIES OF CHANGE
  60. 60. TENCENT In-game rewards awarded for real-world exercise
  61. 61. INTERSPORT ČESKÁ REPUBLIKA Sportswear brand rewards runners with discounts
  62. 62. POCKET POINTS Students earn discounts for avoiding cellphone use in class
  63. 63. P W C , O c t o b e r 2 0 1 4 of Millennials would be strongly motivated to use a wearable device if it ‘rewarded those who frequently use it with loyalty points’. 37
  64. 64. FITBIT Consumers burn calories to give food to citizens in need
  65. 65. ICUKOO Charitable donations made with each snooze
  66. 66. How can YOUR campaigns help consumers become the people they want to be? LIGHTBULB MOMENT
  67. 67. Just the tip of the iceberg
  68. 68. How will MOVE and WORK? Come and say HI!
  69. 69. A framework for understanding
  70. 70. CHANGE
  71. 71. CHANGE?
  72. 72. INNOVATIONS
  73. 73. APPLY! APPLY! APPLY!
  74. 74. Vision New business concepts New products, services, experiences Marketing, advertising, PR WHERE
  75. 75. www.trendwatching.com/trends/consumertrendcanvas WORKSHOP AT 4PM TODAY!
  76. 76. THANK YOU! And happy innovating! david@trendwatching.com

×