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SEO and TLD Domain Names - NamesCon 2020

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Bill Hartzer explores how domain names fit into search engine optimization (SEO). He discusses the results from recent testing and research regarding keyword-rich domain names and keyword-rich new gTLD domains. You'll learn why certain domain names and website content perform well in the search engine results, while others seem to have difficulty getting visibility. Learn how search engine crawling and indexing work, and how you can jump-start the search engine ranking process using the latest SEO techniques.

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SEO and TLD Domain Names - NamesCon 2020

  1. 1. SEO & Domains: New gTLD Testing & Research SEO and Domains: New gTLD Testing and Research
  2. 2. SEO & Domains: New gTLD Testing & Research About Me • SEO Consultant, Hartzer Consulting • Blogger/Writer BillHartzer.com • Founder, DFWSEM Association (2004) • US Brand Ambassador, Majestic.com • Brand Ambassador, OnCrawl.com • Practicing Organic/Natural SEO since 1996 • Formerly Senior VP, Advice Interactive (Advice Local) • Senior SEO Strategist, Globe Runner • Director of SEO, Standing Dog
  3. 3. SEO & Domains: New gTLD Testing & Research Overview • Why Do Websites Rank Well? • Why Do Websites Have Difficulty Ranking? • Search Engine Crawling and Indexing • How to Jump Start the Search Engine Ranking Process • Results of TLD Research & SEO Testing
  4. 4. SEO & Domains: New gTLD Testing & Research Why Do Websites Rank Well? • Search Engine Friendly
  5. 5. SEO & Domains: New gTLD Testing & Research Why Do Websites Rank Well? • Crawlable & Indexable • Pages can be found via links • Pages available to crawlers • Googlebot’s schedule
  6. 6. SEO & Domains: New gTLD Testing & Research Why Do Websites Rank Well? • Loads Quickly - Page Load Speed • Check page load speed on mobile, desktop: Pagespeed Insights, GTMetrix, WebPageTest.org
  7. 7. SEO & Domains: New gTLD Testing & Research Why Do Websites Rank Well? • Good UX and Web Design (Mobile Friendly)
  8. 8. SEO & Domains: New gTLD Testing & Research Why Do Websites Rank Well? • Links from Trusted, Authoritative Websites
  9. 9. SEO & Domains: New gTLD Testing & Research Why Do Websites Rank Well? • Good Content - Enough Content
  10. 10. SEO & Domains: New gTLD Testing & Research Why Do Websites Rank Well? • Content Optimized - SEO Best Practices, Schema Markup
  11. 11. SEO & Domains: New gTLD Testing & Research Why Do Websites Rank Well? • Content Matches Search Query, Search Intent of User
  12. 12. SEO & Domains: New gTLD Testing & Research Why Do Websites Have Difficulty Ranking? • Basic SEO Best Practices Not Followed • Keyword Stuffing • Poorly written meta data • Not using proper headings, lists • Poorly implemented markup
  13. 13. SEO & Domains: New gTLD Testing & Research Why Do Websites Have Difficulty Ranking? • Not Crawlable - Bad Internal Link Structure
  14. 14. SEO & Domains: New gTLD Testing & Research Why Do Websites Have Difficulty Ranking? • Pages Load Slowly - Large Image Sizes, Lot of Resources Loading
  15. 15. SEO & Domains: New gTLD Testing & Research Why Do Websites Have Difficulty Ranking? • Bad User Experience
  16. 16. SEO & Domains: New gTLD Testing & Research Why Do Websites Have Difficulty Ranking? • Violations of Search Engine Guidelines
  17. 17. SEO & Domains: New gTLD Testing & Research Why Do Websites Have Difficulty Ranking? • Lack of links or bad, low quality links
  18. 18. SEO & Domains: New gTLD Testing & Research Search Engine Crawling and Indexing • All pages must be linked on the site. • No orphan pages.
  19. 19. SEO & Domains: New gTLD Testing & Research Search Engine Crawling and Indexing • Good site structure is key. • No mega menus if possible.
  20. 20. SEO & Domains: New gTLD Testing & Research Search Engine Crawling and Indexing • XML Sitemap(s) help, but only help crawling, not rankings.
  21. 21. SEO & Domains: New gTLD Testing & Research Search Engine Crawling and Indexing • Verify the Site in Google Search Console
  22. 22. SEO & Domains: New gTLD Testing & Research Search Engine Crawling and Indexing • Verify the Site in Bing Webmaster Tools
  23. 23. SEO & Domains: New gTLD Testing & Research Search Engine Crawling and Indexing • View crawling and indexing issues
  24. 24. SEO & Domains: New gTLD Testing & Research Jump Start the Search Engine Ranking Process • Fast, Search Engine Friendly Site
  25. 25. SEO & Domains: New gTLD Testing & Research Jump Start the Search Engine Ranking Process • Get Quality, Trusted Links, Social Media Mentions
  26. 26. SEO & Domains: New gTLD Testing & Research Jump Start the Search Engine Ranking Process • Add Schema Markup when appropriate
  27. 27. SEO & Domains: New gTLD Testing & Research Jump Start the Search Engine Ranking Process • Manually Submit URLs in Google Search Console
  28. 28. SEO & Domains: New gTLD Testing & Research Lessons Learned from TLD & SEO Testing
  29. 29. SEO & Domains: New gTLD Testing & Research TLD SEO Testing - January 2020 • Set Up 15 Test Sites, 15 TLDs • 25 Pages/Site, Total 375 Pages, 1 Keyword/Site • Domains Registered: • NamesCon Spelled Backwards • Main keyword: nocseman Test Sites: nocseman.icu nocseman.top nocseman.xyz nocseman.site nocseman.club nocseman.online nocseman.vip nocseman.com nocseman.net nocseman.org nocseman.de nocseman.co.uk nocseman.co nocseman.london nocseman.in
  30. 30. SEO & Domains: New gTLD Testing & Research TLD SEO Testing Results - January 2020 • 2 Sites' Languages Determined by the ccTLD • .CO (Spanish) and .DE (German) • 1 Site Immediately Got Pages Indexed: • .XYZ got 40 percent pages indexed, 2 hours • Some Sites Difficult to Get Pages Indexed • Some Sites Took 24 Hours or Days to Get Pages Indexed
  31. 31. SEO & Domains: New gTLD Testing & Research TLD SEO Testing Results - January 2020 • A Few Sites Had Keyword Rank Well Quickly • Some Took Longer to Rank, Some Failed Miserably • Checking for Pages Indexed Varies by Method
  32. 32. SEO & Domains: New gTLD Testing & Research Searching for NamesCon Backwards • Nocseman Keyword Only in Domain Name • Google Reads Keyword in Domain Name • .NET Won, Then .CO.UK, .CLUB, .XYZ • Follow the Rankings Yourself in Google
  33. 33. SEO & Domains: New gTLD Testing & Research Sample Rankings: Keyword Only in Domain Name • Nocseman Club - nocseman.club ranks #1 • Nocseman ICU - nocseman.icu ranks #1 • Nocseman Co - nocseman.co.uk then nocseman.co • Noceseman com - nocseman.com ranks #1
  34. 34. SEO & Domains: New gTLD Testing & Research Power of the Keyword in the Domain • Nocseman keyword domains can rank: only keyword in the domain
  35. 35. SEO & Domains: New gTLD Testing & Research Other TLD Case Studies • GEO .CARS Domain Names • Wichita, Phoenix, Arizona Cars • .ICU Case Study • Register, Create Website, Ranking in Hours
  36. 36. Contact Bill Hartzer Hartzer Consulting Email: Bill@BillHartzer.com Phone: (214) 236-4378 Web: https://www.hartzer.com Twitter: @bhartzer Facebook: http://www.facebook.com/bhartzer SEO & Domains: New gTLD Testing & Research @bhartzer

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