This document discusses viral marketing strategies for an independent film with a limited budget. It proposes gradually releasing parts of the main character's vlog or bucket list online to generate interest and encourage the target audience to engage through their own vlogging or lists. Using popular social media sites like Facebook and Twitter could make it difficult for viewers to avoid knowledge of the film and promote word-of-mouth advertising. The interactive nature of these strategies aims to attract the intended 16-24 year old female demographic and others to the film.

1. The ‘Turning Pages’
Marketing Campaign

2. Viral Marketing
Because our film is independent, there
wouldn't be a large marketing budget. We
would therefore have to rely quite heavily
on critical acclaim and word of mouth. With
our budget, however, I think we would
concentrate on online marketing as our core
audience (16 to 24 year old females) have a
prominent online presence.

3. Vlogging
We could perhaps attract our audience
through the vlogging angle of our film…
• Gradually releasing parts of Lila’s vlog on
the internet, creating enigma, and
persuading the audience to want to watch
the film
• We could encourage the audience to vlog in
response to Lila’s vlog

4. The Bucket List
We could also go for the bucket list angle…
• Gradually releasing parts of Lila’s list online,
on the official Facebook and Twitter page.
• We could encourage the audience to write
their own lists and post them online on the
Facebook group or on Twitter with the
hashtag “[Insert name]’s list”

5. Conclusion
• Both of these viral marketing ideas would
obviously be very interactive
• It would be very hard for the audience not to know
about the film, especially with the presence on
Twitter and Facebook, both of which are
incredibly popular social networking sites
• The fact that the film would be marketed heavily
on these social networking sites would also
encourage word of mouth
• All of these aspects would ensure that our target
audience and hopefully secondary audience would
be attracted to our film

6. Conclusion
• Both of these viral marketing ideas would
obviously be very interactive
• It would be very hard for the audience not to know
about the film, especially with the presence on
Twitter and Facebook, both of which are
incredibly popular social networking sites
• The fact that the film would be marketed heavily
on these social networking sites would also
encourage word of mouth
• All of these aspects would ensure that our target
audience and hopefully secondary audience would
be attracted to our film