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THE FUTURE
OF DIGITAL
MARKETING
• History always repeats itself in everything and that
includes digital marketing as there might be a slight
pattern of disruption
After finding out that the old
approaches of digital
marketing are not getting
the most values out of it
companies decided to do
something about it
Digital Marketing 4.0 ?
The framework includes websites, email campaigns, digital
advertisements, basic social media management and basic blog
publishing.
As one of its advantages is it only focuses on increasing visits to
websites
Advantagesofdigitalmarketing4.0
More Integrated Global Marketing: an example would be, after
someone reads a blog article on your site, they can follow it up
with an email sharing getting more viewers for your site
CohesiveMarketingTechnologyStack
Marketing technology
infrastructure needs to
be designed and
integrated correctly
Marketing is not
about the creative
aspect alone
anymore
EvolvingMarketingRoles:
The Marketing officer needs to know more about the possibilities
of implementing marketing automation to not only help execute
on the marketing playbooks but also to help Information officers
measure a full, end-to-end ROI.
OmnichannelMarketingStrategy
This includes deep analytics
and data mining, such as AI
and machine learning
A FocusOn Account-
BasedMarketing
Account-based selling should
already be an integrated part
of your digital marketing
process
What Consumers want
Access:
Consumers are looking to interact
the site and the data or
information as quickly and as
conveniently as possible.
This would be one of the biggest factor for consumers as
any offering that enhances the consumers accessibility
would satisfy them more, complimenting or even making a
reputation for your business
Engagement
After the access,
consumers would
want to engage
with something
that fits their
needs— from the
early popularity
of web portals to
the spread of
online video, to
the next
generation virtual
realities
You can transform mass online marketing to one-to-one
interaction and engagement in your online marketing so
customers will feel at ease when they need questions.
Customization
When a consumer
views your site,
they seek to
customize their
experiences by
choosing and
modifying a wide
assortment of
information,
products and
services.
They have been trained by their digital networks to expect more
options for personal choice, and they like this.
With popular sites that show this kinds of features consumers
are suddenly drawn and
Try to focus on the
customer care. Try to ask
for your consumers
needs, and be very
honest in your marketing
campaigns to ensure
your consumers trust
Consumer Relations
TheCompanies
Of course with the sudden updates of technologies today, some Digital
Marketing Companies also know the approach will be different in the
future. Some companies are already adjusting, preparing for future works
and some are adjusting their services to welcome new updates

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The Future of Digital Marketing

  • 2. • History always repeats itself in everything and that includes digital marketing as there might be a slight pattern of disruption
  • 3. After finding out that the old approaches of digital marketing are not getting the most values out of it companies decided to do something about it
  • 4. Digital Marketing 4.0 ? The framework includes websites, email campaigns, digital advertisements, basic social media management and basic blog publishing. As one of its advantages is it only focuses on increasing visits to websites
  • 5. Advantagesofdigitalmarketing4.0 More Integrated Global Marketing: an example would be, after someone reads a blog article on your site, they can follow it up with an email sharing getting more viewers for your site
  • 6. CohesiveMarketingTechnologyStack Marketing technology infrastructure needs to be designed and integrated correctly Marketing is not about the creative aspect alone anymore
  • 7. EvolvingMarketingRoles: The Marketing officer needs to know more about the possibilities of implementing marketing automation to not only help execute on the marketing playbooks but also to help Information officers measure a full, end-to-end ROI.
  • 8. OmnichannelMarketingStrategy This includes deep analytics and data mining, such as AI and machine learning
  • 9. A FocusOn Account- BasedMarketing Account-based selling should already be an integrated part of your digital marketing process
  • 11. Access: Consumers are looking to interact the site and the data or information as quickly and as conveniently as possible.
  • 12. This would be one of the biggest factor for consumers as any offering that enhances the consumers accessibility would satisfy them more, complimenting or even making a reputation for your business
  • 13. Engagement After the access, consumers would want to engage with something that fits their needs— from the early popularity of web portals to the spread of online video, to the next generation virtual realities
  • 14. You can transform mass online marketing to one-to-one interaction and engagement in your online marketing so customers will feel at ease when they need questions.
  • 15. Customization When a consumer views your site, they seek to customize their experiences by choosing and modifying a wide assortment of information, products and services.
  • 16. They have been trained by their digital networks to expect more options for personal choice, and they like this. With popular sites that show this kinds of features consumers are suddenly drawn and
  • 17. Try to focus on the customer care. Try to ask for your consumers needs, and be very honest in your marketing campaigns to ensure your consumers trust Consumer Relations
  • 18. TheCompanies Of course with the sudden updates of technologies today, some Digital Marketing Companies also know the approach will be different in the future. Some companies are already adjusting, preparing for future works and some are adjusting their services to welcome new updates