Font styles and colour scheme comparison

1. Comparison on progression
of …
COLOUR SHCEME & FONTS
STYLES

3. Colours are very minimal in
consistency, e.g. only uses red
mostly, which is non-
conventional as it doesn’t
create a brand identity as there
is no house of style, meaning
audience can’t recognise
publication easily.
Fonts are non
conventional for the
genre (school) the pinks
and reds are too
feminine would not
appeal / attract
audience.
Font colours are
not visible, eye-
catching /
attracting they
non-
conventionally
fade into main
image.
This is eye-catching however,
as it is yellow and outstands
from main image.
Conventional use of
variations of font styles
sans serif & sans for
coverlines.

4. Improvements on colour scheme, use of
mainly pinks and light blues are relative to
pop an female leaning – appealing and
attracting to my target audience more.
Conventional use of
bright vibrant colours are
better in comparison as
they attract target
audience of pop more.
Logo is further improved with use of
technology – internet sources. Font style
conventionally varies, and is more unique,
which target audience will attract to more.
More progression variations of fonts in front,
double page and contents. This is more
appealing for audience as they are able to
navigate easier.
Colours and font size
chosen for the typography
stand out and are
improved because they
have better readability.
Colours scheme e.g. use of pinks and light blue
and the same font styles are more consistent –
they create a brand identity, as a house of style
is being created which my target audience can
familiarise with more.
Font styles varies
more, sans serif and
serif in each page
which attracts and
appeals to target
audience more.