Enterprise Ireland - eMarketing Event - Dublin - October 2014

2. Gareth Dunlop
Founder & CEO
028 9099 2992
gareth@fathom.pro
www.fathom.pro

3. 1.
Briefly about Fathom

4. Briefly about Fathom
We are a user experience consultancy who work
with organisations and agencies to improve online
performance.
We help our customers build exceptional online
experiences for their customers using analytics,
direct user feedback and established design best
practice.

6. 2.
Living in an experience-driven
world

11. 3.
UX principles

12. 3.1 A focus on
the users view of
the world

15. “If I had an hour
to solve a
problem I'd
spend 55
minutes
thinking about
the problem
and 5 minutes
thinking about
solutions.”
Albert Einstein

16. 3.2 Getting all
the information

18. 3.3 The pursuit
of evidence

23. 3.4 Moments
of truth

24. FIRST visit
FIRST use
FREQUENT use

25. 3.5
Understanding
core tasks

26. a task
focussed
approach
to design

27. Half home page
dedicated to top
task
Other top tasks
just one click
away

28. Home page
top tasks

29. Home page
top tasks

30. Home page
top tasks

31. Home page
top tasks

32. how we view our websites

33. how our customers view our websites

34. how our customers view our websites

35. 3.6 Valuing
content

39. 4.
UX in action

55. the children
the children
will someone
please think
about the
children!
reader
customer
user
reader
user customer
will
someone
customer!
user!
reader!

56. Gareth Dunlop
Founder & CEO
Fathom_
028 9099 2992
gareth@fathom.pro
www.fathom.pro