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YEF Boot Camp 2019 insights on business models and problem solving
- 1. YEF Boot Camp 2019 Dr. Vincent Kuo Program Director, Msc Entrepreneurship and Innovation; Head of Ingenuity Lab; iChef 資廚管理顧問公司 監察人
- 2. 那些年我們的ＢＰ
- 4. 過去十年常見的題目 • 剩食/醜食 • 老人/長照 • 環保餐具/杯具 • 街友/街賣 • 3D/AR/VR • 試衣鏡/衣櫥 • 雨傘租借 • 共享ＸＸＸ • XX大平台 • Big Data + AI • 祭祀/祭拜/清明/追思 • 亞健康/健身 • 旅遊/結婚一條龍
- 5. 歷史不斷的重複
- 7. 為什麼歷史不斷的重複 • 問題夠好嗎？ • 誰的問題？ • 有人在乎嗎？ • 有多在乎? • 有多痛? • Solution有效嗎? • feasible? • affordable? • ready?
- 8. 為什麼歷史不斷的重複 • 問題夠好嗎？ • 誰的問題？ • 有人在乎嗎？ • 有多在乎? • 有多痛?
- 9. 為什麼歷史不斷的重複 • Solution有效嗎? • feasible? • affordable? • ready?
- 10. Some good cases • 室內定位系統 • 行李寄放服務 • 淨水系統 • 訂位排隊服務 • TAP PAY
- 12. SOME TOOLS
- 13. Biz model Canvas does NOT tell • it does not define what problems to solve. • Value Proposition and Product are different!! • Lack of competition and environment analysis. • Biz Model Canvas is more about operations especially for beginners. • ……..These are very important Strategic Insights!!
- 14. LEAN CANVAS
- 17. Sequence？
- 19. FURTHER
- 20. Risk evaluation
- 21. Product Risk • First make sure you have a problem worth solving • Define the smallest possible solution (MVP) • Demonstrate Unique Value Proposition • Build MVP at small scale then verify at large scale
- 22. Customer Risk • Identify who has the pain • Then narrow down to early adopters who really want your product • It’s okay to start with outbound channels • But gradually build/develop scalable inbound channels
- 23. Market Risk • Identify competition through existing alternative and pick a price for your solution • Test pricing first by measuring what customers say • Then by what they do • Optimize your cost structure to make the biz model work
- 25. ‘Standard’ multi-layer time-based format Time Market M 1 M 2 Product P 1 P 2 P 3 P 4 Technology T 1 T 3 T 4 T 2 R&D programmes RD 1 RD 2 RD 4 RD 6 RD 3 RD 5 Resources Capital investment / finance Staff / skills Supply chain Adapted from Groenveld, 1997
- 26. Time Market M 1 M 2 Product P 1 P 2 P 3 P 4 Technology T 1 T 3 T 4 T 2 R&D programmes RD 1 RD 2 RD 4 RD 6 RD 3 RD 5 Resources Capital investment / finance Staff / skills Supply chain Where do we want to go? Where are we now? How can we get there? Adapted from Groenveld, 1997 Three fundamental questions
- 27. BUSINESS MODEL CANVAS 介紹
- 28. 28 images by JAM customer segments key partners cost structure revenue streams channels customer relationships key activities key resources value proposition Source: <Sxsw New Rules for the New Bubble >, Steve Blank
- 29. REVENUE STREAMS what are customers really willing to pay for? how? are you generating transactional or recurring revenues? Source: <Sxsw New Rules for the New Bubble >, Steve Blank
- 30. 各種可能的營收 Unit Sales Advertising Fees Franchise fees Utility Fees Subscription Fees Transaction Fees Professional Fees License Fees
- 31. Final Advise
- 32. Principles • Experience matters • Domain know-how matters • 千痛萬痛沒有自身之痛來的痛 • 請務必找對那個有痛的人 • 請千萬不要瞎子摸象
- 33. Criteria for a good business • Profitable • Scalable • Repetitable
- 35. THANK YOU!
Editor's Notes
- Roadmaps take many forms. Perhaps the most generic is illustrated here, providing a high level graphical summary of an integrated strategic plan. A multi-layered time-based framework enables the strategic plans for whatever functions (or themes) are important. In this example, a market opportunity has been identified, with an aligned product strategy to ensure that the right product is developed at the right time. The strategic plan for technology can be developed, ensuring that the right technology is developed, starting with an focused research programme, supported by appropriate resources. The figure shows how ‘capability’ flows from bottom left to top right; there is an equally important flow in the other direction (requirements).
- Roadmaps take many forms, but they all seek to answer three very simple questions (simple to pose, but unfortunately not simple to answer): Where do we want to go as an organisation? (considering all layers of the roadmap) Where are we now? (current situation, considering all layers of the roadmap) How can we get there? (the roadmap provides a framework to allow a ‘course to be charted’, including the various routes, activities, milestones, targets, decision points, etc.