With the advent of Snapchat and better content marketing techniques, digital marketing has soared high in terms of competition. Here are a few tips to understand the recent trends in Digital Marketing.

1. Digital Marketing
By Emporio Marketing Pvt. Ltd.

2. What is Digital Marketing?
• Digital marketing is the promotion of products or brands via one or more forms of
electronic media.
• Digital marketing differs from traditional marketing in that it involves the use of
channels and methods that enable an organization to analyse marketing campaigns and
understand what is working and what isn’t, typically in real time.
• Digital marketers monitor things like what is being viewed, how often and for how
long, sales conversions, what content works and doesn’t work, etc.

3. Latest Digital Trends
• Snapchat:
• Very few brands have used Snapchat as a marketing medium, but in 2016 you won’t be
able to ignore it. The hook is the time limit to content and the expiration date.
• You can create integrated marketing campaigns that offer exclusive content to the
younger generation, which is quite difficult to do.
• Create teasers for upcoming products/services either with photos or videos that only
exist for a few seconds. This creates an exclusivity to your campaigns, which users love.

4. • Live Streaming:
• Being exposed to thousands of the same ads every day does not leave any room for
mediocre marketing tactics. You need to grab consumers’ attention and then keep them
engaged for more than a second. But how do you do that?
• Have a look at live video streaming. Brands have been experimenting with ways to
incorporate this into their digital marketing efforts. This tactic will allow consumers to
be a part of a brand experience.

5. • Create an omni-channel experience:
• It is a multichannel approach to sales that seeks to provide the customer with a
seamless shopping experience whether the customer is shopping online from a desktop
or mobile device, by telephone or in a store.
• Basically, you want to target consumers with the right message at the right time in the
right place.

6. • Content Marketing:
• It is said to have the highest impact on your marketing strategy in 2016.
• We have all been writing blogs, e books, white papers and other content. The trick is how do
you recapture viewers that went on your site, read your content, but did not fill in a form to
become a lead?
• This is where content remarketing steps in. It’s not much different from retargeting. It is the
process of tagging visitors on your site and retargeting them with content after they leave.
• This gives you the opportunity to talk to people who are already interested in what you have
to offer. Show them something awesome and new while they are watching a YouTube video,
reading the news or checking their emails.

7. Thank You 