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WordCamp Niagara 2019 - How to Write SEO-Friendly Blog Posts and Get Them Ranking

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Slides from WordCamp Niagara-on-the-Lake 2019.

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WordCamp Niagara 2019 - How to Write SEO-Friendly Blog Posts and Get Them Ranking

  1. 1. How to Write SEO-Friendly Blog Posts and Get Them Ranking WordCamp Niagara 2019 Natasha Burtenshaw-deVries
  2. 2. Hello! Natasha Burtenshaw-deVries
 @natasha_bd
 • Aspiring teacher/social worker turned digital marketer • Living the agency life as an
 SEO + Digital Marketing Specialist • Proud Western University and George Brown College graduate • Offline hobbies include soccer, sailing, playing trombone, hiking and cheering on Toronto FC
  3. 3. Write. Content.Good.
  4. 4. 1. Writing 3. Promoting 2. Publishing
  5. 5. Writing
  6. 6. Step 1: Choose a Great Topic • Write about questions that readers are asking • Choose topics that address different stages of the marketing funnel
  7. 7. Step 1: Choose a Great Topic • What is SEO and Why Your Business Needs It • 7 Questions to Ask Your SEO Agency • Guide to Generating Business Leads Through Your Blog • How Our Blog Increased Our 
 E-Commerce Sales by 14%
  8. 8. • Can’t go wrong with a question • Embrace emotion, excitement and mystery • Use numbers and lists • Incorporate your targeted keywords • Aim for a length of ~50 characters Step 2: Craft an Attention Grabbing Title
  9. 9. • WordCamp Niagara 2019 
 • Blog Writing Tips 
 • Toronto FC Team Profile Step 2: Craft an Attention Grabbing Title • 4 Things I Learned at 
 WordCamp Niagara 2019 • The Beginner’s Guide 
 to Writing Fantastic Blog Posts • Why Toronto FC is the Greatest 
 Soccer Team in the World
  10. 10. • Make use of simple, natural language • Incorporate the phrases people are actually searching for • Write shorter sentences and paragraphs Step 3: Write for Humans
  11. 11. • Use keyword stuffing • Plagiarize • Obsess over algorithms, length or any rule or best practice anybody claims to be true Do NOT…
  12. 12. • It depends! • Quality and comprehensiveness > quantity • Moz Whiteboard Friday – Content Comprehensiveness
 https://moz.com/blog/content-comprehensiveness • My personal opinion? No less than 500, aim for 700-1200 What’s the Best Length for a Blog?
  13. 13. • The average blog post length is 1,050 words (Source: Orbit Media)
 • The average word count of top ranked content in Google is between 1,140-1285 words (Source: SearchMetrics)
 • On average, only 18% of companies’ blog posts are over 750 words (Source: Curata)
 • Longer, in-depth blog posts generate 9x more leads than short ones (Source: Curata) • Source and More Blogging Statistics: 
 https://getcodeless.com/blogging-statistics/ What’s the Best Length for a Blog?
  14. 14. About the tool: https://yoast.com/use-content-analysis-yoast-seo/ Full list of factors they analyze: https://yoast.com/yoast-seo-readability-analysis/ Yoast SEO Content Analysis
  15. 15. Publishing
  16. 16. Step 1: Heading Structure • Make use of headings, don’t just post a bunch of paragraphs • Google has recently said having more than H1 is okay...I’m still sticking with one
  17. 17. Step 2: Format for Mobile • Shorten your paragraphs to avoid the scary wall of text
  18. 18. Step 2: Format for Mobile
  19. 19. Step 3: Create Internal Links • Link to other blog posts and pages on your website • Provides additional information for readers • Helps Google crawl your site • Consider the Topic Cluster approach and focus on linking to specific Pillar Pages
 https://blog.hubspot.com/news-trends/topic-clusters-seo
  20. 20. Step 4: Fill Out the Meta Info
  21. 21. • Set the alt text for images • Optimize and properly size your images • Consider adding schema markup • Set your canonical URL Step 5: Other On-Page Tasks
  22. 22. Promoting
  23. 23. Step 1: Submit for Indexing
  24. 24. Step 2: Post to Social
  25. 25. Step 2: Post to Social Source: https://blog.hootsuite.com/social-media-seo-experiment/ “As you can see from the results above, there appears to be a strong correlation between social activity and rankings.”
 -Hootsuite
  26. 26. Step 2: Post to Social Yoast can help customize the look of your social post
  27. 27. Step 2: Post to Social See the difference?
  28. 28. Step 3: Other Promotion Strategies • E-Newsletter • RSS Feed • Link outreach • Guest posting
  29. 29. Step 3: Refresh and Re-Share • Keep it fresh • Tweak titles, update internal linking, expand on your topic, update stats, numbers and dates • Don’t share it only when it’s new
  30. 30. Make the Most of WordPress Plugins • Automatically post to social media • Send new blog posts to subscribers via e-mail • Schema markup • Redirects • Analytics • Speed optimizations • SSL
  31. 31. Some of My Favourite Plugins
  32. 32. So, In a Nutshell… • Write good content • Don’t forget on-page optimizations while publishing • Write good content • Promote your post for an extra boost • Make the most of WordPress plugins • Write good content
  33. 33. Questions?
  34. 34. Don’t Be a Stranger • Slides and Resources: https://natashabd.ca/wordcamp- niagara-2019 • E-Mail: nburtenshawdevries@gmail.com • Twitter: @natasha_bd • LinkedIn: Natasha Burtenshaw-deVries

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