Research - Visual

1. Research
Ellie Warmingham

2. Existing Product
The first thing that caught my eye was
the colours in the poster. They stand
out because of how bright they are and
mix together well. The logo always
seems to change slightly depending on
the theme of the magazine which is a
nice little touch to the design. The blue
character in the back is shooting blue
paint at the orange character in the
front, creating a cool 3D effect. The
characters are fun and quirky and I
really like their designs and the way
they’re presented. The way the paint
overlaps across some of the magazines
text is honestly a nice effect, making it
stand out more and focus your
attention on the characters.
Nintendo Force

3. Existing Product
Edge
The first thing that draws our
attention is the character. The simple
shades of black and white mixed with
red is a nice combination, the red
giving the character more visibility.
The text is large and bold, making it
hard to miss. The character is
standing in a bed of white roses
which really stands out compared to
the characters darker form. It’s
holding a sword and looking straight
at the viewer, gaining our focus. The
style of the game being presented is
simple and clean, the only colour
that stands out being the cape. I like
the design because of the bold
colours and it’s simplicity.

4. Existing Product
The front cover introduces us to a young girl
who’s attention is focused on the tiny
creatures which surround her. She’s holding
a tall, magical staff and holding onto an
identical necklace. It looks like its set in a
fantasy world due to the props and her
clothing. Her surroundings are natural and
filled with green, brown and grey. The font
has very sharp edges rather than smooth,
which suits the style of this magazine
compared to something more fancy. The
colour palette for the character really fits
and the 3D style compliments it well
because of the extra detail. She’s more
colourful than her surroundings which
makes her stand out more and catch our
attention. The way the background is slightly
blurred also helps keep my attention on the
character.
Game Informer

5. Research Analysis
• What common features do the researched products have?
All the characters have some sort of prop with them and are using it
in some way. Two of the posters have the main character and a side
character/creature next to them, two of them also being 3D while the
other is 2D.
• What aspects of the research will you include within your own work?
Some of the colour palettes really stand out to me and can help me when
I create my own poster. The placement of the characters and how they
grab my attention is something I can think about, along with the way the
backgrounds are presented.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Main: 12-18
Secondary: 19-40+
• My product will appeal to people more around the age
of 12-18 because of the games being shown within the
magazine.
• Secondary audience can also enjoy my product if they’re
into the type of games that are being shown.
Gender
Main: Females
Secondary: Other
• Females might find that they like the characters/games
included in my project more.
• Anyone else who is interested in the selected games/or
characters can also enjoy my product.
Psychographic
Main: Belongers
Secondary: Needs
driven
• People who want to find more of the latest/most popular
games can be more interested in my magazine and be
more inclined to buy it.
• Anyone who doesn’t want to miss out new games or
releases could be more persuaded into buying my
product.
Social Status
Main: Middle class
Secondary: Lower
middle class
• My magazine can appeal to people in this social group
because they should be able to afford it if they’re
interested in it.
• Anyone with this social status could still buy my product
because it won’t cost too much and they may find they
like it.