User Experience
Gareth Dunlop 25.6.2014
Gareth Dunlop
Founder & CEO
028 9099 2992
gareth@fathom.pro
www.fathom.pro
1.
Briefly about Fathom
We are a user experience consultancy who work
with organisations and agencies to improve online
performance.
We help our c...
2.
Living in an experience-
driven world
3.
UX principles
3.1 A focus on
the users view of
the world
“If I had an hour
to solve a
problem I'd
spend 55
minutes
thinking about
the problem
and 5 minutes
thinking about
solution...
3.2 Getting all
the information
3.3 The pursuit
of evidence
3.4 Outward
looking process
3.5
Understanding
core tasks
a task
focussed
approach
to design
Half home page
dedicated to top
task
Other top tasks
just one click
away
Home page
top tasks
Home page
top tasks
Home page
top tasks
Home page
top tasks
how we view our websites
how our customers view our websites
how our customers view our websites
3.6 Valuing
content
4.
UX in action
Analytics for 2013
the children
the children
will someone
please think
about the
children!
the customer
the customer
will someone
please thin...
Gareth Dunlop
Founder & CEO
Fathom_
028 9099 2992
gareth@fathom.pro
www.fathom.pro
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
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Enterprise Ireland - eMarketing Event - Kilkenny - June 2014

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'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom

  1. 1. User Experience Gareth Dunlop 25.6.2014
  2. 2. Gareth Dunlop Founder & CEO 028 9099 2992 gareth@fathom.pro www.fathom.pro
  3. 3. 1. Briefly about Fathom
  4. 4. We are a user experience consultancy who work with organisations and agencies to improve online performance. We help our customers build exceptional online experiences for their customers using analytics, direct user feedback and established design best practice. Briefly about Fathom
  5. 5. 2. Living in an experience- driven world
  6. 6. 3. UX principles
  7. 7. 3.1 A focus on the users view of the world
  8. 8. “If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” Albert Einstein
  9. 9. 3.2 Getting all the information
  10. 10. 3.3 The pursuit of evidence
  11. 11. 3.4 Outward looking process
  12. 12. 3.5 Understanding core tasks
  13. 13. a task focussed approach to design
  14. 14. Half home page dedicated to top task Other top tasks just one click away
  15. 15. Home page top tasks
  16. 16. Home page top tasks
  17. 17. Home page top tasks
  18. 18. Home page top tasks
  19. 19. how we view our websites
  20. 20. how our customers view our websites
  21. 21. how our customers view our websites
  22. 22. 3.6 Valuing content
  23. 23. 4. UX in action
  24. 24. Analytics for 2013
  25. 25. the children the children will someone please think about the children! the customer the customer will someone please think about the customer! the user the user will someone please think about the user! the reader the reader will someone please think about the reader!
  26. 26. Gareth Dunlop Founder & CEO Fathom_ 028 9099 2992 gareth@fathom.pro www.fathom.pro

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