Chances are you've heard the buzz phrases "content marketing" and "content is king" in the last year or two. A lot of big brands from Coca-Cola to Gap are talking about their content marketing strategies they're using to reach their customers. But what does it even mean to have a content marketing strategy? And how can you use one at your small business, with limited time and a limited budget?
Kabbage's Head of Inbound & Content Marketing, Jeanna Barrett, will unlift the veil of how we use content marketing at Kabbage and share the exact tips and strategies she's used to double website traffic and triple customers.
In this webinar, you'll learn practical content marketing tips you can use for your business such as:
What content marketing is and why it matters to Google
Key components to your strategy - from keywords to content calendars and themes
Free to inexpensive tools to get the content job done right
How to source freelancers, and create content inexpensively
Managing and distributing your content
Small business content marketing case studies and best practices