The document discusses lessons learned from a startup experience collaborating with academia. It summarizes that technology is only one piece of the puzzle for a company and that keeping the product or solution simple is important. Additionally, it's important to fail fast, listen to feedback, but hold onto the original vision. Companies also need to stay focused and find a way to earn money and attract customers before running out of funding.

1. Feedback from a start-up experience in
collaboration with academia
Benjamin Habegger

2. 2010
2011
2012
2013
2007
2008
2009
2004
2005
2006
2001
2002
2003
2000
@b_habegger
http://www.linkedin.com/in/benjaminhabegger
benjamin.habegger@insa-lyon.fr

3. 3page
team
team

4. 4page
vision
vision
Compulsive
shooters

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vision
vision
No time

6. 6page
Keep track
of my past
vision
vision

7. 7page
People don't just want pictures,
they want stories !

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« Aidez-moi à
transformer
ma mémoire
numérique
en vrais souvenirs »
vision
vision
« Help me to turn
my digital memory
into real memories »

9. 9page
solution
solution
29,99 €29,99 €
told and printed
on a photo book
Enhance your memories
quickly and easily

10. 10page
solution
solution

11. 11page
Elöd
Egyed-Zsigmond
Maitre de Conférences
Sylvie Calabretto
Professeur des Universités
Distribution et Recherche d‘Informations Multimédias

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innovation
innovation

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Nice, but a company needs a product !

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My personal
timeline

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Where does the innovation come in ?

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But... delayed because a company
needs to earn money ?

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Rich e-books Exports on
removable media
Photo books
Download
PDF
Derivatives Slideshow videos
Business
m
odel
Business
m
odel
Sale of real memoriesSale of real memories

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Rich
printbook
Rich
printbook

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A company needs clients or users...
...and, parents are a bit too busy !

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product

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product

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solution
solution
Collect
& sort
Aggregate
& enrich
Compose &
share

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A company needs to find its way...
…before getting out of cash.

35. Souvenez vous de nous
2010
2011
2012
2013
3niceguys
meet
Blaboum
wins
TheEnd

36. Lesson 1
Technology is only one
piece of the puzzle
(and even in somecases non mandatory)

37. Lesson 2
Keep it short, stupid, simple

38. Lesson 3
Fail fast(er)

39. Lesson 4
Listen to the others ...
… but keep your vision

40. Lesson 5
Focus, focus, focus

41. By doing you learn a lot !!

42. Thank you
@b_habegger
http://www.linkedin.com/in/benjaminhabegger
benjamin.habegger@insa-lyon.fr