Social Media Campaign - Frame Work

1. Defining BECOMING MORE VISIBLES’s Move to Socialization
Moving to a
Social
Strategy
Company
Social/Digital
Key Points of
Differentiation
Vision
“​Becoming More
Visible”​is a film that
seeks to transcend
victimhood and challenge
audience members and
society at large to
consider what they are
missing out on by not
embracing, loving and
cherishing, transgender
and gender
non-conforming
teenagers.
Our goal as the social
media department of
“Becoming More Visible”
is to build a community
for our fans, LGBTQ
supporters, photo
enthusiasts and new
audience to engage with
each other and the films
cast and crew so that the
film will remain relevant
in the minds of people.
The goal of this film is to
create social awareness.
Our main goal as the
social media department
is to create a community.
We are not here to gain
likes or followers.
Because a community
participates and a
follower just observers.
To achieve our goal
through this movie it is
important to influence
the crowd with our social
media.
● Always up-to-date.
● Consistency
Mission
● Promote and
encourage the
development of
LGBTQ youth
● Create awareness
and foster a
positive
conversation
about the
disparities in the
LGBTQ,
specifically the
transgender
communities.
● Promote gender
equality and
inclusion in
society at large.
● We engage and
educate our
viewers and
supporters
through various
social media
platforms.
● We will attract
new members to
our social media
platforms to gain
new audience for
our film.
● Join hands with
other similar
online social
awareness
organization or
people (critics,
celebrities) for
mutual benefit
● Our first step is
to convert our
Kickstarter
backers and fans
to regular and
loyal members
of our social
media pages.
These people we
believe will serve
as the best
crowd for mouth
publicity.
● Create a
campaign to
attract new
members. But
we need to make
sure we launch
this campaign at
the right time.

2. ● Audience
participation
● Individual stories vs
community
● Audience
participation and
engagement
Strategic Goals
Raise awareness and get
funding to complete a
feature documentary film
(NOW). Then to continue
raising awareness about
the film and the issues
This film deals with a
social cause. In my
opinion, the 2 notes that
hit the crowd on the
social media platforms
are a campaign that
negative (rebellious) or
very positive (feel good).
We want to aim for the
2nd strategy. Our
campaign reflects the
celebration of life.
Through our social media
campaign we aim to erase
the boundaries between
people.
● The teaser and
posters reflect
the cause and
the theme of the
movie. But we
want to make
our social media
campaign a little
lighter.
● One of the steps
will be to
introduce our
characters and
crew. Make the
audience root
for our character
on social media.
● Through our
campaign we
will make the
social cause and
film synonyms
in the minds of
people.
● Mobile friendly
● Strategic plan to
reach out to
LGBTQ
influencers and
the whole
community.
● The official film
website with
forum or create
a another
website for
forums/news
Tactics
Applying to grants,
foundations, reaching
out to celebrities and key
players in this space. Also
looking for network and
production company
support.
● Retweeting,
sharing and
hashtagging.
Mentioning
up-to-date social
matters relevant
● Consistency
● To make our
social media
campaigns more
interactive.
● To gain initial
momentum

3. to Transgender
youth.
● Find celebrities,
and stakeholders
on social media
platforms that
can support our
cause.
● Create discussion
boards, blogs and
messages that
engage our fans.
This film speaks
about many
discussion
worthy topics
(use Reddit and
google+)
● Since this film
also has a strong
photography
component, we
will create photo
blogs and make
use of social
media platforms
such as tumblr
and instagram.
● Convince social
media celebrities
to support our
cause.
● To gain the trust
of LGBTQ
community
● Maintain clean
and relevant
discussion
boards/forums
● Involve with
other online
LGBTQ
communities.
● Interaction
What are People
Saying?
So far we have received a
good buzz about the
Film. Most feel the
characters are very
strong and the message is
an important one.
Waiting to hear back
from a handful of grants.
● In the digital
space we need the
audience to
engage in
discussions
related to this
film so that we
can attract new
fans and
followers.
● We need our core
audience and
fans to root for
our characters
and support them
openly on their
pages and
profiles.
The conversations are
one sided now.
We need to make them
interactive.
For example we need
find ways to engage
people to participate in
our discussions.
We need people to be
active on our picture
blogs such as tumblr​and
instagram