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SEO & Domains: New gTLD Testing & Research
SEO and Domains:
New gTLD Testing and Research
SEO & Domains: New gTLD Testing & Research
About Me
• SEO Consultant, Hartzer Consulting
• Blogger/Writer BillHartzer.com
• Founder, DFWSEM Association (2004)
• US Brand Ambassador, Majestic.com
• Brand Ambassador, OnCrawl.com
• Practicing Organic/Natural SEO since 1996
• Formerly Senior VP, Advice Interactive (Advice Local)
• Senior SEO Strategist, Globe Runner
• Director of SEO, Standing Dog
SEO & Domains: New gTLD Testing & Research
Overview
• Why Do Websites Rank Well?
• Why Do Websites Have Difficulty Ranking?
• Search Engine Crawling and Indexing
• How to Jump Start the Search Engine Ranking Process
• Results of TLD Research & SEO Testing
SEO & Domains: New gTLD Testing & Research
Why Do Websites Rank Well?
• Search Engine Friendly
SEO & Domains: New gTLD Testing & Research
Why Do Websites Rank
Well?
• Crawlable & Indexable
• Pages can be found via links
• Pages available to crawlers
• Googlebot’s schedule
SEO & Domains: New gTLD Testing & Research
Why Do Websites Rank Well?
• Loads Quickly - Page Load Speed
• Check page load speed on mobile, desktop:
Pagespeed Insights, GTMetrix, WebPageTest.org
SEO & Domains: New gTLD Testing & Research
Why Do Websites Rank Well?
• Good UX and Web Design (Mobile Friendly)
SEO & Domains: New gTLD Testing & Research
Why Do Websites Rank Well?
• Links from Trusted, Authoritative Websites
SEO & Domains: New gTLD Testing & Research
Why Do Websites Rank Well?
• Good Content - Enough Content
SEO & Domains: New gTLD Testing & Research
Why Do Websites Rank Well?
• Content Optimized - SEO Best Practices, Schema Markup
SEO & Domains: New gTLD Testing & Research
Why Do Websites Rank Well?
• Content Matches Search Query, Search Intent of User
SEO & Domains: New gTLD Testing & Research
Why Do Websites Have Difficulty
Ranking?
• Basic SEO Best Practices Not Followed
• Keyword Stuffing
• Poorly written meta data
• Not using proper headings, lists
• Poorly implemented markup
SEO & Domains: New gTLD Testing & Research
Why Do Websites Have Difficulty
Ranking?
• Not Crawlable - Bad Internal Link Structure
SEO & Domains: New gTLD Testing & Research
Why Do Websites Have Difficulty Ranking?
• Pages Load Slowly - Large Image Sizes, Lot of Resources Loading
SEO & Domains: New gTLD Testing & Research
Why Do Websites Have Difficulty
Ranking?
• Bad User Experience
SEO & Domains: New gTLD Testing & Research
Why Do Websites Have Difficulty
Ranking?
• Violations of Search Engine Guidelines
SEO & Domains: New gTLD Testing & Research
Why Do Websites Have Difficulty
Ranking?
• Lack of links or bad, low quality links
SEO & Domains: New gTLD Testing & Research
Search Engine Crawling and Indexing
• All pages must be linked on the site.
• No orphan pages.
SEO & Domains: New gTLD Testing & Research
Search Engine Crawling and Indexing
• Good site structure is key.
• No mega menus if possible.
SEO & Domains: New gTLD Testing & Research
Search Engine Crawling and Indexing
• XML Sitemap(s) help, but only help crawling, not rankings.
SEO & Domains: New gTLD Testing & Research
Search Engine Crawling and Indexing
• Verify the Site in Google Search Console
SEO & Domains: New gTLD Testing & Research
Search Engine Crawling and Indexing
• Verify the Site in Bing Webmaster Tools
SEO & Domains: New gTLD Testing & Research
Search Engine Crawling and Indexing
• View crawling and indexing issues
SEO & Domains: New gTLD Testing & Research
Jump Start the Search Engine Ranking
Process
• Fast, Search Engine Friendly Site
SEO & Domains: New gTLD Testing & Research
Jump Start the Search Engine Ranking
Process
• Get Quality, Trusted Links, Social Media Mentions
SEO & Domains: New gTLD Testing & Research
Jump Start the Search Engine Ranking
Process
• Add Schema Markup when appropriate
SEO & Domains: New gTLD Testing & Research
Jump Start the Search Engine Ranking
Process
• Manually Submit URLs in Google Search Console
SEO & Domains: New gTLD Testing & Research
Lessons Learned from TLD & SEO Testing
SEO & Domains: New gTLD Testing & Research
TLD SEO Testing - January 2020
• Set Up 15 Test Sites, 15 TLDs
• 25 Pages/Site, Total 375 Pages, 1 Keyword/Site
• Domains Registered:
• NamesCon Spelled Backwards
• Main keyword: nocseman
Test Sites:
nocseman.icu
nocseman.top
nocseman.xyz
nocseman.site
nocseman.club
nocseman.online
nocseman.vip
nocseman.com
nocseman.net
nocseman.org
nocseman.de
nocseman.co.uk
nocseman.co
nocseman.london
nocseman.in
SEO & Domains: New gTLD Testing & Research
TLD SEO Testing Results - January 2020
• 2 Sites' Languages Determined by the ccTLD
• .CO (Spanish) and .DE (German)
• 1 Site Immediately Got Pages Indexed:
• .XYZ got 40 percent pages indexed, 2 hours
• Some Sites Difficult to Get Pages Indexed
• Some Sites Took 24 Hours or Days to Get Pages Indexed
SEO & Domains: New gTLD Testing & Research
TLD SEO Testing Results - January 2020
• A Few Sites Had Keyword Rank Well Quickly
• Some Took Longer to Rank, Some Failed Miserably
• Checking for Pages Indexed Varies by Method
SEO & Domains: New gTLD Testing & Research
Searching for NamesCon Backwards
• Nocseman Keyword Only in Domain Name
• Google Reads Keyword in Domain Name
• .NET Won, Then .CO.UK, .CLUB, .XYZ
• Follow the Rankings Yourself in Google
SEO & Domains: New gTLD Testing & Research
Sample Rankings: Keyword Only in Domain
Name
• Nocseman Club - nocseman.club ranks #1
• Nocseman ICU - nocseman.icu ranks #1
• Nocseman Co - nocseman.co.uk then nocseman.co
• Noceseman com - nocseman.com ranks #1
SEO & Domains: New gTLD Testing & Research
Power of the Keyword in the Domain
• Nocseman keyword domains can rank: only keyword in the domain
SEO & Domains: New gTLD Testing & Research
Other TLD Case Studies
• GEO .CARS Domain Names
• Wichita, Phoenix, Arizona Cars
• .ICU Case Study
• Register, Create Website, Ranking in Hours
Contact
Bill Hartzer
Hartzer Consulting
Email: Bill@BillHartzer.com
Phone: (214) 236-4378
Web: https://www.hartzer.com
Twitter: @bhartzer
Facebook: http://www.facebook.com/bhartzer
SEO & Domains: New gTLD Testing & Research
@bhartzer

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SEO and TLD Domain Names - NamesCon 2020

  • 1. SEO & Domains: New gTLD Testing & Research SEO and Domains: New gTLD Testing and Research
  • 2. SEO & Domains: New gTLD Testing & Research About Me • SEO Consultant, Hartzer Consulting • Blogger/Writer BillHartzer.com • Founder, DFWSEM Association (2004) • US Brand Ambassador, Majestic.com • Brand Ambassador, OnCrawl.com • Practicing Organic/Natural SEO since 1996 • Formerly Senior VP, Advice Interactive (Advice Local) • Senior SEO Strategist, Globe Runner • Director of SEO, Standing Dog
  • 3. SEO & Domains: New gTLD Testing & Research Overview • Why Do Websites Rank Well? • Why Do Websites Have Difficulty Ranking? • Search Engine Crawling and Indexing • How to Jump Start the Search Engine Ranking Process • Results of TLD Research & SEO Testing
  • 4. SEO & Domains: New gTLD Testing & Research Why Do Websites Rank Well? • Search Engine Friendly
  • 5. SEO & Domains: New gTLD Testing & Research Why Do Websites Rank Well? • Crawlable & Indexable • Pages can be found via links • Pages available to crawlers • Googlebot’s schedule
  • 6. SEO & Domains: New gTLD Testing & Research Why Do Websites Rank Well? • Loads Quickly - Page Load Speed • Check page load speed on mobile, desktop: Pagespeed Insights, GTMetrix, WebPageTest.org
  • 7. SEO & Domains: New gTLD Testing & Research Why Do Websites Rank Well? • Good UX and Web Design (Mobile Friendly)
  • 8. SEO & Domains: New gTLD Testing & Research Why Do Websites Rank Well? • Links from Trusted, Authoritative Websites
  • 9. SEO & Domains: New gTLD Testing & Research Why Do Websites Rank Well? • Good Content - Enough Content
  • 10. SEO & Domains: New gTLD Testing & Research Why Do Websites Rank Well? • Content Optimized - SEO Best Practices, Schema Markup
  • 11. SEO & Domains: New gTLD Testing & Research Why Do Websites Rank Well? • Content Matches Search Query, Search Intent of User
  • 12. SEO & Domains: New gTLD Testing & Research Why Do Websites Have Difficulty Ranking? • Basic SEO Best Practices Not Followed • Keyword Stuffing • Poorly written meta data • Not using proper headings, lists • Poorly implemented markup
  • 13. SEO & Domains: New gTLD Testing & Research Why Do Websites Have Difficulty Ranking? • Not Crawlable - Bad Internal Link Structure
  • 14. SEO & Domains: New gTLD Testing & Research Why Do Websites Have Difficulty Ranking? • Pages Load Slowly - Large Image Sizes, Lot of Resources Loading
  • 15. SEO & Domains: New gTLD Testing & Research Why Do Websites Have Difficulty Ranking? • Bad User Experience
  • 16. SEO & Domains: New gTLD Testing & Research Why Do Websites Have Difficulty Ranking? • Violations of Search Engine Guidelines
  • 17. SEO & Domains: New gTLD Testing & Research Why Do Websites Have Difficulty Ranking? • Lack of links or bad, low quality links
  • 18. SEO & Domains: New gTLD Testing & Research Search Engine Crawling and Indexing • All pages must be linked on the site. • No orphan pages.
  • 19. SEO & Domains: New gTLD Testing & Research Search Engine Crawling and Indexing • Good site structure is key. • No mega menus if possible.
  • 20. SEO & Domains: New gTLD Testing & Research Search Engine Crawling and Indexing • XML Sitemap(s) help, but only help crawling, not rankings.
  • 21. SEO & Domains: New gTLD Testing & Research Search Engine Crawling and Indexing • Verify the Site in Google Search Console
  • 22. SEO & Domains: New gTLD Testing & Research Search Engine Crawling and Indexing • Verify the Site in Bing Webmaster Tools
  • 23. SEO & Domains: New gTLD Testing & Research Search Engine Crawling and Indexing • View crawling and indexing issues
  • 24. SEO & Domains: New gTLD Testing & Research Jump Start the Search Engine Ranking Process • Fast, Search Engine Friendly Site
  • 25. SEO & Domains: New gTLD Testing & Research Jump Start the Search Engine Ranking Process • Get Quality, Trusted Links, Social Media Mentions
  • 26. SEO & Domains: New gTLD Testing & Research Jump Start the Search Engine Ranking Process • Add Schema Markup when appropriate
  • 27. SEO & Domains: New gTLD Testing & Research Jump Start the Search Engine Ranking Process • Manually Submit URLs in Google Search Console
  • 28. SEO & Domains: New gTLD Testing & Research Lessons Learned from TLD & SEO Testing
  • 29. SEO & Domains: New gTLD Testing & Research TLD SEO Testing - January 2020 • Set Up 15 Test Sites, 15 TLDs • 25 Pages/Site, Total 375 Pages, 1 Keyword/Site • Domains Registered: • NamesCon Spelled Backwards • Main keyword: nocseman Test Sites: nocseman.icu nocseman.top nocseman.xyz nocseman.site nocseman.club nocseman.online nocseman.vip nocseman.com nocseman.net nocseman.org nocseman.de nocseman.co.uk nocseman.co nocseman.london nocseman.in
  • 30. SEO & Domains: New gTLD Testing & Research TLD SEO Testing Results - January 2020 • 2 Sites' Languages Determined by the ccTLD • .CO (Spanish) and .DE (German) • 1 Site Immediately Got Pages Indexed: • .XYZ got 40 percent pages indexed, 2 hours • Some Sites Difficult to Get Pages Indexed • Some Sites Took 24 Hours or Days to Get Pages Indexed
  • 31. SEO & Domains: New gTLD Testing & Research TLD SEO Testing Results - January 2020 • A Few Sites Had Keyword Rank Well Quickly • Some Took Longer to Rank, Some Failed Miserably • Checking for Pages Indexed Varies by Method
  • 32. SEO & Domains: New gTLD Testing & Research Searching for NamesCon Backwards • Nocseman Keyword Only in Domain Name • Google Reads Keyword in Domain Name • .NET Won, Then .CO.UK, .CLUB, .XYZ • Follow the Rankings Yourself in Google
  • 33. SEO & Domains: New gTLD Testing & Research Sample Rankings: Keyword Only in Domain Name • Nocseman Club - nocseman.club ranks #1 • Nocseman ICU - nocseman.icu ranks #1 • Nocseman Co - nocseman.co.uk then nocseman.co • Noceseman com - nocseman.com ranks #1
  • 34. SEO & Domains: New gTLD Testing & Research Power of the Keyword in the Domain • Nocseman keyword domains can rank: only keyword in the domain
  • 35. SEO & Domains: New gTLD Testing & Research Other TLD Case Studies • GEO .CARS Domain Names • Wichita, Phoenix, Arizona Cars • .ICU Case Study • Register, Create Website, Ranking in Hours
  • 36. Contact Bill Hartzer Hartzer Consulting Email: Bill@BillHartzer.com Phone: (214) 236-4378 Web: https://www.hartzer.com Twitter: @bhartzer Facebook: http://www.facebook.com/bhartzer SEO & Domains: New gTLD Testing & Research @bhartzer