2. Audience research
• Based on our research, in the community around us with
the age groups of around 16-19 around 70% of people
had either heard of either The Godfather or Scarface
(this was gathered by a tally chart asking random people
in and around a school premises) which was very
positive for the age group, this gave us reason to believe
that the higher the age group, the higher the knowledge
of these films would be as we targeted ages 25-55
because of our vintage style
• After watching the adverts out of the 10 people that were
asked 8 people were persuaded to buy the product, as
they found the comedic style as a unique twist to a
classic film, the other 20% had either not heard of the
films or were non meat eaters.
3. Was this scheme successful?
• I believe that the advertisements created
with no budget have a very high standard
and appeal to our target audiences, they
have been well edited so it gives off the
feel that this is an extract from a piece that
was created 30-40 years ago.
4. Advert 1 (The Godfather)
• Advertisment one was the launch of our product and we
decided to introduce our product with arguably the best
cinematic opeining of all time, The Godfather, we felt that
as this wasn’t a high octance introduction it was perfect
for our first advertisment
• As son as the advert was introduced the viewing
audience knew what it was because of the cinematic
style and the classic soundtrack, the way we advertise
this product I feel is very effective, having an authority
figure giving orders to his minons and his client advising
them that the dogfather hot dogs are the only ones that
are suitable for “the family” this boded well with the
audience and had a comedic effect.
5. Advert 2 (Scarface)
• As the second advert we felt we could use a different approach to
the product, having a much more action packed scene but all the
same relating to a gangster/mafia style
• Using iconic vocabulary was a huge risk as it is so well know but I
felt that was a strength and all of the audience recognised to speech
“say hello to my little friend”
• When asking the audience if they would buy the product after we
replicated a legendary scene, 70% of people said “yes” when asked
why they added that “it was humorous and entertaining”
• The use of a modern soundtrack was also an ingenious idea which
allowed it to appeal to a younger audience, the soundtrack has been
used in various films and adverts such as kick-ass and the strong
bow pear cider advertisement.
6. Advert 3 Sponsorship
• The sponsorship ad was less successful, people
that only ever watched the film will have
understood this and when asking people around
a teenage age group left them a bit baffled.
• When asked if they thought the advert was
successful only 40% of the audience said yes
because they didn’t uunderstand
• The reason why we created that was for movie
channels that have advertisments within them,
this is a short clip before and after the film, we
felt that this would appeal to an older audience
and this is supported by the audience feedback.
7. Advert 4 radio advert
• From this we took the fox's’ biscuits
advertisments with the talking panda, as this is a
very slow moving advert with a panda with an
Italian accent, this gave us inspiration for our
radio advert, we made it easily recognisable that
this was a mafia styled speech, along with a
godfather styled soundtrack.
• Based on the positive audience feedback this
was a success and persuaded most of them to
buy the product.
8. Overview
• Based on the feedback given the one advert that I would
take drastic change to would be the sponsorship advert,
this was the biggest failure of the four products so it
seems logical that it would need to change
• One thing we failed to realise is that some people aren’t
as passionate about mafia and gangster movies as we
are, this means that we would have to use the most
iconic scenes out of the movies that most people will
have seen or heard about. This means that the life span
of these adverts could be very limited and we would
possibly have to move into another field of research to
find what most people would like to see.
