Major project report on Tata Motors and its marketing strategies
Final Title Decision
1. Final Title
We have decided that the title for our sequence will be Witness. We have
come to this decision through discussion and audience research. We
came up with a selection of possible titles then tested them out on an
audience. The plot was explained to them. We asked them which one
they like best and which one they liked least. We asked them why they
felt this way. The majority chose Witness as their favorite and said it was
because it related to the plot and captured their interest. The group
thought the title Witness was good because it’s short and simple so
would be memorable. Moreover because the main character of the plot
is a witness to a murder the title seemed appropriate.